Seth Godin

SEPTEMBER 17, 2023

A phrase that’s been showing up recently is, “no pressure.” It usually comes in a pitch letter of some sort, written by someone who isn’t in a position to exert any pressure. So why say it? It’s a bit like, “while supplies last.” And “to be honest…” which is perhaps the most self-negating of the three.

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Communications 130

AdExchanger

SEPTEMBER 17, 2023

What do data privacy and protection have in common with prostate health? More than you’d think. Prevention is the best cure. The post Being Proactive Is Good For Your Health – And For Privacy Compliance appeared first on AdExchanger.

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Digiday

SEPTEMBER 17, 2023

After the hype of Apple’s ‘Wonderlust’ event last week, where it unveiled the updated models of its iPhone and Watch Series, many of the reviews centered on one word: “incremental.” Apple hopes the latest offerings will boost stagnant device sales, a phenomenon due to several reasons such as competition from rival vendors and extending device-replacement cycles amid a growing cost-of-living crisis in its core Western markets.

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AdExchanger

SEPTEMBER 17, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Up For Sale Disney is considering selling ABC and its eight local stations. Nexstar Media Group is a The post Disney Might Sell ABC; X Turns To Google For More Programmatic Ads appeared first on AdExchanger.

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Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Digiday

SEPTEMBER 17, 2023

Now that it’s been a few years since bid shading became prevalent in programmatic investment, how do agencies know it’s actually working? That depends, since there are still plenty of uncertainties and complexities around the benefits and downsides of this tool. First, a quick reminder of what bid shading is: In programmatic advertising, a second-price auction allows the highest bidder to pay a bit more than the second-highest bid, whereas a first-price auction model makes advertisers pay what t

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Rob Campbell

SEPTEMBER 17, 2023

So Kevin Chesters recently posted some work from the far distant past. It was work that I adored at the time and even now, I feel is one of the best pieces of communication ever made. EVER. MADE. But it’s not NIKE. Or Apple. Or anything approaching ‘cultural cool’ … it’s for a supermarket. Oh, but wait … there’s more. Because it’s not a brand ad – though it does a ton for the brand – it’s a retail ad.

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AdvertiseMint

SEPTEMBER 17, 2023

Do you want to know how to create an Instagram line break? Instagram’s formatting prevents users from creating line breaks by clicking the “Enter” or “Return” key. Hence, inserting a line break in your caption, bio, or comment can be an uphill task. We have written this article to show you how to bypass Instagram’s content format and add an Instagram line break.

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Digiday

SEPTEMBER 17, 2023

Made-for-advertising ( MFA ) publishers found themselves in some pretty hot water this summer. Back in June, the Association of National Advertisers (ANA) published a report that revealed MFA ad inventory represented 15% of total ad spend in the U.S. at the time, and yet, those sites do not provide advertisers with anything more than vanity metrics, such as high viewability, to prove their campaign efficacy.

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AdvertiseMint

SEPTEMBER 17, 2023

What do you know about Amazon product photography? Product photography is one of the elements that can help you stand out in Amazon’s competitive marketplace. The product images on your Amazon listing can help make or break a sale. Hence, it is important that you have the right images. This article will discuss how to boost your Amazon product photography game.

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Digiday

SEPTEMBER 17, 2023

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. After learning that publishers may be cooling on Facebook , Digiday+ Research has discovered that the other side of the Meta coin is a much different story. Things are actually heating up when it comes to publishers’ use of Instagram, and if things keep trending in the same direction it’s possible that Instagram could even surpass its sibling social media platform.

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Advertising

AdvertiseMint

SEPTEMBER 17, 2023

Would you like to learn how to ads on TikTok for your marketing campaigns? TikTok’s fast-growing user base and unique creative opportunities have made it a hotbed for businesses looking to connect with a younger and highly engaged audience. You can invest in TikTok ads to market your products and services on the platform. This blog post will walk you through the ins and outs of using ads on TikTok.

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Exchange Wire

SEPTEMBER 17, 2023

In today's ExchangeWire news digest: Meta denies plans to bring ads to WhatsApp; Google appears to be readying Gemini, its conversational AI software, for release; and TikTok Shop opens in the US market. No ads for WhatsApp, says boss Meta's head of [.] The post WhatsApp Denies Reported Move to Ads; Google Gears up to Release ChatGPT Rival appeared first on ExchangeWire.com.

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AdvertiseMint

SEPTEMBER 17, 2023

Would you like to learn about the new TikTok search ads toggle? TikTok has rapidly evolved into a marketing powerhouse , and it keeps innovating to offer more advertising opportunities. The search ads toggle is one of the platform’s best features yet. This blog will explore the TikTok search ads toggle and share essential insights for marketers to leverage its potential.

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Exchange Wire

SEPTEMBER 17, 2023

ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Next up, can attention come to define an era and help wean the industry off vanity metrics? The battle for attention has never been fiercer. This [.] The post Industry Review 2024: Making Attention Pay appeared first on ExchangeWire.com.

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Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

AdvertiseMint

SEPTEMBER 17, 2023

Do you want to get the TikTok verified symbol on your account? Getting the TikTok verified badge will boost your credibility on the platform. But TikTok verification doesn’t only add a touch of authenticity to your profile, but it also opens up new opportunities. This blog will show you how to get verified on TikTok. What is the TikTok Verified Symbol?

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