Adweek
JANUARY 25, 2024
In May 2022, media company Recurrent Ventures announced that it had raised $300 million from private equity firm Blackstone to finance the expansion of its editorial portfolio. But in the nearly two years since, it has only shed properties, eliminated staff and churned through executive leadership. The equity investment aimed to supercharge Recurrent Ventures' commercial.
Martech
JANUARY 25, 2024
Welcome to 2024! A new year is like a new car — it comes with that amazing smell of promise unsullied by life events. So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. Everything in this new year should be about setting goals for the year, creating aspirations and deciding what we need to accomplish — like how we will reach that seemingly impossible sales number our boss gave us because we smashed our goal in 2023.
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Adweek
JANUARY 25, 2024
For its first global campaign, which premiered during the most watched National Football League Divisional Playoff game in history, Dolby Laboratories called (in) an audible (experience) with "Jenny From the Block." In "Love More Jennifer Lopez," the multihyphenate star famously known as J.Lo dances it out with commuters stuck in traffic "vibing" to her new.
AdExchanger
JANUARY 25, 2024
Even clean rooms have to play in Google’s Privacy Sandbox. Optable, which operates a data management platform (DMP) and a clean room, announced its early access program for Chrome Privacy Sandbox activation on Thursday. Through the program, advertisers can target audiences for Privacy Sandbox auctions by matching their data graphs to those of publishers that […] The post Optable Says Chrome Privacy Sandbox Is Finally Ready For Real Campaigns appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JANUARY 25, 2024
Layoffs are apparently in the works at Paramount. Top line On Thursday, Paramount CEO Bob Bakish sent an internal memo seemingly announcing cuts, saying a 2024 priority is to drive earnings by growing revenue and closely managing costs. The memo came amid news that talks have heated up for a Paramount buyer. Bloomberg reported that.
AdExchanger
JANUARY 25, 2024
It takes a publisher around six weeks on average to test and deploy a new identity solution, not to mention the maintenance they have to do over time. It can also take multiple sprints simply to update a current integration, which isn’t necessarily going to unlock more revenue and yet has to be prioritized because […] The post With Lockr’s New Tool, Publishers Can Test Multiple Alt Identity Solutions At Once appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JANUARY 25, 2024
Imagine visiting a doctor who only treats your symptoms, ignoring the underlying cause. Absurd, right? Yet, that’s how many brands approach marketing. A true marketer asks uncomfortable questions that reveal hidden truths. They make clients (whether internal or agency clients) squirm with questions like: What’s the real reason you exist — not just what you sell?
Adweek
JANUARY 25, 2024
The chief marketing officer's job description is ever expanding, and as we look ahead to 2024, CMOs will be expected to get even closer to product. The next 12 months will see marketers rethink the traditional "4Ps" of the marketing mix--product, price, place and promotion--according to Lena Peterson, managing director and chief brand officer at.
AdExchanger
JANUARY 25, 2024
JamLoop is a specialized DSP that launched in 2018 with a focus on local CTV advertising. It pitches its in-house ad tech that specializes in pacing smaller campaign budgets as a way to win over independent agencies and smaller, local advertisers. The post This DSP Sees A Future With Local Streaming Advertisers appeared first on AdExchanger.
Adweek
JANUARY 25, 2024
As Kawasaki makes its Super Bowl debut, having Stone Cold Steve Austin in a Goodby, Silverstein & Partners ad for its Ridge side by side off-road vehicle is less important than channeling the power of the mullet on his head.
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Seth Godin
JANUARY 25, 2024
Why isn’t this enough? There are plenty of good ideas, easy to learn from and copy. There are countless projects, well executed, with the steps on display. Any entrepreneur could find a local business and bring a version of it from over here to over there. And a social change maker could find a successful non profit and simply follow the playbook.
Adweek
JANUARY 25, 2024
Popular opinion: People love a flexible work policy. Paving the way in this area is We Are Rosie, a fully flexible platform providing marketing and creative services, strategic consulting and talent for the biggest brands in the world, tailored to meet their individual needs. The 5-year-old company was started by former advertising exec Stephanie Nadi.
AdExchanger
JANUARY 25, 2024
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Willy Wonka and the Bid Duplication Factory appeared first on AdExchanger.
Adweek
JANUARY 25, 2024
Publicis Groupe has revealed its latest evolution centered around artificial intelligence-powered services while reporting that it continues to outperform its competitors with +6.3% organic growth for the full financial year. The agency network, which owns Saatchi & Saatchi, Leo Burnett, Sapient, Epsilon and Starcom, made $14.276 million (13.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
JANUARY 25, 2024
The IPA has just produced its latest census of people working in UK adland and the overriding impression is that it isn’t much fun. Timely in a way as current IPA president Josh Krichefski from EssenceMediacom is promoting a ‘People First’ agenda aimed at improving mental health in agencies. The census clearly shows there’s much … The post IPA agency census shows industry beset by instability first appeared on More About Advertising.
Adweek
JANUARY 25, 2024
Ahead of Super Bowl 58 on Feb. 11, augmented reality company Blippar worked with Snickers and The Mars Agency to launch a new Snickers and NFL Rookie Mistake augmented reality experience. This is a follow-up to the Rookie Mistakes AR experiences that have launched over the last two years. People can visit Snickers' NFL site.
AdExchanger
JANUARY 25, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Board Games The LG Ads board of directors has three new members. Or, more accurately, two previous board members – Alphonso co-founders Ashish Chordia and Lampros Kalampoukas, who were fired as part of an orchestrated corporate coup in late December 2022 – have […] The post Alphonso Folks Get Back On Board; How Netflix Evolves Through Crisis appeared first on AdExchanger.
Adweek
JANUARY 25, 2024
This year, third-party cookies are set to disappear, and with them, several other mainstays of digital advertising like measurement, spurring marketers to look at transaction data, attention metrics, and critique alternative forms of media. "There has been a lot of talk whether CPMs (cost per thousand impressions) or CPAs (cost per acquisition) even still make.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
JANUARY 25, 2024
Enterprise composable CDP ActionIQ announced it will launch a suite of tools that leverage AI, and especially generative AI, to enhance customer experience. The first two modules are CXAI Data and CXAI Content. CXAI Data has two component parts. GenAI Audiences allows marketers to create audiences, track performance and uncover insights using natural language prompts rather than SQL or data skills.
Adweek
JANUARY 25, 2024
It might be considered controversial that Tums, a 90-year-old mainstay in the stodgy over-the-counter healthcare category, has made a first-time alliance with online betting service DraftKings for a campaign pegged to Super Bowl 58. But the executive who spearheaded the food-themed "Prop Bites" program said it "felt like the right connection" between two companies with.
Ad Badger
JANUARY 25, 2024
If ACOS is Advertising Cost of Sales, then what’s Total ACOS and why does it matter in your Amazon campaign? Read More Amazon Campaign: Optimizing for Total ACOS Goals The post Amazon Campaign: Optimizing for Total ACOS Goals appeared first on Ad Badger.
Adweek
JANUARY 25, 2024
Noted advertising futurist Rishad Tobaccowala recently published an article in which he claims, in response to Bill Gates, that "AI will have far greater impact than the microprocessor, the PC, the internet and the mobile phone." And he's not wrong. AI will fundamentally change our lives. But there's one problem: Brand managers are significantly misinterpreting.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Exchange Wire
JANUARY 25, 2024
Natalie Romankina, CEO of AdPlayer.Pro, highlights the resilience of video advertising in a maturing advertising market. One thing is clear, the global online advertising market is gradually maturing. Not only will it be growing at a relatively slower pace in 2024 [.] The post Will Video Dominate Digital Advertising in 2024? appeared first on ExchangeWire.com.
Adweek
JANUARY 25, 2024
As Paramount gears up for its first-ever alternate Super Bowl broadcast on Nickelodeon, the company is setting the record straight. Speaking at ADWEEK's Outlook 2024 in New York on Tuesday, Paramount ad sales chief John Halley denied reports that surfaced last week claiming the company is struggling to sell Nickelodeon's Super Bowl inventory. According to.
More About Advertising
JANUARY 25, 2024
Another big WPP merger iis happening: PR giants BCW and Hill & Knowlton are merging under the Burson banner (BCW itself is a merger of Burson-Marsteller and Hollywoods’ Cohn & Wolfe.) WPP says the merged agency will be an “industry-leading, full-service communications agency focused on building and protecting reputation.” BCW CEO Corey duBrowa (above) has … The post WPP merges PR giants BCW and Hill & Knowlton into revamped Burson first appeared on More Abou
Adweek
JANUARY 25, 2024
Time of possession is one of the most important stats in the NFL, and it's pretty important for streaming services, too. Following Peacock's recent record-breaking streaming TV audience for the NFL Wild Card matchup between the Miami Dolphins and Kansas City Chiefs, one of the big questions was whether the additional audience would stick around.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech
JANUARY 25, 2024
In this series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Ruth Stevens found her way into B2B marketing by accident, as many B2B marketers do. Her route took her through the publishing industry, then grad school, before diving into the intersection of marketing and technology by learning database marketing.
Digiday
JANUARY 25, 2024
For a long time, digital marketing was considered the darling of the ball, with granular metric reporting, hyper targeting capabilities and lower price points than its offline counterparts. However, there’s been a shift on the digital front. Google’s third-party cookie ( which is finally crumbling ) and Apple’s App Tracking Transparency initiative has made targeting more challenging.
Martech
JANUARY 25, 2024
A serious, cautionary, non-marketing fact to keep in mind when you use AI: There are many things artificial intelligence shouldn’t be used for, most notably facial recognition. “Despite massive improvements in deep-learning techniques, federal testing shows that most facial recognition algorithms perform poorly at identifying people besides white men,” writes Scientific American.
Exchange Wire
JANUARY 25, 2024
Today's digital marketer has more tools available to measure advertising campaigns than ever before. But ultimately, what should matter most is how campaigns impact incremental growth and sales. In this Q&A, Ellie Lane, head of client strategy at Quantcast, explores how [.] The post Metric-ulous Madness: Can Measuring Everything in Digital Advertising Hold Back Business Growth?
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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