Martech

AUGUST 23, 2024

The connection between employee experience (EX) and customer experience (CX) is well-documented, with both anecdotal evidence and statistical data supporting the correlation. Research indicates that positive EX leads to superior CX, which in turn drives revenue growth and customer satisfaction. This relationship is demonstrated in companies where engaged employees deliver exceptional service, resulting in improved customer relations and business success.

Conversion 126

Conversion Retail MarTech Marketing 126

Adweek

AUGUST 23, 2024

Many marketing strategists believe increasing ad spend is the best way to raise awareness and conversion. This blanket approach to messaging attempts to find the venues with the most eyeballs and tell the most compelling stories. But if there is one lesson to be learned from the last decade, people respond far better to messaging.

Conversion 321

Conversion Marketing 321

Martech

AUGUST 23, 2024

It’s high time big tech resigned itself to the new reality. When it’s making decisions about its own operations and strategy, European regulators have a seat at the table — and a very loud voice. No, that’s not something entirely new; but interventions in the tech space (impacting martech and adtech ) are becoming increasingly frequent.

Cookies 120

Cookies GDPR Affiliates MarTech 120

Adweek

AUGUST 23, 2024

What if Beetlejuice owned a car dealership? One spooky night, a family finds out when they pull up to a used-car dealership thinking it's a CarMax. Instead, they're greeted by a creepy cast of characters who work at "BeetleMax." Their search for a car takes an eerie turn. Within a few moments of the family.

Advertising 312

Advertising 312

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Seth Godin

AUGUST 23, 2024

It contained some of my best writing. Cogent, clear and powerful. I found it. It wasn’t nearly as good as I remembered. In fact, it was hardly useful. The opposite happens with the things we fear. When they show up, they’re likely to be a lot less fearsome than we imagined.

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Adweek

AUGUST 23, 2024

In August, YouTube leapfrogged Netflix to reclaim the number one spot in the annual 100 Coolest Brands for Kids and Teens list, compiled by specialist kids and family insight agency Beano Brain. This week on Yeah, That's Probably an Ad, Helenor Gilmour, director of strategy for the business (a sister brand of the eponymous comic.

Agency 306

Agency Marketing 306

Ad Monsters

AUGUST 23, 2024

In a charged atmosphere buzzing with excitement, industry leaders gathered at PubForum Boston to strategize their next steps. Here are three key themes that emerged. While in Boston, we didn’t just indulge in delicious lobster with garlic butter (which was as amazing as it sounds); we also dived deep into the pressing issues facing our industry.

Ad Ops 105

Ad Ops Ad Tech Education Audience 105

VideoWeek

AUGUST 23, 2024

In this week’s Week in Review: Amazon launches a self-serve CTV tools for SMEs, GroupM still believes in the Sandbox, and Netflix announces clean room partnerships. Top Stories Amazon Launches Self-Service CTV Ads for UK SMEs Amazon has launched a self-service ad product for small and medium-sized brands in the UK, allowing them to run campaigns on Twitch, as well as third-party streaming TV apps on Fire TV.

Ad Tech 98

Ad Tech Cookies Agency Media 98

Ad Beat

AUGUST 23, 2024

The pop of the bottle opening. The gentle glug-glug-fizz as you decant the golden liquid. The foamy head; the condensation on the glass. You just can’t beat a frosty beer on a hot summer’s day. Beer-related searches on Google spike during the hottest months of the year… …and with International Beer Day still in our recent memory ( who knew? ), we decided to use Adbeat’s competitive intelligence data to analyze the display ad strategies of three of America’s biggest beer brands: Guinness Bud Ligh

Food 81

Food Brand Awareness Audience Video Ads 81

Digiday

AUGUST 23, 2024

Perplexity’s plans for competing in the ad space are becoming a bit less puzzling. A new advertiser pitch deck shows how the AI search startup hopes to win over advertiser later this year as it works to set itself apart from competing startups like ChatGPT and giants like Google. According to a copy of the pitch deck obtained by Digiday, the plan is to integrate ads within users’ queries and answers — potentially as soon as the fourth quarter of 2024.

Advertising 77

Advertising Education Ad Space Media 77

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Advertising

More About Advertising

AUGUST 23, 2024

Agency VCCP has been kept busy by Virgin Media O2. Today there are two big new campaign launches, both of them the third in an ongoing series. One promotes its broadband services and the other showcases O2’s customer offers. For the broadband, it’s a tried and obviously trusted formula: an animal, an incongruous mode of … The post Virgin Media O2 launches two big new campaigns on the same day first appeared on More About Advertising.

Media 52

Media Agency Advertising 52

Exchange Wire

AUGUST 23, 2024

This week on The Stack: Latest Ad Tech Partnerships; Bad News for Streaming Giants; Today’s MadTech Daily episode This week, Netflix tightened its ties with the ad tech industry. It announced new partnerships with Snowflake, LiveRamp and Infosum with the goal [.] The post The Stack: Latest Ad Tech Partnerships; Bad News for Streaming Giants appeared first on ExchangeWire.com.

Ad Tech 52

Ad Tech 52

Martech

AUGUST 23, 2024

On July 24, 2024, the Federal Trade Commission (FTC) released a statement that hit home for many in the digital advertising and marketing industry. The FTC categorically stated that hashing — commonly used by companies to obscure personal data — is not a foolproof method to ensure anonymity or privacy compliance. This isn’t new information; the limitations and potential pitfalls of hashing as a privacy measure have been highlighted before.

Advertising 136

Advertising Retail Education Audience 136