Adweek
MARCH 8, 2023
With streaming strategies abruptly shifting to AVODs and publishers regularly reporting losses in the hundreds of millions, the TV marketplace has never been more volatile--that is, unless you're A+E Networks. Though some publishers may be pulling back on content amid uncertain economic conditions, without a high-cost SVOD streaming platform to weigh it down, A+E Networks.
The Ad Tech Blog
MARCH 8, 2023
All my favorite authors were freaking out about ChatGPT, so I went ahead and asked ChatGPT why. After waiting for a long time (more than a minute), this was ChatGPT’s answer: Talking with a friend who runs a Creative agency, he made a good point: “AI won’t replace authors; AI will replace authors that don’t leverage AI.” If you look at it from merely a productivity point of view, asking ChatGPT to write a blog post and get a decent piece in less than 5 minutes is a
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
MARCH 8, 2023
Following 2022's record-breaking year, the ad sales teams at Warner Bros. Discovery and CBS have something new to dance about. Ahead of Selection Sunday on March 12, the NCAA Division 1 Men's Basketball Tournament's advertising inventory is "virtually sold out"--surpassing last year's $1 billion haul. In fact, the companies "significantly" surpassed the previous year, Jon.
AdExchanger
MARCH 8, 2023
What’s the last ad you remember? Most people would be hard-pressed to answer that question. Genero, a creative and content production platform, is working with creative testing startup Memorable AI The post How AI Can Help Make Ads More Memorable appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MARCH 8, 2023
Last year's Oscars received an unexpected boost. Rebounding from a ratings low, the 94th Academy Awards averaged 16.6 million total viewers and a 3.8 rating in the key adults 18-49 demo.
Marketing Dive
MARCH 8, 2023
A new solution called Copilot draws on OpenAI tech to help marketers generate fresh email content and more quickly build customer service tools.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ad Tech Daily
MARCH 8, 2023
The Ecommerce Site Search Trends 2023 report reveals retailer takeaways on search technologies, personalization, and hybrid retail strategy SAN FRANCISCO — Algolia, the only end-to-end AI-First Search and Discovery Platform, today released its Ecommerce Site Search Trends 2023 report, compiled in partnership with B2B research specialist, Coleman Parkes Research.
Adweek
MARCH 8, 2023
LinkedIn allows users to schedule posts that will be published to their feed at a specific date and time. LinkedIn users can also reschedule a scheduled post before it's shared if they want it to go live at a different time. Our guide will show you how to reschedule a scheduled post in the LinkedIn.
Ad Tech Daily
MARCH 8, 2023
Leaders in digital advertising and measurement for app marketers and brands join forces SANDPOINT, Idaho & LONDON — Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced that it and Machine Advertising have agreed to terms for the acquisition of Machine Advertising, a leader in app marketing technology.
Adweek
MARCH 8, 2023
As users browse products in the Snapchat mobile application, the app will keep track of these products in their Shopping History. Users have the option to clear their Shopping History at any time. Our guide will show you how to clear your Shopping History while using the Snapchat mobile app. Note: These screenshots were captured.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Ad Tech Daily
MARCH 8, 2023
DV introduces an industry-leading viewability verification offering, letting global brands set a consistent benchmark for media quality across digital environments, including CTV New solution helps advertisers understand if ads play even after a TV is turned off NEW YORK — DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today […] The post <strong>DoubleVerify Unlocks CTV Viewability for Advertisers with First-to-M
Adweek
MARCH 8, 2023
VMLY&R has partnered with security services company ADT in a remit entailing ecommerce, brand creative, inclusion experience and consulting. The agency, which won the business following a competitive pitch, began its relationship with ADT in March of last year on its ecommerce business and started brand creative work in January of this year. "We partnered.
Martech
MARCH 8, 2023
I recently had an epiphany about agile marketing. We’re 10 years behind our software counterparts! That may not be surprising, as agile marketing started about 10 years after it did in software development, but why are we still so far behind? What are the barriers that are getting in our way and how can we remove them? In this article, I’m going to share with you three reasons why I think marketers are behind with agile implementations and what we can do to catch up. 1.
Adweek
MARCH 8, 2023
On March 1, toy brand Funko--rarely the sort of company that makes national headlines--made national headlines with a single paragraph buried in its fourth quarter earnings report. After delivering what was already bad news (a quarterly net loss of nearly $47 million), the company announced that it would be "managing inventory levels to align with.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Ad Monsters
MARCH 8, 2023
Despite all major industries rallying for diversity and inclusion initiatives, research shows that women leaders leave their companies at the highest rates we’ve ever seen. Why is this the case? According to Jessica Cortapasso, SVP of People, Digital Remedy, women are “seeking meaningful and sustainable progress toward gender equality and are not afraid to seek new avenues.
Adweek
MARCH 8, 2023
Remember the one where McDonald's flipped its golden arches from an M to a W? Then KFC replaced its Colonel Sanders mascot with an image of his wife Claudia Sanders for a day. British retailer Ann Summers temporarily rebranded as WomAnn Summers. NBCUniversal-owned TV channel E! transformed into SHE! These and other past marketing stunts.
Martech
MARCH 8, 2023
The Salesforce Spring ‘23 Release Notes are out, with hundreds of new features. Sounds overwhelming, right? This two-part guide summarizes the 630 pages and the most notable updates. Part 1 covers commerce and content management features, specifically the new Lighting Web Runtime template and enhancements to Salesforce Payments and CMS. Overall, this release provides a more user-friendly interface that simplifies the platform without sacrificing performance.
Adweek
MARCH 8, 2023
Women have made endless scientific discoveries, won athletic competitions, created groundbreaking works of art and more. Yet, gender discrimination remains a major hurdle for many, making International Women's Day just as vital in 2023 as it was in its founding year, 1911. With the need for more rapid change at its heart, Mercedes-Benz has teamed.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
MARCH 8, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Great Search TikTok has made waves because of its organic traction as a new kind of search The post TikTok Is Getting Serious About Search; A Complex Fracture, But Not The Bad Kind appeared first on AdExchanger.
Adweek
MARCH 8, 2023
McCann Worldgroup has announced a new sustainability dashboard, the Green Tracker, to measure progress as it works to decarbonize its business. The dashboard will offer a real-time look at the agency's global emissions across 14 data points, from air travel and taxis to electricity and heating for nearly 100 offices. For now, the tracker is.
Ad Monsters
MARCH 8, 2023
Never underestimate the power of creating space for yourself. Crystal Foote, an award-winning marketing professional and entrepreneur, learned that two decades into her career. Foote recently launched two businesses, Digital Culture Group and ThePartyStarter, to target and uplift diverse audiences within the advertising and digital media industry.
Adweek
MARCH 8, 2023
The latest campaign from McDonald's in Romania centers around a young Chess prodigy that owes a debt to the character of Wednesday Addams as it promotes the value of its Home Menu Mix offer. Created by DDB Romania, the latest campaign aims to launch its new value platform and communicate its items as good value.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Exchange Wire
MARCH 8, 2023
In today's ExchangeWire news digest: Washington endorses legislation to ban TikTok; Brussels tells Musk to hire more human moderators for Twitter; and e-commerce platform Shopee reports its first-ever quarterly profit. Washington supports bill to ban TikTok The White House has endorsed new [.] The post White House Backs Bill to Ban TikTok; Musk Ordered to Increase Twitter’s Human Moderators appeared first on ExchangeWire.com.
Adweek
MARCH 8, 2023
Paramount is taking its seat at the popular table. Top line: Today, Paramount Global announced it's launching a new brand positioning and trade campaign titled "Popular is Paramount." Between the lines: The campaign focuses on the company's ability to create popular content across its portfolio of brands and multiplatform assets. According to the company, the.
Martech
MARCH 8, 2023
Today is International Women’s Day (IWD) and this year’s theme, “DigitALL: Innovation and technology for gender equality,” should resonate with the martech community. “IWD 2023 is a great opportunity for businesses to reflect on the progress they have made with their diversity and inclusion initiatives, and how far they still have to go,” says Lauren Wetzel, chief operating officer of InfoSum, a data collaboration platform vendor.
Adweek
MARCH 8, 2023
As the industry scrambles to find replacements for cookies, a lack of scale has been a recurring issue for buyers transacting on publishers' first-party data. Among a litany of third-party cookie alternatives, seller-defined audiences (SDA) promise publishers control of what signals they put into the bidstream.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Marketing Dive
MARCH 8, 2023
As 54% of consumers believe there is beer in the hard seltzer, the brewer developed a card game called Misconceptions as part of a new campaign.
Martech
MARCH 8, 2023
Today, HubSpot introduced a new generative AI tool, ChatSpot. The new app, currently in alpha, combines technology from HubSpot’s own CRM with OpenAI’s ChatGPT, DALL-E 2 and Google Docs applications like Google Sheets and Google Slides, according to a video posted by HubSpot founder and CTO Dharmesh Shah ( see below ). This week, Salesforce also unveiled Einstein GPT , integrating ChatGPT functionality with their CRM, sales clouds and Slack.
Marketing Dive
MARCH 8, 2023
The partnership is the latest ad industry initiative that seeks to create opportunities for diverse media companies and content creators.
VideoWeek
MARCH 8, 2023
Later this year, the Premier League rights go up for auction for the first time since 2018, when Sky, BT Sport and Amazon paid around £4.8 billion for the domestic broadcast packages. In 2021 that deal renewed for another three years, and now the 2025-28 rights are up for grabs. The current setup generates £1.66 billion per year, down from £1.7 billion from the 2015 auction, so the Premier League could be looking to shake things up.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
299 
Let's personalize your content