Adweek
NOVEMBER 29, 2022
The metaverse is still something many of us struggle to understand. Thanks to creators who are teaching us more about it, like Michael Le, we're starting to put the pieces of this complex puzzle together. Le is known for making dance videos and trend-centric content with his family on platforms like TikTok. Now he's ready.
The Ad Tech Blog
NOVEMBER 29, 2022
The following is my take on seniority levels. Junior engineers are very productive. They are eager to try new technologies, and once they do, they move fast. They are very optimistic, so they don’t test their code thoroughly. They need a clear goal or will procrastinate. Semi-senior engineers are comfortable with specific design patterns/technologies.
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Adweek
NOVEMBER 29, 2022
Keurig Dr Pepper (KDP) completed a U.S. PR review of its water, tea and juice portfolio this week after kicking off the RFP process on Oct. 3. Now the brand is facing scrutiny for stipulating that pitching agencies either agree to exceptional 360-day payment terms or obtain financing from a third-party bank. KDP declined to.
Marketing Dive
NOVEMBER 29, 2022
The chain looks to capitalize on the World Cup in a new soccer-themed campaign featuring a diverse array of talent.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
NOVEMBER 29, 2022
A survey conducted by YouGov and commissioned by GLAAD, Kairos, UltraViolet and Women's March did not paint a pretty picture of the online experience for LGBTQ+ people, people of color and women--and the survey was conducted months before Elon Musk took over Twitter and gutted its internal and contract content moderation teams. The survey of.
AdExchanger
NOVEMBER 29, 2022
Advertisers of all stripes are rethinking their ad measurement and attribution strategy. Signal loss and all that. But the burst of new incrementality testing models, in-housing programs, multitouch attribution and. Continue reading » The post Why The Next Big Bet On Attribution May Be To … Spend Less On Attribution appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
NOVEMBER 29, 2022
Fifty-six percent of media buyers at brands and agencies are investing in metaverse advertising and marketing initiatives or considering it, the IAB reported in their recent 2023 outlook survey. When asked this fall, 20% of respondents said they were currently invested in metaverse experiences, while another 36% said they were considering it. The metaverse was defined in the survey of 223 marketers as “virtual, internet-based experiences that bridge offline and online worlds, where people can cu
Adweek
NOVEMBER 29, 2022
When we think of creative branding efforts--especially videos--we often think of b-to-c brands. It is for this reason that creative b-to-b branding has an opportunity to stand out and be noticed. Let's Talk About Brand Podcast: Rebranding With Marisa Messick In the latest episode of Let's Talk About Brand, host Christine Gritmon is joined by.
AdExchanger
NOVEMBER 29, 2022
Imagine taking a ride in a taxi and seeing one geo-targeted ad for a retailer when you pass its location in a strip mall and another for tickets to an. Continue reading » The post With Geospatial Tech, Location Needs To Be A Moving Target appeared first on AdExchanger.
Adweek
NOVEMBER 29, 2022
According to references in pop culture and advertising, Mrs. Claus is usually surrounded by legions of helpers--human and mythical--at this time of year, serving as the maternal beating heart of the crowded, controlled chaos. But what about Christmas Eve, when the flurry of activity stops at the North Pole and St. Nick is circling the.
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Martech Series
NOVEMBER 29, 2022
Are you always scrounging for ways to enhance your GTM (Go-To-Market) team’s productivity and performance? Then, you must have already kicked off your GTM tactics by navigating the target audience list, evolving a value proposition, and drafting your sales and marketing strategies. However, haven’t you yet upgraded your GTM team with WebOps? If your answer is no, then you are missing out on a lot.
Adweek
NOVEMBER 29, 2022
After declining for the first time ever last year, Cyber Monday spending is back to setting records with online stores pulling in a grand total of $11.3 billion over the course of the day, per Adobe Analytics. The figure marks a 5.8% jump from last year when retailers seemed to spread out discounts and promotions.
Martech
NOVEMBER 29, 2022
Online retail sales set records on Black Friday and Cyber Monday. That’s the conclusion of reports from Adobe Analytics and Salesforce, which differed on the exact amounts. U.S. Cyber Monday total online sales. Adobe : $11.3 billion — 5.8% increase from 2021 Salesforce : $12.2 billion — 8% increase from 2021. U.S. Black Friday total online sales. Adobe: $9.1 billion — 2.3% increase from 2021 Salesforce $15 billion — 12% increase from 2021.
Adweek
NOVEMBER 29, 2022
Hive's "Asks" feature allows users to send other people questions on the social networking platform. By default, users will be able to see the people who have left them questions using the Asks feature. However, users also have the option to change a setting that will allow other people to send them questions anonymously. Our.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Smart Insights
NOVEMBER 29, 2022
From SMART to SMARTER marketing objectives: Discover how to define marketing objectives, measure your digital marketing goals, and use data to inform your marketing strategy When identifying specific marketing objectives to support your long-term goals, it is common practice to … The post How to define SMART marketing objectives appeared first on Smart Insights.
Adweek
NOVEMBER 29, 2022
Snapchat has a ghost for an icon, but Snap Inc. CEO Evan Spiegel wants to see more living human beings in the company's offices. Spiegel wrote in a memo to Snap employees, reviewed by Alex Barinka of Bloomberg, "I believe that spending more time together in person will help us to achieve our full potential,".
Marketing Dive
NOVEMBER 29, 2022
A limited-run holiday product includes step-by-step instructions for recreating a meal consisting of spaghetti topped with syrup and sweets.
Adweek
NOVEMBER 29, 2022
Initiatives to protect children on digital platforms have seen recent setbacks, putting more of the onus on parents to police their kids' online experiences. In the U.K., the government plans on removing proposals of its Online Safety Bill that would force Big Tech platforms to remove harmful content. Meanwhile, Twitter's recent job cuts have reportedly.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
NOVEMBER 29, 2022
SSPs had traditionally been among the first in the ad tech ecosystem to build profitable businesses. But their future in the programmatic tech stack is uncertain because they've evolved from publisher-centric technologies to demand aggregation businesses, often competing with their biggest customers: buy-side platforms or DSPs. The post The Role Of SSPs Is Changing.
Adweek
NOVEMBER 29, 2022
Google and YouTube Tuesday revealed a $13.2 million grant to the International Fact-Checking Network at the nonprofit Poynter Institute, with the funds earmarked for a new Global Fact Check Fund to support the IFCN's network of 135 fact-checking organizations from 65 countries covering over 80 languages. YouTube director of news and civic partnerships Brandon Feldman.
Martech
NOVEMBER 29, 2022
LiveIntent released Identity Enrichment on the Salesforce AppExchange today. The Identity Enrichment app lets users match customers in their CRM against identity, demographic and behavioral data from the updated and licensed LiveIntent Identity Graph. “Identity Enrichment is a welcome addition to AppExchange, as they power digital transformation for customers by delivering them accurate CRM data,” said Woodson Martin, GM of Salesforce AppExchange.
Adweek
NOVEMBER 29, 2022
On this weeks episode of Brave Commerce, Anton Vincent, president of Mars Wrigley, North America, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss empathy in customer experiences. Brand experiences can help consumers create emotional attachment with their favorite products. This attachment can help brands transition their consumers to supporters of the overall brand.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
NOVEMBER 29, 2022
As 2022 winds down, marketers are being asked to focus on efficiency and “do more with less.” The most successful have leveraged tools such as calculated metrics, artificial intelligence and real-time insights. In this webinar, learn how a financial institution with over 21 million active customers connects its customer data, segments audiences faster and delivers personalized experiences in real time.
Adweek
NOVEMBER 29, 2022
By default, Hive users can ask other people questions on the social networking platform through an "Asks" feature. However, users can turn this feature off if they don't want others to be able to ask them questions. Our guide will show you how to turn off the questions feature in the Hive mobile application.
AdExchanger
NOVEMBER 29, 2022
A podcast interview withLynette KaylorSVP, North America Ad SalesCTV measurement is a total mess: Agree or disagree? “It’s a mess,” says Lynette Kaylor, SVP of North America ad sales at. Continue reading » The post Tackling CTV’s Measurement Mess With FuboTV appeared first on AdExchanger.
Marketing Dive
NOVEMBER 29, 2022
Taking inspiration from its 32-year-old “O’Tannenpalm” holiday ad, Corona has created a promotion that is both nostalgic and looks towards the future.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech Series
NOVEMBER 29, 2022
Solution Offers Public Cloud-like Scalability and Ease of Management in Customer Data Centers. Cloudian today announced the launch of its HyperStore® on-prem data lake storage in partnership with Snowflake, the Data Cloud company. Cloudian and Snowflake customers will now have access to data stored on HyperStore that is deployed on-premises in either a private cloud or hybrid cloud configuration.
AdExchanger
NOVEMBER 29, 2022
Katie MaddingChief Product Officer“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Katie Madding, Continue reading » The post SKAN 4 Overview: Everything Advertisers Need To Know appeared first on AdExchanger.
Martech Series
NOVEMBER 29, 2022
Tweet. There are a lot of fundamentals that marketers and advertisers need to keep in mind to drive an effective contextual ad campaign; Khalid El Khatib, Chief Marketing Officer at Stack Overflow weighs in with some best practices: Welcome to this MarTech Series chat, Khalid, what inspires you about B2B marketing today? We’d love to hear more about being CMO at Stack Overflow….
AdExchanger
NOVEMBER 29, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Out Of The Frying Pan Into The Stream Can broadcast-owned streaming services handle the heat? Studios and programmers have. Continue reading » The post The Streaming Wars Have Worn Out TV; Can Elon Provoke A Feud With Apple? appeared first on AdExchanger.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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