Adweek
OCTOBER 16, 2023
Holding company agencies sprawl, rife with redundancies and complexity that leave clients with questions. While some of its competitors execute mergers to tackle that challenge, Omnicom Media Group (OMG) has found its own solution: the agency-as-a-platform (AaaP) model. Simply put, the group wants the market to view it as a platform--a multifaceted and flexible organization.
Martech
OCTOBER 16, 2023
We email marketers are always searching for easier ways to do our jobs. We don’t want to skimp on quality, but we have had to learn how to do a lot with a little because we’re chronically understaffed and underfunded. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point.
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Adweek
OCTOBER 16, 2023
Makeup brand Pat McGrath Labs and Shop with Google will host an AR pop-up experience in New York that will allow visitors to virtually try on various makeup products. Called "The ARt of Beauty," the event will be open to the public from 12 p.m. to 7 p.m. Oct. 20-22. Visitors will be able to.
VideoWeek
OCTOBER 16, 2023
Once third-party cookies are finally removed from Google’s Chrome browser next year, we’re likely to see significant shifts in where advertisers spend their money. And one big winner could be CTV says James Wilhite, VP of product at Publica by IAS. In this interview, Wilhite discusses what he expects to see happen in a post-cookie world, the role of contextual targeting in CTV, and the opportunities which have opened up for Publica since its acquisition by IAS.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
OCTOBER 16, 2023
Burger King got spooky for Friday the 13th by launching a horror film with agency partner Dentsu Creative to promote the Ghost Pepper Whopper and Ghost Pepper Chicken Fries added to the chain's menu for Halloween. Produced by Wild Gift Content and directed by Alfonso Gomez-Rejon, who was nominated for an Emmy for his work.
AdExchanger
OCTOBER 16, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not Buying It There’s been a burst of reports about new subscription-based, ad-free social media products. (Looking at you, Facebook.) It’s easy for these announcements to get caught up in trends like the pivot to subscriptions or revenue diversification. But it is not […] The post Facebook Doesn’t Want Your Money; The Times Backtracks On In-App Programmatic appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
OCTOBER 16, 2023
Marketers are feeling much more optimistic this quarter, according to the CMO Survey from Deloitte. Nearly half (49%) reported feeling “more optimistic” about the U.S. economy, up from 30.1% in the spring survey. The Marketer Optimism Score, which measures marketer sentiment on a scale of 0 to 100, went from 58.3 in the spring to 66.5 currently.
Adweek
OCTOBER 16, 2023
Maybelline New York worked with XR company Ffface.me to promote its new Falsies Surreal mascara on a building-scale AR mirror in Ukraine. The one-day augmented reality installation was featured on the side of Gulliver Mall in Kyiv. According to Ffface.me, the AR mirror was the world's largest to date, spanning a screen size of 4,000.
Seth Godin
OCTOBER 16, 2023
AI pushes us to do what we actually get paid to do: make decisions. Craft used to drive our hours or even days. Get the pen lines just right. Source the Letraset. Get your instrument in tune. Sweat the details, because the details are everything. Now, I can choose from 1,000 typefaces, and they’re all optically correct. Autotune has transformed commercial music, and the new AI grammar tools make it trivially easy to make edits or find errors.
Adweek
OCTOBER 16, 2023
Katie Welch's journey into the world of beauty marketing has been marked by a commitment to authenticity and an unyielding passion for mentoring the next generation of marketers. She sees mentorship not just as a one-way street but as a dynamic exchange of knowledge and insight. Now, as a successful CMO, Welch is paying it.
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Seth Godin
OCTOBER 16, 2023
Perhaps they were chosen a very long time ago. Or with very little thought. It could be that the constraints that led to the default are long gone. They might be perpetuating bad choices, injustice or sub-optimal outputs. The best way to fix something is to look at what we assume is the ‘right’ starting spot. In persistent systems, it might be difficult to change the default setting, but knowing what it is and how it got there is a great place to begin.
Adweek
OCTOBER 16, 2023
To celebrate Halloween, General Mills and marketing agency VMLY&R Commerce launched an augmented reality game featuring Carmella Creeper, the newest character in General Mills' Monster Cereal lineup. For the past 35 years, the General Mills monster group has consisted of three characters: Count Chocula, Franken Berry and Boo Berry. Carmella Creeper, an undead DJ, is.
Ad Wisey
OCTOBER 16, 2023
Just in time for the holidays, we are happy to present the Promo campaign – a short-term advertising campaign that tells all of your current and potential customers about the limited-time offers in your store and drives 2x-3x ROAS compared to all the regular ads you run. Promo ads feature the offer from your store – say, 20% off on Black Friday – and a seasonal video ad creative.
Adweek
OCTOBER 16, 2023
"Microsoft's mission is to empower every person and organization on the planet to achieve more," explained Sarah Bond, Microsoft's corporate vice president for game creator experience and ecosystem at Xbox. Bond was speaking with McKinsey in January 2022 while explaining the technology company's interest in the video gaming sector. She said the tech giant's direct.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
OCTOBER 16, 2023
YouTube today introduced Spotlight Moments – a new advertising package that will serve your brand’s videos next to “the most relevant and engaging content associated with the moment.” How it works. Using, AI, YouTube can identify popular videos around cultural moments. For example, with Halloween coming up, Spotlight Moments: Lets advertiser serve ads across Halloween-related content on YouTube.
Adweek
OCTOBER 16, 2023
When you think of cocktails, canned drinks may not be the first thing that springs to mind. But startup Tip Top Proper Cocktails has been shaking up the drinks industry with its range of high-end mixed beverages since its launch in 2019. From gin and tonics to espresso martinis and margaritas, Tip Top has it.
Marketing Tech News
OCTOBER 16, 2023
63% of British adults are open to ads in exchange for free streaming content with 60% subscribing to up to three streaming services, according to a study by global advertising technology firm, The Trade Desk. As more viewers continue to shift their viewing habits to content on connected TV (CTV), the research results highlight significant. Read more » The post Shifts in TV viewing habits are supercharging consumers being open to ads appeared first on Marketing Tech News.
Adweek
OCTOBER 16, 2023
Thousands die from alcohol poisoning and drug overdoses in the U.S. each year. Yet language used by both consumers and brands is barbed with terms linked to substance abuse.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Exchange Wire
OCTOBER 16, 2023
Azerion announces today (October 16th, 2023) the completed acquisition of Hawk, a French-based digital advertising technology platform with offices also in the UK and Germany. The companies will provide advertisers and agencies easy access to large audiences in emerging areas [.] The post Azerion Acquires Hawk & Consolidates its Position in the Digital Advertising Market Amsterdam appeared first on ExchangeWire.com.
Digiday
OCTOBER 16, 2023
The crunch of Advertising Week is back — and maybe in true full force for the first time since the pandemic. Early Monday, long queues snaked around the new venue near Penn Station as attendees waited for badge pick-up. Lines and wait times didn’t stop there. Restricted access to activations like Google’s pop-up about its AI tools occasionally led to a sense of frustration among attendees, who grumbled about the logistics while they were in line.
Exchange Wire
OCTOBER 16, 2023
With The Wires just weeks away, we can now announce the final nominees for our prestigious Ad Tech Personality of the Year and Ad Tech Rising Star awards. ExchangeWire are delighted to announce the shortlists for two of ad tech's most [.] The post Final Shortlists Revealed: Ad Tech Personality Of The Year and Ad Tech Rising Star 2023 appeared first on ExchangeWire.com.
Digiday
OCTOBER 16, 2023
Some Black-owned publishers feel the crackdown on made-for-advertising sites (MFAs) unfairly puts them at a disadvantage — particularly while grappling with declining referral traffic from social platforms. More ad dollars are making their way to Black-owned publishers , as a result of agencies’ commitments to spend a percentage of their media budgets with Black-owned publishers after the media reckoning spurred by the murder of George Floyd in 2020.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
OCTOBER 16, 2023
As streaming platforms navigate a seismic shift – pivoting to profitability after a decade of all-out growth mode – they’re racing to develop their subscriber-retention muscles. But they also need to step back to ensure they’re flexing those muscles in the right way (specifically, getting a better and broader understanding of the full subscriber journey) […] The post The Streaming World Needs To Get Smart About Subscriber Churn appeared first on AdExchanger.
Digiday
OCTOBER 16, 2023
Subscribe: Apple Podcasts • Stitcher • Spotify For the most part, the advertising industry’s diversity, equity and inclusion efforts have been an uphill battle, even after the promises and commitments that were made in 2020 after the murder of George Floyd. The industry’s stalled DE&I progress has been a point of critique. Despite the promises, media companies are still mostly hiring white people as of this year.
Smart-Hub
OCTOBER 16, 2023
DMEXCO 2023 emerged as a prominent fixture in the digital marketing landscape, annually drawing together thousands of global experts to delve into cutting-edge technologies and their practical applications. On September 20 and 21, over 800 thought leaders convened to explore pivotal themes such as artificial intelligence in marketing, the evolution of retail media, automation, the emergence of Web3, sustainability, and other pertinent subjects.
Digiday
OCTOBER 16, 2023
Continuing its Advertising Week-related rollout of efforts to better define standards and create accountability within various elements of the media landscape, Omnicom Media Group today is targeting the vast world of programmatic buying and the sell side. Under the umbrella of its Council on Accountability and Standards in Advertising (CASA), OMG is essentially arguing for the buy and sell sides of the industry to work more closely together and play less of a game of telephone with each other.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdExchanger
OCTOBER 16, 2023
Nespresso is big on Reddit. So big, in fact, that a few years ago, Reddit approached the Italian luxury coffee brand to see if it was interested in creating a branded presence on the platform. Reddit doesn’t generally seek input from brands in its community-based subreddits. But it made an exception for Nespresso because of […] The post How Nespresso Courts Coffee Connoisseurs, Particularly Gen Z appeared first on AdExchanger.
Digiday
OCTOBER 16, 2023
To better compete with the likes of global coffee giants, Starbucks and Dunkin, Peet’s Coffee, in it’s biggest brand marketing campaign ever, has launched a super charged media mix to boost brand awareness. Notably, Peet’s new messaging comes at a time when economic headwinds and inflation loom above both shopper’s wallets and the industry at large, bringing marketing budgets under regular scrutiny.
Oko
OCTOBER 16, 2023
OKO works with Google AdSense publishers from all over the world, but has a particularly strong customer base in Europe, including in the UK. That means that we do occasionally receive a slightly panicky phone call from website owners who’ve earned significant AdSense revenue and are suddenly aware that they have not been paying value-added […] The post AdSense VAT explained appeared first on OKO Digital.
Digiday
OCTOBER 16, 2023
Subscribe: Apple Podcasts • Stitcher • Spotify Where there is play, there is usually work, too. The metaverse is no exception. Meta’s first virtual reality tool under its Horizon metaverse brand was Horizon Workrooms, a tool that allows VR headset users to virtually sit alongside each other inside a metaversal office, taking meetings as if face-to-face.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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