Adweek
JUNE 26, 2025
Melted Solids, a Brooklyn-based creative duo with deep roots in TV and advertising, helped propel Zohran Mamdani’s insurgent mayoral campaign to a decisive primary win through a scrappy, collaborative social strategy grounded in authenticity, experimentation, and community storytelling.
Martech
JUNE 26, 2025
As AI-powered workflows become central to sales and RevOps, go-to-market (GTM) execution is increasingly dominated by high-volume, sales-led outreach. This change prioritizes short-term demand capture over long-term brand building and demand creation. While AI enables scale and efficiency, it often sidelines marketing’s strategic role and compromises customer experience, especially in enterprise settings where automated outreach can do lasting damage.
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VideoWeek
JUNE 26, 2025
Subscriptions have overtaken display advertising as the largest driver of digital revenues for UK publishers, according to the latest Digital Publishers’ Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte. The data from Q1 2025, covering 13 UK digital publishers, suggests that subscriptions accounted for 34 percent of total revenues, compared with digital advertising comprising 31 percent of the total. “For many years, subscription revenues have been graduall
Ad Monsters
JUNE 26, 2025
Google Ad Manager’s new Offerwall tool offers an in-between option for ads and paywalls. Pubs can unlock article access by having readers watch an ad, answer a survey or sign up for a newsletter. After years of complaints that banner ads and open-exchange programmatic can’t keep quality newsrooms afloat, Google has rolled out a new option it believes can bridge the gap between free content and hard paywalls.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Marketing Dive
JUNE 26, 2025
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
Adweek
JUNE 26, 2025
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Artificial Intelligence Boxer Jake Paul’s AI Twin Stars in New CTV Ad for Betr Waymark’s new tool helped create the ad in 48 hours using AI versions of Paul’s image and voice By Trishla Ostwal --> The next time you spot Jake Paul in a TV commercial, it might be an AI version.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
JUNE 26, 2025
Melinda Spence, head of measurement and insights, Activision Blizzard Media At a time when audience attention is increasingly difficult to hold, brands that incorporate gaming into their omnichannel strategies enjoy a significant advantage. A robust omnichannel approach meets consumers where they are with consistent, relevant experiences across devices, platforms and touchpoints.
Advendio
JUNE 26, 2025
Why Retail Media Is No Longer Just for Retailers Retail media has traditionally been the domain of e-commerce giants and omnichannel retailers. But in 2025, the media playbook is being rewritten. Airlines, travel aggregators, and mobility platforms are emerging as powerful new players in the retail media ecosystem. These companies are sitting on rich troves of first-party data and own highly trafficked digital real estate, conditions ideal for launching high-margin, advertiser-friendly networks.
Exchange Wire
JUNE 26, 2025
DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today (25 June, 2025) released the discovery of ShadowBot, a fraudulent bot scheme that generated over 35 million spoofed mobile devices in Q1 2025 and [.] The post DoubleVerify Uncovers ShadowBot Scheme Involving 35 Million Spoofed Mobile Devices appeared first on ExchangeWire.com.
Advendio
JUNE 26, 2025
During the second quarter of 2025, ADvendio experienced a very productive period. We actively sponsored events, organized global team meetings, introduced fresh product updates, and bolstered our team through expansion efforts. Here’s a detailed summary of what we’ve been up to during this quarter: Industry Events This quarter, we had the pleasure of attending and sponsoring multiple events in the advertising technology sector.
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Digiday
JUNE 26, 2025
The Omnicom-Interpublic merger remains on track for completion later this year, following a qualified approval granted by the Federal Trade Commission (FTC). Related Insights Advertising around Politics Here are some of the big questions left unanswered by the FTC’s Omnicom-IPG neutrality decree Read More But it’s not a sure thing. In melding Omnicom and IPG, the deal will create the world’s largest advertising group.
Marketing Dive
JUNE 26, 2025
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
Advendio
JUNE 26, 2025
The ongoing partnership will continue to strengthen workflow and drive operational efficiency across sales, product management, and campaign delivery teams for VMN New York, NY, March 26, 2025 — ADvendio , a leading omnichannel advertising management platform, and VMN Media , the leading publisher of specialized business content in the Netherlands, today announced the renewal of their multi-year strategic partnership.
Monetize More
JUNE 26, 2025
What is Referral Marketing and How Does It Impact Revenue? Referral marketing is a strategy where you encourage your existing customers to promote your products or services to new potential customers. It’s a tactic that has gained popularity in recent years as it’s both effective and cheap. Essentially, it turns your happy customers into advocates who will promote your brand to others, a win-win situation because both the referrer and the referred customer receive rewards or incentives for part
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Adweek
JUNE 26, 2025
This post was created in partnership with Nielsen For today’s most innovative companies, creators have become essential partners in both marketing strategy and brand storytelling.
Digiday
JUNE 26, 2025
The latest round of U.S. Bureau of Labor Statistics is expected next week (July 3), with more recent statistics indicating the upcoming numbers are unlikely to cause much positivity in the space, as the wider marketing industry goes through a period of unparalleled disruption. BLS numbers for May 2025 indicate the total number of jobs in the advertising, PR, and related services numbered 488,600, representing a monthly decrease of 2,100 roles compared to the previous month and (more alarmingly)
More About Advertising
JUNE 26, 2025
David Jones’ Brandtech Group was one of the two big new tech-based outfits that set out to change ad holding company land a few years ago. The other was Sir Martin Sorrell’s S4 Capital and its manifestation, Monks. For a while it looked as though Sorrell was winning, provoking the usually affable Jones into grumpiness … The post What you didn’t hear at Cannes: everyone’s now an ad agency – which is bad news for ad agencies first appeared on More About Advertising.
VideoWeek
JUNE 26, 2025
For programmatic media specialist MiQ, Cannes has been a chance to showcase MiQ Sigma , its new AI-powered platform designed to help unify the fragmented programmatic ecosystem. As MiQ’s UK chief commercial officer Zuzanna Gierlinska explains, Sigma uses AI to unify and visualise a wide range of signals, to create unique audiences for advertisers to target, and to push out campaign updates and optimisations across multiple demand-side platforms.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Exchange Wire
JUNE 26, 2025
Adnami, the attention-first ad tech company, is thrilled to announce the expansion of its successful partnership with Baltic sales house Digital Matter. This enhanced collaboration allows advertisers to access an even broader range of premium inventory across over 200 leading [.] The post Adnami and Digital Matter Partner to bring High Impact Advertising to the Baltics appeared first on ExchangeWire.com.
Adweek
JUNE 26, 2025
Icaro Doria has exited his role as chief creative officer of DM9, just days after the agency admitted to errors in a Cannes Lions Grand Prix-winning campaign that is now under investigation.
AdPushup
JUNE 26, 2025
The world of AdTech has moved light years ahead, when having a simple online ad was enough to turn views into ad revenue. With AI transforming the AdTech industry, ad tech is making every ad impression smarter and effective. Explore AI transforming the AdTech industry and driving fresh strategies in the real world. AI transforming [.
VideoWeek
JUNE 26, 2025
The UK government has considered imposing either a partial or full ban on alcohol ads, as part of its soon-to-be-released ten-year plan for the NHS, Sky has reported. A draft version of the document seen by Sky included a mention of an advertising ban, as part of a wider effort to prevent the damaging effects of excessive alcohol use, though it’s not certain that these plans will be included in the final report.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Marketing Dive
JUNE 26, 2025
The pasture-raised eggs brand teamed with cast member Liza Colón-Zayas for a spot that will air ahead of each episode of the series’ latest season.
Adweek
JUNE 26, 2025
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators SUBSCRIPTION ONLY Publishing News Anna Wintour to Step Down as Editor in Chief of Vogue She joined Condé Nast in 1980 Anna Wintour will remain at Condé Nast as global chief content officer and global editorial director at Vogue. Edward Berthelot/Getty Images By Mark Mwachiro --> Anna Wintour is stepping down from Vogue U.S. after 37 years as its editor in chief.
Marketing Dive
JUNE 26, 2025
“Nothing Outshines a Blue Moon” features “Saturday Night Live” star Colin Jost and is part of a larger “Made Brighter” brand platform.
Adweek
JUNE 26, 2025
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Brands Affordable Luxury is Big Business, but Its Fakes Are Piling Up in Landfills New report singles out knockoff designer sneakers as a big culprit. Knockoff luxe sneakers are a growing part of the globes $464 billion counterfeiting business. Andrew Milligan/PA Images via Getty Images By Robert Klara --> A generation ago, savvy marketers realized that hovering just one step below luxury goods lay an entir
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
JUNE 26, 2025
Golf is having a cultural moment — and golf creators are taking advantage by signing more brand deals than ever. Once viewed as the territory of boomers and the rich, golf has surged in the past decade, with overall participation numbers in the sport increasing from 30 million in 2014 to 45 million in 2023, the most recent year available, according to data from the National Golf Foundation.
Martech
JUNE 26, 2025
Finally, vacation season is here. School is out for most students, and parents want to take a break or send their kids off to camp. However you define it, June, July and August mark the start of vacation for most of the world. If you don’t believe me, try getting hold of anyone in Europe in August. I used to work for a European-based company, and they take their vacation time seriously.
Exchange Wire
JUNE 26, 2025
In today’s Digest, we discuss a US federal court backing Anthropic on an AI training copyright lawsuit, Japan’s FTC penalising Dentsu and others over Olympic bids, as well as IPA’s TouchPoints data revealing mobile topping TV in UK consumers’ screen [.] The post Digest: US Court Backs Anthropic on AI Training Copyright; Japan FTC Penalises Dentsu Over Olympic Bids; Mobile Tops TV in UK Screen Habits appeared first on ExchangeWire.com.
Adweek
JUNE 26, 2025
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Artificial Intelligence How Amazon, Duolingo, Shopify, and Others Say AI Will Reshape Staffing As companies pour money into AI, they’re justifying hiring freezes, performance shifts, and layoffs in the name of efficiency Moor Studio/Getty Images By Trishla Ostwal --> Tech companies once blamed layoffs on overhiring and market shifts—now it’s AI.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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