Adweek
APRIL 19, 2023
Paramount surprised the TV industry late last year when it announced it'd skip its decades-long upfront week event at Carnegie Hall. In place of the event, ad sales chief John Halley said the company would host a series of "high-impact, intimate gatherings" in April for its major agency partners and clients. Now, Paramount's upfront dinners.
The Ad Tech Blog
APRIL 19, 2023
Unplanned Tech Lead I had always seen myself as a technical person. Burnout was something I enjoyed: coding late at night without distractions. As a young engineer, my goal was to learn as much as possible and be better, smarter, and faster than the rest of my colleagues. Maybe become a respected architect within the company. Then I realized I could not do that within the company (whatever the company was at that time.
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Adweek
APRIL 19, 2023
What do Issa Rae's "Awkward Black Girl" series, Peloton and TLC's self-titled fifth album have in common? They all got off the ground thanks to Kickstarter. However, recently instated CEO Everette Taylor, told Adweek the crowdfunding platform hasn't been shouting loud enough about these success stories. So, as part of his ongoing mission to put.
Martech
APRIL 19, 2023
Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. This is changing, albeit slowly. I’m now starting to see CMOs actively participating in strategy discussions, working hand in hand with their tech lead to make decisions about what to acquire and what to retire. That said, I’m surprised how many CMOs still keep their distance from the tech part of their function.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
APRIL 19, 2023
Unilever food product Marmite has divided the British public for decades. The taste of the dark brown, yeast extract spread is not for everyone, but Marmite embraces that-in fact, it has built its brand around the slogan: "You either love it or hate it." Many of its previous marketing campaigns have attempted to classify the.
Martech
APRIL 19, 2023
Complex decision-making has become increasingly challenging as strong operational excellence and productivity, especially within marketing organizations , become vital competitive advantages. Across the board, the most successful companies and investors depend on fast and accurate decision-making, ranging from lead nurturing to recruiting and investment decisions.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
APRIL 19, 2023
Retail media, meet streaming. Kroger Precision Marketing is sharing first-party behavioral data with Disney Advertising for targeting streaming audiences and measuring the results. The post Kroger And Disney Partner To Close The Loop Between The Sofa And The Store Shelf appeared first on AdExchanger.
Adweek
APRIL 19, 2023
The headlines in 2023 for retail media have so far been dominated by all the new bells and whistles of this relatively young advertising offering. These new baubles include (but are definitely not limited to) promises of measurement and incrementality, onsite and offsite display audience expansion options, and a sprinkling of CTV partnerships that promise.
Marketing Dive
APRIL 19, 2023
More than 75 years after the iconic pink bubble gum first launched, it’s still popular for the flavor, texture and comics that made it famous — and that isn't likely to change.
Adweek
APRIL 19, 2023
Intention isn't lacking. The funds are real. Since 2020, holding companies and brands have committed millions of advertising dollars to Black and minority-owned media, but too many of those dollars are sitting in the accounts into which they were deposited. What's holding them back? Is it demand? Or is it supply? There is no lack.
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Marketing Dive
APRIL 19, 2023
Executives said the average revenue generated per member is higher than its standard plan but did not break out overall subscribers to the tier.
Adweek
APRIL 19, 2023
Publicis has started 2023 just like it ended 2022, posting organic growth of +7.1% in Q1 which followed full-year 2022 growth of 10.1%. CEO Arthur Sadoun tells Adweek the company has more room to grow, predicting 3%-5% growth for the year ahead. Much of the growth came from digital consulting business Sapient (+11%) and from.
Seth Godin
APRIL 19, 2023
No matter how many people come over for dinner, you’re only going to be able to engage with a few. And no matter how big the crowd in the arena, the musicians can only see the faces of a few hundred. An investor can only be engaged and smart about a very small number of companies. And it doesn’t matter how many students are in the class, the teacher is only going to be able to get in sync with a few.
Adweek
APRIL 19, 2023
Apple's Safari browser, which has long positioned itself on the side of user privacy, is limiting another kind of data collection. And in the process, it's stoking the anger of some in the ad-tech industry, especially due to Apple's lack of communication about the move, which will affect the architecture of many websites. Apple is.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
APRIL 19, 2023
After a 19-month suspension, MRC's decision this week to reinstate Nielsen's national TV audience-measurement service couldn't have come at a better time. However, it’s important to note, that accreditation only The post Nielsen’s Accreditation Reinstated, But Measurement Challenges Remain appeared first on AdExchanger.
Adweek
APRIL 19, 2023
Visitors who flock to the United Kingdom often head to London to see sites such as Buckingham Palace or Big Ben, but tourism body VisitBritain wants to demonstrate there is much more to see across the nation. A recent marketing push from VisitBritain, created by agency Pablo London, uses both a new line of tea.
AdExchanger
APRIL 19, 2023
Affinity Solutions has a new platform that lets advertisers create audiences with purchase and viewing data, and plan campaigns based on competitor ads. The post Affinity Solutions Improves Campaign Planning In Time For Upfronts appeared first on AdExchanger.
Adweek
APRIL 19, 2023
Uber was a company in transition when Ruby Zefo began her tenure at the company in August 2018. The ride-hailing app was recuperating from an embarrassing 2016 data breach incident, where two hackers accessed the names, email addresses and phone numbers of 25 million U.S users and drivers. Instead of reporting the incident, as required.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Ad Monsters
APRIL 19, 2023
Contextual advertising, the practice of serving audiences ads based on the content they consume instead of their characteristics, is enjoying a resurgence as advertisers look for ways to target ads without relying on user data. Contextual ads typically appear alongside thematically similar content, targeting consumers via the context of their consumption.
Adweek
APRIL 19, 2023
When you've invested time, effort and capital into a product that has shown how well it can perform and how happy it can make customers, who can help the world see the traits you see in it? That's the essence of a marketer's job, and it doesn't dissipate just because that marketer takes on a.
YieldBird
APRIL 19, 2023
Are you looking to maximize your programmatic revenue but need to determine how Google Optimized Pricing works? Or are you already aware of that tool and looking for some alternatives that provide you with better results? This in-depth analysis will explore the inner workings of Google’s optimized pricing. Moreover, we’ll also introduce Yieldbird’s alternative solution, PriceGenius, and show the benefits of this tool and how it provides an excellent alternative to Google’
AdExchanger
APRIL 19, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Europe? More Like ‘You’re Out’ In 2018, a handful of American ad tech startups abandoned the EU when The post Big Tech Says Pee-Yew To The EU; Welcome To The Real World, BeReal appeared first on AdExchanger.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
APRIL 19, 2023
Every marketer measures the impact of their activity but do they truly know the effectiveness of their activity and advertising spend? For the majority of marketers, the overwhelming answer is no. On average, marketers estimate they waste over one quarter of their budget (26%) on ineffective channels and strategies, according to a study by Rakuten. Though marketing attribution may seem like a difficult task, in a world where ROI is king, accurate marketing attribution needs to be at the forefron
AdExchanger
APRIL 19, 2023
Omnicom saw 5.2% organic revenue growth, or $178.7 million YoY, in the first quarter of 2023. The agency holding company reported total revenues of $3.44 billion, with net income up The post Omnicom Stays The Course (And Stays Chipper) Heading Into Q2 appeared first on AdExchanger.
Marketing Dive
APRIL 19, 2023
A playful effort sees the Baseball Hall of Famer demanding the brewer credit his likeness as the inspiration behind brand mascot Cool Blue.
AdExchanger
APRIL 19, 2023
Weeks ahead of its first-ever upfront, Netflix is making programmatic strides with a private marketplace and enforcing anti-password sharing. The post Netflix Introduces A Private Marketplace And US Password Sharing appeared first on AdExchanger.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
APRIL 19, 2023
Snapchat has needed to catch a break among advertisers for a pretty long time, and Wednesday’s annual Snap Partner Summit, held at the Barker Hangar in Santa Monica, California, was its opportunity to reset the narrative. For a long time, Snapchat has been on the back foot when it comes to its platform peers. The platform’s user base has often been cited by marketers as too small, while the app took a beating, advertising-wise, after Apple’s App Tracking Transparency (ATT) came
More About Advertising
APRIL 19, 2023
Ads ain’t what they used to be is a familiar complaint (here anyway) but one reason is the volley of outraged complaints anything remotely funny inevitably attracts. The news agenda is dominated by po-faced single issue advocates who’ll happily complain about night following day. Here’s one such from Marmite and adam&eve (I assume) in 2013, The post MAA blast from the past: banned Marmite ad – and a new one some might not like first appeared on More About Advertising.
Exchange Wire
APRIL 19, 2023
The MadTech Sketch is back. This week Ciaran O'Kane has turned his attention to the nascent world of Web3, and in particular what NFTs and blockchain tech can really do for brands and advertisers. Web3 has always struggled with real-world [.] The post Are NFTs the Future of Brand Loyalty? appeared first on ExchangeWire.com.
Digiday
APRIL 19, 2023
Matt Frattaroli, vice president, digital platform and agency partnerships, Alliant In a year of economic uncertainty and the rapid evolution of advanced technologies, data’s position, value and pricing remain top of mind across the advertising supply chain. Ideally, agencies, buying platforms, media owners and data companies directly benefit from the value they add to digital advertising, with brands deploying high-performing, accurately-targeted campaigns.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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