Adweek
OCTOBER 3, 2022
The outdoors has a diversity problem. Research from organizations including Sport England found that minorities are less likely to participate in or have access to outdoor activities such as hiking, running, cycling and climbing. Meanwhile, the outdoor sector has historically been represented by images of white, male, heterosexual and able-bodied people.
Marketing Dive
OCTOBER 3, 2022
In new research, Horizon Media found the group no longer believes in mainstream pop culture, pushing the industry in a new direction.
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Adweek
OCTOBER 3, 2022
Cowboy poetry is a tradition that dates back to the 1800s, with ranchers and ropers sitting around a campfire and regaling others with metered verse. The style that's rooted in ranching culture lives on today, and one of the finest purveyors of the art is Randy Rieman, who both looks and sounds the part. Rieman.
Martech
OCTOBER 3, 2022
At our recent MarTech Conference session, “It takes two to tango: How marketers and data analysts can excel together,” Arti Munshi and I talked about some high-level concepts marketers can understand to help them work efficiently with data analysts. A key part of this is understanding data’s limitations. One of those limitations is a martech stack’s evolution.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
OCTOBER 3, 2022
To close out day one of Brandweek 2022, we were honored to be joined by acclaimed producer, musician and this year's Adweek Brand Visionary, Pharrell Williams. Pharrell embodies the art of being a successful leader when it comes to cultivating successful brands. With his undeniable talent, steady eye on current social issues and genuine curiosity.
More About Advertising
OCTOBER 3, 2022
This is a new type of sponsorship deal: DHL is the “official logistics partner” for Coldplay’s world tour, which kicks off in Brazil next week and goes on for nine months. 180 Amsterdam’s ad shows a DHL driver charging her electric truck before heading out on the road, singing along to the Coldplay track “Yellow.”. The post DHL takes Coldplay on tour in new ad by 180 Amsterdam first appeared on More About Advertising.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
OCTOBER 3, 2022
The Breakfast Crunchwrap reflects an effort by the QSR to reach consumers looking for comfort and familiarity in the morning.
Adweek
OCTOBER 3, 2022
Hoping to make some noise in the playoffs, the New York Mets are drumming up awareness in October baseball with a playoff brand campaign. The team is committing to a New York takeover, painting the city orange and blue with OOH advertising, featured throughout several New York subway locations and trains starting today. The Mets.
AdExchanger
OCTOBER 3, 2022
CTV is at a crossroads, writes Mark Walker, CEO of Direct Digital Holdings. We’re already seeing streaming become the dominant way TV is delivered, which opens up CTV ads to a wealth of possibilities. With that, the industry will face an existential question: What is the role of TV advertising now that it is connected? . The post How Will CTV Ever Measure Up?
Adweek
OCTOBER 3, 2022
Nexstar is closing its purchase of The CW, but it's doing it without Mark Pedowitz. On Monday, the media company announced it had completed its purchase of 75% ownership interest in The CW network, with Warner Bros. Discovery and Paramount Global each retaining a 12.5% interest. However, CEO and chairman Mark Pedowitz will not be.
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AdExchanger
OCTOBER 3, 2022
An interview withCharles ManningCEO & FounderThere are two sides to every story and two sides to every lawsuit. In late August, the Federal Trade Commission sued mobile measurement and data provider Kochava, accusing the company of selling sensitive geolocation data. The lawsuit wasn’t a bolt from the blue. The FTC had approached Kochava the month.
Adweek
OCTOBER 3, 2022
TikTok allows users to filter videos based on keywords that appear in their descriptions or stickers. TikTok may automatically filter some video keywords for users, depending on their use of the platform. Users can also add their own filtered keywords whenever they'd like. Our guide will show you how to filter videos based on keywords.
Marketing Dive
OCTOBER 3, 2022
How will people greet Holiday 2022? Research offers insight into holiday plans and priorities.
Adweek
OCTOBER 3, 2022
As economic challenges continue for consumers, Amazon announced a new online hub called Amazon Access, which features both new and existing programs and discounts it said will make shopping more affordable. Top line The hub and the included offerings are the result of what Amazon called "a grassroots program to listen and learn from customers.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
OCTOBER 3, 2022
The Publicis-owned media company is the latest to join the metaverse conversation, boasting virtual influencer tools and 24/7 moderation.
Adweek
OCTOBER 3, 2022
It's estimated that every one person in 10 has dyslexia, according to the British National Health Service. If correct, that would mean 780 million people around the world experience learning difficulties. As Dyslexia Awareness Month begins, file-sharing platform WeTransfer has partnered with Dyslexia Scotland and Innocean Berlin to develop an international awareness campaign targeting the.
Marketing Dive
OCTOBER 3, 2022
The cloud-based technology provider has become a “priority platform” for clients investing in the digital economy, IPG’s CEO said.
Adweek
OCTOBER 3, 2022
While the technical sophistication of programmatic advertising has helped power the open internet for more than a decade, its complexity has shielded bad actors from scrutiny for just as long, resulting in rampant ad fraud that cost the industry $59 billion in 2021, according to Juniper Research. This fraud directly affects publishers, which occupy the.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
OCTOBER 3, 2022
The conventional wisdom among ad vendors and agencies is that half or more of political ad budgets during any given election year are spent in the final 45 days before the election. We’ve rounded that final bend and are now in the home stretch to the midterms – and programmatic companies are like race horses chomping. Continue reading » The post Ad Buyers Bet On Programmatic In The Final Push Before The Midterms appeared first on AdExchanger.
Adweek
OCTOBER 3, 2022
On this week's episode of To Dine For, host Kate Sullivan is joined by Joanna Griffiths, president and founder of Knix, a direct-to-consumer intimate apparel brand. Since launching the company in 2013, Griffiths has built Knix into one of the fastest-growing intimate apparel brands globally, through a focus on product innovation--and the brand's mission to.
More About Advertising
OCTOBER 3, 2022
AdScam… The Blog… The Book… Readers of More About Advertising may or may not know that I have written a blog titled “AdScam” for the last twenty years or so. In it, I point out the occasional good thing happening in the ad biz, but more often or not, I kick the s**t out of. The post George Parker: let’s hear it for Bob Hoffman’s Adscam first appeared on More About Advertising.
Adweek
OCTOBER 3, 2022
TikTok allows users to turn on "Clear Mode" while viewing a video in the video-sharing application. When Clear Mode is activated, many elements of TikTok's user interface are temporarily hidden so that they don't appear on top of the video. This may help viewers if a creator adds their own captions or text to a.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
VideoWeek
OCTOBER 3, 2022
Earlier this year Belgium’s data protection authority ruled that the Transparency and Consent Framework, a framework created by IAB Europe for passing consumer consent signals through ad tech chains, itself violates GDPR. IAB Europe disagreed, kicking off a lengthy legal debate over the role of IAB Europe and the technical mechanisms prescribed in the TCF.
Adweek
OCTOBER 3, 2022
Chobani is on a mission to make quality and nutritious food accessible to more people, while elevating communities and making the world a healthier place. On today's episode, you will hear from Meredith Madden, the company's chief marketing and category officer, as she discusses the brand's transition in identity from a yogurt brand to a.
Martech Series
OCTOBER 3, 2022
Experts seem to agree, a recession is on the horizon for the U.S. Forty-one percent of U.S. businesses say they are extremely concerned about an impending recession according to a June report from Sapio research, while only 5% are not at all concerned. Now, as budget season for 2023 approaches, brand marketers need to think through how a possible recession can affect their spending.
Adweek
OCTOBER 3, 2022
On this week's episode of Yeah, That's Probably an Ad, community editor Luz Corona and senior producer Al Mannarino are joined by senior commerce reporter Paul Hiebert and senior TV reporter Mollie Cahillane. They discuss the next era for the Super Bowl Halftime show, from the new sponsor taking over to the superstar headliner announcement.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Marketing Dive
OCTOBER 3, 2022
The sports-first CTV platform saw a 61.5% increase in spend and 25% increase in ad impressions as brands continue to seek effective cookie alternatives.
Martech Series
OCTOBER 3, 2022
Kyndryl , the world’s largest IT infrastructure services provider, and Teradata , the connected multi-cloud data platform for enterprise analytics company, announced a strategic global partnership to help customers apply artificial intelligence (AI) and data modernization techniques across their environments to accelerate business outcomes and speed time-to-value.
Digiday
OCTOBER 3, 2022
Women’s health care network Tia is using social media and out-of-home ads to drive conversation around their patients’ care. Aside from boosting brand awareness, Tia is approaching its marketing with a mission: inspire women to encourage systemic change regarding how they are treated in health care and combat medical gaslighting. “There is an entire movement in women’s care by and for women that has the potential to revolutionize not just health care but women’s place in
Martech Series
OCTOBER 3, 2022
Venture-backed, next-generation data company Caden has appointed Amarachi Miller to the position of Head of Product as it prepares to launch the first-of-its-kind open data platform – a pioneering app that empowers consumers to earn real money for sharing their data in the user’s secure Vault within the Caden app. Amarachi’s appointment follows the appointment of Satya Raje to lead the Data & Analytics team.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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