Adweek
SEPTEMBER 4, 2023
To fall in line with Europe's new online regulations, TikTok has introduced new compliance measures that could change the whole user experience and restrict advertisers' reach on the platform while offering them a safer media landscape in which to invest. Following the introduction of the Digital Services Act (DSA) by the European Union earlier this.
Exchange Wire
SEPTEMBER 4, 2023
“I think we have come a long way since Marc Pritchard’s infamous quote: ‘murky at best, fraudulent at worst’ in 2017. The industry deserves to be recognised for these efforts, however we now face a new set of challenges.” Ahead of [.] The post The Evolution of the Supply Chain: Q&A with Jason Barnes, PubMatic appeared first on ExchangeWire.com.
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Adweek
SEPTEMBER 4, 2023
In the post-pandemic world, the role of the home has changed for many people as both a place to live and work with hybrid working and family life having merged. In response, multinational technology company Canon aims to build the prominence of its brand and range of printers by positioning the roles they can play.
VideoWeek
SEPTEMBER 4, 2023
Meta could launch paid, ad-free versions of Facebook and Instagram in the European Union, sources familiar with the firm have revealed, as the social media giant pushes to meet incoming EU regulation. According to The New York Times, insiders have suggested a subscription service that would remove ads in the Facebook and Instagram apps. The plans contained no indication of timings or cost structure, but noted that the company would continue to offer the free versions with ads in the EU.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdExchanger
SEPTEMBER 4, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pulling The Strings Disney-owned TV channels went dark on Charter Spectrum last week when the two companies failed The post Carriage Controversies Carry On; The Trade Desk’s Ongoing Googlification appeared first on AdExchanger.
Seth Godin
SEPTEMBER 4, 2023
For more than 130 years, we’ve celebrated Labor Day in the US and Canada. And May Day has been around about as long. Around here, it’s become mostly a seasonal marker, but it was founded to devote just a day to something that deserves much more… to commemorate and celebrate the workers who sacrifice and toil to build. Everyone needs to work, but now, more people than ever have the privilege to choose which sort of work they’re going to do.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
SEPTEMBER 4, 2023
It’s no secret that brands want to be where consumers — and their wallets — are spending time. In July, Threads seemed to be that place, surging to over 100 million sign-ups in the first week, becoming the fastest-adopted platform, and perhaps, finally, an alternative to Twitter (now known as X.) But now, two months in, Threads has lost half of its user base , calling into question if the app has staying power or will join the digital wasteland alongside Clubhouse, Vine and BeReal.
Exchange Wire
SEPTEMBER 4, 2023
In today's ExchangeWire news digest: YouTube Shorts may risk killing the platform's core business; the FTC wins an administrative ruling against software firm, Intuit; and Chinese app stores prevent publishers from launching new apps unless they adhere to mandatory disclosures. Shorts [.] The post Could Shorts Cannibalise YouTube’s Core Business?; FTC Wins Administrative Ruling Against Intuit appeared first on ExchangeWire.com.
Digiday
SEPTEMBER 4, 2023
Coca-Cola continues to be a first mover when it comes to AI in marketing and advertising. Earlier this summer, the beverage behemoth appointed Pratik Thakar as the company’s senior director of generative AI under the company’s marketing transformation office, reporting to Frank Salmon, vp of marketing transformation. Thakar, previously a creative brand lead for Coke, had already been working on creative efforts to bring AI into the company’s marketing.
Rob Campbell
SEPTEMBER 4, 2023
Today would have been Freddie’s 77th birthday. That’s almost as crazy as the fact he has been gone 32 years. And yet his fame may have never been so high as it is now. Yes … I appreciate this has been ‘managed’ and certain ‘iconography’ has been drip-fed into society … but for someone dead, he doesn’t half feel alive.
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Digiday
SEPTEMBER 4, 2023
Gannett, Insider and The Washington Post have released their annual (or, in Gannett’s case, biannual) reports on the diversity of their workforces, revealing very little — if any — change in overall employee diversity year over year. Within their newsrooms, both Insider and The Washington Post did improve the diversity of their editorial staffs, though white employees still made up 62% and 63% of those newsrooms, respectively, in the first half of 2023.
VideoWeek
SEPTEMBER 4, 2023
In Q2 this year, British broadcaster ITV quietly passed a significant milestone. Revenues from its production arm, ITV Studios, overtook revenues from its media and entertainment segment, the majority of which comes from advertising. The weakness of the TV ad market was one contributing factor. Total ad revenues for ITV were down 11 percent year-on-year, leading to an overall drop in media and entertainment income.
Digiday
SEPTEMBER 4, 2023
Publishers’ relationships with the growing number of social media platforms have been somewhat fraught over the years — just look at publishers’ referral traffic from X ( or lack thereof ) or their uncertain navigation of Meta’s Threads. But publishers still have to work with these platforms, at least to some extent. Digiday+ Research surveyed around 200 publisher professionals in 2021, 2022 and 2023 to find out how they are using different social media platforms and how that u
Digital Remedy
SEPTEMBER 4, 2023
Taking Campaign Measurement to the Next Level The digital ad space is growing more complex every day, fueled by advancements in technology, changes in consumer buying preferences, and shifts in media consumption. Digital marketers face growing pressure to identify the channels and tactics that generate the most value for a business’s bottom line.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdvertiseMint
SEPTEMBER 4, 2023
Do you want to buy UPC codes for Amazon? If you plan on selling online products on the Amazon marketplace, an essential requirement is obtaining a Universal Product Code or European Article Number code. These unique identifier codes help Amazon manage its vast inventory and ensure accurate product listings. This step-by-step guide will walk you through the entire process of buying Amazon UPC codes without fuss.
Digital Remedy
SEPTEMBER 4, 2023
With its precise targeting and direct attribution capabilities, OTT/CTV advertising has become a powerful new performance-based opportunity for marketers. As more and more brands have discovered the potential to effectively reach high-value audiences and measure return on ad spend (ROAS), spending on OTT/CTV advertising has skyrocketed and is expected to surge 40% this year to over $14.4b—more than doubling by 2024 to nearly $30b.
AdvertiseMint
SEPTEMBER 4, 2023
How much do Amazon sellers make? It’s a question that often pops up in the minds of aspiring entrepreneurs and curious shoppers. If you are considering becoming an Amazon seller, this is the post you should read. This article will dig deep into the world of Amazon sellers to uncover the truth about their earnings. We will also explore the various factors that influence their income and expenses and provide tips on maximizing earnings on Amazon.
MNTN
SEPTEMBER 4, 2023
As a significant focus on consumer data privacy continues to spread across the globe, advertisers have their work cut out for them in interpreting what these changes will mean for their teams and strategies. There’s no question these laws are necessary. Consumer data is in an incredibly vulnerable state without them. Companies and other organizations can use, sell, and share this information without consulting the consumer.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdvertiseMint
SEPTEMBER 4, 2023
Did you know the Instagram Swipe Up feature can boost your content promotion strategy? Instagram’s Swipe Up feature has become a game-changer for businesses and influencers. This feature allows users to guide Instagrammers to their websites, products, or exclusive content with a simple swipe. This blog post will explore how this feature works, who can use it, and how you can use it to achieve your goals.
Digiday
SEPTEMBER 4, 2023
Subscribe: Apple Podcasts • Stitcher • Spotify Several publisher CROs are optimistic that ad revenue is coming back in a positive way in the back half of 2023 and Reuters CRO Eric Danetz is no exception. Beyond rebounds in ad categories like finance, as well as growing strength in auto and travel , 2024 presidential election campaigns are starting to kick off and as a result, political advertising revenue is flooding back into the digital media ad market.
AdvertiseMint
SEPTEMBER 4, 2023
How many sellers on Amazon? It’s a question that piques the curiosity of many, considering the sheer vastness of the online retail giant. Amazon has become a global powerhouse since its humble roots as an online bookstore in the 1990s. It has reshaped how we shop, ship, and sell. This article will uncover the scale of Amazon’s seller ecosystem and explore the factors fueling its growth.
More About Advertising
SEPTEMBER 4, 2023
By most estimates Publicis Media has been the best performer among the holding company big media beasts in recent years but lately Omnicom Media Group has been mounting a stiff challenge. Earlier this week it won Nivea maker Beiersdorf in the US and most other parts of the world and now it’s retained HSBC in … The post All-conquering OMG beats WPP challenge for HSBC media first appeared on More About Advertising.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Single Grain
SEPTEMBER 4, 2023
Since late 2022, there’s been a renewed debate that paid media, as a whole, is getting easier to manage and secure a strong ROI. The other side of the argument challenges that perspective, saying that targeting is tougher than it’s ever been. So which is right? Well, there is some truth to both angles, and that’s what we’ll be discussing in this post.
Single Grain
SEPTEMBER 4, 2023
Scaling your business is both an exciting and daunting task. But even the most promising ventures can stumble if common business mistakes are overlooked. From recruitment missteps to the perils of rapid expansion, I’ll cover the top seven critical errors that could make or break your business – plus my personal insights and solutions to help you navigate the complexities of growth.
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