Adweek
JUNE 1, 2023
The social media game has changed. How are brands curating and producing online content that resonates and leaves a lasting imprint? Kickstarting Adweek's Social Media Week, Manu Orssaud, vp and global head of marketing at Duolingo, and Lauren Thomas, senior communications manager at Intuit, tackled this question. They offered the audience an expert-guided tour through.
AdExchanger
JUNE 1, 2023
Happy birthday, GDPR! On this week’s episode, we dissect how GDPR, now five years old – and a few billion dollars accumulated in fines – has affected the online economy. The post The Big Story: GDPR Turns Five appeared first on AdExchanger.
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Adweek
JUNE 1, 2023
When the average human attention span is 8.25 seconds, and the average view time of a TikTok is 28 seconds, how do you get the internet to pay attention for a full 10 minutes? For Hilton, the answer was to break with convention and give the people what they want: unexpected, platform-native, funny content made.
Martech
JUNE 1, 2023
I’ve sat through countless meetings where someone has a kernel of an idea for the marketing team, and within a few minutes, it’s a full-blown campaign. Everyone is ready to make things happen. But with all this buzz and excitement, a key component is almost always missed — a measurement plan. Measurement tends to be an afterthought. You just spent all the time, energy and creativity putting your campaign together.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 1, 2023
While boxed wine may remind some drinkers of cheap juice and college parties, startup wine brand Juliet is highlighting a different attribute of the bag-in-box package: its carbon footprint. Juliet is also aiming to revamp the reputation of boxed wine and lure high-end, sustainably-minded drinkers to the category. It's part of a larger push within.
Marketing Dive
JUNE 1, 2023
Representing Kraft Heinz’s biggest media investment to date, the effort celebrates tales of brand passion, such as ketchup bottle tattoos.
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Martech
JUNE 1, 2023
While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week.
Adweek
JUNE 1, 2023
FMCG giant Pepsi has begun to unleash the summer vibes through a campaign that promotes its tie-up with the world's most-streamed artist Bad Bunny and Apple Music through its "Press Play On Summer" program. The 87-second spot sees Bad Bunny take up the role of a lifeguard as he oversees the vibe around the pool.
AdExchanger
JUNE 1, 2023
There’s no better way to improve customer trust – and boost brand reputation – than handling first-party data respectfully and effectively, writes Recurly CMO Theresa McEndree. The post Maximizing Performance With Personalized Subscription Data appeared first on AdExchanger.
Adweek
JUNE 1, 2023
Search consultants sit in a unique place in the industry, getting a bird's eye view of the evolving agency landscape, but also the changing needs of clients. Working well with them is a must for agencies, as search consultants control a steady flow of new business opportunities for agencies large and small. That's why the.
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Marketing Dive
JUNE 1, 2023
The ‘70s-inspired game show will stream on TikTok, Instagram and YouTube and challenges two teams to games like “LGBTQ&A” and “Slang Slam.
Adweek
JUNE 1, 2023
Publishers have long looked for ways to prove the efficacy of their digital ad products to brand partners. In the last year, media companies including Cond? Nast and Insider have begun experimenting with attention-based ad metrics to more clearly quantify their value, ultimately looking to drive more ad revenue. Using attention-based metrics--devised often by a.
Seth Godin
JUNE 1, 2023
When the gas car was first introduced, it couldn’t compete with horses. After all, we’d had thousands of years to optimize our systems around horseback, and this new technology was still nascent. Roads were rare, gas stations were scarce and the cars themselves were unreliable. The same thing happened again when electric cars made a comeback a hundred years later.
Adweek
JUNE 1, 2023
Digital media and marketing group Jellyfish has been wholly acquired by The Brandtech Group, driving their combined revenue to more than $1 billion. Jellyfish, which was co-founded in 2005 by chief executive Rob Pierre, currently operates across 38 offices and employs more than 2,000 people. It has worked with clients such as Google, Uber and.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
JUNE 1, 2023
A partnership with D-Wave aims to build high-value audiences and deliver more relevant ads as ad signal loss intensifies.
Adweek
JUNE 1, 2023
Coco Chanel, founder of the eponymous fashion house whose designs have stood the test of time, is undoubtedly France's most famous mademoiselle. However, one other woman has had just as much cultural influence, yet far less recognition: Madame Clicquot. Born in 1777 and widowed at 27 years old with a three-year-old daughter in tow, Barbe-Nicole.
Marketing Dive
JUNE 1, 2023
CMO Craig Brommers details why the retailer partnered with stars of the Prime Video series and how it’s experimenting with Reels and Lemon8.
Adweek
JUNE 1, 2023
The latest from Gallup places LGBTQ+ people at roughly 7% of today's population, with roughly 20% of Gen Z identifying as part of the community. We're increasingly recognized as a mass market that's been falsely dismissed as a niche. I'd even guess, about a generation from now, we're on track to be suitably regarded as.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Seth Godin
JUNE 1, 2023
To celebrate the new book , here are some limited edition swag options to benefit good causes and independent craftspeople. You can find them all at seths.store. I went to Brooklyn and worked with Dan at the Arm to create a set of five handmade letterpress posters. They’re 12 inches square, available framed or unframed, and all sales directly benefit Newborns in Need.
Adweek
JUNE 1, 2023
Food is more than just what we need to consume to survive. Certain dishes and meals hold meaning and memories, carrying on family traditions and heritage. When traveling, one thing many of us do is look up the best places to eat that truly reflect the culture of where we are visiting. Often, we fall.
Banner Flow
JUNE 1, 2023
META Meta To Launch New Twitter Like App in June Meta is poised to launch a new microblogging platform this summer, aiming to challenge Twitter’s dominance. The app, partially integrated with Instagram, will allow users to maintain their verification and handle while inviting followers to join the platform. Meta’s decentralised and interoperable approach sets it apart, with integration with Mastodon on the ActivityPub protocol.
Adweek
JUNE 1, 2023
There's a Serena-sized hole in the professional tennis landscape, but marketers aren't dwelling on what they've lost--instead they're focusing on the next generation of potential scene stealers and trophy winners to draw fans to this summer's U.S. Open. For a campaign launching this weekend, executives at the U.S. Tennis Association and agency Dentsu Creative also.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Marketing Dive
JUNE 1, 2023
In yet another cultural play, the fast-food chain becomes the latest to collaborate with a musician to turn a fan-favorite song into a brand-ready jingle.
AdExchanger
JUNE 1, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Alternative Third-party cookies are not the future of digital advertising in the EU (or anywhere for that The post Alternative IDs Under Fire In Europe; This Is What Stream Dreams Are Made Of appeared first on AdExchanger.
Martech
JUNE 1, 2023
Marketing work management tools can benefit your organization in a number of ways , including adding productivity and efficiency. They also help manage teams that work remotely. But with all of these capabilities, it’s important that team members know how to use them. Building a knowledge base for your marketing work management system is essential to making sure everybody using it is on the same page.
AdExchanger
JUNE 1, 2023
Cars.com is trying to resonate with younger and first-time car buyers in hopes that they become lifelong customers. The post Cars.com’s New Driving Force? Reaching Gen Z Consumers appeared first on AdExchanger.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech
JUNE 1, 2023
In today’s competitive landscape, the key to winning over customers lies in personalized and extraordinary experiences. First-party data is a vital ingredient in this journey. By delving deep into customers’ engagement patterns, behaviors and transactional preferences, brands can gain invaluable insights. These insights, when effectively utilized, have the potential to transform the customer experience landscape.
Digiday
JUNE 1, 2023
Agencies are beginning to rethink their approach to creating content for clients, thanks to the growing volume of content and more intense competition for eyeballs these days. From using statistical analysis to influencer marketing strategies, the content business is changing as agencies evaluate the quantity, ethics and impact of the content they make for clients.
Rob Campbell
JUNE 1, 2023
54 years ago, five twenty somethings – Hylton Mackley, Vern King, Michael Wall, Mike Hutcheson and Roger MacDonnell – got together to start an agency. Only problem is they didn’t have any clients or any cash. Step in Hylton’s wife, Eileen, who handed over her student loan to help them get started. The rest, as they say, is history … one we are continually encouraged to push, stretch, provoke and mess with.
Digiday
JUNE 1, 2023
Apparently, size doesn’t matter, but some advertisers are totally obsessed with going big when it comes to video. As short-form video took the digital world by storm, brands couldn’t resist jumping on the bandwagon of longer-form content and branded entertainment. It’s no surprise, really, considering everyone wants a piece of the attention pie in this fast-paced, ever-distracted online landscape.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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