AdExchanger

FEBRUARY 4, 2024

Influencer marketing spending is poised to reach $7B in 2024, nearly tripling since 2019. Brands trying to cut through an increasingly noisy, saturated digital environment are finding growth gains by using the social media content of third-party personalities to promote their products or services. But, of course, mistakes happen as brands rush into the space. […] The post Don’t Make These 4 Common Influencer Marketing Mistakes appeared first on AdExchanger.

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Seth Godin

FEBRUARY 4, 2024

In the US, today is a major holiday. The Superb Owl, with nachos, commercials and beer. People who don’t even watch football watch this game, and it’s one of the largest audiences each year on TV. For a certain kind of mass marketer, a Super Bowl ad has been the gold standard for 40 years, ever since Lee Clow and Jay Chiat did the original Mac ad.

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AdExchanger

FEBRUARY 4, 2024

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Measurement Strife ​​Nielsen just hit VideoAmp with a lawsuit. (Talk about kicking them while they’re down.) The lawsuit, filed in Delaware District Court on Wednesday, alleges that VideoAmp infringed on two patents issued to Nielsen in the last two months, Ad Age reports. […] The post Nielsen Sues VideoAmp; Rembrand Dials Up Product Placements appeared first on AdExchanger.

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Playwire

FEBRUARY 4, 2024

There are many methods the ad tech industry is using to prepare for the ever impending cookie-pocalypse. Learn some of those alternative methods here!

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

AdExchanger

FEBRUARY 4, 2024

HyphaMetrics is integrating its own data with viewing data from measurement provider Samba TV as part of a new panel offering later this year. But make no mistake: HyphaMetrics is not trying to become a currency. The post HyphaMetrics Won’t Compete With Alt Currencies – It Will Supply Them Data appeared first on AdExchanger.

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Digiday

FEBRUARY 4, 2024

The agency holding companies, or at least some of them, are putting down their chips to bet that generative AI will become a cornerstone of their business moving forward. But will an AI strategy be enough to help them generate a new level of relevance for their clients, in an age where platforms have strived to generate direct relationships with clients, and consultancies have muscled into holdco territory?

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Digiday

FEBRUARY 4, 2024

Out of all the measured thoughts, hot takes and wild guesses about the impending demise of third-party cookies in Google’s Chrome browser this month, there’s one blunt question that’s like a slap of reality: When will marketers finally start caring about these cookies going extinct? Apparently the beginning of the cookies’ end didn’t quite set off the alarm bells.

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AdPulp

FEBRUARY 4, 2024

TikTok’s rising popularity is a dangerous threat to national security. TikTok must be banned. That’s the conclusion of lawmakers and university presidents who want to restrict access to the site. These lawmakers and academic leaders fear the Chinese firm that owns TikTok will collude with the Chinese government and use the data it collects from […] The post TikTok Tells The Story of Its Satisfied Customers on TV appeared first on Adpulp.

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Media 57

Digiday

FEBRUARY 4, 2024

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Publishers have been struggling with the challenges brought on by the economy for the past few years, and that’s probably not going to change much in 2024. However, the industry is facing another challenge this year that might just put the economy on the back burner for a bit: the death of the third-party cookie.

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AdvertiseMint

FEBRUARY 4, 2024

Are you looking to scale your business by tapping into one of the world’s largest online marketplaces? Amazon Vendor Central might just be your golden ticket. This exclusive platform is where manufacturers and distributors can become official suppliers to Amazon. Joining this platform will boost your brand’s visibility and sales. However, joining Amazon Vendor Central can seem daunting.

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Advertising

Digiday

FEBRUARY 4, 2024

As agencies get more serious about finding the right third-party cookie alternatives , they are running into challenges, both old and new. Some of these include changes in audience size or measurement and standardization obstacles — and potentially even its own set of privacy questions. As Rio Longacre, managing director of advertising and marketing transformation of consultancy Slalom, noted, some of the cookieless solutions, like universal IDs, are leading to other privacy concerns.

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AdvertiseMint

FEBRUARY 4, 2024

Did you know you can use Facebook ads for Shopify? Thanks to its vast user base , Facebook offers unparalleled opportunities for Shopify store owners to showcase their products to a global audience. The platform’s advanced targeting capabilities can ensure your ads are seen by those most likely to make a purchase. This blog will dig into the basics of Facebook ad campaigns for Shopify and explain how to make them work wonders for your online store.

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Digiday

FEBRUARY 4, 2024

Just like with other recent financial quarters, AI is coming up plenty in corporate filings and and earnings calls with investors. Last week, the major tech giants showed renewed strength, as companies credited AI as a key growth driver. Google, Meta, Amazon and Microsoft all mentioned AI — generative AI and otherwise — dozens of times while touting new AI tools and the customers using them.

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AdExchanger

FEBRUARY 4, 2024

Email logins are like first-party data gold – but they aren’t easy to get. A startup called Bonbon, which officially launched on Monday, wants to reward people for their signups. The company, co-founded by two ad tech vets in July 2022, has a cross-site, single-sign-on service for the 30 publishers in its network. Data gleaned from […] The post How Reward-Fueled Registrations Bring Addressable Traffic To Mid-Size Publishers appeared first on AdExchanger.

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Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Digiday

FEBRUARY 4, 2024

Big tech really went from “always hiring” to “always firing”. The opening act of 2024 is driving that point home, with each day seemingly delivering a fresh batch of pink slips. And, as per usual, there’s been a mix of scorching hot takes and finger-pointing galore, as industry observers try to decipher this chaotic spectacle. Before we start the platform blame game, let’s take a moment to contextualize just how far-reaching these layoffs have become.

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