Adweek
OCTOBER 4, 2022
The media company Recurrent Ventures, which operates a portfolio of editorial titles ranging from Popular Science to Field & Stream, eliminated the roles of 52 employees last week in a surprise round of cuts, according to documents obtained by Adweek. The layoffs, which affected the editorial departments at The Drive and Task & Purpose, as.
Marketing Dive
OCTOBER 4, 2022
A first for the QSR, Gamer Jack will earn a $90,000 salary to bolster the brand’s recognition and credibility with gamers.
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Adweek
OCTOBER 4, 2022
Adidas, known for bridging the gap between style and sport, has announced an incredible partnership with Soul Cap. The mission of the London-based startup is to make "swim for all" with a focus on accessibility, particularly when it comes to Black swimmers struggling to protect their hair in the water and experiencing discomfort using swim.
Martech
OCTOBER 4, 2022
The COVID pandemic condensed nearly a decade of digital business transformation into just a few months. Companies in every sector scrambled to adapt to the new realities. Travel restrictions, masking, and social distancing requirements spawned by the pandemic compelled B2B companies to adopt new ways of engaging with customers. Relationships between businesses and their suppliers trended digital in recent years, but until the pandemic, in-person meetings and events played a central role in engag
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
OCTOBER 4, 2022
Reddit acqui-hired the four-person team at Oterlu, a developer of machine-learning-powered content moderation tools that was co-founded by former Google trust and safety lead Alex Gee. The Oterlu team will join the safety team at Reddit and develop native machine-learning moderation models to and accurately detect harmful content across a range of languages, as well.
Martech
OCTOBER 4, 2022
Martech capabilities are increasing but marketers are making less use of them. Just 42% of marketers say they are utilizing all the capabilities of their martech stack, according to a new report from Gartner. That’s a 16% drop from 2020, when 58% said they were maximizing their stacks’ capabilities. Dig deeper: The secret to building a useful martech stack.
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Marketing Dive
OCTOBER 4, 2022
The mobile-friendly group is still watching plenty of standard programming, but brands must take advantage of connected TV's capabilities to reach them.
Adweek
OCTOBER 4, 2022
A post appears in your Instagram feed--seemingly an innocent screenshot of a text conversation. "Babe did you put a vodka lemonade in my purse?" one blue bubble reads. Before you get to reading the replies (banter about drinking at the back of a wedding), it's clear that the text conversation is an ad for alcohol.
Martech
OCTOBER 4, 2022
Live TV streaming company FuboTV announced ad performance results from using open-source identity solution Unified ID 2.0. The company is the first CTV partner for Unified ID 2.0, and they use it through The Trade Desk’s programmatic platform. As one of the leading alternative identifiers in adtech, Unified ID 2.0 was developed by The Trade Desk and handed off to non-profit Prebid.org as an open-source tool.
Adweek
OCTOBER 4, 2022
Reddit is testing the addition of live chat to Redditors' chat tabs, making that tab the single destination for all of a user's chats on the platform. Users in the test group will see three options to filter the view in their chat tab: live chats, messages (including one-on-one and group chats) and all chats.
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Marketing Dive
OCTOBER 4, 2022
Separate tie-in campaigns spotlight female talent behind the scenes and on-screen, with a focus on the blockbuster’s Dora Milaje elite guard.
Adweek
OCTOBER 4, 2022
The Delaware Chancery Court might want to mark that Oct. 17 trial date for Twitter's lawsuit against potential acquirer Elon Musk in pencil and not pen, as Musk reportedly reinstated his original bid of $54.20 per share for the company. People familiar with the matter told Jef Feeley, Ed Hammond and Kurt Wagner of Bloomberg.
Martech
OCTOBER 4, 2022
Online events have become a valuable marketing channel for businesses of all sizes, especially during the pandemic, when live events were scaled back. Mining data from online events, however, requires specific strategies to measure intent and move prospects through the funnel. “Online events tend to draw larger audiences than in-person events — at least that’s our experience — and they’re less expensive and time consuming to produce and attend,” said Marc Sirkin, Third Door Media’s E
Adweek
OCTOBER 4, 2022
In a bulletin that newsletter publishers knew was coming, Meta is officially shuttering its Bulletin off-platform newsletter offering, which debuted last June. The platform will shutter for good in early 2023, and Bulletin writers can continue earning subscription revenue up to that point. They will also be able to retain their subscribers' email addresses, giving.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
OCTOBER 4, 2022
A new global campaign features Majors highlighting the blend’s layered tasting notes alongside a jazz quartet.
Adweek
OCTOBER 4, 2022
While dating apps are mostly focused on matching their users with a special someone, one app is focused on a totally different kind of hot action--midterm voting.
AdExchanger
OCTOBER 4, 2022
Gary KibelPartner“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Kibel, a partner in the privacy/data security and advertising/marketing practice groups at Davis+Gilbert. The digital media industry has been absorbing punches to its business model under the guise.
Adweek
OCTOBER 4, 2022
Kim Kardashian is a brand in her own right. Typically, her intrinsic star quality lifts the companies and products she celebrates. But finance, along with healthcare, is an area where her beaming spotlight shines a harsh glare. And in the case of her promotion of crypto company EthereumMax, Kardashian appeared to cross a line with.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
OCTOBER 4, 2022
Mother has found a subtle way to advertise Ikea without overly promoting consumption in this latest ad, which shows a family settling into their new home. The house is not welcoming at first – a welcome mat shifts to read “who’s this?” – but as the family puts its personality on the place, harmony is. The post Ikea home has a mind of its own in Mother’s latest campaign first appeared on More About Advertising.
Adweek
OCTOBER 4, 2022
Dole Sunshine Company's fruit usually comes in cans or jars. However, in the food and drink company's latest campaign, its produce has found a fresh purpose as advertising ink. Imitating the nutritional labels found on the side of most food and drink packaging, Dole's "Malnutrition Labels: Nutritional Ink" posters have launched in the U.K. to.
AdExchanger
OCTOBER 4, 2022
A podcast interview withNikhil LaiSenior Analyst, Performance MarketingForresterForrester senior analyst of performance marketing Nikhil Lai will be speaking at AdExchanger’s Programmatic IO conference on October 17-18 in New York City. Click here to register. With measurement and identity in flux and an economic downturn looming, marketers care more about business outcomes.
Adweek
OCTOBER 4, 2022
There's nothing wrong with admitting the confines of your apartment stopped cutting it. It's been over two years since we entered the pandemic and we've just about exhausted every form of self-entertainment. That hunger deep inside you, that itch you can't seem to scratch--what is that? It's the desire for interactive, connecting entertainment experiences.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
OCTOBER 4, 2022
Meta has many pots on the boil right now, and for good reason. The advertising industry is bubbling like a pan of oil. Meta has announced major new initiatives to support the metaverse (natch), AI, brand safety and suitability controls and third-party verification for the feed, automated ad products, business messaging, privacy-enhancing technologies, creator tools.
Adweek
OCTOBER 4, 2022
Wondermind, a mental health startup co-founded by newsletter entrepreneur Daniella Pierson and backed by Selena Gomez, officially launched its content hub with hopes of furthering the brand's mission of "democratizing and destigmatizing" care for emotional wellbeing. The new hub features expert-backed tips and advice for improving mental and emotional health.
AdExchanger
OCTOBER 4, 2022
Fandom is building out a full-funnel offering for marketers. And its acquisition of several media brands from Red Ventures is the latest step forward in that initiative. On Monday, Fandom snapped up GameSpot, Metacritic, TV Guide, GameFAQs, Giant Bomb, Cord Cutters News and Comic Vine from Red Ventures. Fandom paid in the “mid 50s” range, Continue reading » The post Fandom Spies Data Play With Acquisition Of Entertainment Sites appeared first on AdExchanger.
Adweek
OCTOBER 4, 2022
Short-form video-sharing app TikTok is reportedly the latest social platform to try to make a splash with live shopping in the U.S. That's according to the Financial Times, which said TikTok is in talks with social shopping network TalkShopLive on a potential offering. TikTok and TalkShopLive did not respond to a request for comment from.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
OCTOBER 4, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. At What Point Do We Reference Myspace? Meta faces an existential crisis. It was a trillion-dollar company one year ago and is now worth a mere $370 billion. “Mere” is relative – that’s still big. But this is a make-or-break moment for Meta. CNBC. Continue reading » The post This Problem Is Meta-stisizing; The New Social Growth Club Of One appeared first on AdExchanger.
Adweek
OCTOBER 4, 2022
Meta is making a slew of new spaces available for advertisers on both the Explore page of Instagram, within Facebook Reels and on creators pages, the company announced at a press event Monday. It's a potential new source of ad revenue for the social networking giant and for the creators who use the platform as.
More About Advertising
OCTOBER 4, 2022
The ad business, like most people who aren’t fortunate enough to produce raw energy or weapons, is facing a tricky end of 2022 and, possibly, a more than testing early 2023 too. The media is no exception and, just like our bigger rivals, MAA has to chart its way through such difficulties and keep to. The post Why it’s a good time to support a free MAA first appeared on More About Advertising.
Adweek
OCTOBER 4, 2022
On the latest episode of Home / Work, host Antonio Lucio sits down with Steven Wolfe Pereira co-founder of Encantos and chief business officer of 3Pas Studios, and Nuria Santamar?a Wolfe, director of strategic audience partnerships at Meta. During the conversation, they discuss parenting their "Wolfe cubs" during the pandemic, balancing dual careers and living.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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