Adweek
MAY 16, 2023
[Sensitive content: This article mentions domestic violence. If you or someone you know is a victim of domestic abuse, please call the National Domestic Violence hotline at 1-800-799-SAFE.] During his 19 seasons in the National Hockey League, Trevor Linden racked up a long list of injuries, including cracked ribs and torn cartilage that famously didn't.
Martech
MAY 16, 2023
AI applications and generative AI tools are becoming more widely available to marketers , but are marketers ready for them? Do they have the skills needed to adopt this technology and take full advantage of its capabilities? That was the focus of a panel at The MarTech Conference , here are some of the takeaways from that discussion. AI requires human supervision As AI evolves, capabilities will expand.
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Adweek
MAY 16, 2023
Crocs owners are known to wear their shoes one of two ways--seamlessly changing from "sport mode" to "relaxed mode" by moving the strap on the clogs to the front or back. The brand is now expanding this idea to the world of gaming, as it aims to grow its international fan base virtually through a.
AdExchanger
MAY 16, 2023
Data clean room startup Samooha wants to make it easier for marketers who don’t have a data science background to securely access and share data regardless of where it sits. The post Samooha Is Angling To Create An ‘Easy Button’ For Data Clean Rooms appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
MAY 16, 2023
Adidas is using augmented reality to promote its fashion line based on Indigo Herz, one of the Bored Apes, by giving shoppers the chance to view and virtually try on select clothing items from the collection through a Snapchat lens. Adidas partnered with creative tech studio Beyond to create this activation. Snapchat users can activate.
AdExchanger
MAY 16, 2023
WaPo partnered with ActionIQ to overhaul how it markets to subscribers throughout the various stages of their subscription life cycle. The post How A CDP Helped The Washington Post Get Smart About Subscription Prospecting appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
MAY 16, 2023
Andrew Mok, CMO of car-sharing company Turo, explains how Turo taps into data to create a "specific, one-to-one experience" for each customer. The post Car-Sharing Company Turo Lets Data-Driven Personalization Take The Wheel appeared first on AdExchanger.
Adweek
MAY 16, 2023
In this episode of Brave Commerce, Eduardo Luz, chief brand and concept officer at Panera, discusses AI, generosity and a member-first approach with hosts Sarah and Rachel. With an exceptional 55 million loyalty members, Panera has identified "generosity" as the defining characteristic of its brand.
AdExchanger
MAY 16, 2023
Why is there so much misinformation circulating online? Because, unfortunately, “it’s a great business,” says L. Gordon Crovitz, co-founder of NewsGuard, which estimates that advertisers are funneling as much as The post It’s Time To Defund Misinformation And Take A More Rational Approach To Brand Safety appeared first on AdExchanger.
Adweek
MAY 16, 2023
Writers strike or not, ABC thinks its fall schedule is "Golden." Ahead of parent company Disney's upfront presentation this afternoon at New York's North Javits Center, the broadcaster unveiled its new fall lineup. Though the company didn't specifically mention the ongoing Writers Guild of America strike when revealing its upcoming series, ABC is going heavy.
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VideoWeek
MAY 16, 2023
IAB Tech Lab, an industry trade group which creates technical standards and specifications, has today released an updated version of its Transparency and Consent Framework, TCF 2.2. The reworked framework, used by businesses across the industry to guide the collection and sharing of consent signals for use of personal data in advertising, notably removes legitimate interest as a basis for consent.
Adweek
MAY 16, 2023
While the writers strike is dampening this year's splashy TV upfronts, media buyers have reason to celebrate. Buyers in the connected TV space tell Adweek they are finally getting more detailed information about what shows their clients' ads are running on. Advertiser dollars are following audiences who are watching more content on streaming television, but.
Exchange Wire
MAY 16, 2023
CairoRCS Media announced its cookieless capabilities in partnership with audience platform, Permutive, which enables the activation of audiences without using third-party cookies and without ever exposing consumers’ personal information. Cookie-blocking browsers, regulators, and tech are giving users the tools, awareness, and [.] The post CairoRCSMedia Achieves Cookieless Targeting with Permutive appeared first on ExchangeWire.com.
Adweek
MAY 16, 2023
DoorDash has established itself as a leader in the food delivery industry. From bringing favorite restaurants to you to discovering local gems and even ordering beauty supplies, DoorDash has evolved to serve consumers' changing needs. Much of the company's success can be attributed to its marketing tactics, which focus on centering the customer, personalization and.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdvertiseMint
MAY 16, 2023
In recent years, organic social media exposure has experienced a noticeable decline, presenting challenges for businesses aiming to reach their target audience effectively. Platforms such as TikTok, Facebook, and Google have become saturated with content, making it increasingly difficult for businesses to gain visibility organically. Consequently, companies are turning to paid advertising to amplify their reach and achieve their growth objectives.
Adweek
MAY 16, 2023
It's been a busy time for TelevisaUnivision, completing its first full year as a combined company and rolling out a plethora of content and products, including fast-growing streamer Vix. For the company, 2022 was about transformation, and 2023 is focused on differentiation, ad sales chief Donna Speciale told Adweek ahead of TelevisaUnivision's Tuesday morning upfront.
AdExchanger
MAY 16, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hot For Hulu Comcast is preparing to sell its 33% stake of Hulu to Disney. Disney CEO Bob The post Comcast Preps To Sell Its Hulu Stake To Disney; On The Frontlines Of TV’s Measurement Battle appeared first on AdExchanger.
Adweek
MAY 16, 2023
GroupM's Mindshare has recruited IPG leader Nancy Hall to be its new North America CEO, effective mid-June. In the role, Hall will oversee the agency's strategy and operations, representing more than 1,700 employees across the U.S. and Canada markets. She'll report to Mindshare global CEO Adam Gerhart and GroupM North America CEO Kirk McDonald. "I'm.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
MAY 16, 2023
There’s a big misconception, especially in marketing, that agile is a new practice for the team. Some think that if the team gets trained on agile marketing , they can work differently, with new meetings and tools,and reap the benefits of agility: speed-to-market, customer-centricity and team satisfaction, just to name a few. This theory is fundamentally flawed because agility is a mindset and a new culture with strategies that support how you achieve the new desired state.
Adweek
MAY 16, 2023
With just three days to go until the WNBA's 27th season tips off, the league completely overhauled its app and website, thanks to a collaboration with Deloitte. The W's digital properties have long been a source of contention for the fanbase, and the league did not have a dedicated digital and content team until 18.
Martech
MAY 16, 2023
Under budget constraints but also under pressure to generate growth, marketing and marketing ops leaders have been taking a close look at the ROI on martech solutions. We want to know what conclusions you have been reaching. Have you been consolidating your existing stack? Have you been gambling on promising new tools? Are you perhaps reducing your tech holdings?
Adweek
MAY 16, 2023
As the rest of the business world wrings its hands about AI taking jobs, the performance marketing industry has a sharp eye on the potentially deleterious effects of retail media networks (RMNs) on social media platforms' ad revenue. When retail media (which McKinsey predicts could amount to $100 billion in ad spend by 2026) first.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
MAY 16, 2023
Among streaming ad providers, there is a temptation to make streaming ad ROI look better than it really is (and definitely better than linear). The post Is Your Streaming Ad Performance Being Manipulated? appeared first on AdExchanger.
Adweek
MAY 16, 2023
British cider brand Frosty Jack's probably wouldn't be described as a 'premium' product, however, its owner Aston Manor Cider aims to take it ever so slightly more upmarket by associating itself with a celebrity, even if that celebrity is Z-list. The 26-year-old take-home apple cider brand has released its first television advertising campaign led by.
Marketing Dive
MAY 16, 2023
Petitions filed with the U.S. Patent and Trademark Office are complemented by an online petition for consumers to sign.
Adweek
MAY 16, 2023
Is plant-based meat a vegetable, and where do seedless watermelons come from? These are just a few of the questions asked during Burger King's third entry into its award-winning "Confusing Times" campaign. Once again created by David Madrid, the release of a new ad into the campaign, which promotes the fast-food chain's plant-based menu, has.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Marketing Dive
MAY 16, 2023
A Missouri plaintiff said that 90% of the products Nike advertises as using recycled materials don’t, and that some of the recycled materials themselves are environmentally harmful.
Ad Monsters
MAY 16, 2023
If you’ve ever had the opportunity to bump shoulders with Don Valdez, then you already know that he is a chill guy who knows his stuff when it comes to ad tech. However, long before his ad tech career Valdez credits his experience as a Marine as the first place he learned what being a true leader was. Leading younger marines awarded him the opportunity to not only be patient but to put “the whole” before himself.
Marketing Dive
MAY 16, 2023
The makeup company partnered with five different creators for “Game Out Loud” which spans several digital platforms, including Roblox and Twitch.
Rob Campbell
MAY 16, 2023
In 2019, WARC made the stupid mistake of inviting Martin and I to talk at their event at Cannes. I was so confident that this would be the only time it would happen, I even asked the audience if I could take a photo to commemorate this once-in-a-lifetime moment. Now, it’s fair to say The Case For Chaos talk went down quite well – hell, I even got a Getty Image of me out of it [ number of sales: 0 ] – but I also think it’s fair to say the reason Covid happened is so Cannes
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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