Adweek
AUGUST 8, 2022
When customers call one of the many hotels and restaurants that now use voice tech startup PolyAI's services, there's a chance a digital host will answer. Far from the robotic monotone one might expect from an automated line, the voice will sound chatty and conversational. It will hesitate and inflect in all the right places.
Smart Insights
AUGUST 8, 2022
If you want to develop a strategy, where do you start? Well, it can be summarised in two or three sides of A4 in a table linking strategies to SMART objectives and KPIs to make sure you're on track. The post 10 reasons you need a digital marketing strategy in 2022-23 appeared first on Smart Insights.
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Adweek
AUGUST 8, 2022
Instagram began testing the sharing of nonfungible tokens via its platform with a "handful" of collectors and creators in the U.S. in May, and last week, its digital collectibles initiative expanded in a big way. More businesses, creators and users in over 100 countries across Africa, the Americas, the Asia-Pacific region and the Middle East.
AdExchanger
AUGUST 8, 2022
Contextual targeting laid the foundations of TV advertising – particularly by ensuring that ads were stitched into content marketers considered “brand safe.” With the advent of CTV, buyers put context on the back-burner in favor of more granular, first-party audience targeting. Now, the pendulum is swinging back again. Why? Two words: signal loss. The post AdExplainer: Can Contextual Targeting Work On Streaming TV?
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
AUGUST 8, 2022
As a young creative, Mary Buzbee spent many sleepless nights perfecting her portfolio. But as she progressed in her copywriting career, she stopped succumbing to the unhealthy levels of stress that the industry normalizes. To put it bluntly, she came to the conclusion that "advertising is just f **g advertising." "You can make beautiful work that.
AdExchanger
AUGUST 8, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lyft Off The latest non-advertising company to launch an ad business comes as no surprise. Ride-hailing app Lyft has introduced Lyft Media, to be helmed by Kenan Saleh, co-founder and former CEO of Halo Cars. Halo, a startup that places digital billboards on rideshare. Continue reading » The post Beep Beep!
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
AUGUST 8, 2022
Tom SheaCo-Founder & CRO“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. With the pandemic continuing to cause buying behavioral shifts and surging consumer prices, economists around the country are placing their bets on an impending recession in 2023. And brand marketers are in.
Adweek
AUGUST 8, 2022
Whether you're a player or an impassioned fan, it's very easy to get sucked into the intense nature of sports. With its latest ad, Gatorade wants to remind us that fun is still the foundation of all athletic endeavors. On Monday, the brand released a new spot titled "All For Fun," the latest installment of.
Martech
AUGUST 8, 2022
Nearly a quarter (23%) of marketers say their biggest challenge is getting internal alignment on go-to-market initiatives across departments, according to a survey conducted by MarTech in partnership with Highspot. . The report will be released during tomorrow’s webinar, “What Marketers Must Know to Rise Above Economic and Buyer Uncertainty”: free registration here.
Adweek
AUGUST 8, 2022
Kargo is acquiring video software-as-a-service company Ziggeo to create a bespoke online video offering. Kargo, best known as an ad-tech firm that offers software to connect publishers and advertisers, is more specialized than a typical supply-side or demand-side platform, with a focus on unique ad units and advanced features, a space known in the industry.
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Marketing Dive
AUGUST 8, 2022
The gym chain re-enters Barkley’s orbit less than a year after leaving the independent agency.
Adweek
AUGUST 8, 2022
J. Jill's latest campaign and brand initiative is not only a love letter to the women who shop there, it's a case study in how to modernize while retaining the brand identity that built its loyal clientele. The Massachusetts-based women's apparel retailer--one of several companies analysts listed on the brink of bankruptcy two years ago--launched.
Martech
AUGUST 8, 2022
A recent study of senior Marketo managers reveals their marketing automation teams are small, highly productive and focus predominantly on executing campaigns. Nearly 75% of respondents said they execute more than 30 campaigns in a year, and 74% said they manage a team of 0-3 employees. The focus on executing campaigns means strategic priorities, like having and measuring impact, are at risk of being neglected, according to the study.
Adweek
AUGUST 8, 2022
If you're an agency professional, take a minute and consider this question: Do you support journalism? "Of course I do," many of you are thinking. After all, some of you pitch stories to reporters, literally giving them content and connecting them with sources.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
AUGUST 8, 2022
The film fest is the latest in the brand’s “Be Both” platform, which frequently uses social media to appeal to younger audiences.
Adweek
AUGUST 8, 2022
The automotive customer service experience is truly a relationship-based consumer experience. With the expansion of an online presence, General Motors is allowing this consumer relationship to flourish. According to company forecasts, online sales of parts and accessories will make up a $40 billion total addressable market by 2030. It anticipates significant revenue growth from its.
MNTN
AUGUST 8, 2022
We’re about halfway through Q3, and the summer season is still going strong. That makes it the perfect time to start making headway to prepare for all of the shopping holidays happening later this year. First up, with in-person attendance in school back in full swing, our back-to-school guide will give you all the resources you need to make this season another one for the books.
Adweek
AUGUST 8, 2022
Climate change has been a major factor in a drastic global increase in wildfires in recent years, and the effects on communities worldwide are seemingly endless. Firefighters are among those on the front lines, and many regions are experiencing unprecedented staffing shortages. With the acts of heroism often required of firefighters at the forefront, Coors.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Digital Turbine
AUGUST 8, 2022
Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering Apple’s reported interest in mobile advertising , the top apps for downloads in the first half of 2022, and Google’s new tool for programmatic advertising transparency.
Adweek
AUGUST 8, 2022
In the first week of February 2019, R&B singer-songwriter H.E.R. was rushing to get ready for her set at the 61st annual Grammy Awards. Her purple rhinestone jumpsuit was all picked out, but Gabriella Wilson (H.E.R.'s given name) wanted to kick things up a notch. "Me and my stylist decided that the guitar had to.
Marketing Dive
AUGUST 8, 2022
The push follows a survey revealing 45% of Black or African American respondents believe they would feel worthy of love if they were better represented.
Adweek
AUGUST 8, 2022
While diversity, equity and inclusion has become a major topic of discussion among advertisers in the last two years, communities with disabilities, especially those with hearing impediments, are often left out of the conversation. Making audio content consumable for those who are deaf or hard of hearing is still "not very good," according to TEDx.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Marketing Dive
AUGUST 8, 2022
With more budget pressure, how can marketers use CTV to reach fragmented audiences and increase returns?
Adweek
AUGUST 8, 2022
Before he became chief marketing officer of radio and podcast network Audacy, Paul Suchman was torn between two worlds: a major in integrated marketing at the University of Southern California and a minor in ocean sciences driven by a fascination with sharks. Deep down, his plan was to graduate, attend the Scripps Institution of Oceanography.
Exchange Wire
AUGUST 8, 2022
CTV is a huge new opportunity across the digital advertising industry and a hot topic as marketers, publishers and ad tech companies seek to capitalise on it. We spoke to Aniview’s CRO Michal Ivry to hear more about the opportunities [.]. The post The Rise and Rise of CTV: Interview with Michal Ivry, Aniview appeared first on ExchangeWire.com.
Adweek
AUGUST 8, 2022
Every TikTok user has a QR code they can share with others to direct them to their profile on the video-sharing platform. When someone wants to use a QR code to find another user's TikTok profile, they can use the scanner within the TikTok application to scan the user's QR code. Our guide will show.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Marketing Dive
AUGUST 8, 2022
The sports-first live TV streamer seeks to leverage the production company’s ad experience to underwrite programming.
Adweek
AUGUST 8, 2022
Ryan Reynolds' company Maximum Effort Productions teamed up with the virtual MVPD FuboTV in a multiyear partnership that includes a first-look deal for unscripted content. FuboTV will get a new linear channel, Maximum Effort Network, and the production company will have creative control over the channel's content. You might know Reynolds' banner from projects such.
Martech Series
AUGUST 8, 2022
Book Recognizes that Accounts Don’t Buy; People Do and Provides Fresh, Buyer-Driven Approach to B2B Marketing. Integrate, the leader in Precision Demand Marketing (PDM) announced at B2B Sales & Marketing Exchange (B2BSMX), the launch of its new book, Precision Demand Marketing: Achieving the Promise of Predictable Pipeline, authored by Integrate co-founder and CEO, Jeremy Bloom and Integrate CMO, Deb Wolf.
Adweek
AUGUST 8, 2022
Variety is extending its partnership with Twitter from the small screen to the big screen. The media company and the social network teamed up last October to debut the Trending TV chart, which ranks happenings, moments and titles in the streaming and television sectors based on Twitter engagement. A new chart emerged Monday, Variety Film.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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