Martech
MARCH 1, 2022
With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo.
InMobi
MARCH 1, 2022
As mobile in-app advertising (and digital advertising overall) becomes more privacy focused, some of the data that marketers previously relied upon is either increasingly unavailable or is not as reliable as it once was. But even amidst this wider shift, there are still many different sources of knowledge available to mobile marketers. Here are the five biggest sources of data still available for in-app advertising: 1) Device-Level Data for Opted-In Users Data that ties a specific user to a part
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Martech
MARCH 1, 2022
Phrasee, the AI-powered language optimization platform, has announced that it will now create language responsive to customer sentiment in real time. Phrasee automatically generates and optimizes messaging for a full range of channels, including web, email, social and push. This new offering from Phrasee will combine its optimization capabilities with individual customers’ language profiles based on first-party data.
InMobi
MARCH 1, 2022
What happened? On February 16, 2022, Google announced plans to extend Privacy Sandbox to Android and sunset the Google Advertising ID (GAID) as a cross-app user identifier within the next two years. Google’s Privacy Sandbox initiative overall is not new; it was originally launched with a focus on protecting user privacy in the Chrome/web environment.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
MARCH 1, 2022
LEARFIELD, an intercollegiate media and technology services company, has entered a multi-year partnership with NFT technology platform RECUR, which is set to launch a collegiate NFT experience, NFTU.com later this month. Get the daily newsletter digital marketers rely on. Processing.Please wait. SUBSCRIBE. See terms. RECUR will also use collegiate licensing company CLC’s COMPASS NIL deal management and disclosure platform to manage individual student-athlete opt-ins, making it possible for playe
Clearcode
MARCH 1, 2022
Supply-path optimization (SPO) can be compared to a courier service. In the same way a courier has to find the best path to its destination to deliver a package while saving time and money — both its own and the recipient’s — SPO aims to help advertisers find the best route to their desired inventory. In this article, we will explain what supply path optimization is, where it comes from, why you need it, and how to implement it.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Tech News
MARCH 1, 2022
LinkedIn has entered into an agreement to acquire Oribi, an Israel based marketing analytics company, to further help customers gain actionable insights, make smarter decisions and drive business results. Through the integration of Oribi’s technology into our marketing solutions platform, LinkedIn said its customers will benefit from enhanced campaign attribution to optimise the ROI of.
Martech
MARCH 1, 2022
One of the superpowers marketing professionals are expected to have is staying on top of the evolving marketing technology landscape. You know, that landscape with more than 8,000 products. Have you ever been in a meeting and had someone turn to you and say, “What do you think about Product X?” which turns out to be some obscure solution they’ve tripped over or read about?
Martech
MARCH 1, 2022
Freeman, the global design and production company for trade shows, expos, conventions and other events has announced a strategic partnership with virtual events platform Hubilo. Freeman, which produces well over 10,000 events annually in North America, will now offer a ready-to-use digital component for events of all sizes. Freeman was founded in 1927 and has spent almost a century creating in-person events.
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