Adweek
JUNE 13, 2022
With its mission to "inspire and develop the builders of tomorrow through the power of play," Lego has released a campaign to celebrate its 90th anniversary--and how it resonates culturally around the world and helps people as they build their own lives. With the anniversary taking place on August 10, the minute-long 'We Are All.
Chief Martech
JUNE 13, 2022
Half of martech and marketing ops professionals received a promotion in the past year. More accurately, half of the 426 respondents to our 2022 Martech Career Survey , run in collaboration with the team at MarTech.org, reported receiving a promotion within the past 12 months. But still, that’s impressive, and speaks to the incredible growth and demand for talent in this field.
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Adweek
JUNE 13, 2022
Twitter shared a study of the results of more than 200,000 prompts that encouraged people to reconsider whether they wanted to send a reply that could be harmful or offensive. The social network began experimenting with those prompts in May 2020. Data scientists Lauren Fratamico and Kathy Yang wrote in a blog post, "We found.
Marketing Dive
JUNE 13, 2022
How to strategically maximize your event channel and take advantage of events in your marketing mix.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 13, 2022
It's been a big year for virtual try-on technology as social platforms, CPG brands and retailers alike get in on the action. Now, it's Amazon's turn. The ecommerce giant recently rolled out a mobile shoe try-on experience that uses augmented reality to "help customers visualize how a pair of shoes will look on themselves from.
Martech Series
JUNE 13, 2022
Prestigious accolades and honors demonstrate Cvent’s continued commitment to innovation. Cvent , a market-leading meetings, events and hospitality technology provider announced several recent industry awards that highlight the strength of the Company’s event marketing and management solutions and overall excellence as a technology leader. The product-focused accolades celebrate Cvent’s unwavering commitment to developing best-in-class technology that powers more engaging and impactful in-person,
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JUNE 13, 2022
Is marketing attribution a mythical unicorn? Or is it possible to measure the performance of your marketing, including the parts you can’t see? The fog of marketing. Marketing attribution is the “fog of marketing” that all marketers wrestle with in attempt to square the circle and make sense of the customer’s decision journey. It’s essential for understanding how your marketing is performing and how much each channel is contributing.
Adweek
JUNE 13, 2022
In a market that vocally craves more authenticity and less cringe-inducing fluff, creating effective content as a brand has never been more challenging. This year's roster of branded content leaders earned a spot on the 2022 Creative 100 list for their ability to uniquely connect with (and, more notably, grow) their audiences while establishing a.
Martech
JUNE 13, 2022
Ultimately, what all companies sell is trust and tumultuous times make earning and keeping that trust the most important thing a business can do. This can be seen in a recent Salesforce report which found: 88% of customers say trust is more important in times of change. 74% of customers say communicating honestly and transparently is more important now than before the pandemic.
Adweek
JUNE 13, 2022
There is never one singular entity to thank for stellar creativity. From burgeoning agency talent to industry thought leaders, prolific writers to onscreen icons, the art that sustains us is a community-wide accomplishment deserving of emphatic praise. Now in its eighth year, Adweek's Creative 100 continues its celebration of today's must-know creative professionals.
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Marketing Dive
JUNE 13, 2022
Media agency GroupM is helping scale a solution from SeenThis that requires less data transferred to effectively run campaigns.
Adweek
JUNE 13, 2022
As media formats merge and explode beyond print, digital and Web3, the stage is set for a cast of creators, entrepreneurs and technologists (not to mention song exploders and visionary officers). Check out this year's media innovators featured on Adweek's Creative 100 who are defining the next era of media, and no longer limited by.
AdExchanger
JUNE 13, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Performance Maxin’ And Relaxin’ Performance Max may be the most important name in ad tech that many people in ad tech have never heard of (unless you read this newsletter, of course). PMax, as the cool kids call it, is Google’s new optimization product. Continue reading » The post Google Performance Max Will Eat The World; Subscribe And Stay (Pretty Please) appeared first on AdExchanger.
Adweek
JUNE 13, 2022
Showing support for LGBTQ+ people during Pride hinges on the knowledge that the countless variations of queerness are what make the different communities under the LGBTQ+ umbrella so strong. Embracing the fluidity of gender and sexuality is a major part of understanding the importance of the ongoing celebration and protest that is Pride. With that.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech Series
JUNE 13, 2022
Strategic acquisition adds technology modernization solutions and scale to accelerate growth. Presidio, Inc., a global digital services and solutions provider, announced the acquisition of ROVE, a veteran-owned systems integrator that services enterprise, commercial and public sector clients across the Southeast region of the U.S. This strategic acquisition bolsters Presidio’s geographic presence in both North Carolina and South Carolina.
Adweek
JUNE 13, 2022
From musicians, authors, comedians, actors, performers, designers and dancers to social media creators and TV personalities, these celebs and stars are leveraging their fame and followings to impact culture and changing how we see stardom. Here are this year's icons and influencers featured on Adweek's Creative 100: Doja Cat Rapper, singer, songwriter and producer Rise.
Marketing Dive
JUNE 13, 2022
Each creator will host a livestream and debut custom packaging that bears their likeness as part of efforts to engage with gamers.
Adweek
JUNE 13, 2022
Even if the TV is turned off, commercials might still play on ad-supported streaming services, wasting brands about $1 billion per year, new research from GroupM and iSpot found. On average, 8-10% of overall streaming impressions were delivered when the TV was off. However, that statistic jumps to 17% when looking solely at impressions delivered.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
JUNE 13, 2022
Rising inflation, flagging consumer confidence and uncertainty due to ongoing supply-chain issues have economists predicting a recession. But, based on GroupM’s and Zenith’s midyear forecasts of the global ad market, the recession fears may be unfounded. Still, after the record highs of 2021, ad spending will see a deceleration in 2022, due to the return.
Adweek
JUNE 13, 2022
McDonald's is continuing a history of using minimalism and iconography within its marketing. To promote its delivery service, the brand has once again turned to simplicity for its latest poster advertising campaign that sees "location pins" integrated within the illustrations of the fast-food company's iconic menu items. The U.K.-focused OOH campaign from Leo Burnett London.
Marketing Dive
JUNE 13, 2022
The moves by the Publicis firm come as CTV continues to grow despite persistent issues that could hamper its ability to meet its full potential.
Adweek
JUNE 13, 2022
Shaped by an astounding array of life experiences, today's top creative agency leaders share one trait: adaptability. That willingness to embrace the fluid nature of life, business and career opportunities has helped them not only succeed on a personal level, but also to guide the next generation of talent toward a future that's more unpredictable.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Smaato
JUNE 13, 2022
We’re heading to Cannes in just a few short weeks. We’re excited to be a part of one of the biggest industry events of the year, and our fearless leaders are getting ready to fly to France to meet with publishers, marketers, and teams from around the world. (Psst…if you. The post Trend Predictions: The Hottest Topics at Cannes appeared first on Smaato.
Adweek
JUNE 13, 2022
These filmmakers have created some of the year's most buzzed-about work--short films for brands, documentaries, passion projects and more--and have received well-deserved critical acclaim in the process. They're also driving important conversation around a variety of topics, including the Black experience and diversity, equity and inclusion, and changing how we think about the creative process.
Martech
JUNE 13, 2022
As part of our Salary and Career Survey , we interviewed people about their experiences in marketing. Today we’re talking to Anson Li. He’s the paid marketing manager at a medium-sized US company. He’s in his late 20s and has been in marketing for about nine years. How did you get into marketing? When I was growing up, I was very much involved in music.
Adweek
JUNE 13, 2022
It took the TV industry two years to fully recover from 2020's pandemic-fueled production shutdowns--and as streaming services rapidly bulk up their original content slates, 2022 is on track to feature more original TV shows on linear and streaming than ever before (surpassing last year's record 559 programs). The tsunami of new and returning series.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Basis
JUNE 13, 2022
To say the current retail industry is complicated would be to put it lightly. Inflation rates are soaring, consumers are feeling frustrated by the economy, and economists warn of a possible impending recession. What’s going on, and how should retail marketers react? Let’s dive in. What’s the Deal with the Economy? Before digging into best practices for retail marketers, let’s do a quick overview of the retail marketing landscape as it stands today.
Adweek
JUNE 13, 2022
The early years of a creative's career can often be grueling ones, with long hours, intense deadlines and an uphill road when it comes to earning a role on major client work. So it's especially impressive when emerging talents don't just endure, but also thrive as their careers develop.
Playwire
JUNE 13, 2022
Key Points. Confirmed Click is a Google initiative that requires a second click on certain publishers’ ads in order to click through to the advertiser’s website. It is applied automatically based on various factors that suggest accidental clicks. It can destroy your click-through rate (CTR), but, fortunately, there are ways to avoid issues.
Adweek
JUNE 13, 2022
The budget range with which you can create incredible artistry has never been wider. If you've got a phone, a smart idea and the willingness to see it through, the sky's the limit. On the other extreme, if you've got a streaming service deal or a global pantheon of A-list clients, well, that can open.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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