Adweek
JANUARY 13, 2023
Against a backdrop of tightening budgets and Silicon Valley in financial flux, marketers sought out technology that would help grow bottom lines in the near term at the tech industry's annual premiere event. The Consumer Electronics Show, or CES, drew about 115,000 industry attendees to Las Vegas last week in the conference's first full-scale return.
Martech
JANUARY 13, 2023
“Efficiency,” “precision,” “agility, “more with less” — these words echo through Zoom calls, board rooms and budget pow-wows as economic uncertainty builds like black ice on a mountain road. Amid tightening markets and increasing KPIs, these words have quickly become imperatives for go-to-market (GTM) teams charged with identifying, engaging, generating and expanding revenue and relationships. .
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Adweek
JANUARY 13, 2023
After serving four years in prison for promising a luxury island experience and delivering tents and cold cheese sandwiches in a Sandals parking lot, Billy McFarland is convinced he can rehabilitate his reputation by building another business on the same island where he is still a wanted man. McFarland is the architect of the notorious.
AdExchanger
JANUARY 13, 2023
QR codes went from zero to hero during the pandemic. But are people still using QR codes as much now that the pandemic is under control? Bit.ly CEO Toby Gabriner. The post Why Bit.ly Is Betting Big On QR Codes appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JANUARY 13, 2023
Meta's choice to cut precise targeting toward teens on Facebook and Instagram has some marketers anticipating reducing spend as they search for alternative methods. This includes using more third-party data firms and creators. The platform announced that starting in February, advertisers can no longer target teens by gender. Additionally, teens' interactions on the apps, such.
EGC Group
JANUARY 13, 2023
When a new year begins, theories and predictions as to innovations that will disrupt current trends and become a game changer abound. Consider the social media platform BeReal. Created in 2022, where is BeReal going in 2023? Specifically, will it join TikTok, Instagram, Facebook, and other social media sites as an effective marketing tool?
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
JANUARY 13, 2023
On the heels of 7-Eleven announcing its first venture into the space, retail media promises to bring new growth and opportunities — as well as challenges — for c-stores.
Adweek
JANUARY 13, 2023
For creatives around the world, the idea of the multiverse truly is the gift that keeps on giving. Everything from b-to-b brands to the MCU has been tapping into the excitement and wonder that imagining the world through the shifting genres and scenarios of alternate realities can provide. Today, Acura is getting in on the.
Marketing Dive
JANUARY 13, 2023
Players of three football-themed challenges on Fortnite will have the chance to win prizes and be featured on a popular Twitch stream.
Adweek
JANUARY 13, 2023
After ending its run as presenting sponsor of the Super Bowl Halftime show last year, Pepsi is back to advertising during the Big Game--and there won't be any sugar involved. The ad will be a continuation of a campaign that kicks off during the NFL playoffs beginning Jan. 14 to promote its updated Pepsi Zero.
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MNTN
JANUARY 13, 2023
Much has been made of CTV’s big year in 2022. From Netflix and Disney+ embracing ads, to streaming besting linear TV in viewership, it was a year of shakeups, disruptions, and exponential growth. But as Frank Sinatra once sang, “the best is yet to come”—and 2023 is packing a whole lot of excitement for viewers, services, and advertisers. Below you’ll find a sneak peek of what to expect this year and why 2023 will overtake last year as the “best year yet” for CTV.
Adweek
JANUARY 13, 2023
Some brands are so familiar they don't need a logo or words to be recognized. McDonald's is one of them. In fact, it's latest spot doesn't feature any of its signature menu items or discernible restaurants. The uplifting campaign, created by agency Leo Burnett London, celebrates McDonald's iconic golden arches--but not in their usual form.
MNTN
JANUARY 13, 2023
In the past, many direct-to-consumer brands have utilized social to reach their target audiences. But, according to a new article from Adweek , as social platforms face rising prices and privacy challenges, DTC brands have a new channel in their sights: Connected TV. Over the last few years, CTV has been helping DTC brands reach new audiences at scale—one brand featured in the Adweek article even discovered that CTV boosted the performance of their branded weekly search revenue, which was up 30%
Adweek
JANUARY 13, 2023
Change is on the menu for the upcoming new season of FX's summer smash The Bear. The series, starring Jeremy Allen White as a fine-dining chef running his family's restaurant following a tragedy, was an immediate hit when all eight episodes of Season 1 landed on Hulu in June 2022. FX head John Landgraf previously.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Ad Monsters
JANUARY 13, 2023
A trio of advertising ecosystem avengers — Catilina Crunch, SuperHeroes NY, and Sysyem1 — assembled with one mission in mind — save the world from boring advertising. . Imagine it if you will, you’re sitting on your porch eating Catalina Crunch Cereal, and you look up and your neighbor is chirping away to a pair of seagulls who then respond to her.
Adweek
JANUARY 13, 2023
A stylish woman sitting at an opulent bar wants--no, demands--"a hot pink cosmopolitan.and some drama," while in a different glamorous corner of the world, a man in a tuxedo revels in "an after-after party, an espresso martini and a room full of strangers.
Martech Series
JANUARY 13, 2023
StarStake is ready to connect creators and their fans with a new Web3 marketing model. Now creators and fans can be fairly compensated for their value. In the traditional model of social media, traditional publishers, and record labels, creators are rarely fairly compensated for their work. Social media companies take much of the advertising revenue and only pay the creator what the company wants to pay.
Adweek
JANUARY 13, 2023
TikTok began alpha-testing a Talent Manager Portal for its TikTok Creator Marketplace platform for establishing collaborations between brands and creators. The video creation platform introduced TikTok Creator Marketplace in August 2021, saying this week that it enables agencies and brands to connect with more than 800,000 qualified creators worldwide.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech Series
JANUARY 13, 2023
Trust Stamp’s privacy-first biometric technology simplifies and secures the age verification process for the private and public sectors. Trust Stamp, the Privacy-First Identity CompanyTM providing AI-powered trust and identity services used globally across multiple sectors, announces a partnership with Simunix, a leading identity data provider serving businesses and public sector organizations of all sizes.
Adweek
JANUARY 13, 2023
As users type messages in the Discord mobile application, the app may automatically suggest stickers for them to send. Users have the option to turn off these sticker suggestions if they don't want to see them. Our guide will show you how to turn off sticker suggestions in the Discord mobile app. Note: These screenshots.
Martech Series
JANUARY 13, 2023
Study also reveals optichannel strategies and recent social media turmoil have marketers embracing print channels. A study released by R.R. Donnelley & Sons Company (RRD ) found that amid concerns of an economic recession or downturn, organizations see a strategic opportunity to gain market share through increased marketing spend, according to 73% of marketers surveyed.
Adweek
JANUARY 13, 2023
Discord allows users to view all of the devices where their account is currently logged in. This security feature may help users determine if their account has been accessed by a third party. Our guide will show you how to view your active devices from within the Discord mobile application. Note: These screenshots were captured.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech Series
JANUARY 13, 2023
Merkle , dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, has announced key global appointments in support of its objective to fortify its position as the global leader in customer experience transformation. Holden Bale has joined Merkle as global head of its Experience & Commerce practice, Matt Naeger has been named Merkle’s global chief strategy officer, and has added the role of global chief marketing officer to his remit, and Owen
Marketing Dive
JANUARY 13, 2023
The brand’s big-game plans have been closely watched since it stepped down as halftime show sponsor.
Martech Series
JANUARY 13, 2023
Independent Analytics and Measurement Platform Furthers Commitment to Security and Privacy. Veritonic , the industry’s comprehensive audio research and analytics platform, announced that it has completed the Security Organization Control (SOC) 2 Type I auditing procedure for Service Organizations, also known as SSAE 18. The audit, conducted by Prescient Assurance, a leader in security and compliance attestation for B2B SAAS companies worldwide, validates that Veritonic has effective, enterprise-
Exchange Wire
JANUARY 13, 2023
In the latest MadTech Sketch, Ciaran O’Kane looks at the implications of the latest privacy rulings in the EU, and maps out the privacy options for the open web and walled gardens. The recent DPC ruling against Meta has serious implications [.]. The post Navigating the European Privacy Moat appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech Series
JANUARY 13, 2023
Key Finding: New Platform Solutions Significantly Improve Speed and Accuracy While Delivering a More Culturally-Nuanced Experience. Pactera EDGE , a world-class digital solutions provider for the data-driven, intelligent enterprise, released a new white paper on the State of Localization that details new platform solutions that are redefining the industry.
Exchange Wire
JANUARY 13, 2023
Three quarters (73%) of UK marketers say they are not well prepared for the deprecation of third-party cookies, finds a new study by leading data enablement platform, LiveRamp, in collaboration with research company, Censuswide. In a bid to find out how [.]. The post <strong>LiveRamp Study Reveals 73% of UK Marketers Not Well Prepared for the Withdrawal of Third-Party Cookies</strong> appeared first on ExchangeWire.com.
Martech Series
JANUARY 13, 2023
IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, announced that its Managed Services team secured contract bookings totaling $7.9 million in the fourth quarter of 2022, down from $10.6 million in the fourth quarter of 2021. “In Q4, we began the process of parting ways with a singular large client whose bookings equated to margins at forty to fifty basis points lower than the core business paired with no meaningful f
More About Advertising
JANUARY 13, 2023
It’s a long time since Cadbury made the running in creative adland but VCCP’s campaign featuring a dad and a daughter (a mixture of affection and, if not quite embarrassment, family unease) is all the more powerful because it’s low-key. Mind you, she’ll need to lighten up or get a new job. Brands and sells, The post MAA Ad of the Week: Cadbury from VCCP first appeared on More About Advertising.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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