Adweek
JULY 20, 2022
Despite solid growth in the first half of 2022, global ad spend forecasts for the remainder of 2022 and 2023 are being downgraded as marketers take a "glass half full" approach to budget planning. Numbers released today from the U.K's Institute of Practitioners in Advertising (IPA) reflect concerns around a cost of living crisis and.
The Ad Tech Blog
JULY 20, 2022
Why should I care about Metaverse? It was time for me to enter the Metaverse, so I recently bought an Oculus Quest 2. While it is remarkably cheap and amazing, it gets very uncomfortable to use, especially if you wear glasses. I don’t think people will get used to these “nose TVs.” I 100% believe they will not be up for surgery to implant a chip in their brains, either.
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Adweek
JULY 20, 2022
A chain-smoking, hard-partying brand mascot named Boy Howdy! shows his ass, literally, in a series of wild postings which also feature the tagline, "Proudly hated by the right people since 1969." Ad creatives, meantime, are bracing for cease-and-desist orders from famous rock stars they've included in a trippy 90-second animated video that ends in an.
AdExchanger
JULY 20, 2022
Despite not being an inherently interactive environment, television does drive sales lift, although the impact usually isn’t immediate. Broadcasters have been trying to change that for a long time. Until recently, however, the reality of shoppable TV has lagged far behind the idea. “Consumer expectations are actually a bit ahead of the technology,” said Evan.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JULY 20, 2022
LinkedIn Business Manager, which was initially introduced in June after early testing, rolled out in public beta Wednesday. Praveen Gujar of the professional network's product team explained in a blog post, "LinkedIn Business Manager is a new platform that makes it easier for organizations to manage the people, ad accounts, pages and the businesses they.
Marketing Dive
JULY 20, 2022
Discussing Q2 earnings, executives said they’re targeting an early 2023 rollout and that subscribers to the cheaper option won’t get the full catalog.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JULY 20, 2022
Email may have been around since the dawn of the internet, but the space doesn’t stand still. Email marketing, and the technology that enables it, have evolved to deal with challenges like spam and deliverability and also to take advantage of opportunities, such as the ever-increasing sophistication of data usage for hyper-personalization. Developments in the email marketing platform environment, especially consolidation and integrations between parts of the tech stack, mean that the practice of
Adweek
JULY 20, 2022
The networks formerly known as Great American Country and Ride TV are being renamed again, receiving new monikers for the second time in less than a year. The two channels, now known as GAC Family and GAC Living, will revert to the "Great American" moniker beginning Aug. 20, and will be called Great American Family.
Martech
JULY 20, 2022
Back in February, I used a vacation-rental site to book a beautiful house on the water for my wife and me and a group of friends. We read the reviews, scrutinized listings and picked the winner. The booking process went well, but if you have ever booked a site without seeing it in person, you might feel a little anxious after clicking “Book now.” Will this place that just ate a big chunk of my credit limit turn out as advertised?
Adweek
JULY 20, 2022
Ridesharing company Lyft aims to increase its social media activities with the appointment of British social media agency Coolr, which will expand into the U.S. with the brand as its founding client in the country. The rideshare app, which operates in the U.S. and Canada, has named the independent social media agency as its social.
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AdExchanger
JULY 20, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. VideoLift Breaking into connected TV isn’t easy. It takes hard-earned partnerships with dominant distributors like Netflix or Disney. TripleLift has been attempting to shoulder its way into CTV for some time by insisting that native ad formats work in CTV despite being relatively new.
Adweek
JULY 20, 2022
Launched on Christmas Day in 2021 after spending decades in development, the James Webb Space Telescope is now the largest optical telescope in space. Specializing in infrared astronomy, the Telescope is over 100x more powerful than the Hubble, promising to capture the universe as we have never seen it before. Because let's face it: as.
AdExchanger
JULY 20, 2022
Don McGuireCMOQualcomm, one of the largest mobile chip makers in the world, is a company that usually helps other companies undergo digital transformation. But Qualcomm is also undergoing a transformation of its own. Over the past two years, Qualcomm has restructured its marketing organization to position it as a business driver more directly tied to.
Adweek
JULY 20, 2022
Some Nextdoor users fancy themselves as the eyes and ears of their neighborhood, and the neighborhood social network is catering to the latter and getting into the podcast game with its global debut of Where Kindness Lives. Where Kindness Lives is hosted by Nextdoor Australia head and native New Yorker Jennie Sager, a former producer.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
JULY 20, 2022
A new data privacy bill ( H.R.8152 ) could help marketers, even as it makes targeted advertising more difficult. The American Data Privacy and Protection Act (ADDPA) would provide a wide-reaching national privacy standard, overriding existing state privacy laws. As a result, marketers would only have to conform to one regulation instead of the 13 currently in place.
Adweek
JULY 20, 2022
Successful ads aren't just built on creativity, but on research into human psychology. Liberty Mutual owns up to how it's using proven marketing techniques in its "Something to Help You Remember" campaign from Goodby Silverstein & Partners New York. The campaign features four spots--"Heartwarming," "Romance," "Young People" and "Catchy Song"--all opening with a Liberty Mutual.
Basis
JULY 20, 2022
Healthcare is personal— incredibly personal. It’s an industry that shapes people’s daily lives and determines consumers’ quality of life. As something so critical to our overall wellbeing, you’d think (or at least hope!) healthcare would be straightforward and simple to understand. Unfortunately, that isn’t always the case. The United States healthcare system is particularly complex, challenging to navigate, and often a source of hidden or unforeseen costs.
Adweek
JULY 20, 2022
As online hate has become a growing concern in soccer, multiple brands are stepping up to address the problem. British financial institution Nationwide Building Society is the latest to do so, with a new campaign spotlighting the online harassment received by female players. The campaign marks Nationwide's three-year partnership with The Football Association's Football Respect.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
JULY 20, 2022
Great customer experiences are easier to imagine than to actually understand and deliver. That’s why tools that help marketers analyze the customer journey and act on the insights gained — customer journey orchestration (CJO) software — are finding a spot in businesses’ technology stacks. Basic CJO categories. Customer journey orchestration isn’t as precisely defined as other marketing technology categories.
Adweek
JULY 20, 2022
Black-owned digital media company Blavity has seen a seven-fold increase in a share of its ad revenue from the first half of 2021 to the first half of this year, partly thanks to working with minority-publisher-focused supply side platform Colossus. The two have worked together since 2020. At a minimum, Blavity expects to continue growing.
Aronson Ads
JULY 20, 2022
Google Analytics is a free tool to collect data for your websites and now your apps. First we go through how easy and quick it is to set up your GA4 property with your UA property. Next, we explain the key differences between UA and GA4: users, pageviews, sessions, and goals/conversions. With the whole new look of GA4 it’s UI/UX makes it easy to find your data, but it may take some time to get used to.
Adweek
JULY 20, 2022
Brand safety ad-tech firm Zefr is buying Adverif.ai, an Israeli artificial intelligence company that uses tech to identify misinformation, the companies announced today. Terms of the deal were not disclosed. Zefr, which focuses on brand suitability--particularly inside walled gardens like Meta and TikTok--has previously been more focused on helping brands avoid appearing next to videos.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Marketing Dive
JULY 20, 2022
The executive previously held leadership roles at Pizza Hut, KFC and Tinder, with his latest appointment arriving at a time of rebuilding for Chili’s.
Adweek
JULY 20, 2022
Facebook Gaming introduced Clips to Reels, a set of editing tools that enable creators to transform their gameplay clips into Reels. The tools began rolling out in June, and they are now available to all Level Up creators and partners. Clips to Reels enables creators to cut clips of existing content or gameplay moments down.
Ad Monsters
JULY 20, 2022
With constant shifts right and left in ad tech land, organization is key, and the IAB Tech Lab is good for keeping publishers and advertisers in a good place by presenting updates that keep us away from fines and regulations. The Content Taxonomy 3.0 update allowed us all to sigh in relief. The “News” and “Op-Ed” categories were meshed together by default for so long that now separated advertisers can be more specific about how they place and curate ads instead of having
Adweek
JULY 20, 2022
Grey Goose began partnering with Uninterrupted, the multiplatform athlete empowerment brand from LeBron James and Maverick Carter, in 2021 with the launch of the three-part "In the Moment" digital series. They've extended that relationship with a new six-part series dubbed "The Shop: Lineup," which launched on July 20 exclusively on Uninterrupted's YouTube channel.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech Series
JULY 20, 2022
Together Roopler and Chime offer a fully integrated lead-generation system with a premier CRM, IDX, and marketing platform. Roopler is teaming up with Chime, America’s #1 ranked sales acceleration platform, to help agents and brokers close more deals. About Roopler. The brainchild of a team of powerbrokers in the real estate and technology industries, Roopler and its proprietary AI assistant Ashley launched in 2022 to help real estate professionals overcome today’s two biggest industry challeng
Adweek
JULY 20, 2022
The creator economy is booming on LinkedIn, and the professional network is taking steps to keep it that way, kicking off its second LinkedIn Creator Accelerator Program in the U.S. LinkedIn said last September that it would invest $25 million in the program, which is aimed at helping creators on its platform build their audiences.
Martech Series
JULY 20, 2022
Enables healthcare digital marketers to send personalized email messages that comply with HIPAA regulations. Paubox announced an enhanced version of its HIPAA compliant email marketing solution for healthcare providers. Called Paubox Marketing, the solution ensures that protected health information (PHI) contained in contact data is stored and transmitted securely, enabling healthcare providers to easily send personalized marketing emails that are HIPAA compliant.
Adweek
JULY 20, 2022
Back in the early 2000s, Von Dutch's ubiquitous trucker hats were everywhere, and its line of denim brought us the classic low-rise jeans that were sometimes frayed at the hem, or studded with tons of bling, but never without the iconic Von Dutch logo. That distinctive font embodied the cool Americana aesthetic for a generation.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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