Adweek
AUGUST 11, 2022
Economists and consumers agree: We're in a recession, and brands are, understandably, nervous. Nervous about what's next, sure, but also what it means for their bottom line. To better recession-proof their businesses, some are increasing prices. Others are cutting spending, pouring over their books with a fine-tooth comb.
Marketing Dive
AUGUST 11, 2022
The option won’t actually be cheaper than the current ad-free version, which is receiving a price hike amid a more challenging streaming market.
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Adweek
AUGUST 11, 2022
By default, WhatsApp allows all users to add other users to groups in the messaging application. However, users have the ability to prevent other users from being able to add them to groups if they'd like. Our guide will show you how to change who can add you to groups on WhatsApp. Note: These screenshots.
Martech
AUGUST 11, 2022
The stakes have never been higher for marketers and agencies to produce striking content efficiently. There are also more challenges than ever to the content production process because the number of channels have increased dramatically. “[Content] plays a critical role in attracting new customers as well as fostering existing customer relationships,” said Anthony Welgemoed, founder and CEO of creative work software company Ziflow at The MarTech Conference.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
AUGUST 11, 2022
When Leighann Farrelly and other team members at experiential agency Superfly visited a storage unit in Los Angeles containing everything related to South Park, they were dusting off old scripts and rare T-shirts--literally. It had been a while since anyone had gone through everything in the unit, and it was full of what are now.
VideoWeek
AUGUST 11, 2022
Disney’s earnings last night revealed a landmark moment in the streaming wars: Disney’s total subscription count has edged ahead of Netflix’s. It can be tempting to conclude from the news, which comes after a couple of disappointing quarters for Netflix, that Disney has knocked Netflix off its perch, and now sits at the top of the streaming pile.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
AUGUST 11, 2022
The online following, a goal set and now met, signifies success by the brand in appealing to Gen Z shoppers and forming an identity on the app.
Adweek
AUGUST 11, 2022
LinkedIn detailed two new features for creators on its platform, along with a third that will be added this fall. Creators can now add clickable links directly onto their images and videos in order to encourage followers to take action. Tapping the "add a link" icon will enable this function, and custom link text can.
Marketing Dive
AUGUST 11, 2022
The ad-tech company looks to build a rich media, ad-supported player.
Adweek
AUGUST 11, 2022
Whether it's music, film, medicine or sports, women often face discrimination in traditionally male-dominated spaces due to gender inequality. While various organizations are dedicated to addressing and dismantling institutional sexism, Prime Video is now entering the arena with a campaign to empower young female athletes to challenge the gendered boundaries of sports.
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AdExchanger
AUGUST 11, 2022
Attribution and analytics are an absolute dumpster fire right now, as governments around the world, not to mention companies like Apple and Google, are tightening their data privacy rules. But one person’s trash is another person’s treasure. And that’s certainly the case with analytics. Since major ad platform attribution reports can no longer be trusted.
Adweek
AUGUST 11, 2022
Messenger is testing new ways to incorporate the emphasis on end-to-end encrypted chats from corporate sibling WhatsApp. The Meta-owned messaging application began testing a secure storage option for people who wish to back up their end-to-end encrypted Messenger conversations, which are currently stored on their devices, in the event the device is lost or replaced.
Martech
AUGUST 11, 2022
B2B marketers take note: 72% of your buyers say they are more likely to buy from socially responsible businesses, according to a recent survey. That’s 17 points higher than the general public. Additionally, 48% of B2B buyers say they’re “much more likely to” buy from these firms, compared to 29% of consumers. There’s a big gender gap on this among the B2B population, but not the one you might expect: 57% of men are in the “much more likely” group, compared to 35% of women, according to the Amer
Adweek
AUGUST 11, 2022
If you don't know Hebru Brantley, he is a Chicago-born comic-book style artist who has exhibited his work featuring iconic-looking characters, described as "Afro-futurism," all around the world--and recently teamed with Adidas to release a special trainer range. Those classic characters Frogboy and Rocket were created to express a desire for freedom, solidarity and convey.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
AUGUST 11, 2022
We recently introduced you to Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation.
Adweek
AUGUST 11, 2022
In FIFA 22's first six days after launching in September, 9.1 million players joined a match and 460 million games were played. The video game, which is revised and re-released annually, is one of the most popular on the market--and soon, it will undergo a major change. Though the game will look the same, its.
Marketing Dive
AUGUST 11, 2022
Taking inspiration from a campaign in the past, the brand kicks off a new platform with several themed motel rooms.
Adweek
AUGUST 11, 2022
Netherlands founded advertising services firm Dept has bolstered its U.K. business with the acquisition of ShopTalk--the brand and design experience studio, which works with clients such as Arm, Heinz, Innocent and Pi?ch. The acquisition of the 15-people strong London business will see the creative practice become co-branded as ShopTalk/Dept and continue to operate under its.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Marketing Dive
AUGUST 11, 2022
WeAre8, which pays users to watch ads, is looking to attract more brands into its fold with a new self-service ads manager called SAM-i.
Adweek
AUGUST 11, 2022
A number of publicly traded news publishers reported an uptick in their year-over-year digital advertising revenues this week, a data point that further complicates the ongoing debate surrounding the health of the U.S. economy. In their quarterly earnings reports, the publishers BuzzFeed Inc., Dotdash Meredith, Dow Jones and The Arena Group reported increases in their.
AdExchanger
AUGUST 11, 2022
It’s hard to compete against Google. But Google is under pressure around the world – and anytime a regulator starts investigating Google in a given market, The Trade Desk claims to see an uptick in agency business. The Trade Desk is particularly bullish on growth in connected TV, a rare market that Google doesn’t overwhelmingly dominate. Continue reading » The post The Big Story: Google’s Pain Is The Trade Desk’s Gain appeared first on AdExchanger.
Adweek
AUGUST 11, 2022
Jolene Delisle doesn't have a problem saying no to new clients. As the founder and head of creative at branding agency The Working Assembly, she has gladly turned down work from big pharmaceutical companies and brands with values at odds with her own. According to Delisle, that professional freedom is a testament to the power.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
AUGUST 11, 2022
AppLovin wants to marry Unity. Unity just got engaged to ironSource. IronSource is still waiting at the restaurant with flowers. But Unity hasn’t quite made up its mind yet. And now you’re up to date, in case you weren’t following this week’s drama. If Unity does decide to pull out of its planned $4.4 billion. Continue reading » The post AppLovin Reveals Why Its Lovin’ Unity appeared first on AdExchanger.
Adweek
AUGUST 11, 2022
Darth Vader browsing a cereal aisle. Cats in cowboy hats. Bart Simpson starring in a rap video. If you've spent any time on Twitter over the last few months, you may have noticed a flood of surreal images with a realistic yet slightly distorted quality that situates them somewhere in the uncanny valley. This art.
AdExchanger
AUGUST 11, 2022
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: NotLovin You appeared first on AdExchanger.
Adweek
AUGUST 11, 2022
As the world continues to find its new normal, retailers are trying to figure out how to adjust. There is no shortage of innovations that have cropped up in the past few years: immersive shopping experiences, chatbots and the metaverse, just to name a few. From July 26-28 attendees gathered in New York to hear.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
AUGUST 11, 2022
Vizio has walked a tricky tightrope since launching its advertising business in late 2019. It needs its advertising and data business to offset diminishing returns and lower prices on hardware sales. But after a tough first year on the market, with Vizio down by more than half over the past 12 months, the company is. Continue reading » The post Vizio’s Bet On Advertising And Data Is Paying Off At Last appeared first on AdExchanger.
Adweek
AUGUST 11, 2022
Mergers and acquisitions can be messy affairs. And if you've been following the saga of M&C Saatchi you'll have noticed almost daily alerts on the two suitors chasing it for acquisition. The creative agency, which seems not entirely keen on the possibility of a sale, currently has bids from two companies--with no conclusion in sight.
AdExchanger
AUGUST 11, 2022
Regardless of the ongoing debate as to the viability of panels, the TV measurement industry is starting to increasingly rely on automatic content recognition (ACR) data, especially as set-top box data becomes less available. But like any other form of data collection, it’s nicer if you ask first. The post Why ACR Data Could Be A Smart TV Move appeared first on AdExchanger.
MNTN
AUGUST 11, 2022
Some say opposites attract when it comes to love, but does this statement hold true for streaming content? HBO Max and Discovery+ will soon learn. Earlier this year, when WarnerMedia and Discovery came together to form Warner Bros. Discovery , there were talks of eventually merging HBO Max and Discovery+ into a single service. In an earnings call with investors on August 4th, Warner Bros.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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