Adweek
JUNE 7, 2023
It is premature to predict that a commercial for cannabis will show up in the Super Bowl--at least in the near future--but marketers in the fast-growing industry should be prepping now for a more open advertising landscape. The advice, from the Cannabis Media Council, comes as the trade group launches its first set of ad.
The Ad Tech Blog
JUNE 7, 2023
Data warehouse modernization goes beyond mere migration to the cloud. It entails a deep understanding of your data and the optimal storage solutions for your specific use cases. As you prepare to leverage the potential of today’s AI technologies, it is important to ensure that your data is well-equipped for the transition. From a Datasette to Real-Time Databases I still remember the days when I fiddled with a Commodore 64 Datasette , marveling at its ability to store data.
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Adweek
JUNE 7, 2023
In many video games, players who overcome challenges like solving puzzles or winning fights are rewarded with experience points that make their characters more powerful. Now a new limited-edition product made by Coca-Cola with League of Legends publisher Riot Games imagines what that gaming milestone would taste like.
Exchange Wire
JUNE 7, 2023
As ATS London 2023 draws closer, we sat down with Flavia Kenyon, head of legal at the Big Innovation Centre, to talk about all things Web3, and some of the complexities that lie ahead, as well as what we can [.] The post ATS London 2023: Exploring the Intersection of Web3 and Law with Flavia Kenyon appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 7, 2023
Brands and marketing agencies have, largely, made good on their 2020 commitments to devote more ad spend to Black media. But the increase in investment has gone primarily to a handful of scaled publishers, according to interviews with eight Black media executives. As a result, while advertisers can credibly point to their increased investment in.
Martech
JUNE 7, 2023
It’s been 96 years since the television was invented and we’ve entered a new chapter in video content and consumption. You’re more than likely consuming a ton of video content every day, whether you realize it or not. It’s amazing to think about the fact that Netflix users watch 203.8 million hours of streamed content each day. Meanwhile, the typical TikTok user spends 95 minutes daily scrolling through a feed of algorithmically suggested videos they didn’t choose to view.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Smart Insights
JUNE 7, 2023
What are the most popular free and paid marketing writing asisstant tools using generative AI for creating content? 2023 has been a rare year in marketing, where the latest martech innovations we discuss have crossed over into the mainstream. Of … The post 10 recommended AI copywriting tools for creating marketing content in 2023 appeared first on Smart Insights.
Adweek
JUNE 7, 2023
Intuit's QuickBooks has concluded a global review of its creative agencies, consolidating its account into one shop: FCB New York. FCB will be tasked with creating a new global platform for QuickBooks targeting small businesses to explain that QuickBooks is an entire suite of products that can help run their operations rather than just accounting.
AdExchanger
JUNE 7, 2023
Around nine months ago, European department store chain El Corte Inglés started using a customer data platform to do more – and better – with its first-party data. The post Why A CDP Is A Must-Have For This European Department Store Chain appeared first on AdExchanger.
Adweek
JUNE 7, 2023
When it comes to well-known chefs, especially ones who grace our TV screens, Emeril Lagasse is at the top of everyone's list.
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AdExchanger
JUNE 7, 2023
MikMak rolled out an “apples-to-apples comparison” tool across social, search, programmatic, streaming video and retail media Wednesday, dubbed MikMak Commerce for Retail Media. The post As MikMak Enters Its Newest Phase, It Follows Trends Like Retail Media And Self-Serve appeared first on AdExchanger.
Adweek
JUNE 7, 2023
Pepsi's mission to support Black food entrepreneurs via its Dig In platform is entering its sophomore year. Now the brand has teamed up with TikTok food reviewer Keith Lee to spread awareness and call for submissions to its Restaurant Royalty program, which recognizes the country's best Black-owned restaurants. Through July 1, Pepsi is inviting foodies.
Martech
JUNE 7, 2023
More than half of the marketing technology used by small and medium-sized businesses (SMBs) is redundant, according to a new survey. This redundancy is expensive and inefficient. SMBs spend approximately $43,500 annually on martech it seldom uses, according to the report by Capterra, an online marketplace for business technology. Some 39% of marketers in these companies say they spend more time on tasks because of martech, which performs identical or overlapping functions.
Adweek
JUNE 7, 2023
Sports have a lifelong impact--and Nike and Dick's Sporting Goods know it. The brands have now teamed up for the second phase of Dick's "Sports Change Lives" campaign, with Nike partnering on the project for the first time. Regarding the scope, Nike and Dick's have never collaborated on an ad campaign of this scale, and.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
JUNE 7, 2023
Charter’s full linear footprint is going programmatic, the result of a partnership between Spectrum Reach, the ad sales division of Charter, and supply-side platform Beachfront. The post Charter Makes Its Linear Inventory Programmatic appeared first on AdExchanger.
Adweek
JUNE 7, 2023
Pet health and wellness company Better Choice is utilizing augmented reality to promote its line of Halo Elevate dog food. The company's AR experience aims to educate shoppers about the quality of the Halo Elevate brand while also allowing them to compare Halo Elevate with other popular dog food varieties. Shoppers can activate the AR.
Martech
JUNE 7, 2023
Looking to get off the treadmill of producing what seems like never-ending content and feeding the ABM machine hoping you get a hit? Tired of anonymous and/or intent data that produces few results? In today’s challenging economic environment, your program has to work better than ever. Casting a wide net in a sea with fewer fish will be less productive.
Adweek
JUNE 7, 2023
Burger King may be called the "home of the Whopper," but not everyone prefers the chain's signature burger. A nostalgic campaign created by BBH London acknowledges that no amount of marketing can get some people to change their preferences. The minute-long spot, titled "We Give Up," opens in the 1960s with a man watching a.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Marketing Dive
JUNE 7, 2023
The Start Me Up kits feature the band’s branding and are being promoted through influencers on TikTok and a playlist on Spotify.
AdExchanger
JUNE 7, 2023
The Kokai upgrade is the culmination of multiyear investments in AI-driven campaign optimization, measurement, reporting and data-sharing partnerships with publishers, CTV platforms and retail media networks. The post The Trade Desk’s Kokai Upgrade Takes Inspiration From The Walled Gardens It Reviles appeared first on AdExchanger.
Martech
JUNE 7, 2023
Building a landing page is easy. But creating one that engages your audience and drives conversion is a challenge. To achieve higher conversion rates, it’s essential to elevate your page beyond aesthetics. So are you ready to learn the secrets of high-converting landing pages? Join conversion rate optimization experts in this webinar as they uncover everything you need to know about how to create landing pages that increase ROI.
AdExchanger
JUNE 7, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Two Become One Viant may buy MediaMath, knitting together the pair of well-known DSPs, Digiday reports. MediaMath is The post Viant And MediaMath, Stronger Together; Will Prime Go AVOD? appeared first on AdExchanger.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Marketing Dive
JUNE 7, 2023
The retailer remains quiet after pulling some Pride merchandise due to safety concerns. LGBTQ+ groups and marketers say that sends the wrong message.
Seth Godin
JUNE 7, 2023
Most things that consumers acquire are bought, not sold. We decide we’re interested in something and we go shopping to get it. Potato chips, wedding venues and cars are all purchased by people who set out to get them. Selling is a special sort of marketing. It’s interactive, generous and personal. Selling brings individual attention, connection and tension to each customer.
Digiday
JUNE 7, 2023
Blockgraph, a corporate-backed ad-tech player in the data-driven TV ad space, has always focused on being privacy compliant. Its strategy has adapted as new laws and regulation have gone into place and the ad industry at-large mulls over what will replace Google’s third-party cookies. A new tool, called GraphPort, aims to help fill some of those gaps, giving agencies, brands and publishers a way to map out third-party identity graphs among Blockgraph’s deterministic identity matching
Marketing Dive
JUNE 7, 2023
A new Creations variant is meant to taste like experience points from the game and is complemented by custom missions and emotes.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Clearcode
JUNE 7, 2023
In the early days of programmatic advertising, ad targeting was limited to the context of the webpage and information about the user from the user-agent string (e.g., an IP address for location). Then, in the mid- to late-2000s when real-time bidding (RTB) was introduced, companies started utilizing web cookies to identify individuals across different websites.
Smart Insights
JUNE 7, 2023
7 steps ensure top-down strategic alignment between business strategy and partner marketing Aligning partner marketing with your organization's overall business strategy and specific strategic initiatives is essential for driving success and maximizing the value that partners bring to an organization. … The post How do you make sure partner marketing is adding maximum value to your business?
Exchange Wire
JUNE 7, 2023
IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, today announced the release of a new European IAB Common Commitment Agreement on Sustainability signed by 18 National IABs and Federations across Europe. The Commitment demonstrates the need [.] The post IAB Europe Releases European Common Commitment for Sustainable Digital Advertising appeared first on ExchangeWire.com.
Digiday
JUNE 7, 2023
It has been just over two years since Apple introduced Apple Tracking Transparency (ATT) and iOS 14 to limit the amount of user data app developers and advertisers have access to. It’s especially been a pain point for social media advertisers dependent on Meta’s performance, targeting and measurement capabilities. Albeit, there are challengers in the space, like TikTok and Pinterest, which stand to gain from Meta’s loss.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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