Adweek
NOVEMBER 18, 2022
The metaverse is still in its extremely early stages of development--it feels almost like a party that just started. It's an exciting time, but also leaves room for many questions and paradigms. How does its audience grow? How can it improve upon issues in the current iteration of the internet? Companies are focusing on a.
The Ad Tech Blog
NOVEMBER 18, 2022
I often hear the phrase, “ If I have more information, I can make better decisions. “ Technology has reached a point where getting “more information” is cheap. What you do with that information to “make better decisions” is a different subject. You can go to Kaggle.com, search for “Wines,” and download the Wine Reviews dataset in CSV format.
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Adweek
NOVEMBER 18, 2022
Newsletters have proven to be a tough sector to crack for social platforms, as Meta pulled the plug on its Bulletin off-platform newsletter offering last month, and turmoil-filled Twitter reportedly followed suit shortly thereafter. One platform, however, has seemingly cracked the code of working newsletters into its efforts: LinkedIn. "Professionals have always come to LinkedIn.
Martech Series
NOVEMBER 18, 2022
In today’s digital-dominant world staying up to date without the assistance of technology is not possible. When you are writing a piece of content you can imagine the number of tasks that need to be executed before the content is posted. You start with the keyword research, review the data and trends along with analytics. Then comes search engine optimization and writing a piece of content with all the relevant pointers added to it.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
NOVEMBER 18, 2022
Fox Sports has embarked on its largest marketing campaign in network history ahead of the 2022 FIFA Men's World Cup in Qatar, which begins Sunday. The company initiated a host of activations around the country, many of which will continue throughout the duration of the tournament. This year is the first time in World Cup.
Marketing Dive
NOVEMBER 18, 2022
Touted as the brand’s kitchenware entrance, the Cheetos Duster helps users grind up the snack in pursuit of its dust that can be used in recipes.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
NOVEMBER 18, 2022
Media ad spend in 2023 will grow 5.9% overall, year-over-year, according to IAB’s ad budget outlook. IAB highlights several high-growth categories, led by B2B (up 20.8%), travel (20.6%), restaurants/beer/wine/liquor (17.1%) and financial services (11.1%). CTV is expected to be the fastest-growing channel, with projected sales up 14.4%. All other digital channels are expected to see some increase in spend, while traditional channels will decline in 2023.
Adweek
NOVEMBER 18, 2022
On Tuesday, Ticketmaster enjoyed their largest ticket sales day ever, selling over 2 million tickets to Taylor Swift's upcoming The Eras Tour. This could have been a quiet victory for the company. Instead, it was the beginning of a week filled with mass vitriol as "Swifties" took to the internet against Ticketmaster and its parent.
Marketing Dive
NOVEMBER 18, 2022
FIFA said all sales on stadium perimeters are now banned, meaning some planned Budweiser activations “cannot move forward” just two days before kick-off.
Adweek
NOVEMBER 18, 2022
To celebrate the upcoming Thanksgiving holiday in the U.S., Instagram released a "Thankful for Friends" chat theme that adds fall colors and a Thanksgiving-themed background to conversations. Our guide will show you how to use the Thankful for Friends chat theme in the Instagram application. Note: These screenshots were captured in the Instagram app on.
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Marketing Dive
NOVEMBER 18, 2022
The “JCP Live Holiday Spectacular” feels a bit like a throwback to the holiday variety shows of the past.
Adweek
NOVEMBER 18, 2022
Alcoholic beer will not be sold inside the perimeter of the eight 2022 World Cup stadiums in Qatar, following pressure from officials. The U-turn, announced by organizer FIFA two days before the tournament kicks off, could potentially cause a legal headache for soccer's governing body if sponsor Budweiser--with which it has a $75 million sponsorship.
AdExchanger
NOVEMBER 18, 2022
TV advertising is in the middle of a tectonic shift. GRPs are out, and impressions are on their way in. But plenty of advertisers still want to buy local and national spots based on region. And for small, local marketers accustomed to the relative simplicity of linear TV ad buying, the lack of standards in over-the-top (OTT) ad measurement is becoming a real pain in the tush.
Adweek
NOVEMBER 18, 2022
We have reached a tipping point. As the value of Apple approaches $250 billion--roughly the annual revenue of GM and Honda combined--few marketers would argue with the claim that brands focused on customer experience (CX) are more valuable than ever. And while Byron Sharp's How Brands Grow is a siren song for the storytelling Mad.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech Series
NOVEMBER 18, 2022
Artifact Labs, a web3 company that helps ‘Preserve and Connect History’ on the blockchain, today announced a partnership with The Hong Kong Philharmonic Orchestra (HK Phil) for the première of The Metaverse Symphony, a new work by renowned cinematic composer Elliot Leung. As part of this pioneering collaboration, Artifact Labs serves as the official partner for Elliot Leung and the HK Phil, one of the globe’s premier orchestras, to create the world’s first-ever symphonic
Adweek
NOVEMBER 18, 2022
In this week's episode of Yeah, That's Probably an Ad, creative and inclusion editor Shannon Miller is joined by some of Adweek's Europe team, brand editor Rebecca Stewart and creative editor Brittaney Kiefer. With Europe's run of Social Media Week and Brandweek officially over, Stewart and Kiefer discuss the year's worth of work behind the.
Martech Series
NOVEMBER 18, 2022
With the rate of U.S. inflation reaching 40-year highs, it’s no secret that consumers are feeling the ripple effects of pricing spikes for their essential products. From the grocery store to the gas pump, the reality of the situation is apparent – American household budgets are exceedingly constrained. Even as consumer price index (CPI) growth slowed sharply in the summer, economists still expect the inflation pressures to persist in the immediate future.
Adweek
NOVEMBER 18, 2022
After a few years of disrupted holiday travel, many may have forgotten how much the season takes out of us. As families gather together under one roof again, Uber is reminding us it's ready in case you need a break. To celebrate its newly launched platform, Get Your Ride Right, Uber has a new campaign.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Marketing Dive
NOVEMBER 18, 2022
The Kraft-Heinz brand was an exclusive sponsor of “Pickled” on CBS as the marketing momentum behind pickleball continues.
Adweek
NOVEMBER 18, 2022
A few weeks ago, Walmart announced the relaunch Secret Treasures, its $1 billion sleepwear brand. The revamped line will feature trendier styles and even sell under a new brand name: Joyspun. The sleepwear category, said evp of apparel and private brands Denise Incandela in a statement, is "undergoing a significant transformation," and it only made.
Marketing Dive
NOVEMBER 18, 2022
The luxury carmaker’s “Never Lose Your Edge” campaign pulls inspiration from “The Wizard of Oz” while urging consumers to challenge the status quo.
Adweek
NOVEMBER 18, 2022
Twitch detailed several updates during its monthly Patch Notes livestream Thursday. The Amazon-owned streaming platform will begin experimenting later this year with giving streamers the ability to tag another channel in their title, letting viewers interact with that tag and follow that channel without leaving the stream they're watching. Twitch will also begin experimenting with.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech Series
NOVEMBER 18, 2022
Annual list of technology breakthroughs recognizes eA’s role in transforming the future. eSSENTIAL Accessibility (eA), the leading digital Accessibility-as-a-Service platform, is proud to announce it has won the Enterprise category of Fast Company’s 2022 Next Big Things in Tech. This annual recognition honors technology breakthroughs that positively shape the future for the industries they serve. eA’s digital accessibility solution equips and empowers organizations in any indus
Adweek
NOVEMBER 18, 2022
Klarna is best known for its 'Buy Now, Pay Later' option that empowers consumers to make big-ticket purchases without having to cover the entire cost upfront. But that's not all the global retail bank brings to the table as it evolves into a 360 shopping ecosystem and mecca for consumers and merchants alike. Klarna's chief.
Martech Series
NOVEMBER 18, 2022
StoryFile and its AI-powered conversational video platform Conversa will be honored in the field of Software & Apps at the Consumer Electronics Show in January. StoryFile Inc. was named a CES® 2023 Innovation Awards Honoree in the category of Software & Apps for its AI-powered conversational video platform Conversa. The announcement was made at the Consumer Technology Association’s event in New York, ahead of CES 2023, the world’s most influential technology event, happening Jan. 5-8 in
Adweek
NOVEMBER 18, 2022
Amazon Live taps into the power of influencers, ecommerce and live video to deliver personalized and engaging livestream shopping experiences for the masses. Marketers from Amazon Live, 23andMe and influencer Nicole Mejia sat down with Adweek's director of audience engagement Jess Zafarris during our Elevate: Future of Shopping event to dive into what live shopping.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech Series
NOVEMBER 18, 2022
To help content creators monetize their content through doubling up of CPMs on Google Ads. ViewLift , a global leader in end-to-end streaming and OTT solutions, announced the deployment of Advanced Ads Solution to help content monetization through Google Ads by enabling SDKs like PAL, Open Measurement, and Why This Ad (WTA) for its customers, helping them double their CPMs through Google Ads.
Adweek
NOVEMBER 18, 2022
Food52 is a cooking and home company that acquired two heritage home brands last year: Dansk, a design-forward home goods brand, and Schoolhouse, a lighting and lifestyle goods company dedicated to creating modern heirlooms. While existing under a similar industry umbrella, these brands have varying aesthetics and their own communities of superfans.
Martech Series
NOVEMBER 18, 2022
Qrios , the Digital Economy Empowerment Platform has built a utility for commerce. It is designed from the ground up to naturally evolve as a space for any small business to trade globally. According the Atlantic, “The Age of Social Media is Ending” Neither social networks, nor social media platforms were designed for commerce. You can feel the friction and discomfort of their users face.
Adweek
NOVEMBER 18, 2022
As people use the Instagram mobile application, they may come across bothersome users they don't want to interact with. When this happens, they have the option to block those users in order to stop them from being able to see their content or interact with them in the app. Our guide will show you how.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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