Adweek
FEBRUARY 9, 2023
Super Bowl ads are some of the most watched and talked-about marketing in the world. Every year, more than 100 million people tune in to watch athletes in their prime square off on the gridiron--and 43% say they tune in just to see the ads. We all want to see which unique, creative and potentially.
Exchange Wire
FEBRUARY 9, 2023
Alkimi, the world’s first decentralised ad exchange, has exited beta and is now available for advertisers and publishers to buy and sell inventory through its blockchain-based programmatic platform. The exchange is built on an ultra-fast, scaleable, next-generation Directed Acyclic Graph [.] The post <strong>Alkimi Exchange launches the world’s first decentralised ad exchange</strong> appeared first on ExchangeWire.com.
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Adweek
FEBRUARY 9, 2023
Stella Artois has apparently called off plans to run an unofficial brand experience on Electronic Arts' gaming platform The Sims 4 after being approached by legal counsel from the makers of the game over IP infringement. According to EA, its lawyers have approached AB InBev, the owner of Stella Artois, about its plans to launch.
Marketing Dive
FEBRUARY 9, 2023
The brand recruited an eight-person team of influencers to create ongoing exclusive content as part of its push toward younger audiences.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
FEBRUARY 9, 2023
T-Mobile is hosting a musical Scrubs reunion again for this year's Super Bowl--this time with a special guest appearance from John Travolta. The carrier will run a minutelong ad in the fourth quarter of the Big Game with Zach Braff, Donald Faison and the Grease star harmonizing on the merits of T-Mobile's 5G home internet.
Marketing Dive
FEBRUARY 9, 2023
Marketers should still take a cautionary approach, as Google’s early hiccups with Bard demonstrate shortcomings with the technology.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
FEBRUARY 9, 2023
As it vies for Gen Z and millennial attention, the insurance company opted against a big game ad in favor of TikTok and the app’s most popular creator.
Adweek
FEBRUARY 9, 2023
Colorism still permeates so much of what we do in the marketing ecosystem. From who we cast to the products we create, many marketers knowingly or unknowingly cling to the white standards of beauty: blonde hair, blue eyes, light skin. It's an archaic standard that tells the rest of us we don't belong, this brand.
Martech
FEBRUARY 9, 2023
On Tuesday Microsoft loudly announced the new AI-fueled version of Bing. At the same time it quietly published a new version of the search engine’s terms of service, claiming rights over what goes into and comes out of the AI. However, what the company wants may not square with what the law says it can have. Why we care. Who owns — and can use — the inputs and outputs of AI-powered chat search functions is enormously important to marketers.
Adweek
FEBRUARY 9, 2023
One year after Peacock broadcast Super Bowl 56, the streaming service is back in the Big Game. A 30-second spot highlighting new hit series Poker Face, starring Natasha Lyonne, is set to air during the fourth quarter of Fox's presentation of Super Bowl 57 on Sunday, Feb. 12. The creative leans into the premise of.
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Marketing Dive
FEBRUARY 9, 2023
The beverage brand is inviting consumers to use an OpenAI-powered tool to generate facts, with some appearing under bottle caps in 2024.
Adweek
FEBRUARY 9, 2023
Super Bowl advertising is its own red carpet, with celebrities from Melissa McCarthy to Serena Williams to Pete Davidson appearing in this year's commercials. But lately, that carpet has grown wider. In addition to traditional celebs, brands are increasingly turning to creators and influencers to broaden the reach of their campaigns. To name just a.
AdExchanger
FEBRUARY 9, 2023
Digital ad marketplace EMX (ENGINE Media Exchange), ad agency Trailer Park Group and their New York-based parent company, Big Village, have filed for bankruptcy. The post EMX Files For Bankruptcy appeared first on AdExchanger.
Adweek
FEBRUARY 9, 2023
Squarespace is celebrating 20 years in business by honoring Anthony Casalena's original elevator pitch. In 2004, the founder and CEO presented an era of dynamic digital development with a comfortingly simple product--"a website that builds websites." "Everyone just had that light bulb moment," said VP of creative Ben Hughes. "We said, 'What an incredible bit.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
FEBRUARY 9, 2023
Super Bowl LVII kicks off this Sunday, and brands are finding new ways to gain exposure and drive up sales through digital channels like CTV. Brands advertising around the game this year are adapting to changes in media consumption and shopping with new digital partnerships and campaign strategies. Streaming and CTV advertising continue to climb CTV and traditional linear advertising will be in close competition for ad dollars.
Adweek
FEBRUARY 9, 2023
Super Bowl ads are where brands tend to pull out all the stops--factors like A-list celebrities, sexy locations and new product launches all combine to create what marketers hope will make their ad the star of every watch party in the country and around the globe. But all those ingredients can also create a pretty.
Marketing Dive
FEBRUARY 9, 2023
Pre-game spots are complemented by interactive videos that access over $5 million in offers as the travel marketer ramps up a new brand platform.
Adweek
FEBRUARY 9, 2023
The ad-tech vendor EMX, along with its parent company Big Village, filed for bankruptcy Wednesday evening in the state of Delaware, the latest chapter in a long saga of financial challenges facing the supply-side platform. At the time of its bankruptcy filing, EMX owed at least two publishers, both ad-management platforms, roughly $750,000 for ad.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Ad Monsters
FEBRUARY 9, 2023
The announcement of IAB Tech Lab’s new Green Initiative and accompanying working group – focused on sustainability in the programmatic ecosystem – at the IAB’s Annual Leadership Meeting (ALM) shouldn’t come as a surprise. In 2021, every major tech firm, holding company, and large brand made carbon-neutral commitments, but putting them into practice is difficult.
Adweek
FEBRUARY 9, 2023
This year Kia's shying away from the emotional, purpose-driven ads its focused on recently in favor of light-hearted, relatable content spotlighting its Telluride X-PRO SUV. "Binky Dad," created with Kia's long-time creative agency of record, David & Goliath, is the brand's 14th Super Bowl spot. And it's relatable, despite the larger-than-life stunts that make up.
AdPushup
FEBRUARY 9, 2023
Discover the benefits and drawbacks of preferred deals in digital advertising. Learn about the various types of preferred deals, their benefits, and how to set them up in Google Ad Manager (GAM). Preferred deals are one of the most popular methods of ensuring smooth and efficient ad campaigns in the world of programmatic advertising. Programmatic [.
Adweek
FEBRUARY 9, 2023
Tech delivery service Uber Eats is to launch a new post-checkout ad service during the Super Bowl, which will allow brands to promote services and products while they await their order delivery with Paramount+, one of the first advertisers. The first ads will begin to roll out within the Uber Eats app during the Big.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
FEBRUARY 9, 2023
This year, NBCUniversal hosted its competitors on stage at One23, the broadcaster’s annual developer conference. Why? One word: measurement. The post One23: NBCUniversal Highlights Measurement, Data And (Maybe) Playing Nice appeared first on AdExchanger.
Adweek
FEBRUARY 9, 2023
On this week's episode of To Dine For, host Kate Sullivan welcomes Jacques P?pin, one of the world's most iconic and beloved chefs who has changed the way Americans cook and eat. Originally from France, P?pin is renowned for teaching essential techniques to everyday cooks. P?pin presents his recipes not as a list of ingredients.
Martech Series
FEBRUARY 9, 2023
Exporting complex sequences in a single step from Media Composer into Pro Tools streamlines picture and sound workflows Avid announced the latest version of Media Composer with several new features that significantly speed up the post production process between editorial and audio post teams. These features deliver the first step towards gaining significant production efficiency by bringing video and audio post teams and workflows closer together.
Adweek
FEBRUARY 9, 2023
Messenger allows users to search for messages that have been previously shared in conversations, rather than requiring them to browse their entire chat logs to find the message(s) they're looking for. Our guide will show you how to search for messages in a Messenger chat in the Messenger mobile application. Note: These screenshots were captured.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech Series
FEBRUARY 9, 2023
Platform Rated the No. 26 Security Product After Earning 42 Badges in G2’s Winter 2023 Report Frontegg , the leading user management platform for B2B apps, announced it has been named a 2023 Best Software Award winner by G2, the world’s largest and most trusted software marketplace. Frontegg earned No. 26 on the list of Top Security Products, which also includes the likes of Microsoft Azure Active Directory, GitLab, IBM Security Verify, Snyk, Datadog, and GitHub.
Rob Campbell
FEBRUARY 9, 2023
First of all, I know Otis is 8. But he said this to me when he was still 7 so deal with it. As I have written previously, Otis was diagnosed last year with dysgraphia. Dysgraphia is a form of dyslexia – specially writing and some motor skills, like holding a pen. It doesn’t limit the capacity for learning, but it does affect how you do it.
Martech Series
FEBRUARY 9, 2023
Newly Appointed Leader and Key Investments Further Expand Partnerships Program and Accelerate Access to Relationship Marketing Solutions Marigold, a global pioneer in relationship marketing and provider of world-class martech solutions, today introduced an enhanced partner program unified under one brand, with Andy Gladwin promoted to lead the strategic vision as Head of Partnerships.
Digiday
FEBRUARY 9, 2023
Despite all the drama surrounding the platform in the wake of its purchase by Elon Musk and the rise of social rival TikTok, PepsiCo will once again advertise on Twitter during the Super Bowl. “For a big live cultural moment like the Super Bowl, part of the journey comes from those live discussions and real time debates, trending topics and all the fun that comes from what is one of the biggest watch parties on the planet,” said PepsiCo CMO Todd Kaplan, who added that this was the first time the
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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