Adweek
FEBRUARY 29, 2024
OpenAI's latest AI-powered disruptor, the text-to-image tool Sora, is prompting shifts in business models and agency pricing structures, five sources told ADWEEK. Currently in research mode and limited to red teamers, Sora creates original, realistic videos up to one minute long. Creative agencies will be able to use this tool to test ideas and visualize.
Seth Godin
FEBRUARY 29, 2024
In action movies, there’s a lot of leaping. Brave shifts in which the hero gets from here to there, all at once. It’s easy to imagine that sudden leaps are how we make our impact. This is blog post #9000 (give or take). When did the leap happen? It wasn’t an external leap. The first hundred blog posts were read by fewer than a dozen people.
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Adweek
FEBRUARY 29, 2024
Selling frugal fast-food buyers on dynamic pricing and digital menus gets more difficult once it's framed as surge pricing and Uber multipliers. But consumers have already, unwittingly, bought into Wendy's new system. On its February earnings call, Wendy's CEO Kirk Tanner announced that the fast-food chain would be spending roughly $20 million on digital menu.
AdExchanger
FEBRUARY 29, 2024
Self-serve CTV ad platform Vibe.co announced its $22.5 million Series A round, which it will use to bolster its machine learning and measurement chops to help SMBs give CTV a try. The post Vibe.co Secures $22.5 Million In Series A Funding To Help SMBs Try CTV appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
FEBRUARY 29, 2024
In the last quarter of 2023, Americans spent an estimated $285.2 billion buying goods and services online. That's up 7.5% compared to the same period the year prior. As consumers dedicate more time and money to shopping on the web, their expectations are evolving--and their behaviors are changing. "The way customers are navigating our digital.
illumin
FEBRUARY 29, 2024
Out-of-home advertising is returning to pre-pandemic levels. The format is projected to hit double-digit growth this year, led by a rise in programmatic digital out-of-home (pDOOH). From financial services to travel and tourism, the data points to a significant increase in ad spend across multiple categories. Dive into these trends in our upcoming Inside Scoop webinar with Drew Thachuk , Director of Channel Partnerships at leading OOH ad tech developer Broadsign.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
illumin
FEBRUARY 29, 2024
YouTube is a digital advertising powerhouse and has been since its founding in 2005, and so are the creators on its platform. User creation is the heart of the video-sharing site’s business model, and it should be at the heart of advertisers’ strategy too. For marketers looking to take their potential customers on a full-funnel journey, YouTube is a fantastic resource for connecting with audiences in a meaningful and effective way.
Adweek
FEBRUARY 29, 2024
Many popular drag queens like Trixie Mattel, Bianca Del Rio and Bob the Drag Queen got their big break on the hit TV series RuPaul's Drag Race. However, not many people know about the two individuals who helped bring the show to life: Fenton Bailey and Randy Barbato. They are the executive producers and co-founders.
AdExchanger
FEBRUARY 29, 2024
G/O Media knows all too well about the headwinds facing digital publishers. And it’s betting a contextual targeting offering will help it recover from a dismal ad market 2023. The company embodied last year’s challenging media environment. It underwent two rounds of layoffs in June and November, shuttered Jezebel, sold Lifehacker to Ziff Davis and […] The post G/O Media Rides The Contextual Wave In Bid For Profitability appeared first on AdExchanger.
Adweek
FEBRUARY 29, 2024
The e-commerce arm of Dick's Sporting Goods dropped two ads this week, reaching into new territory with comedy and celebrity and kicking off a year-long promotion to boost its digital business. The spots, from filmmaker-actor Lake Bell, star Will Arnett and Kathryn Hahn as a harried dad and cool auntie who can't physically make it.
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Martech
FEBRUARY 29, 2024
“Do more with less” is a popular theme in marketing today. I cringe every time I hear this phrase because it usually means one of two things: Reduction of headcount with no reduction in expected results. Reduction of budget with no reduction in expected results. Including this phrase in your 2024 marketing plan deck may prompt at least one team member to start job hunting.
Adweek
FEBRUARY 29, 2024
The last few weeks have been brutal for the media industry. Still, a confluence of positive factors has publishers cautiously optimistic about the year ahead, according to interviews with revenue executives at more than one-dozen news and lifestyle publishers.
Martech
FEBRUARY 29, 2024
In the last article we looked at who would win and who would lose in the enterprise and vendor community in 2024 with AI on the horizon. In this article we’ll look at the martech consulting organizations that serve the enterprise technology user community and the research and advisory firms that serve both enterprise technology users and vendors. Consulting organizations There are a wide variety of consultancies specializing in delivering marketing and sales technology-related services, from sma
Adweek
FEBRUARY 29, 2024
Critics of retail media have said that the channel reaches customers who would have bought from the advertiser anyway. But at ADWEEK's Commerceweek, Hellmann's shared how it has been able to use the channel to expand the funnel. The mayonnaise brand was looking to achieve two objectives. The first was partnering with retailer Kroger to.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
MNTN
FEBRUARY 29, 2024
If the last few years have taught us anything when it comes to Connected TV, it’s that there’s no stopping its rise. Streaming now reaches a whopping 83% of households, as compared to cable’s 64%. And it looks like this year we will see yet another power shift. A new report from Ampere Analysis has revealed that streaming is expected to take the crown from traditional pay TV in terms of revenue — and possibly as soon as fall of 2024.
Adweek
FEBRUARY 29, 2024
Skin health for people of color has long been overlooked due to systemic racism and health inequities, which can lead to worse outcomes with skin cancer. With this in mind, Vaseline has launched its "Mended Murals" project to raise awareness of the issue through street art. The multi-city initiative taps into the talents of local.
VideoWeek
FEBRUARY 29, 2024
Vibe.co, an ad tech company positioning itself as a streaming TV ad platform for small and medium-sized businesses (SMBs), has announced the completion of a $22.5 million Series A funding round led by venture firm Singular. Existing investors Elaia Partners and Sequioa’s Scout Fund, as well as a number of ad tech investors, also joined the funding round.
AdExchanger
FEBRUARY 29, 2024
Streaming services must juggle subscriber growth and ad revenue – an ongoing struggle that produced a mixed bag of Q4 earnings results. But there's a reason why it seems like Netflix is coming out on top. The post Why Netflix Is Winning The Streaming Battle Despite Low ARPU Growth appeared first on AdExchanger.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
FEBRUARY 29, 2024
A low-quality email database filled with inactive addresses, spam traps or people who never opted in can severely damage your email deliverability and sender reputation. As email providers like Gmail continue to crack down on poor sending practices, it’s more crucial than ever for marketers to build and maintain a clean, engaged email list. This requires following current best practices and email regulations.
Digiday
FEBRUARY 29, 2024
NewsGuard, the news rating service, is adding more automation tools as it works to track misinformation efforts ahead of the 2024 elections. For the debut of its “Election Misinformation Tracking Center,” NewsGuard has developed new AI-assisted tools for early detection of election-related misinformation. The tools, which debut yesterday, will be used across websites, social media platforms and video channels to help track false or misleading claims about elections.
AdExchanger
FEBRUARY 29, 2024
Paramount touted its tailwinds during its Q4 earnings call, including a new partnership with Walmart that gives it access to the retailer’s shopper data. The post Paramount Hypes Shopper Data To Dispel Doubts About Its Streaming Future appeared first on AdExchanger.
More About Advertising
FEBRUARY 29, 2024
WPP’s EssenceMediacom is facing another big challenge: Sky is reviewing its European media account, worth an estimated £470m, £250m in the UK alone. EssenceMediacom won the business in 2017 and has since added more digital work. Last time round Publicis Media and Dentsu pitched and this time all the big ad holding companies are likely … The post Sky reviews giant media account at WPP’s EssenceMediacom first appeared on More About Advertising.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
FEBRUARY 29, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The News Tab Google is being sued by a coalition of some of the largest European news companies, including Axel Springer and Schibsted Media, Reuters reports. The suit itself is in a Dutch court, because apparently they have a reputation for rewarding antitrust […] The post The News In Europe Sues Google; Are IP Addresses Worth Saving?
Digiday
FEBRUARY 29, 2024
iHeartMedia, Spotify, SiriusXM and Acast reported year over year revenue growth in their podcast businesses during the fourth quarter of 2023. During their Q4 earnings calls, company executives noted signs of an improving advertising market heading into 2024. Spotify and Acast, in particular, are expecting their podcast businesses to reach profitability for the first time in 2024.
AdExchanger
FEBRUARY 29, 2024
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: ChatDSP appeared first on AdExchanger.
Digiday
FEBRUARY 29, 2024
Two months into Google’s grand cookie cleanse in Chrome, ad tech vendors are dishing out their hot takes. For something that was meant to be an apocalyptic event for ad tech, the end of third-party cookies is apparently a win for a lot of vendors — at least according to their recent earnings updates. Here’s a rundown of the reported notable effects on ad tech companies from their latest quarterly updates.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
All About Advertising Law
FEBRUARY 29, 2024
Join us as we spotlight select chapters of Venable’s popular Advertising Law Tool Kit , which helps marketing teams navigate their organization’s legal risk. Click here to download the entire Tool Kit , and tune in to the Ad Law Tool Kit Show podcast, to hear the authors of this chapter dive deeper into surviving an FTC investigation in this week’s episode.
Digiday
FEBRUARY 29, 2024
En un año donde el fútbol se apodera día a día de los titulares en Estados Unidos, no solo por el éxito de Leo Messi en el campo de la MLS , sino también por la llegada de la Copa América al país en junio, grandes marcas como Verizon aprovechan el creciente apogeo del balompié para poner sus esfuerzos de marketing a la conquista de la gigantesca fanaticada hispana del deporte rey.
Exchange Wire
FEBRUARY 29, 2024
Sojern, the leading digital marketing platform built for travel, shares its latest travel data* ahead of the 2024 Summer Olympics. Slated to be held in Paris, France from 26 July - 11 August 2024, the summer Olympic games will bring [.] The post France Experiences Surge in Travel Demand Ahead of 2024 Summer Olympics appeared first on ExchangeWire.com.
VideoWeek
FEBRUARY 29, 2024
There were brighter signs on the horizon after a gloomy year for Paramount Global, whose Q4 2023 earnings came in below market expectations on Wednesday. At the same time, reports emerged that Warner Bros. Discovery (WBD) has cooled on the idea of merging with Paramount, fuelling further speculation over the company’s future. The two broadcasters are in similar boats, both scuppered by the Hollywood strikes and a weak TV ad market, yet buoyed by their strong streaming prospects.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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