Adweek
APRIL 27, 2023
Shoppers in New Jersey this summer might notice something different at their local CVS and Target stores--a kiosk offering to take back reusable shopping bags for $1 each. It's part of a new pilot program by Closed Loop Partners' Consortium to Reinvent the Retail Bag, a multi-year project to develop seamless alternatives to the single-use.
Seth Godin
APRIL 27, 2023
There are three strands, present for most everyone: Power (sometimes seen as status, or the appearance of status) Safety (survival and peace of mind) Meaning (hope and the path forward) The changes in our media structure, public health and economy have pushed some people to overdo one or the other and perhaps ignore a third. When a social network finds your button and presses it over and over, it’s hard to resist.
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Adweek
APRIL 27, 2023
For more than four decades, McDonald's has sponsored a spring basketball tournament that brings together the cream of the crop from high schools around the country for head-to-head matchups, three-point contests and skill drills. Featuring stellar young athletes in their formative years--the lineup has included LeBron James, Candace Parker, Kobe Bryant, Michael Jordan and A'ja.
AdExchanger
APRIL 27, 2023
Ad tech companies manage billions of advertising bids across thousands of publishers in a matter of milliseconds. So, when a privacy error slips through cracks, it can metastasize into a The post PubMatic Code Didn’t Wait For User Consent: Why Publishers Need To ‘Be Distrustful By Design’ appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
APRIL 27, 2023
Increasingly, marketers are investing in artificial intelligence for content generation and customizing user journeys. Despite this excitement, AI awareness among the general population remains relatively low, several studies find. Research from Gartner in March, on why people's opinions of ChatGPT impact brands, found that more than half (53%) of the 320 respondents have not yet.
Martech
APRIL 27, 2023
It’s become increasingly clear how powerful automation is in creating truly impactful brand experiences. Artificial intelligence and machine learning’s marketing use cases go beyond chatbots or personalized website recommendations. Marketing automation is more than streamlining processes, automating posting on social media, or scheduling emails.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
APRIL 27, 2023
Virtual events are great for education, global outreach and strengthening your brand awareness. But what they’re especially fantastic at is lead generation. In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura.
Adweek
APRIL 27, 2023
TikTok may have a reputation of shortening consumer attention spans, but the platform's streaming advertisers are now encouraging users to pause their feed scrolling to engage in longer-form story lines. Attracting attentive audiences Samba TV found that TikTok is a strong driver of tune-ins--97% of TikTok campaigns resulted in viewership with an average tune-in lift.
AdExchanger
APRIL 27, 2023
The new hot trend in platform advertising is to put the machines in charge of everything. It’s true of Google, true of Facebook and, even more so as of today, The post Amazon Is The Latest Major Ad Platform Going All-In On Machine Learning Tech appeared first on AdExchanger.
Adweek
APRIL 27, 2023
In this episode of Everything Is Better With Creators, we're speaking with Jaz O'Hara: creator, podcaster and founder of The Worldwide Tribe. The Worldwide Tribe is an organization and online community dedicated to supporting and bringing attention to the plight of refugees and asylum seekers globally. O'Hara and her team use social media to raise.
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Marketing Dive
APRIL 27, 2023
“Good News Goldbears” will dish out positive videos on Instagram and Facebook to help insulate readers from the effects of negative news.
Adweek
APRIL 27, 2023
The filmmaker behind some of the most politically important films of the last three decades, Spike Lee, is to be honored at the Cannes Lions International Festival of Creativity with a new award: the honorary Creative Maker of the Year. Lee, an Oscar winner whose films include Do the Right Thing, BlackkKlansman, Malcolm X and.
Martech
APRIL 27, 2023
Artificial intelligence is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: Three essentials for writing a good ChatGPT prompt Here is a roundup of actual AI-powered martech products, platforms and features announced this week.
Adweek
APRIL 27, 2023
Days after Comcast fired NBCUniversal's Jeff Shell, the company held its first-quarter earnings call, addressing the former CEO's departure and Peacock's growing losses. Brian Roberts, chairman of NBCU's parent company, didn't shy away from the Shell news, telling investors Thursday morning that the firing was "obviously a tough moment" for the organization.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
APRIL 27, 2023
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… Nate Neal has been translating the AdExchanger editorial team's wacky, wonky and in-the-weeds ideas into beautiful comic form for 13 The post Comic: The Power of Self-Care appeared first on AdExchanger.
Adweek
APRIL 27, 2023
McKinney's first work for Popeyes debuts a new positioning for the brand, fittingly titled "We Don't Make Sense, We Make Chicken." The 30-second spot revolves around New Orleans culture and is set to air on digital channels next month, before nationwide out of home and TV activations launch in June. The short ad packs a.
Martech
APRIL 27, 2023
Did you know that two years ago, $19.2 billion was spent on third-party data? But with changes around data privacy, collecting third-party data is coming to an end. The elimination of third-party cookies presents challenges for creating hyper-targeted, measurable campaigns. But there’s a solution: first-party data. By collecting data directly from customers, you can provide authentic experiences that encourage deeper connections and loyalty to your brand.
Adweek
APRIL 27, 2023
In the midst of existential peril, turning to larger concepts outside of our material reality is a major comfort. Looking to the stars for inspiration and hope is a human reflex as old as time. But today, it can feel as though cultural conversions around "the universe" center on colonial, capitalism-fueled ideals--Elon Musk's race to.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
APRIL 27, 2023
Hey readers! This is James Hercher, with the latest AdExchanger Commerce dispatch. This week, we’ll highlight a few recent CPG earnings reports, during which legacy food and beverage brands appear The post How Brand Power Leads To Pricing Power appeared first on AdExchanger.
Adweek
APRIL 27, 2023
The final week of April brought in exciting partnerships, campaign and service launches, and even some new rules and regulations on generative AI for agency use. Acadia Acadia was named media agency of record for California Pizza Kitchen. The agency will provide big-market sophistication in media and analytics along with core values, speed and transparency.
YieldBird
APRIL 27, 2023
While looking for a way to increase your programmatic ads performance to benefit from them more, you might have heard of Lazy Auctions. As it is a relatively new technology in the world of digital advertising and is rapidly gaining popularity as companies look for ways to optimize their advertising campaigns and generate more revenue. We’ve conducted A/B tests to check its real abilities in terms of improving performance.
Adweek
APRIL 27, 2023
Despite the lessening of spend by tech clients as well as macroeconomic frailties, WPP, which owns agencies such as Ogilvy, VMLY&R, MediaCom and Wunderman Thompson, reported organic growth of 2.9% in the first quarter, with revenue, before costs, of $4.32B. This was buoyed by the performance of its media business GroupM and growth in the.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Ad Monsters
APRIL 27, 2023
The line between content creator or aggregators and “publisher” is increasingly blurred, opening up the opportunity for nontraditional publishers to start monetizing their audiences. With the ongoing explosive growth in online shopping— sales topped $1 trillion in 2022 — advertisers are in the market for new avenues to capture consumers’ attention and spend.
Adweek
APRIL 27, 2023
The New York Hall of Science (NYSCI), in partnership with Verizon and Snap, aims to educate New Yorkers about the science behind common objects with the launch of "Science City Explorers," an augmented reality lens available in the Snapchat mobile app. Created by social tech agency GoSpooky, the Science City Explorers lens will let people.
AdExchanger
APRIL 27, 2023
Agency holding company WPP met its own expectations in the first quarter of the year. Standout GroupM, its media buying and planning agency, contributed to about 36% of WPP’s Q1 The post WPP Does Not Fear Generative AI appeared first on AdExchanger.
Adweek
APRIL 27, 2023
Marketing leaders play a key role in building momentum around sustainable practices but lag behind other business functions, according to new data from the World Federation of Advertisers (WFA) and Kantar's Sustainable Transformation Practice. The report, released this week, drew on survey responses from more than 900 client-side marketers from 48 countries as well as.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Basis
APRIL 27, 2023
Marketers, are you tired of hearing the phrase “quickly evolving” yet? From digital advertising regulation to the world of social media , it seems as if every corner of the marketing world is in the midst of a paradigm shift. And, for better or for worse, search is no different. We’ve got generative artificial intelligence taking center stage, with Bing claiming to have reinvented search with its new chatbot-powered search engine, and Google racing to catch up.
InMobi
APRIL 27, 2023
Nearly one year ago, Microsoft stunned the tech and gaming world when it announced plans to acquire Activision Blizzard. The announcement came just a week after a similarly high-stakes deal was made between Take-Two Interactive and hyper casual gaming studio Zynga. However, only one of these acquisitions actually made it to the finish line. 2 Fast 2 Soon?
AdExchanger
APRIL 27, 2023
Roku's platform business – which includes ad sales and streaming content distribution – is down this quarter. The company is widening its programmatic net to snag more ad dollars. The post Roku’s Platform Revenue Is Down. Is Programmatic Coming To The Rescue? appeared first on AdExchanger.
Smart Insights
APRIL 27, 2023
From executive presentations to digital channel spreadsheets, we've got examples of digital marketing plans for early startups through to multinational enterprises Whether you're starting from scratch, or improving your existing plans, examples of digital marketing plans help marketers see the … The post Three digital marketing plan examples appeared first on Smart Insights.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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