Martech
SEPTEMBER 13, 2021
This week’s Marketoon examines the classic metric, share of voice. Fishburne’s take: Share of voice (SOV) became a marketing staple decades ago. In theory, share of voice is a simple way to compare a brand’s media spending against the total media spending of the category. The metric was bolstered by research from Peter Field and Les Binet that showed a link between share of voice and share of market.
More About Advertising
SEPTEMBER 13, 2021
ISBA is launching a new code of conduct for influencer marketing, with three sections aimed at advertisers and brands, talent agencies, and the influencers themselves. ISBA members have driven the introduction of the code in order to prevent influencers taking payment from brands but not declaring their content as advertising. The aim is that it. The post Influencer marketing under the spotlight thanks to new codes of conduct from ISBA and Alcohol Marketing Alliance first appeared on More About
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Martech
SEPTEMBER 13, 2021
You may have great clients, loyal to your product or service, but how do you stay in touch with them when they switch jobs? That was the dilemma faced by Ellie von Reyn, Conductor’s Director of Demand Generation. “Our customers love our technology and our service team. We’ve got thousands of customers, but marketers switch companies every couple of years.
More About Advertising
SEPTEMBER 13, 2021
Sir Martin Sorrell’s S4 Capital – owner of Media.Monks, Mighty Hive and Firetree Marketing among a rapidly expanding list – is still growing rapidly with like-for-like gross profit (net revenue) up 49% so far in 2021 (66% in the second quarter.) This, S4’s preferred measure, is now forecast at 35-40% for the year (comparatives with.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
SEPTEMBER 13, 2021
TransUnion has agreed to acquire identity resolution company Neustar for $3.1 billion. Neustar’s OneID resolution platform will expand the capabilities of TransUnion’s identity solutions, especially in the adtech space. Over the course of the last two to three year, TransUnion has been focused on assembling a portfolio of solutions to serve digital marketers.
More About Advertising
SEPTEMBER 13, 2021
A fair few electric Mercedes in the Waitrose car park (what do you expect darlings?) although not the new electric G-Class, its mind-numbingly expensive competitor to the Land Rover Defender. But the G-class is getting both barrels from German agency Antoni (thought Publicis had won the Mercedes business) with a tongue-in-cheek twist on technology. Seemingly.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
SEPTEMBER 13, 2021
Presenters Ant and Dec have won UK National TV Awards (voted by viewers) every year for the past 20, so it’s fair to say that they’re popular with a large chunk of the population – whatever we might think. Now they’re back for Santander – with their “bank of antandec” – courtesy of Engine Creative. The post Santander's bank of antandec - inspired silliness or missing the banking point?
UNI Digital Advertising
SEPTEMBER 13, 2021
Google Analytics is one of the most widely-used web analytics platforms in the world – used by 56.8% of all websites globally as of today. In 2019, Google came out with a new updated version referred to as Google Analytics 4 (GA4). This post will walk you through how to use Google Analytics 4 on your WordPress site. 1. Create a Google Analytics Account.
More About Advertising
SEPTEMBER 13, 2021
Is your financial firm currently banging on that proverbial glass ceiling? If so, you might want to consider smashing through this invisible barrier. The sooner you overcome this hurdle, the less likely your company will be to stagnate in its current position. Doing so will provide you with more scope for future growth and scalability, The post How to successfully promote your financial firm first appeared on More About Advertising.
RevX
SEPTEMBER 13, 2021
In the past couple of years, fintech has become a lot like mobile gaming. Seriously. Not because finance and investment is gambling or a game. And not because managing your money is a fun and exciting thing to do (at least for most of us). Mostly because the growth marketers in fintech are adopting customer acquisition tactics and know-how from the gaming industry.
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More About Advertising
SEPTEMBER 13, 2021
The fintech world is flourishing, and ClearScore, which raised an extra $200 million this summer, is part of a new breed of services that is supposed to make our financial lives easier. This ad by Creature London does its best to keep matters simple with the memorable line “ClearScore sure,” and a campaign that shows. The post Creature London and ClearScore introduce a ‘modern financial superhero’ after 0m funding first appeared on More About Advertising.
All About Advertising Law
SEPTEMBER 13, 2021
A recent decision in the Ninth Circuit sheds new light on whether, and the standard by which, a false advertising claimant must prove equitable damages under the Lanham Act. In Grasshopper House, LLC v. Clean & Sober Media, LLC , the Plaintiff obtained a jury verdict finding the Defendants liable for false advertising. But the district court cancelled the damages phase of the jury trial after the exclusion of Plaintiff’s damages expert, which the court reasoned was Plaintiff’s only evidence
Martech
SEPTEMBER 13, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, I’m feeling a little less virtual today. Tomorrow MarTech kicks off. It’s virtual, sure.
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