Tue.Oct 25, 2022

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Yelp Rolls Out Veteran-Owned Business Attribute

Adweek

Business directory and crowdsourced review forum Yelp introduced a new searchable attribute that will allow business owners to self-identify as veteran-owned on their Yelp business page. The platform has rolled out similar attributes enabling businesses to self-identify as eco-friendly, Black-owned, staff fully vaccinated against Covid-19/proof of vaccine required, LGBTQ-owned or Asian-owned.

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McDonald’s double dips on nostalgia with ‘Farewell Tour’ for McRib

Marketing Dive

Following the success of adult Happy Meals, the brand is dropping a throwback merchandise line celebrating the history of the boneless pork sandwich.

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Omnicom Media Group Calls for Employees to Earn Omni Certification

Adweek

Omnicom Media Group (OMG) is calling for almost all of its employees to learn about its Omni operating system, making Omni certification an employee KPI. OMG is the first holding company media group to require almost all of its workforce be certified in its tech stack, underscoring how technology has become crucial to media agency.

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PubMatic’s Audience Ingestion — Back With an Updated Core

PubMatic

In terms of technological sophistication, the ad-tech industry has witnessed tremendous growth in the last few decades. With cutting-edge technology at their disposal, marketers generate an enormous amount of data. Consequently, companies like PubMatic must invest in applications that are highly scalable and extendable. The PubMatic platform serves as the hub for proprietary applications that receive, process, and store tens of billions of ad requests in a day.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Apple Is Charging In-App Fees for Boosted Posts

Adweek

In its latest operating system update, Apple said it's taking a cut of boosted posts, a format available on social networks like Facebook, Instagram and Twitter, where users and companies can pay these platforms to have their posts amplified more widely. Apple said in a post on the App Store review guidelines accompanying the new.

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Defining Data Ethics With Unilever’s Former General Counsel

AdExchanger

A podcast interview withJamie BarnardCEODue diligence isn’t a synonym for doing good. “So many people approach compliance as risk avoidance … if I do X or Y, then I’m less. Continue reading » The post Defining Data Ethics With Unilever’s Former General Counsel appeared first on AdExchanger.

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PolyientX launches self-service NFT platform

Martech

Next month, Web3 tech company PolyientX will launch a platform designed to help creators without a coding background or knowledge of NFT technology deliver rewards to customers. Rewards will include not just NFTs but other valued items like merchandise, digital goods and event passes through a custom-branded interface. There are plans to add further reward types and customization options following the platform’s release.

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Meta Releases IP Reporting API

Adweek

Meta rolled out a new application-programming interface to make it easier and quicker for rights-holders to report potential violations of their intellectual property rights, along with adding more search functionality and transparency to its Brand Rights Protection tool. The new IP Reporting API integrates with the platform's Graph API and enables authorized API users to.

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Golden Circle model: Simon Sinek’s theory of value proposition ‘start with why’

Smart Insights

Simon Sinek explains how to use the Golden Circle model to truly differentiate your brand's value proposition when most fail Leadership expert Simon Sinek is perhaps best known for giving one of the most popular TED talks of all time, … The post Golden Circle model: Simon Sinek’s theory of value proposition ‘start with why’ appeared first on Smart Insights.

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Doctor Who Will Stream on Disney+ With Goal of Becoming a ‘Global Franchise’

Adweek

Iconic British science fiction series Doctor Who will move to Disney+ in a deal between the BBC and Disney Branded Television, with the aim of transforming it into "a global franchise." The series, which will be 60 years old in 2023, will see Disney+ become the exclusive home for Doctor Who's new seasons outside of.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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5 tactics to get the 2023 email marketing funding you deserve

Martech

I was watching the news this morning, as I always do, and a commentator claimed to be surprised that the Christmas/holiday sales had been pulled back so far. I spat out my coffee and laughed. Why the spit-take? Because retail and email marketers on the front lines know that the holiday season is going to happen a lot sooner this year than it has in the past.

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How Paid Search Is Helping Brands Get Ahead on Amazon

Adweek

American shoppers spent an estimated $257.3 billion buying stuff online during the second quarter of 2022, according to the U.S. Census Bureau. That's a 2.7% increase compared to the prior quarter, and an amount not likely to get smaller anytime soon. To grab a bigger piece of the growing ecommerce pie, brands both big and.

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Compare 10 top email marketing platforms

Martech

In the world of digital marketing, email is “The Little Engine That Could.” It doesn’t get much respect; advocates of flashier solutions may scoff at it; but when it comes to the yeoman’s work of meeting business goals – mountains or no mountains – email consistently delivers. MarTech’s “Email Marketing Platforms: A Marketer’s Guide” examines the current market for enterprise email marketing platforms and the considerations involved in implementing them.

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Adidas Ends Relationship With Kanye West Over ‘Offensive Behaviour’

Adweek

Adidas is officially ending its relationship with Kanye West (now known as Ye) following a weekend of intense pressure to drop the artist following a string of recent antisemitic remarks. "Adidas does not tolerate antisemitism and any other sort of hate speech," the German sportswear company said in a press release Oct. 25. "Ye's recent.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Web 3? More Like Web 30%; Balancing “Commercial” And “Surveillance”

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Maybe Web 4 Apple has asserted its dominion over Web 3 developers. In its latest app review guidance, Continue reading » The post Web 3? More Like Web 30%; Balancing “Commercial” And “Surveillance” appeared first on AdExchanger.

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This Halloween, Xfinity Is Screaming Over No Home Internet With New Ad Campaign

Adweek

With spooky season upon us, Halloween movie classics are in full effect. However, Xfinity's latest campaign claims that there are greater horrors than the ones in films--like living with terrible home internet. Today, Xfinity launched its latest comedic campaign, "Not That Bad," featuring two spots that highlight the senselessness of living with shoddy internet services.

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Roundtable: Building Basis

Basis

I’ve always admired people who work on the tech side of things. As a human resources professional, product management is far from my wheelhouse—but the task of building a tool that helps people to solve big problems is incredibly impressive to me. Take Basis, for example. Basis is a first-rate DSP , which means that it automates the process of buying digital ad inventory from a variety of sources.

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James Gunn, Peter Safran to Lead Newly Formed DC Studios

Adweek

Has Warner Bros. Discovery found its Kevin Feige? On Tuesday, the company announced that James Gunn and Peter Safran would serve as co-chairmen and CEOs of DC Studios, bringing film, TV and animation together under a single banner. The new division will replace DC Films after head Walter Hamada quietly exited. The appointment of Gunn.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Outback Steakhouse expands NIL partnerships for latest campaign

Marketing Dive

In the coming months, the chain plans to add 50 additional college athletes to its TeamMates roster.

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LinkedIn Boosts Efforts Against Fake Accounts

Adweek

LinkedIn is rolling out new features aimed at identifying and removing fake accounts in order to ensure authenticity on its platform. Vice president of product management Oscar Rodriguez explained in a blog post, "I have the pleasure of hearing from you and members across LinkedIn how much value you get from our professional community we're.

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3 actions to prepare for machine customers in service organizations

Martech

Many customer service organizations believe “machine customers” are but a distant trend, yet they’re already here and impacting our daily lives. Maybe you’ve recently asked Siri, Alexa or some other smart product to call customer service or wait on hold for you. The number of tasks assistants can perform is increasing all the time, as more industries see the potential to deliver low-effort CX in this way. .

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Chris Paul and Lindsay Vonn Look to Oura’s Horizon for a Fashionable Wellness Check

Adweek

Keeping track of your beauty sleep and overall health and wellness just became even more stylish. The Oura Ring enjoyed an unexpected boost in social mentions last year when celebrity "influpreneuers" Kim Kardashian and Gwyneth Paltrow inadvertently kicked off the #ourachallenge by sharing their sleep scores with fans on Instagram. Now, the wearable tech company.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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Unlike Beauty, Web-Traffic Quality Is Not Subjective

AdExchanger

An interview withSteve GuentherVP, Digital Auditing Services“The Sell Sider” is a column written by the sell side of the digital media community. Some publishers deserve ad dollars and some don’t. Continue reading » The post Unlike Beauty, Web-Traffic Quality Is Not Subjective appeared first on AdExchanger.

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Major Brands Leave Social Activism on the Bench Ahead of FIFA World Cup 2022

Adweek

In 2010, then-FIFA president Sepp Blatter cracked a white and red wax-sealed envelope announcing Qatar as the World Cup host for 2022. And in the process, he opened a can of worms. In the 12 years since, the upcoming Middle Eastern tournament has been mired in controversy. And with the Nov.

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Cirque du Soleil spotlights its digital strategy

Martech

Today’s digital experience platforms are geared up to serve every kind of business, traditional or disruptive, from D2C and e-commerce to banks, engineering and construction and publishing. How about the largest contemporary circus company in the world? With a huge presence in Las Vegas and shows around the world, today’s Cirque du Soleil is worlds away from the small troupe of performers busking in a Quebec town almost 40 years ago.

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Mix, Message and Measure to Start Thinking Like a ‘Big Brand’

Adweek

Les Binet and Peter Field pioneered research on the value of a 60-40 spend on brand building versus sales activation messaging. This mix has shown the right balance of driving short-term sales for growing the brand as a whole and can lead to sustained revenue growth and acquisition of new markets while simultaneously keeping a.

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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Data Strategies to Weather a Recession

Exchange Wire

In this exclusive article, Rob Armstrong, senior vice president product management, Eyeota, outlines how marketers can power through the current economic turbulence via effective data management and activation. Today’s financial experts can quibble about the current global economy and recession reality [.]. The post Data Strategies to Weather a Recession appeared first on ExchangeWire.com.

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The Real Difference Between Multicultural and Inclusive Marketing

Adweek

The future of marketing is inclusive marketing. A lot of brands still develop "mass" market strategies for the mainstream, but it's important to note that the general market is now multicultural. However, there is a difference between multicultural marketing and inclusive marketing. General marketing is in the past, and the accountability to represent the consumer.

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7 Smart Reasons to Include User-Generated Content (UGC) in Your Marketing Strategy

Single Grain

With the explosion of social media, user-generated content has quickly become an integral part of influencer marketing. So if you’re not making use of UGC, you’re gravely missing out! Simply put, user-generated content is more memorable, authentic and influential than traditional advertising mediums due to the fact that content made by real customers builds massive trust and authenticity.

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Irish Campaign Spotlights Human Trafficking Victims Celebrated as Employees of the Month

Adweek

Being named Employee of the Month is usually a compliment to hard-working members of any company. However, a campaign commissioned by the International Organization for Migration (IOM) aims to show that trafficked workers have no choice in how hard they work, what they do and for how long. The social campaign by TBWADublin aims to.

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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.