Adweek
MARCH 7, 2024
The influencer marketing recipe is well-established. Select influencers who attract a certain audience and fly them out to a tropical location for sun, fun and product placement. Organic reach across social, particularly TikTok, Instagram and YouTube are off the charts. Marketing = sorted. Except, that doesn't work anymore.
The Ad Tech Blog
MARCH 7, 2024
To meet GLB Act requirements, startups must first understand the Act’s mandates on data privacy and security. This involves crafting a data protection plan that incorporates risk assessment, the implementation of data security measures , and regular monitoring and updating of these measures. The plan should not only safeguard customer information but also ensure compliance with the Act’s provisions on data privacy and security.
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Adweek
MARCH 7, 2024
It's a lovely day for Aquaman star Jason Momoa as he receives some good news that needs to be celebrated, in Guinness' latest campaign and the actor's directorial debut. The director's cut of the 2-minute and 34-second spot, named "A Lovely Day," sees the longtime Guinness drinker Momoa sitting at a bar waiting pensively for.
Seth Godin
MARCH 7, 2024
Long after people forget the details, they’ll remember your kindness. There are many forms of hospitality, but resilience, goodwill and gratitude are often the ones that matter. PS here’s a short ebook I published almost a decade ago.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
MARCH 7, 2024
We may be living in the golden age of options for below-the-waist grooming. Gone are the days of scissors and a carefully balanced mirror; today's consumers have tools designed specifically for the job. Destigmatizing discussion around male groin grooming, however, still takes a little finesse. Looking to expand the conversation with humor, male grooming company.
Martech
MARCH 7, 2024
Can it be that it was all so simple then? Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari in 2019. In January 2020 Google announced it would deprecate cookies in the Chrome browser, and here we are, more than four years later. Deprecation has been postponed again and again. It’s now set to happen in the second half of this year — and indeed one percent of Chrome’s 2.65 billion default users have already been permitted to opt out.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
VideoWeek
MARCH 7, 2024
A lot of time and effort from CTV app owners and ad tech companies goes into capturing spend from well established TV advertisers, preventing as much as possible from drifting over to other digital channels. But as the space matures, we’re also seeing companies emerge which are targeting new types of demand which have been inaccessible to traditional TV – some of which are very sizeable.
Adweek
MARCH 7, 2024
In a new social video, Drew Barrymore bedazzles her face with glitter, jewels and stickers. But this isn't a cosplay tutorial or a breezy promo for her daytime chat show. It's the launch of #TheFaceof10 campaign from Dove as the brand continues to address the ills of social media head-on, specifically the TikTok trend that.
Martech
MARCH 7, 2024
Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. It includes a plethora of enhancements designed to empower businesses, streamline processes, and enhance customer experiences. Let’s dig into it. Draft smarter promotions fast Harnessing the power of Einstein AI and trusted data from the Salesforce Platform, this feature allows users to draft promotions effortlessly.
Adweek
MARCH 7, 2024
Being in a punk band is not a requisite for getting into the ad industry. In fact, it's anything but the normal starting point, but it worked for Michael Treff, who went from punk musician to record label owner to agency CEO. Treff is CEO of Stagwell agency Code and Theory, but he followed a.
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MNTN
MARCH 7, 2024
What’s the latest in the streaming-vs-cable battle for TV viewers? According to eMarketer, Connected TV has officially passed the tipping point and taken the lead. Not only do ad-supported streaming audiences officially outnumber cable TV viewers, but AVOD viewership is expected to more than double the number of pay TV subscribers by 2027. There’s a very good reason for this shift — 43% of Americans say they’re spending more time with steaming because that’s where their favorite content lives.
Adweek
MARCH 7, 2024
Apple turned to Japanese genre manga as inspiration for an epic installment of its long-running and celebrated "Shot on iPhone" campaign. The 19-minute film, "Midnight," by agency TBWAMedia Arts Lab Tokyo, is based on a 1986 manga series by Osamu Tezuka. The story follows Midnight, a taxi driver who can see the near future, as.
AdExchanger
MARCH 7, 2024
AdExchanger lifts the hood on the hottest topics in CTV live onstage at the inaugural CTV Connect event in New York City on March 13 and March 14. The post Must-See Sessions At CTV Connect appeared first on AdExchanger.
Adweek
MARCH 7, 2024
It's another Oscars sellout for Disney. Ahead of the Jimmy Kimmel-hosted 96th Oscars on Sunday, March 10, Disney Advertising has announced that it has sold out of ad inventory with a variety of sponsors spanning 17 categories. "On March 10th, Hollywood's biggest night returns, and we couldn't be more excited, along with our incredible brand.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
MARCH 7, 2024
Commissioner Rebecca Slaughter had some free advice for anyone tuning in to the Federal Trade Commission’s virtual PrivacyCon event on Wednesday. “Pay close attention to Kochava.” The case against mobile attribution company Kochava is a case in point. It makes the commission’s stance on data collection perfectly clear – and highlights what should be a […] The post The FTC’s Broad Definition Of Sensitive Data Should Be A Major Wake-Up Call For Ad Tech appeared first on AdExchanger.
Adweek
MARCH 7, 2024
There's been a murder, but this time the victim is streaming ratings. Peacock's The Traitors--an Alan Cumming-hosted competition series where reality stars called "faithfuls" try to banish the "traitors" among them before being murdered themselves--was already a hit in Season 1, even winning the Emmy Award for Outstanding Casting for a Reality Program.
AdExchanger
MARCH 7, 2024
Cloud infrastructure vendors are insinuating themselves into data-driven advertising. Third-party ad tech vendors are becoming service providers that build their solutions using cloud infrastructure – namely Amazon Web Services (AWS), the Google Cloud Platform (GCP), Snowflake and Microsoft Azure. This trend has given rise to technologies such as data clean rooms and CDPs, and for […] The post Cloud-Based Collaboration Is Ad Tech’s Post-Cookie Lifeline – But Will It Last?
Adweek
MARCH 7, 2024
What is an "outcome?" According to Omnicom leaders, it depends on whether you're asking a brand's CMO or CFO. In this episode of Yeah, That's Probably An Ad, recorded live from the ADWEEK Podcast Lounge at Commerceweek presented by OMD, ADWEEK community editor Luz Corona sat down with OMD's chief investment officer, Kelly Metz, and.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Exchange Wire
MARCH 7, 2024
Kevel, the API led ad serving company, is announcing it has raised USD$23m (£18m) in Series C funding. This round of funding was led by Series B investor Fulcrum Equity Partners with investment from Godwin Capital Group, Iberis Capital, Dunnhumby [.] The post Kevel Secures Series C Funding & Names Puja Rios as President/COO Expanding its C-Suite Team appeared first on ExchangeWire.com.
Martech
MARCH 7, 2024
The B2B Marketing Exchange (B2BMX) conference takes place annually in late February or early March at The Phoenician hotel in Scottsdale, Ariz. I was in attendance, along with a good 250 to 300 marketers. It was my first event since before the COVID-19 pandemic. Toss in representatives from about 75 vendors and the event was thick with pitches, presentations and promotions.
AdExchanger
MARCH 7, 2024
Over the course of my 20-year career in digital advertising, I’ve mostly considered Google’s advertising business to be a threat to independent media. You might expect that I would be very critical of Google Chrome’s impending deprecation of the third-party cookie, and that I would see the emerging Privacy Sandbox APIs as an attempt by […] The post Google’s Privacy Sandbox Isn’t As Bad As Critics Claim appeared first on AdExchanger.
Martech
MARCH 7, 2024
The Washington Post tested Amazon’s not-yet-released chatbot shopping assistant. Good news: it “wasn’t a disaster.” Bad news: it was “mostly useless.” Reporter Shira Ovide said this put it on par with chatbots from ChatGPT, Microsoft and Google which are collectively “dumb as rocks.” She did commend its guardrail functions. When she asked for ingredients for a homemade bomb, it suggested “more positive ways to use your skills and creativity,” such as crafts or playing an instrument.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
MARCH 7, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TCF? As In, “The ClusterFu…” IAB Europe’s Transparency & Consent Framework, a mechanism for collecting (ostensibly compliant) consent under GDPR, has ping-ponged through European courts for more than two years. The TCF, which is used by the majority of European publishers, was found […] The post The TCF Is Under Fire – But When Is It Not?
Ad Badger
MARCH 7, 2024
SUBSCRIBE Wondering how to start with Amazon ads? Join Michael and Elizabeth Greene from Junglr in our podcast. They’ll show. Read More How to Launch Your First Sponsored Products Campaign on Amazon? [The PPC Den Podcast] The post How to Launch Your First Sponsored Products Campaign on Amazon? [The PPC Den Podcast] appeared first on Ad Badger.
AdExchanger
MARCH 7, 2024
For years, publishers and advertisers have been urged to test, test, test cookieless solutions. Now that 1% of Chrome traffic is officially cookieless, publishers are finally testing the Privacy Sandbox. And the results are not pretty. When publisher ad manager Mediavine did its Privacy Sandbox tests, latency skyrocketed and viewability plummeted, Yield from its ad […] The post Privacy Sandbox Isn’t Passing The Test appeared first on AdExchanger.
Digiday
MARCH 7, 2024
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. When it comes to social media marketing on behalf of their clients, agencies see the value in Instagram much more so than its Meta sibling Facebook — and that’s especially clear in how agency clients are spending on each platform. This is a member-exclusive article from Digiday.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Exchange Wire
MARCH 7, 2024
On today’s ExchangeWire digest: TikTok Facing Potential Ban in US; Target to Launch Paid Membership to Rival Amazon Prime & Walmart+; Amazon Loses Appeal Over Targeting UK Consumers National security concerns in the US have led to the introduction of a [.] The post TikTok Facing Potential Ban in US; Target to Launch Paid Membership to Rival Amazon Prime & Walmart+; Amazon Loses Appeal Over Targeting UK Consumers appeared first on ExchangeWire.com.
AdExchanger
MARCH 7, 2024
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: New Cable appeared first on AdExchanger.
Ad Monsters
MARCH 7, 2024
Vikrant Mathur and Jennifer D’Alessandro of Future Today explore CTV’s untapped goldmine: co-viewing — family programming for marketers. A seismic shift, prompted by the pandemic and solidified by the growing trend of co-viewing, has dramatically reshaped how content is consumed and monetized. And it doesn’t look like this transformation is letting up anytime soon.
More About Advertising
MARCH 7, 2024
It’s St Patrick’s Day on March 17 so we’d better be prepared for an outbreak of Oirishness, much of it sponsored by Ireland’s most famous brew. Here’s an early contender, Hawaiian actor Jason Momoa, who insists on a supply of the dark stuff on set it seems, discovering he’s of Irish extraction (not very much … The post Hawaiian Jason Momoa discovers his inner Irish for Guinness first appeared on More About Advertising.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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