Adweek
JULY 28, 2022
With Germany set to face England in the UEFA Women's European Championships 2022, sponsor Volkswagen (VW) will aim to capture the talking points as its social media campaign, fronted by a tiny car that has captured audiences' hearts, makes its final appearance. Following on from the Men's European tournament last summer, which featured a miniature.
Martech
JULY 28, 2022
This year, mobile gaming is set to surpass a 60% market share of global in-game advertising, according to a new study by marketing intelligence firm IDC and app analytics platform data.ai. Mobile gaming spend will climb from $120 billion in 2021 to $136 billion in 2022. This makes mobile gaming advertising 3.2 times bigger than console, and growing at 1.7 times the rate of the industry overall.
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Adweek
JULY 28, 2022
Roku is taking a bigger piece of the upfront pie as the line between linear and streaming continues to erode. Last year, the connected TV company closed its upfront negotiations a full quarter earlier than usual. In 2022, Roku crossed the upfront finish line ahead of other CTV platforms and surpassed $1 billion in spending.
AdExchanger
JULY 28, 2022
Fireside’s platform allows creators to distribute content across a range of media channels, including social media, CTV and podcasts, and monetize it how they see fit. Fireside recently partnered with influencer management firm Slash Management to create Slash Studios, a Fireside network dedicated to content that brings audiences behind the scenes of talent management and social media star making.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JULY 28, 2022
If you want proof that ageism plagues the ad industry, Grace Creative co-founder Susan Lee Colby points to how older adults are portrayed in creative work.
Marketing Dive
JULY 28, 2022
Despite the tech giant’s latest shift, advertisers shouldn’t delay plans to develop and implement a cookieless future.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
JULY 28, 2022
A 30-second national spot is inspired by a letter received in 2007 inquiring how to wear down the retailer’s treasured Book Pack bag.
Adweek
JULY 28, 2022
Only four months into its existence, Fanatics Collectibles trading card brand Zerocool is still learning the lay of the entertainment and pop culture trading card land. As it figures out what works and doesn't work in establishing a market for culture and entertainment trading card sets, Zerocool has furthered its range in IP by acquiring.
VideoWeek
JULY 28, 2022
Google’s latest delay in its plans to phase out third-party cookies may not come as much of a surprise – the deadline was already pushed back last year to 2023 – but the tech giant’s new extension to 2024 has raised eyebrows among those companies currently testing ways to target ads in a privacy-first environment. According to Google, the digital advertising industry has requested “more time to evaluate and test” its Privacy Sandbox before depreciating third-p
Adweek
JULY 28, 2022
In some people's childhoods, cereal mascots Tony the Tiger, Coco the Monkey and Snap, Crackle and Pop were familiar fixtures at the breakfast table. But in recent years, these classic brand characters have lost their sheen, as health advocates warn of the high sugar content of many mainstream breakfast cereals. A campaign from a new.
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Marketing Dive
JULY 28, 2022
The bridal retailer has seen a click-through rate that’s twice the average benchmark while reaching more than 16 million viewers.
Adweek
JULY 28, 2022
The Lollapalooza-themed cover of the July 28 issue of Billboard comes to life via augmented reality thanks to Snap Inc. The festival is taking place in Chicago Thursday through Sunday (July 28 through 31). As part of the multiyear partnership between Snapchat's parent and Live Nation, Snap's Arcadia creative studio built an activation where scanning.
Marketing Dive
JULY 28, 2022
Mobile privacy has become a hot-button issue as a consequence of the Supreme Court’s decision to overturn Roe v. Wade.
Adweek
JULY 28, 2022
Instagram teamed up with YouGov on a survey aimed at helping it learn more about the ways people in different communities experience the application and changes it can make to further promote fairness. The platform explained in a blog post Thursday, "When we established the Equity team, we wanted to understand how people from historically.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
JULY 28, 2022
Yesterday we reported that Google had again pushed back the target date for deprecating third-party cookies on Chrome. They will now start phasing them out in late 2024. The reason given was feedback from Google Privacy Sandbox participants that they needed more time to evaluate proposed alternatives to cookie tracking. Reaction was quick to come, especially from the identity resolution and data platforms in the adtech and martech spaces.
Adweek
JULY 28, 2022
Twitter's Transparency Report hit a nice, round number Thursday: 20. The social network said in a blog post introducing its 20th Transparency Report, "Why does this matter? Over the past 10 years, how governments attempt to control free expression, remove content and reveal the identity of account owners on Twitter has evolved significantly. Meaningful transparency.
Marketing Dive
JULY 28, 2022
The streaming company’s total monthly active users grew 19% to 433 million, partly driven by a 22% gain in ad-supported listeners to 256 million worldwide.
Adweek
JULY 28, 2022
In 1995, Budweiser ran a Super Bowl spot featuring three frogs each pronouncing a different syllable of the beer brand's name. During the American Cornhole League's SuperHole III sporting event, set to broadcast Aug. 5 on ESPN2, Wisconsin-based sausage maker Johnsonville plans to air a few commercials. One will be very much like Budweiser's ad.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
JULY 28, 2022
Google released a batch of new monetization, targeting and measurement features for AdMob on Thursday, with a focus on (what else?) data privacy. “Everybody is thinking about how they can evolve in this new world,” David Mitby, Google’s senior director of product management for app ads, told AdExchanger. Apple’s privacy changes on iOS, in particular, Continue reading » The post Google’s AdMob Adds New Features To Help Developers Roll With Apple’s Privacy Changes appeared first on AdExchange
Adweek
JULY 28, 2022
During summer, the number of dogs abandoned increases, prompting Portuguese organization Animalife to commission a campaign highlighting the issue--and the fear and sorrow such acts cause. According to the organization, 120 dogs are abandoned each day in the country during the summer as owners go on holiday and can't find people to look after them.
Ad Tech Daily
JULY 28, 2022
The partnership brings together ShowHeroes’ powerful semantic targeting technologies with Skyrise’s advanced, privacy-compliant audience targeting capabilities ShowHeroes Group, a global leader in digital video content, tech, and advertising solutions, has announced a unique UK partnership with leading mobile data intelligence company, Skyrise. Skyrise helps advertisers, agencies and media owners to make more informed media choices […].
Adweek
JULY 28, 2022
Creator platform Jellysmack is teaming up with Pinterest to bring 18-episode series from five top creators to the visual discovery platform. More than 500 elite creators use Jellysmack's technology, including Brad Mondo, MrBeast, Nas Daily, PewDiePie and Bailey Sarian, and the company said its managed content receives 10 billion views each month, adding that the.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Marketing Dive
JULY 28, 2022
“School of Sport” takes users through a virtual high school where they can rack up currency to purchase back-to-school gear for their avatars.
Adweek
JULY 28, 2022
With summer in full swing, the Spanish government has released a taboo busting body positivity campaign, that features various women of different shapes and sizes enjoying the beach. Featuring the line, "El verano tambi?n es nuestro," which translates as "summer is ours too," the campaign image features five women of different demographics and ages in.
Marketing Dive
JULY 28, 2022
Though the TikTok lookalike passed a $1 billion revenue run rate, it represents a “headwind” in drawing attention away from more mature offerings.
Adweek
JULY 28, 2022
As a leader in the fresh and packaged fruit categories, Dole continues to innovate through its purpose, putting people and the planet at the heart of everything they do. In this special conversation, Antonio Lucio, principal and founder of 5S Diversity is joined by Rupen Desai, global chief marketing officer at Dole Sunshine Company, to.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Ad Tech Daily
JULY 28, 2022
Managed service assists mid-market and small broadcasters in filling unsold ad inventory, increasing revenue, and generating profit from their live streams and podcasts. BAYSIDE, CALIFORNIA – Radio broadcasters looking to improve their monetization and fill unsold ad inventory in their digital offerings have a powerful new ally with programmatic ad services from pioneering streaming and […].
Adweek
JULY 28, 2022
This week, head of Instagram Adam Mosseri uploaded a video addressing the latest concerns about the app. What was supposed to be a helpful justification for the platform's pivot to video soon became the talk of the industry. This video from Mosseri sparked more rage than usual. Why? Because it was a clear example of.
AdExchanger
JULY 28, 2022
If revenue falls in the metaverse, does it make a sound? For the first time in Meta’s history, it reported a year-over-year decline in total revenue, down 1% in the second quarter, to $28.8 billion – missing analyst estimates of $28.94 billion. Ad revenue was down YoY from $28 billion to $28.152 billion. The total. Continue reading » The post Meta’s Revenue Dropped For The First Time Ever In Q2, As It Faces TikTok, Signal Loss And Weak Ad Demand appeared first on AdExchanger.
Adweek
JULY 28, 2022
Top Gun: Maverick has soared past $639 million at the U.S. box office, surpassing Titanic's first-run release as the highest-grossing domestic film in Paramount's history, and its worldwide gross is a whopping $1.292 billion and climbing.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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