Adweek
DECEMBER 14, 2022
Verizon is adding Ogilvy to its agency roster to handle the brand's b-to-b account, the brand confirmed to Adweek. "Ogilvy has been added to our agency roster to focus on our b-to-b business, while we continue to work with our long standing partners at McCann on Consumer and other key business priorities," a Verizon spokesperson.
The Ad Tech Blog
DECEMBER 14, 2022
Give your users too many options. Hide the most important ones. Make them do as many clicks as possible to find them. When they finally do, make them wait for more than 20 seconds after each click. For years, I’ve heard people complaining about JIRA/Confluence’s terrible user experience. How convoluted the UI is, how hard it is to find something, and how slow everything is.
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Adweek
DECEMBER 14, 2022
NBC Universal is being upfront about its 2023 plans. Top line In an end-of-the-year note to employees on Wednesday, Linda Yaccarino, chairman, NBCUniversal, advertising and partnerships, revealed several major 2023 event dates for the company, including announcing NBCU would return to Radio City Music Hall on May 15 for its upfront week presentation.
Ad Rants
DECEMBER 14, 2022
Consumer shopping and buying patterns never remain stagnant. As a business, you need to keep up with shifts in the marketplace. Otherwise, you can quickly start to lag behind and lose sales to your competitors. Nowhere was the changeability of consumer behaviors more clear than during and after the pandemic. Consumers pivoted quickly to more digital lifestyles, and as noted by Deloitte , many of those choices have stuck post-pandemic.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
DECEMBER 14, 2022
Editor's note: Today's column is part of a series with Snap on augmented reality. Below, Christin Klein, U.S. head of tech, shares study findings that demonstrate just how engaging the technology is for consumers. Amid growing economic uncertainty, global headwinds and adjusting to a post-pandemic era, this holiday season is feeling different. Holiday spending was.
Marketing Dive
DECEMBER 14, 2022
Doritos After the Dark runs through the winter solstice and features globally inspired dishes, like a sandwich based on a banh mi.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
DECEMBER 14, 2022
With the end of third-party cookies looming over an ever-shifting horizon, marketers have been scrambling to figure out how to hold onto their precious data. There appears to be a savior in the form of server-side measurement. However, not all stakeholders are aligned on what this tracking technique really brings to the table. And often, when people talk about server-side, they mean different things.
Adweek
DECEMBER 14, 2022
Cannabis brand Ayr Wellness latched onto Mother's Day by using images that could've been marketing spa packages or weekend getaways. But the language--"Canna mom escape? She'll THC-you later"--made clear the kind of self-care product on sale. Popular social tonic Cann, meantime, continued to spar with Big Alcohol in a short film for the holidays showing.
Martech
DECEMBER 14, 2022
The release of the WhatsApp integration, which promises to increase contact engagement and user efficiency, highlights HubSpot’s November releases. Also, last month: Marketing emails can now be prevented from sending without approval first. Campaign reporting is enhanced by an improved “influenced contacts” metric. gaining actionable insights from calls is easier with more specific clipping.
Adweek
DECEMBER 14, 2022
When Sherwin-Williams was looking to gain market share in its b-to-b category, it teamed up with agency Wunderman Thompson on a color obsession series. Creativity fueled the "Thinking in Color" campaign, which aimed to reach architects. The rise of creativity in b-to-b marketing was one of several key topics that the industry's top b-to-b marketers.
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Martech
DECEMBER 14, 2022
Marketing operations teams have a big problem with staff burnout and turnover. Among the many reasons for this is the amount of time spent doing the same tasks over and over for different campaigns. Fortunately, there is a solution — one that resides entirely in MOps itself. And what is that solution? “Self-service, something that I really think is a huge missed opportunity for many marketing operations teams,” said Justin Sharaf, vice president of marketing operations at data intelligence compa
Adweek
DECEMBER 14, 2022
Twitter is shutting down Revue, the newsletter publishing platform it acquired in January 2021. Revue founder Martijn de Kuijper said in a post on the company's website that the platform will shut down Jan. 18 and all data will be deleted, adding, "This has been a hard decision because we know Revue has a passionate.
Marketing Dive
DECEMBER 14, 2022
The campaign includes a tie-up with Mark Ronson and Madlib and comes as Sprite, Fresca and Seagram’s switch from green to clear plastic bottles.
Adweek
DECEMBER 14, 2022
Over the last two years, as the value of the cryptocurrency market reached dizzying new heights, publishers that covered the industry shared briefly in its wealth, with exchanges like Coinbase, Crypto.com and FTX spending lavishly on advertising to acquire new customers. But since April, declining adoption and waning consumer trust in the technology have led.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech Series
DECEMBER 14, 2022
After AdCombo and Taboola had hosted the joint webinar about starting Native ads and maintaining a stable ROI in November, more AdCombo affiliates launched campaigns with Taboola, broadening their opportunities in affiliate marketing. On November 1st, AdCombo and Taboola had the webinar “Starting Native ads: Hints on Stable ROI” AdCombo was presented by Ella Mak, Head of Affiliate Department and Una Simich, Team Lead in Affiliate Department.
Adweek
DECEMBER 14, 2022
Global advertising spend is set to increase at a slower pace by 3.8% next year, reaching $740.9 billion and it is predicted to strengthen the year after at 4.8% despite the economic slowdown currently faced by the world economy with Retail Media expected to grow by over a fifth. According to Dentsu's bi-annual Global Ad.
AdExchanger
DECEMBER 14, 2022
UK-based publisher LADbible Group is testing post-cookie alternatives and building its contextual targeting capabilities. But the social-first publisher has yet to be convinced that any of these alternatives will be. The post LADbible Is Still Praying For Its Post-Cookie ‘Silver Bullet’ appeared first on AdExchanger.
Adweek
DECEMBER 14, 2022
When you come at the king, you best not miss. Facebook came at LinkedIn and missed. Facebook users began seeing notifications this week that Jobs on Facebook will be history as of Feb. 22. Clicking on the notification brings users to a help page that reads, "Jobs on Facebook will no longer be available on.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Marketing Dive
DECEMBER 14, 2022
Inspired by the upcoming “Glass Onion: A Knives Out Mystery,” the game will be given away to the first 100 consumers who solve seven riddles.
Adweek
DECEMBER 14, 2022
Marketers have pledged billions of dollars over the past couple of years to fund minority-owned media. But delivering on those promises has been harder than flipping a switch. Rhonesha Byng, founder and chief executive officer at Her Agenda, and Lisa Torres, president of Cultural Quotient at Publicis Media, took the stage at Adweek's NexTech Summit.
AdExchanger
DECEMBER 14, 2022
"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by Jeff Sue, GM, Americas at Mintegral. Connected TV (CTV) is. The post CTV Benefits Are Obvious – But Is Effective Attribution Possible? appeared first on AdExchanger.
Adweek
DECEMBER 14, 2022
American Express--which has made immersive experiences core to its identity alongside generous member benefits and small-business advocacy--went hard in the paint for its latest activation. The brand hosted the American Express x NBA 2K23 Lab in New York's Soho neighborhood Dec. 8-11, giving fans of the league a chance to score more than just points.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
DECEMBER 14, 2022
Prominent YouTubers Charles “MoistCr1TiKaL” White, Gina “Gibi ASMR” Klein and Tyler “Jimmy Here” Collins have merged their management teams to start their own talent management firm, naming the new venture Mana Talent Group. Mana Talent’s creator-owners represent different subsections of the YouTube audience.
Adweek
DECEMBER 14, 2022
Colombian commercial banking company Banco de Bogot? is breaking traditional holiday messages with its "Christmas changes us, let's stay that way" campaign, which aims to raise awareness around discrimination and disability all year. In collaboration with agency Fant?stica, the campaign encourages kindness year-round and highlights issues happening across the world, especially in marginalized communities.
Digiday
DECEMBER 14, 2022
For as quickly as Netflix brought its ad-supported tier to market, the streamer’s advertising business is off to a slow start. Netflix is falling short of ad-supported viewership guarantees made to advertisers and allowing advertisers to take their money back for ads that have yet to run, according to five agency executives. The specific shortfall amounts vary by advertiser, but in some cases, Netflix has only delivered roughly 80% of the expected audience, said the executives.
Adweek
DECEMBER 14, 2022
Since major tech companies like Google and Apple started cracking down on privacy, announcing plans to deprecate the third-party cookie, the traditional playbook for brands finding consumers is out the window. Now, brands need to evolve their approach to know who to target. Obele Brown-West, chief solutions officer at Tinuiti and Scott Perry, evp of.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Exchange Wire
DECEMBER 14, 2022
Alkimi Exchange has announced it has joined IAB Europe’s Transparency and Consent framework. The framework, which was launched in April 2018, is designed to help all parties in the digital advertising chain ensure that they comply with the EU’s General [.]. The post Alkimi Exchange Joins IAB Europe’s Transparency and Consent framework appeared first on ExchangeWire.com.
Adweek
DECEMBER 14, 2022
There's a scene from the Golden Girls--season 1, episode 22--in which Blanche (Rue McClanahan), Dorothy (Bea Arthur) and Rose (Betty White) are commiserating at the kitchen table. Raiding the refrigerator for a suitable late-night snack, Blanche pulls out a chocolate cheesecake. The staccato exchange that follows was a signature element of the show.
Digital Turbine
DECEMBER 14, 2022
Here’s an interesting paradox: 98% of Google Play revenue comes from free apps. In fact, in-app monetization is one of the most important factors app publishers must consider, with mobile games, in particular, seeing a massive upside. Taking regionality into consideration can allow publishers to maximize in-app revenue, as each region has different nuances.
Adweek
DECEMBER 14, 2022
Samsung and Google are touting the selfie-taking potential of their new Galaxy Z Flip 4 device on one of the biggest out-of-home stages in the country: Times Square. And the ongoing campaign is turning to an artist's timeless catalog to help drive the message home. Affixed to the Broadway-facing side of the New York Marriott.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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