Adweek
JANUARY 17, 2023
Global creative platform Shutterstock expanded its partnership with Meta to combine its extensive library of images, music and video with Meta's continued investment in artificial intelligence. Shutterstock said the expanded partnership will allow the two companies to bring new creative offerings to market, build on Shutterstock's ecosystem to compensate and connect contributors to creators and.
AdExchanger
JANUARY 17, 2023
The media landscape is changing thanks to the looming phaseout of third-party cookies and changes being made by smartphone manufacturers. The largest demand-side platforms, meanwhile, are each tackling addressability differently. The post How Amazon Ads Is Reshaping Contextual Advertising appeared first on AdExchanger.
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Adweek
JANUARY 17, 2023
Instagram can often feel like a carefully curated carousel of stylish, staged candids, travel reels set to high-octane music and memes. Millennials or Gen Zers, which account for two-thirds of the app's 1.2 billion users, are usually the culprits. With influencer spend set to reach $32.5 billion according to Statista, and the majority of these.
Martech
JANUARY 17, 2023
Did you know that most creative and marketing organizations still rely on organizational strategies, structures and management philosophies that date back to 1911? During the Second Industrial Revolution, Fredrick Winslow Taylor published The Principles of Scientific Management. His work was groundbreaking back then, providing new efficiency-driven practices for mass production.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JANUARY 17, 2023
Few CMOs remain at a single organization for very long. But Ann Lewnes, Adobe's chief marketing officer and executive vice president of corporate strategy and development, is an anomaly. Her tenure spans an astounding 16 years, but will conclude next month when she retires. In Silicon Valley, Lewnes led Adobe's marketing organization as it transformed.
Martech
JANUARY 17, 2023
Today at NRF 2023, Cooler Screens announced an expansion of their in-store video screen offerings. Their technology has previously been used to provide video screens for refrigerator doors at Walgreens and other retailers. New screens will now be available for store end-caps, checkout coolers, pharmacy screens and elsewhere. Why we care. New video screens tailored to specific contexts throughout a brick-and-mortar location can make for a more engaging in-store experience.
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Marketing Dive
JANUARY 17, 2023
Joanna Milliken reveals what marketers must know in order to master a successful year.
Adweek
JANUARY 17, 2023
On Jan. 1, as people across the world drew up their lists of 2023 resolutions, The New York Times published a content series called the 7-Day Happiness Challenge, aimed to support and capitalize on the commitments. Launched by The Times' Well desk, which has seen upticks in audience and advertiser demand, the Challenge offered seven.
Mediavine
JANUARY 17, 2023
On behalf of all of us at Mediavine, Happy New Year! What better way to ring in 2023 than with our first installment of Behind the Numbers with Brad (BTNWB)? As always, I work with Mediavine’s data experts to gain a few insights from several trillion data points. (With nearly 10,000 publishers now under the Mediavine umbrella, that’s barely an exaggeration!).
Adweek
JANUARY 17, 2023
Twitter began accepting applications for the upcoming debut of Verification for Organizations, formerly known as Twitter Blue for Business. A square company badge will appear next to the display name of businesses that subscribe, and those businesses will be able to link affiliated brands, businesses and individuals to the account. Those accounts will display a.
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AdExchanger
JANUARY 17, 2023
Clean rooms are all the rage – everybody’s talking about them. But even the most sophisticated brands are early in the test-and-learn phase, and mega-platforms with their own data clean rooms, The post Why 2023 Is A Pivotal Year For Indie Data Clean Rooms appeared first on AdExchanger.
Adweek
JANUARY 17, 2023
In 2023, winning and thriving brands will stay ahead of innovation and create unique consumer experiences. But how can brands innovate and differentiate themselves in their marketing? And what can they expect in 2023 and beyond? Raja Rajamannar, chief marketing officer at Mastercard, joins Suzy Founder and CEO Matt Britton on the latest episode of.
AdExchanger
JANUARY 17, 2023
If CNAME access and third-party cookies go away, identity companies – and most of their clients and partners – are going to get hurt, and badly, writes Kevin Mullen, chief. The post CNAME Will Face The Same Fate As Third-Party Cookies. Then What? appeared first on AdExchanger.
Adweek
JANUARY 17, 2023
As it hopes to regain its footing in the home fitness and exercise category, Peloton has named Leslie Berland as its new chief marketing officer. Berland joins the company four months after Dara Treseder, the brand's former global head of marketing, departed for Autodesk. Berland will begin the role on Wednesday. Berland comes to Peloton.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech Series
JANUARY 17, 2023
The infinite monkey theorem posits that if a monkey sits at a typewriter for an infinite amount of time, it’ll supposedly end up writing all the great works of literature. While it’s an interesting thought experiment, it has no practical application: for one thing, nobody has an infinite amount of time on their hands, and for another, who would trust a monkey with something as unwieldy as a typewriter?
Adweek
JANUARY 17, 2023
We all have brands we love and admire, but what is it about them that makes us keep going back? A catchy slogan can help, but one of the keys to brand loyalty is how the brand is able to convey its messaging and share what it is about. Branding allows a company to share.
Marketing Dive
JANUARY 17, 2023
Execs at NRF’s Big Show discussed creators’ growing influence, including through new standalone brands like Social Tourist, while acknowledging ongoing measurement challenges.
Adweek
JANUARY 17, 2023
For a long time, a degree was mandatory for most professional careers. But a college education isn't the only way to learn career-ready skills. Alternative paths to hone these skills, like trade schools or on-the-job training, are valid means of education yet still overlooked by employers, contributing to a serious economic barrier for those without.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Marketing Dive
JANUARY 17, 2023
Molson Coors is playing up an internal rivalry as fans anticipate which brand will return after more than three decades locked out of the big game.
Adweek
JANUARY 17, 2023
On the season finale of Touch of Truth, host Jackie Cooper sits down with Jamie Oliver, English chef, restaurateur and author. During the conversation, Oliver comments on modern British society, what it means to be British and why he believes doing good can be good for business. Touch of Truth Podcast: Fighting for Sunshine With.
AdExchanger
JANUARY 17, 2023
Video software platform JW Player acquired InPlayer, a provider of subscription, transaction and identity management solutions for video publishers and broadcasters, on Tuesday. The post JW Player Acquisition Serves VODs Juggling Multiple Revenue Streams appeared first on AdExchanger.
Adweek
JANUARY 17, 2023
Nexstar Media Group's ad sales team is getting some new additions. Top line On Tuesday, CW owner Nexstar announced a newly created advertising sales structure and leadership team, including Todd Braverman as evp, head of national sales; Brad Epperson as evp, platform operations and technology; and Lori Tavoularis, who will serve as chief business officer.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
JANUARY 17, 2023
Roughly one-third of the US population has a direct connection to the military. And yet many brands “still struggle to authentically connect with this key demographic,” says Mark Harper, GM. The post Marketing To The Military Calls For Authenticity appeared first on AdExchanger.
Adweek
JANUARY 17, 2023
When it comes to Super Bowl marketing, Anheuser-Busch InBev brands have dominated the alcoholic beverage category for 33 years. When its exclusivity agreement with the Super Bowl ended this past summer, competitor Molson Coors almost instantly committed to a Super Bowl 57 ad. The only question was which of its brands would take the 30-second.
Marketing Dive
JANUARY 17, 2023
The Diageo brand showcases how it can elevate classic cocktails amid a consumer shift toward premium alcohol offerings.
Adweek
JANUARY 17, 2023
It started with a moment of boredom. While waiting for a lunch to begin, Publicis Groupe CEO Arthur Sadoun put his hand on his chin and neck. There, he felt a bump. In a car ride afterward, he pointed it out to Carla Serrano, global CSO, and Michelle McGowan, evp, corporate communications in the U.S.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdPushup
JANUARY 17, 2023
Open bidding in Google Ad Manager lets you sell ad inventory to the highest bidder in real time. This guide will show you how it works and how you can make the most of it. Open bidding allows you to tap into the power of real-time auctions, giving you access to a wider range of [.].
Adweek
JANUARY 17, 2023
With influential works like Sir Arthur Conan Doyle's Sherlock Holmes and Fritz Lang's Metropolis free of copyright as of 2023, it's truer than ever that the wild world of the public domain can offer a bizarre and even thrilling jaunt through historical oddities and masterpieces alike. Hoping to inspire readers to tap into the classics.
Spoton Digital Media
JANUARY 17, 2023
When you hire a marketing partner, you have goals you want to reach. You have tasks you want to complete. You have needs and skills your internal team can’t meet, so hiring a marketing partner to help is a fruitful path to growth and success. It feels reassuring and productive when you bring an extension of your team onboard. But hiring a marketing partner doesn’t mean you can simply pass the workload to a vendor and walk away to let them figure it out on their own.
Adweek
JANUARY 17, 2023
In today's episode of Home / Work, host Antonio Lucio sits down with Coinbase CMO Kate Rouch and B?s Ranch CEO Brian Rouch. As Coinbase's first CMO, Kate is working to build a new model of Web3 marketing. While Brian seeks to use B?s Ranch to introduce and inspire interest in the long-standing Western traditions.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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