Martech

AUGUST 9, 2024

Google unveiled new features for Local Services Ads (LSA) this week. One automatically selects profile photos to display in advertisements, while the others give advertisers more control over their spending. Profile photos This update aims to increase ad engagement and potentially improve ad rankings for local service providers. How it works: Google will choose photos from advertisers’ LSA profiles based on their likelihood to boost engagement.

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MarTech Advertising Marketing 133

Adweek

AUGUST 9, 2024

Brands promoting ads featuring artificial intelligence, and tech capabilities at large, are not reading the room. Major brands such as Levi's and Toys R Us have eagerly experimented with AI in their marketing efforts. Tech giants like Google and Apple have funneled billions into their AI technology. Despite these efforts, their attempts to sell AI.

Marketing 336

Marketing 336

Martech

AUGUST 9, 2024

As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses. These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future.

Marketing 121

Marketing Audience MarTech Ad Tech 121

Adweek

AUGUST 9, 2024

Smokey Bear is now an octogenarian and today, Smokey celebrates eight decades of educating Americans about the role they play in preventing human-caused wildfires. Smokey Bear emerged from his den during World War II, when fears of incendiary shells led to his emergence as a symbol of fire prevention. Smokey's "Only You" message has since.

Education 334

Education 334

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Martech

AUGUST 9, 2024

“Echo AI came onto our radar screen because we were looking for AI-driven consumer insight platforms that can help marketing, sales and customer service teams optimize and become more efficient. What we’ve seen are the traditional mediums through which marketing campaigns are pushed out — emails, websites, social media. What we haven’t seen as much is how you take these personalized interactions that have emerged, particularly with chatbots, and use that data to optimize your marketing cam

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Conversion MarTech Communications Marketing 120

Adweek

AUGUST 9, 2024

Last year, Swiss sportswear brand On chronicled the remarkable journey of long-distance runner Dominic Lokinyomo Lobalu as the South Sudanese refugee sought to race for his adopted country, Switzerland. Now, the brand continues the story as Lobalu prepares for the men's 5,000-meter race Saturday at the 2024 Summer Olympic Games in Paris. "To Chase a.

Marketing 306

Marketing 306

illumin

AUGUST 9, 2024

The social media company Snap Inc. is opening its walled garden. Find out how this impacts the world of digital advertising. The “wall” has come crashing down for Snap. For the first time, the social technology company Snap Inc. announced it is collaborating with the media measurement company VideoAmp to integrate its full inventory through VideoAmp’s cross-platform planning solution.

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GDPR Ad Inventory Audience Media 97

AdExchanger

AUGUST 9, 2024

PubMatic is dialing back its expectations for the rest of 2024, and investors are taking note. The SSP revised its full-year revenue outlook down by $10 million in its earnings report on Thursday. Its stock price immediately dropped 35% in after-hours trading, before settling at about 30% down when the market opened this morning. The […] The post Switch To First-Price Auctions Takes A Bite Out Of PubMatic’s Desktop Display Biz appeared first on AdExchanger.

Marketing 124

Marketing 124

Seth Godin

AUGUST 9, 2024

There’s a sale on band saw blades, including a really good deal on one that fits the saw you owned years ago. The folks who live next door to the house you used to live in are having a raucous party. A guy with a name just like yours wins the lottery… These adjacencies can capture our attention, but they’re simply a distraction. We are easily triggered by things that feel close, but come out ahead when we focus on the things that are actually relevant.

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AdExchanger

AUGUST 9, 2024

The Trade Desk has delivered another smash earnings report, with $585 million in Q2 revenue, up 26% year-over-year. The company, which reported on Thursday, generated $85 million in net profit, more than double the $33 million it generated in Q2 2023. Meanwhile, Unified ID 2.0, the open-source identity initiative created and backed by The Trade […] The post The Trade Desk Says UID2 Has Now Reached ‘Critical Mass’ appeared first on AdExchanger.

Advertising 120

Advertising 120

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Advertising

Ad Monsters

AUGUST 9, 2024

Data clean rooms offer a solution for smaller advertisers to achieve personalized marketing at scale through secure, collaborative, first-party data sharing. Worldwide, finding a consensus on nearly anything is just about impossible. Yet, when thinking about the way people interact with brands online, there are two glaring truths: consumers demand personalization and privacy in nearly equal measure.

Advertising 105

Advertising Cookies GDPR Conversion 105

AdExchanger

AUGUST 9, 2024

Remember when all anyone in the online advertising industry could talk about was the end of third-party cookies in Chrome followed by Google’s sudden reversal? Feels almost quaint now in light of Google’s defeat on Monday in the DOJ’s landmark search antitrust case. US District Court Judge Amit Mehta, who presided over the trial, found […] The post Noteworthy Nuggets From The 286-Page Search Antitrust Ruling Against Google appeared first on AdExchanger.

Cookies 113

Cookies Advertising Search Advertising 113

Ad Badger

AUGUST 9, 2024

Imagine an endless aisle filled with products, customers eager to purchase with credit cards, and a system that automatically handles. Read More How to make money on Amazon without selling? The post How to make money on Amazon without selling? appeared first on Ad Badger.

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More About Advertising

AUGUST 9, 2024

Clients are taking a battering this week with X’s Elon Musk on their tail over their choices of media. They aren’t desperately popular with creative agencies just now either, demanding more for less only quicker (some high profile outfits are keen to promise this of course, others believe AI will be their secret sauce rather … The post MAA Ad of the Week: Teamwork.com on pesky clients first appeared on More About Advertising.

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Agency Media Advertising Finance 98

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

AdPulp

AUGUST 9, 2024

Letter writing is a lost art. Think about it. When was the last time you handwrote or typed a personal letter and dropped it in the mail? When was the last time you received a real letter in the mail? Maybe Google’s AI assistant (Gemini) can help to bring letter writing back into fashion. Seems […] The post “Dear Sydney” Ad from Google Gemini Ruffled A Few Feathers appeared first on Adpulp.

Fashion 87

Fashion 87

More About Advertising

AUGUST 9, 2024

The climate crisis can just become a background noise if we’re not careful but this WWF spot, timed to coincide with the Olympics, has a sporting chance of getting noticed. Norwegian agency Try shows us a real-world “Climate Olympics” complete with dramatic sports commentary. Heat, nature loss and melting ice are all breaking records every … The post New world records we don’t want to break: WWF gets sporting first appeared on More About Advertising.

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Agency Advertising 98

VideoWeek

AUGUST 9, 2024

In this week’s Week in Review: Top Stories X Brings Down GARM, the WFA’s Advertiser Initiative for Online Safety GARM (the Global Alliance for Responsible Media), an off-shoot of the World Federation of Advertisers, closed down this week following legal action taken by X, who claimed the group was prompting its members to boycott the social media platform.

Advertising 52

Advertising Ad Tech Media Agency 52

AdPushup

AUGUST 9, 2024

Dive into the differences between DSP and SSP to enhance the potential of your digital advertising. In this DSP vs SSP guide, we’ll discuss how each platform functions and its unique advantages, as well as their correlation between DMPs, Ad Exchanges, and more. As we step into the world of programmatic advertising, we come across [.

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Ad Exchange Advertising Demand Side Platform Ad Ops 52

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Exchange Wire

AUGUST 9, 2024

Azerion, one of Europe’s major digital advertising and entertainment media platforms, has announced the appointment of George Evans as head of curation. In this new role, Evans will spearhead the company’s curation function, with a focus on implementing curated deals, [.] The post Azerion Appoints George Evans as Head of Curation UK appeared first on ExchangeWire.com.

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Entertainment Media Advertising 52

Exchange Wire

AUGUST 9, 2024

This week on The Stack: Google Named a Monopoly; X Against Advertisers; TikTok Lite Terminated in EU; Today's MadTech Daily Podcast This week was shaped by more Google-related breaking news – the tech titan lost its recent antitrust case with [.] The post The Stack: Google Named a Monopoly; X Against Advertisers; TikTok Lite Terminated in EU appeared first on ExchangeWire.com.

Advertising 52

Advertising 52

Exchange Wire

AUGUST 9, 2024

Opti Digital, the ad tech platform that helps media publishers optimise their revenues, continues to expand its presence in the European market, particularly in the UK. Amid a series of announcements regarding new clients, the ad tech company now reveals [.] The post Sportskeeda Trusts Opti Digital to Boost Their CPMs appeared first on ExchangeWire.com.

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Ad Tech Media Marketing 52