Adweek
JULY 10, 2022
Just as the pandemic seemed to be easing up and Americans began taking trips, setting aside their sweatpants and going out en masse, a new crisis has hampered spending nationwide. With inflation at 8.6%, its highest point since 1981, people are feeling the pain everywhere from the pump to the grocery aisles. In a survey.
AdExchanger
JULY 10, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Can A Tiger Change Its Stripes? Google offered to split its ad tech business into a stand-alone company (owned by Alphabet) as a concession to divert an antitrust suit, The Wall Street Journal reports. It’s unclear which products Google would transfer – although. Continue reading » The post Google Offers To Spin Out Its Ad Tech?!
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Adweek
JULY 10, 2022
We are well and truly living in a subscription economy. From paywalled news to scheduled grocery orders and even monthly underwear deliveries, there is a subscription service for just about everything. The New York Times recently passed 10 million subscribers, a shining example of subscription success for publishers. Furthermore, as the deprecation of third-party data.
Playwire
JULY 10, 2022
Key Points. Ad tech companies are buying other ad tech companies at record speed. This consolidation is a result of a relatively low barrier to entry in the ad tech industry. Publishers often feel confused or even manipulated as these ever-changing ad tech companies make false or misleading promises. But there are some ways to keep up.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JULY 10, 2022
Michelle Yeoh wasn't trying to become a martial arts movie star. Or an international film star. Or a trailblazer for the next generation of action stars. She simply asked one question when starting out on Hong Kong action movie sets in the late 1980s: "Why can't the women do that?" Embarking on an acting career.
Martech Series
JULY 10, 2022
The partnership brings added protection to Telstra’s millions of customers and their devices via McAfee’s intuitive and integrated consumer security platform. McAfee Corp., a global leader in online protection, announced a multi-year partnership with Telstra, Australia’s leading telecommunications and technology company, to deliver comprehensive protection to safeguard the privacy and identity of consumers across activities, devices, and locations.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech Series
JULY 10, 2022
New features demonstrate rapid time-to-value with measurable gains in productivity and profitability, while reducing environmental impact with energy-efficient automation. In its mission to disrupt the enterprise search and knowledge management markets through its category-defining Knowledge-as-a-Service offering, Pryon was named to the AI50 by leading publisher KMWorld.
AdExchanger
JULY 10, 2022
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Nicole Scaglione, global VP of OTT & CTV business at PubMatic. After this exclusive first look for subscribers, the piece will be published in full on AdExchanger.com on Monday. Netflix is planning to introduce an.
Martech Series
JULY 10, 2022
PhishER ranked as the #1 Security Orchestration, Automation, and Response platform for the fifth consecutive quarter and KnowBe4’s Kevin Mitnick Security Awareness Training ranked as the #1 Security Awareness Training platform for the 12th Consecutive Quarter. KnowBe4, the provider of the world’s largest security awareness training and simulated phishing platform, announced its PhishER product and its Kevin Mitnick Security Awareness Training (KMSAT) platform have been named the number one leade
Digiday
JULY 10, 2022
Nearly two years after Instagram and YouTube first introduced their respective TikTok clones — Reels and Shorts, respectively — the three short-form vertical video platforms remain pretty identical. That has led to creators largely repurposing the videos they make for one platform by cross-posting them to the others. But Digiday spoke to several short-form video creators who were able to parse the platforms’ differences and point out the pros of their similarities.
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Martech Series
JULY 10, 2022
Parfitt has spent the last two decades building data, analytics and AI capabilities for organizations including HSBC, Lazard, O-I Glass, Hostess, Santander, NexTier, Lloyds Banking Group, UK Border Agency, Joint Forces Command, and the UK’s National Health Service (NHS). Dynam.AI, an artificial intelligence (AI) software development firm best known for full stack AI innovation, today announced that Craig Parfitt has joined the company’s executive team as Chief Technology Officer.
Digiday
JULY 10, 2022
Marketing is a dynamic industry — and brands and agencies are constantly adjusting their marketing spend to account for that. And a lot can change from one year to the next. To learn more about those changes, Digiday+ Research surveyed 195 brand and agency professionals earlier this year — and discovered these key findings: Agencies and advertisers are spending the largest portion of their 2022 media budgets on Google.
Kevel
JULY 10, 2022
Today we're happy to announce that Nikhi Raj, partner at Bain & Co. and founding executive of Walmart Labs, has joined our Board of Directors. Raj has extensive experience leading teams across product, growth, and marketing. He previously held the position of Vice President of Advertising and Marketing Products for Walmart. He was also the founding executive of Walmart Labs, via the acquisition of Kosmix, where he helped grow the team from approximately seven employees to over 150 in fou
Digiday
JULY 10, 2022
It was a busy week in the business-to-business world last week, as two major media agencies opened their doors and expertise to marketers who want to solidify their business-side connections. First, Horizon Media launched Green Thread , its B2B offering that uses data and insights from the Revenue Enablement Institute. Later in the week, Havas Media Group launched Havas Business, which aims to upend B2B marketing with what it calls a “boardroom-ready” approach that has already secured work for M
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
JULY 10, 2022
VCCP has turned to a timeless and cost effective way to promote a product — put people in your merchandise and ask them to do the work for you. It helps if you recruit 1,000 friendly Australians for the job, and they agree to be paid in Caramilk bars. Caramilk was introduced to the UK. The post Cadbury recruits Aussies to spread the word about Caramilk first appeared on More About Advertising.
Digiday
JULY 10, 2022
The idea that the esports market is recession-proof is a misnomer. It doesn’t even have a clear route to profitability. That said, the sector is more diverse than ever and tends to profit when people spend more time at home. So while the economic winter will hit esports, it looks relatively well insulated from the worst of it. Emphasis on the “looks.”.
Rob Campbell
JULY 10, 2022
Remember my doppelgänger guy ? The stock shot photo man who was somehow used in all manner of advertising? Well, there appears to be a new one who – on first glance – even I thought was me. In fact, the only reason I could be sure it wasn’t was: 1. His glasses weren’t the same. 2. He hadn’t shaved all his head. 3. There was still chocolate waiting to be eaten.
Digiday
JULY 10, 2022
Welcome to Digiday’s DealBook. Our focus is to create a quick and easy rundown of the deals, acquisitions and hires that took place last week. The goal is to inform and update you on the latest happenings in the industry at the top of your inbox each Monday. — Carly Weihe. — Big tech companies, with Meta, have announced the slow or halt of new hires given the economic uncertainty.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Digiday
JULY 10, 2022
As small businesses continue their pandemic recovery and reach new customers despite new economic uncertainty, American Express is adding new layers to ongoing efforts to get people to “shop small.”. Along with giving local businesses new tools for marketing on social media and other platforms, the financial services company is rolling out a new campaign in several major U.S. cities that aims to use QR codes and digital out-of-home ads to drive traffic to local businesses.
Digiday
JULY 10, 2022
Layoffs and hiring slowdowns are sweeping the tech and media industries, as companies keep their foot on the brakes and look for ways to cut costs amid a tightening economy. But the other side of the coin are some publishers that are resuming or continuing full steam ahead on their hiring plans. That’s in line with the latest Labor Department jobs report showing the labor market is still hot despite a looming recession.
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