Adweek
SEPTEMBER 9, 2022
Wendy's is going all in on college football season in a campaign whose goal is to highlight the limited reintroduction of the Pretzel Pub Bacon Cheeseburger. The brand enlisted former college football star (and current NCAA commentator) Reggie Bush to lead the play for the temporary menu item. Wendy's debuted the specifically descriptive, if awkwardly.
Marketing Dive
SEPTEMBER 9, 2022
Following a New York Fashion Week show, consumers who minted the brand’s Nitropass can burn their NFT and claim physical sneakers.
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Adweek
SEPTEMBER 9, 2022
The respective stigmas around breastfeeding or using formula often dominate conversations around infant care, pressuring parents to definitively choose one option or the other. Statistics show that a large percentage of adults combo-feed rather than adopt a rigid path, but often feel judged for doing so. In hopes of moving the conversation forward, mom-founded infant.
Marketing Dive
SEPTEMBER 9, 2022
A new campaign promotes live conversations between athletes and the mixed martial arts organization’s global fan base of 690 million.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
SEPTEMBER 9, 2022
By default, all Instagram users can comment on other users' posts on the photo- and video-sharing platform. However, creators have the option to prevent strangers from commenting on their content, if they'd like. Our guide will show you how to change who can comment on your Instagram posts. Note: These screenshots were captured in the.
Martech
SEPTEMBER 9, 2022
“What was once working just isn’t any more.” That was Steph Cuthbertson, HubSpot’s Chief Product Officer, talking about the old ways of attempting to market to customers in individual and siloed channels and sell to them in ways that B2C behemoths like Amazon have made obsolete. Connections and community. At Inbound 2022, the first in-person iteration of HubSpot’s conference in three years, speakers tried to stitch together two themes.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
SEPTEMBER 9, 2022
It was an ambitious message to deliver. The last few years have left many of us feeling disconnected in our homes and work lives as well as increasingly intolerant of disconnected digital experiences, whether as consumers, as B2B buyers, or both. But the first in-person Inbound conference since 2019 seemed the right forum to articulate it. Bringing us back together. “Everything we do tries to be a reflection of the world and the customer,” said HubSpot CMO Kipp Bodnar. “We star
Adweek
SEPTEMBER 9, 2022
Unity Technologies, one of the world's leading video game software companies, announced today that it named Media.Monks as its first media agency of record. Monks won the business after a competitive pitch that began in February. The brand and agency have already begun work together.
Martech
SEPTEMBER 9, 2022
Today, customer experience (CX) company ActionIQ announced a new partnership with consulting firm Slalom that will make specialized services available for users of the ActionIQ CX Hub. ActionIQ has evolved its CDP offering over the last eight years, with a B2C and media focus. The company introduced its CX Hub earlier this year and is undergoing a rebrand as AIQ.
Adweek
SEPTEMBER 9, 2022
The narrative behind cannabis has shifted tremendously, from being considered a dangerous gateway drug to being one of the fastest-growing modern industries. But who stands to benefit most from this current boom and how do we use this period of reeducation to make the cannabis space more equitable? In episode three of Off Madison, Adweek's.
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AdExchanger
SEPTEMBER 9, 2022
Call it the rise of TikTokalytics. A group of young attribution and analytics startups, the newest wielding particular talent on TikTok, have inherited the Earth from multi-touch attribution (MTA) companies. A couple are more experienced startups. There’s the nine-year-old Rockerbox, for example, that pivoted with the times. And Measured, founded by attribution industry vets from.
Adweek
SEPTEMBER 9, 2022
As companies continue to flock to the metaverse, Roblox is rolling out a new ad product that will allow brands to place 3D promos within the virtual worlds and games hosted on its platform. The gaming platform plans to test new types of immersive ads for select brands in coming months with sights set on.
Martech
SEPTEMBER 9, 2022
U.S. marketing technology spending is expected to increase a healthy 14.3% this year — surpassing $20 billion, according to industry research eMarketer. But marketing technology spending increases in 2022 won’t match earlier years. Spending increased 20.9% in 2021, according to the report. Last year companies spent to keep up with the pandemic-driven shift to online by customers and businesses.
Adweek
SEPTEMBER 9, 2022
The pandemic was fuel to the digital advertising economy, as homebound shoppers spent hours online, some for the first time. But one online behavior, already common in Asian markets, had not yet taken off in the U.S.--customers buying products on social platforms, an intersection of the white-hot commerce and creative economy sectors. Capitalizing on pandemic-induced.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
SEPTEMBER 9, 2022
The email marketing platform combines in-person and digital elements as part of its recently launched "Guess Less, Sell More" brand campaign.
Adweek
SEPTEMBER 9, 2022
The amount of time Americans spend in their cars has decreased dramatically since the start of the Covid-19 pandemic, with many offices continuing to allow employees to work from home.
Marketing Dive
SEPTEMBER 9, 2022
A star-studded campaign subverts “Be Like Mike” sports marketing tropes to instead encourage up-and-comers to focus squarely on themselves.
Adweek
SEPTEMBER 9, 2022
Of all the signs of the zodiac, the one best known for their industrious spirit and superior organizational skills is Virgo. Between the dates of Aug. 23rd and Sept. 22, the world is free to bask in the glory of our most methodical thinkers. For the team behind beverage mixer brand Betty Buzz, it means.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Marketing Dive
SEPTEMBER 9, 2022
Fans are front and center in the latest football-related campaigns, with players taking a backseat as marketers try to address a fragmented audience.
Adweek
SEPTEMBER 9, 2022
Instagram allows users to manage who can comment on their posts. This includes the ability to block comments from specific people. Blocking comments from a user is different than blocking the user entirely. When you block comments from a user, they will still technically be able to leave comments on your posts, but only the.
Marketing Dive
SEPTEMBER 9, 2022
The alcohol industry tempered its approach to TV advertising in the first seven months of 2022, with beer taking the biggest hit.
Adweek
SEPTEMBER 9, 2022
Instagram users have the ability to block other users in order to prevent them from being able to interact with them on the photo- and video-sharing platform. Users can view all of the accounts they've blocked on their private blocked list. While viewing this list, they'll have the option to unblock accounts they've previously blocked.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Marketing Dive
SEPTEMBER 9, 2022
The latest iteration of the brand's "Get Your TV Together" campaign unites live sports and reality TV to highlight its value proposition.
Martech
SEPTEMBER 9, 2022
We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation.
AdExchanger
SEPTEMBER 9, 2022
The fate of consent strings hangs in the balance – but don’t expect a quick resolution. IAB Europe’s litigation with Belgium’s data protection authority (DPA), which began in February with a ruling over the legality of IAB Europe’s Transparency & Consent Framework (TCF), will drag on for another year at least. This week the Belgian appeals. Continue reading » The post The TCF’s Future Will Be Decided By The EU’s High Court appeared first on AdExchanger.
Basis
SEPTEMBER 9, 2022
Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. Programmatic is dominating digital. According to eMarketer , it will account for over 90% of display ad spending this year—and the tide is rising for other digital channels as well, including both linear and connected TV.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
SEPTEMBER 9, 2022
The Financial Times has long avoided chasing open web programmatic ad revenue. Now, with signal loss prompting a renaissance for contextual targeting and direct deals – and with momentum behind attention metrics, of which the FT was an early proponent going back to 2015 – the publisher’s longtime strategy seems prescient. Brendan Spain, the FT’s VP of advertising for the Americas, spoke with AdExchanger.
Martech Series
SEPTEMBER 9, 2022
Communications Provider Honored for Top Wholesale Sales Performance. Granite Telecommunications, a leader in advanced communications solutions, announced that it received the Spectrum Business 2021 Spotlight Award for top sales performance and “making the most of every opportunity.” This win marks the fourth consecutive year that Granite has earned the accolade.
AdExchanger
SEPTEMBER 9, 2022
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: Back To School appeared first on AdExchanger.
Martech Series
SEPTEMBER 9, 2022
The decentralized, EVM-compatible, PoS platform Celo is now accessible to over 59 million Brave users around the world. Celo, the carbon-negative, mobile-first, layer-1 platform is now accessible with Brave, a crypto industry leader with 59+ million browser users and built-in Brave Wallets to provide greater global financial inclusivity and access to Web3 tools.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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