Adweek
JUNE 16, 2022
Respondents to a new study conducted by Magna Media Trials in partnership with Twitter had a strong message for brands: It is no longer satisfactory when they "talk the talk," and they must also "walk the walk." The study found that brands clearly benefit from cultural involvement and, while there are many actions they can.
Marketing Dive
JUNE 16, 2022
The firm’s latest BrandZ rankings emphasize strong brand affinity could be more important than ever amid inflationary woes.
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Adweek
JUNE 16, 2022
Staffing shortages caused by the pandemic and a constant influx of Covid-19 cases have led to both an increased need for blood donations and a reduced number of people able to give them. Additionally, long-lasting stigma prevents many would-be donors from assisting even in times of crisis. In honor of World Blood Donor Day on.
Marketing Dive
JUNE 16, 2022
The reach and time spent with social media apps are nearing their limits in several major markets worldwide, according to a revised forecast.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 16, 2022
Advertisers have been jumping through hoops to navigate the streaming wars. In the beginning, premium streamers like Netflix brought a new way to watch shows and movies with an ad-free subscription model. After seeing their success, non-premium streaming companies joined the race and introduced ad-supported subscription options, giving us household names such as Hulu.
Marketing Dive
JUNE 16, 2022
As the Twitch audience expands, the luxury car brand exceeded engagement goals for its first game show on the livestreaming platform.
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Marketing Dive
JUNE 16, 2022
The initiative comes the same week that the audio streaming platform created a Safety Advisory Council to make recommendations on content policies.
Adweek
JUNE 16, 2022
With consumer spend in the metaverse set to reach $5 trillion by 2030, according to research released by McKinsey, the advertising industry has been busy setting up its stall to showcase what it can already achieve in this virtual reality landscape. Publicis Groupe has taken a slightly different direction, however, after it announced the appointment.
Marketing Dive
JUNE 16, 2022
The chip brand puts itself at the intersection of basketball and sneaker culture as Tatum’s Boston Celtics square off at the NBA Championship.
Adweek
JUNE 16, 2022
Talk to any NFT enthusiast about how they first formed an interest in the technology, and there's a good chance they'll mention the National Basketball Association's Top Shot digital collectible platform. The Dapper Labs-created hub, which allows fans to purchase videos of game moments and other virtual memorabilia, quickly became a sensation after it launched.
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Martech
JUNE 16, 2022
We recently introduced you to Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article, A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation.
Adweek
JUNE 16, 2022
After starting as a one-day event, Amazon's Prime Day grew to a 36-hour experience, then a 2-day ecommerce extravaganza. This year, Prime Day will again be a 48-hour flash sale beginning at 3 a.m. ET on July "12. Prime members in 20 countries, including the U.S., China, Italy and Mexico, can take part. And for.
Marketing Dive
JUNE 16, 2022
Acknowledging how working from home has altered the dining experience, the Anheuser-Busch beer has linked with Instacart to help consumers prepare meals.
Adweek
JUNE 16, 2022
Reddit revealed Thursday that it has acquired software-as-a-service-based artificial intelligence platform Spell with the goal of bolstering its machine language capabilities and improving the speed and relevancy of its platform. Reddit explained in a blog post Thursday, "Reddit's mission is to bring community, belonging and empowerment to everyone in the world, and one of the.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
JUNE 16, 2022
As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. Today we’re talking to Amanda Donnelly. She has a long career in marketing and is currently running her own consulting business. How did you get to where you are today? I spent the first 10 years of my career in the digital ad agency space, really focused on digital media planning and buying.
Adweek
JUNE 16, 2022
Roku wants streaming to be the next ecommerce shopping destination and teamed up with retail giant Walmart to make it happen. The companies describe the partnership as a "first-of-its-kind," bringing commerce to TV ads, and viewers will now be able to purchase products fulfilled by Walmart directly from Roku, moving beyond the QR code. "Through.
AdExchanger
JUNE 16, 2022
Back in 1997, when the oldest Gen Zers were born, Liz Smith joined a Silicon Valley startup called Yahoo! What started off as a group of misfits on the internet turned into a “Frankenstein’s monster” of sorts, said Smith, who left Yahoo! for film school and captures the effects of technological submersion on the next generation in her latest movie, I Am Gen Z.
Adweek
JUNE 16, 2022
Marketing teams for Just Egg are prepped to hand out 100,000 mini breakfast sandwiches this weekend--working around the clock if need be--at the Bonnaroo music festival near Nashville, Tenn. Their goal with the activation--as performances from Stevie Nicks, Tool, Machine Gun Kelly, Roddy Ricch and other A-list artists serve as the backdrop--is to convert as.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
JUNE 16, 2022
Legalized sports gambling is flooding the market with betting apps, which are becoming powerhouse spenders as they seek to gain a foothold where gambling is now allowed. In New York, where sport betting apps became legal in January, apps like Fanduel, Draftkings, Ceasar’s Sportsbook and BetMGM Sportsbook took over billboards, the TV ad market and. Continue reading » The post Hard Rock Brings A Cost-Conscious Mindset To The Hard-Charging Sports Betting App Market appeared first on AdExchange
Adweek
JUNE 16, 2022
When Aaron Brown needed upfront cash to invest in his content, he turned to creator investment company Spotter. Brown, who is known for his iconic red snapback and baby back ribs, is the man behind "Smokin' and Grillin' with AB," a YouTube channel that has racked up nearly two million followers. He acknowledged Spotter's role.
Digiday
JUNE 16, 2022
Los Angeles Times has formed a six-person team to create content on Instagram and TikTok for a young, diverse audience that may not already be part of the news publisher’s audience. Called 404 by L.A. Times, the team includes content creators, artists, filmmakers, writers and even a puppeteer. But the 404 team’s goal is not to promote the L.A. Times’ journalism, link back to the site or even to create content for the L.A.
Adweek
JUNE 16, 2022
Abbott Elementary's breakout year continues, as the ABC freshman sitcom has received five nominations at the Television Critics Association's 2022 TCA Awards, making it the year's most-nominated show. The comedy--created by and starring recent Adweek cover subject Quinta Brunson--wasn't the only freshman series to receive multiple nominations from the organization.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
JUNE 16, 2022
Online prices were up only 2% last month compared to a year earlier, according to The Adobe Digital Price Index. That’s a far better showing than the rest of the U.S. where the inflation rate hit 8.2% in May. May’s online prices were down 0.7% from April and 1.6% from March’s record 3.6% increase. The DPI tracks prices across 18 categories, 10 of which saw decreases last month.
Adweek
JUNE 16, 2022
Head of WhatsApp Will Cathcart shared two updates to group calls on the messaging application in a tweet Thursday. Specific people on a call can now be muted or messaged. And a new indicator helps participants see when more people join large group calls. Some new features for group calls on @WhatsApp: You can now.
Martech Series
JUNE 16, 2022
Win-loss and customer experience analysis pioneer, Primary Intelligence, continues its massive software integration expansion for TruVoice. Win-loss and customer experience analysis pioneer, Primary Intelligence, continues its massive software integration expansion for TruVoice, their win-loss and customer experience analysis software. As a part of this expansion, Primary Intelligence announced today that Hubspot joins the list of powerhouse software applications like Salesforce, Microsoft Dynam
Adweek
JUNE 16, 2022
Long hours, hierarchical structures and scattered opportunities to get your voice heard. It's not exactly the best job description, no matter the field. And yet, this is the perception that "just on the market" talent on the rise has about media agencies these days. If they're even aware of the industry at all. Unfortunately, as.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
JUNE 16, 2022
Digital advertising is poised to grow despite a looming economic slowdown, according to midyear advertising forecasts from Zenith and GroupM. The macro trends are distressing: As inflation rises, tech stocks crater, and the potential for a recession increases. The only certainty is that uncertainty is on the horizon. But even though both Zenith and GroupM.
Adweek
JUNE 16, 2022
Retailers are looking for ways to monetize the boom in traffic they are seeing to their sites with the pandemic adoption of ecommerce. Currently 80% of advertisers use at least one retail media network alongside Amazon, claims recent McKinsey research--and is a whole new revenue stream retailers had not previously counted upon. According to research.
AdExchanger
JUNE 16, 2022
NBCUniversal shared the results of its cross-platform measurement currency tests with iSpot, which became the programmer’s first certified measurement partner in January. NBCU certified eight more partners in March – but anyone expecting a comparison of how those partners perform against each other is still waiting. NBCU’s currency pilot test with iSpot included 67 advertisers representing 158 brands and compared reach and frequency measurements against linear and over-the-top (OTT) buys.
Adweek
JUNE 16, 2022
Discord released a number of updates aimed at helping community servers create the best experiences for their members. To start, moderators can now activate an AutoMod feature that automatically blocks messages containing inappropriate content. Discord allows moderators to choose from three premade lists of "commonly flagged words" or create their own.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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