Adweek
NOVEMBER 14, 2022
With the 2022 FIFA World Cup approaching, excitement is certainly building both on and off the field. However, there is one person that feels the U.S. Men's National Soccer Team (USMNT) needs a bit of encouragement ahead of the games--Ted Lasso. To motivate members of the USMNT, a series of mysterious and inspirational messages emulating.
Ad Rants
NOVEMBER 14, 2022
No matter what stage your business is in, it's important to have a solid marketing strategy in place. In this blog post, we'll discuss a few top strategies that can help boost your business. Whether you're looking to increase brand awareness or drive more sales, these tactics will help you achieve your goals. So, read on for tips that will help take your business to the next level!
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Adweek
NOVEMBER 14, 2022
Ahead of the World Cup kicking off, headphones brand Beats By Dre has released a campaign that focuses on the pressure, criticism and expectations that soccer players face off the pitch. The campaign, titled "Defy the Noise," features a range of international players including Bukayo Saka, Serge Gnabry, Kingsley Coman, Ritsu Doan and others, aiming.
The Ad Tech Blog
NOVEMBER 14, 2022
The construction industry has a division named “ pre-construction.” There are teams dedicated to studying the cost of making changes by the architects or owners before the construction starts. We don’t have something like this in software. The CTOs won’t analyze costs beyond hours estimates. The CFOs don’t have the technical knowledge to challenge estimates.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
NOVEMBER 14, 2022
Discord allows each server to have up to 50 custom emojis. Anyone with the "Manage Emoji" permission, as well as the server's owner, can upload custom emojis to a server. In addition, if someone is a Nitro or Nitro Basic subscriber, they can upload 50 additional emojis to a server, including animated emojis. It's possible.
Martech
NOVEMBER 14, 2022
Only 28% of B2B content marketers say they have the technology they need, according to a new study. Perhaps coincidentally, only 29% said their organizations are very successful with content marketing. Those technology numbers may not change all that soon. Content technologies came in 10th out of 10 areas where marketers expected to see investment in 2023, according to The Content Marketing Institute’s annual report on B2B content marketing. via Content Marketing Institute/MarketingProf’s
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
NOVEMBER 14, 2022
Well, friends, it’s that time of year again. If you’re a retailer, I hope you’re hanging in there, all your campaigns are going according to plan, and the screaming-down-the-hall moments are few and far between. This also is the season when anyone with a blog, a column or a webinar will start predicting what will happen in marketing in 2023.
Adweek
NOVEMBER 14, 2022
It can be considered a victory as a home cook or caregiver to surreptitiously stuff zucchini into muffins or carrots into mac and cheese, serving those dishes to people who routinely shun vegetables. Mmmm, covert cuisine. But is it more satisfying to wait until the "victims" finish the meal, then tell them all the ingredients?
More About Advertising
NOVEMBER 14, 2022
Here’s a curiosity, buttoned-down Daniel Craig (in his former life as James Bond anyway) going for the dad-dancing Palme D’Or for Belvedere Vodka. Directed by Kiwi man-about-the-arts Taika Waititi. What’s to say? Actually pretty good. Reminds you a bit of that wonderful Spike Jonze ad with FKA Twigs. MAA creative scale: 8. The post Dad-dancing Daniel stars for Belvedere Vodka first appeared on More About Advertising.
Adweek
NOVEMBER 14, 2022
In today's episode of Home / Work, host Antonio Lucio sits down with Carolyn and Douglas Everson. Carolyn currently serves on the board of Coca-Cola and was previously president of Instacart and vp of the global business group at Meta. Douglas was previously director of global multichannel marketing at pharmaceuticals company Merck. Now retired, Carolyn.
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Marketing Dive
NOVEMBER 14, 2022
Consumer spending this year could meet last year’s totals, but with fewer gifts expected to be given, landing the sale just got harder.
Adweek
NOVEMBER 14, 2022
Thanks to a pandemic-induced e-commerce boom, marketing is on the precipice of an era that will see retailers become the new publishers. In fact, it's what's keeping Unilever's chief digital and commerce officer Connie Braams awake at night. According to GroupM, retail media spend will represent 18% of global digital advertising and 11% of total.
AdExchanger
NOVEMBER 14, 2022
Katie KlumperCEO and Founder“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Katie Klumper, Continue reading » The post Want Better ROI From Your Marketing Tech? Treat It Like A Team Member appeared first on AdExchanger.
Adweek
NOVEMBER 14, 2022
When the first wave of digitally native publishers launched in the early aughts, they initially aimed to attract an audience of millennials by creating content--cat videos, adulting fails, life hacks--that resonated with young adults of the era. Now, more than a decade later, much of that millennial audience has found itself in an entirely new.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
NOVEMBER 14, 2022
The franchise’s largest global campaign to date asks the question “Wanna go to McDonald’s?” in multiple languages.
Adweek
NOVEMBER 14, 2022
Creators are finding that brand-sponsored content on platforms like Instagram and TikTok are not performing as well as organic posts, occurrences that are potentially spurred by algorithms suppressing certain content that does not directly benefit them. As well as general frustrations, this has the power to impact the relationship between creators and their brand partners.
Basis
NOVEMBER 14, 2022
The Rise of Connected TV. If we could wind back the hands of time to 20 years ago, chances are that folks would be baffled by the terms “cord-cutter,” “binge-watching,” and “streaming.” Today, thanks to the growth of connected TV (CTV), you’re likely quite familiar with them (and if not, boy— do we have a resource for you !) With more and more people watching digital video , it’s no surprise that CTV viewership has skyrocketed, and that advertising spend has closely followed.
Adweek
NOVEMBER 14, 2022
With the holidays just around the corner, travelers are already expected to experience delays, missed connections, cancellations and a lot of headaches at the airport. However, beer brand Corona has the perfect solution--and destination--in case you miss your flight. To give travelers some relaxation this traveling season, Corona collaborated with David Bogot?
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
NOVEMBER 14, 2022
Event experience platform Bizzabo has launched a new wearable technology for in-person events called Klik Experiential. The new capabilities will be built into Bizzabo’s SmartBadge, which helps deliver smooth check-ins, while enhancing exhibitor interactions and other on-site experiences. Bizzabo acquired Klik as a wearable tech startup in 2021. As a popular events operating system for global brands, Bizzabo has a front seat to the rebound in live events this year.
Adweek
NOVEMBER 14, 2022
Measurement is still broken at Nielsen, at least according to the audit committee of the Media Rating Council. The MRC voted to maintain the suspension of accreditation for Nielsen's national ratings, according to a letter sent to clients viewed by Adweek. It's been over a year since the MRC stripped Nielsen's accreditation after the measurement.
Marketing Dive
NOVEMBER 14, 2022
A new global World Cup campaign stars the athlete and showcases how he mentally and physically prepares for games.
Adweek
NOVEMBER 14, 2022
Research shows that women's pain has long been overlooked, ignored and dismissed through societal and medical biases. In a rare move for a brand, Reckitt drug Nurofen has launched a campaign to close the gender pain gap. The gender pain gap refers to the phenomenon in which women's pain is less understood and more mistreated.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
NOVEMBER 14, 2022
Minako KentManaging DirectorWhen the pandemic hit, the global marketing team at Japan Airlines (JAL) saw its budget disappear overnight. “It wasn’t just slashed,” said Minako Kent, a managing director at. Continue reading » The post Wheels Up For Japan Airlines Marketing After Two Years Of COVID Restrictions appeared first on AdExchanger.
Adweek
NOVEMBER 14, 2022
To celebrate how soccer can unify players and fans around the world, Adidas has released the latest part of its ongoing "Impossible Is Nothing" campaign ahead of the FIFA World Cup taking place in Qatar. The "Family Reunion" spot from TBWA will run for the next month and features a number of players, such as.
Marketing Dive
NOVEMBER 14, 2022
The initiative brings together nearly 20 leading advertisers that represent a collective $10 billion in advertising spend.
Adweek
NOVEMBER 14, 2022
As users browse content in the Mastodon social networking application, they may come across content and/or users they're not interested in seeing. Mastodon allows people to mute other users in order to stop seeing their content on the platform. Our guide will show you how to mute someone in the Mastodon mobile app. Note: These.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Marketing Dive
NOVEMBER 14, 2022
HS&E, which merges several shops under the media agency, will also have a metaverse focus as it tries to be at the “forefront of monetizing Web3.
Adweek
NOVEMBER 14, 2022
Tumblr is having some fun at Twitter's expense. Rather than paying $7.99 per month for subscription service Twitter Blue and its on-again, off-again verified checkmark, which only verifies that the account holder is paying $7.99 per month, Tumblr is offering a double blue checkmark for a one-time price of $7.99. Tumblr Tumblr said on the.
AdExchanger
NOVEMBER 14, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Has Lifetime Value Timed Out? It was the best of LTV, it was the worst of LTV. In mobile. Continue reading » The post The Lifetime ‘Valueless’ Equation; Why CTV Needs SPO appeared first on AdExchanger.
Adweek
NOVEMBER 14, 2022
Early on Sept. 15, dozens of Ethereum developers gathered on a Zoom call hosted by nonprofit Ethereum Foundation. The purpose of the call was to celebrate the successful architecture upgrade, or "merge," from a type of blockchain known as "proof of work," which has been running since 2015, to a new blockchain called "proof of.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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