Adweek
AUGUST 23, 2022
Bud Light has selected Anomaly as its new creative agency of record for its main Bud Light brand and The Martin Agency for its various line extensions, such as Bud Light Seltzer and Bud Light Next. The decision comes following a review process the brand kicked off in late spring. Five agencies initially vied for.
Smart Insights
AUGUST 23, 2022
Dr Dave Chaffey, author of Digital Marketing: Strategy, Implementation and Practice explains a process to achieve success by using the 18 most important digital marketing techniques Simply put digital marketing, also called online marketing, is the application of digital media, … The post What is digital marketing? How to succeed in 2022. appeared first on Smart Insights.
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Adweek
AUGUST 23, 2022
The war in Ukraine is a fossil fuel war, claims an action campaign that has been running out of Poland. The aim is to damage the Russian president who is funding the war with money made from energy exports. Run by a team across Omnicom and led by BBDO Warsaw, the "My Sanctions" campaign has.
Marketing Dive
AUGUST 23, 2022
A split approach sees Anomaly handle its core light beer business while The Martin Agency takes on brand extensions such as hard seltzer.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
AUGUST 23, 2022
The Meta Accounts and Meta Horizon profiles the company first mentioned in July as ways to log into Meta Quest virtual reality devices began rolling out "globally on a gradual basis" Tuesday. People who are new to Quest can establish a Meta Account using an email address, Facebook account or Instagram account. The first time.
VideoWeek
AUGUST 23, 2022
The French Government has enacted a ban on adverts for fossil fuels, outlawing natural gas ads from the beginning of 2023. The proposal emerged from a 2019 convention on climate change, comprised of 150 citizens whose names were drawn out of a hat. They called for a 40 percent reduction in greenhouse gas emissions by 2030, compared with 1990 levels.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
AUGUST 23, 2022
Brands without scalable first-party data are turning to retailers to connect directly with customers. At the same time, writes Andreas Reiffen, CEO of Crealytics, retailers are seeking ways to combat margin pressure, emulate Amazon’s extraordinary advertising success, deepen relationships with brand partners, and better understand their customers. Cue the retail media boom. .
Adweek
AUGUST 23, 2022
Diageo has increased its marketing spend by 51% since 2017, according to its annual report published in August. In 2022, the Guinness and Johnnie Walker owner spent $3.1 billion (2.7 billion pounds) promoting its drinks range, up from $2.1 billion (1.8 billion pounds) six years ago. In the same timeframe, Diageo's global net sales have.
AdExchanger
AUGUST 23, 2022
A podcast interview withRuben SchreursChief Product OfficerThe programmatic supply chain is a confusing, murky and complex mess. That’s not news. Media and marketing consultancy Equibity recently analyzed $7 billion of digital ad spend among its clients and found that almost 20% of it – nearly $1.5 billion – got gobbled up before publishers could see a dime.
Adweek
AUGUST 23, 2022
Bipartisan senators advanced an updated bill today that, if passed, changes how small publishers seek fair compensation from tech giants that make billions off their content. The Journalism Competition and Preservation Act (JCPA) emboldens publishers to negotiate what's deemed fair market value for the content they've produced and distributed. When two local newspapers are shuttering.
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Martech
AUGUST 23, 2022
Recent announcements from streaming giants on their intent to introduce lower-cost, ad-supported offerings are shaking up the streaming TV landscape. In a reversal of its initial commitment to keep its service ad-free, Netflix declared its intent to explore lower-cost, ad-supported subscription plans and partnered with Microsoft to do so. A month before Netflix’s announcement, Disney also telegraphed similar ad-supported intentions for its Disney+ offering.
Adweek
AUGUST 23, 2022
Since the dawn of the modern music festival, environmental sustainability has been a challenge for the sprawling events. At the iconic Woodstock Music and Art Fair in 1969, attendees left mountains of trash--the impacts of which are still visible at the site of the festival, decades later. So when experiential marketing firm Superfly launched its.
AdExchanger
AUGUST 23, 2022
Marketers need to pick the right tools to help them get the job done. And these days, linear TV often isn’t part of the mix. For Bosch Power Tools’ new “What Hard Workers Deserve” ad campaign, the company had to weigh the best channels to convey its message in the face of changing consumer behavior. Continue reading » The post For Bosch’s New Campaign, Linear TV Isn’t In The Toolbox appeared first on AdExchanger.
Adweek
AUGUST 23, 2022
John Spannos was in the right place at the right time when influencer marketing took off. "I got lucky," he said of being made one of Instagram's suggested users. That helped Spannos get his product shots in front of the brands he wanted to work with, and eventually an influencer marketing and content creation platform.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
AUGUST 23, 2022
The buy now, pay later company will donate all proceeds from the collection to the nonprofit Free Arts NYC.
Adweek
AUGUST 23, 2022
Audio company Audacy, the firm behind podcasts like Crooked Media's Mother Country Radicals and HBO Max's The Official Hacks Podcast, is working with audio intelligence company Sounder--to give podcast advertisers access to the latter's brand safety solution, which is powered by Sounder's Audio Data Cloud. Top line Audio Data Cloud uses automated speech recognition tech.
AdExchanger
AUGUST 23, 2022
Add MediaMath to the list of Unified ID 2.0 partners. On Tuesday, MediaMath announced its integration with UID2, which is an open-source industry initiative, spearheaded by The Trade Desk, that aims to replace third-party cookies with hashed and encrypted email-based IDs. It makes sense for MediaMath to sign up, even though The Trade Desk is. Continue reading » The post MediaMath Backs Unified ID 2.0 appeared first on AdExchanger.
Adweek
AUGUST 23, 2022
Editor's note: This column is part of a series with Snap on augmented reality. Below, Adam Katzenback, head of creative strategy, explains how an AR strategy can deepen consumer engagement and loyalty through difficult financial periods and beyond. The 2022 back-to-school season is here, and so is the perfect opportunity for brands to prove their.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
VideoWeek
AUGUST 23, 2022
Earlier this summer Connatix, an online video player (OVP), announced the opening of its first UK office, with further plans to expand internationally. The expansion, which comes a year after Connatix received investment from Court Square Capital Partners, follows strong growth for the company both at home and abroad. Winning clients as an OVP can be difficult.
Adweek
AUGUST 23, 2022
In case the peace of mind that comes with knowing you can browse safely through the internet without worrying about being hacked or having your identity stolen is not appealing enough as an incentive to beef up your security measures, perhaps the stars of this new PSA might be more convincing. Michael B. Jordan and.
Martech
AUGUST 23, 2022
MediaMath, the global adtech platform, has announced that it is supporting Unified ID 2.0 , the identity solution developed by The Trade Desk and handed off to the non-profit Prebid.org as a collaborative and open source tool. Unified ID 2.0 is one of the leading alternative identifiers in the adtech space and has been widely adopted by advertisers and publishers.
Adweek
AUGUST 23, 2022
For a busy parent, a satisfying meal can range from a celebratory steak dinner to a generous bowl of cereal. Sometimes, it even involves a quick swipe of a rapidly cooling chicken nugget off your kid's abandoned plate, which they hopefully won't miss. There's no shame in that. In fact, there's now a wine for.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Ad Monsters
AUGUST 23, 2022
Publisher Forum Montreal was a week filled with gems that revenue and ad ops pros can take back to their own work and put into practice. To kick off the conference, Complex Networks President, Justin Killion, gave the keynote address entitled, “ Justification for Revenue Diversification.” . In his address, Killion detailed the rise of Complex Networks from a streetwear clothing line 20 years ago to a multimedia business with print and online magazines, video streaming, and in-person and virtual
Adweek
AUGUST 23, 2022
Brand collaborations can be fun and generate much attention for the companies involved, but they're not always built to last. It's hard, for example, to see ongoing demand for beer that tastes like French's mustard or an ice cream version of Kraft's macaroni and cheese. However, this isn't always the case. Consider the new partnership.
Brid.tv
AUGUST 23, 2022
If you’re looking for ways to expand your online video business, building an OTT app might be the right step. Although that’s easier said than done, with the right OTT platform, it doesn’t have to be that difficult. Expanding your audience through OTT apps is the first step to scaling your business and eventually generating more revenue. Learn all about why and how to build an OTT app below.
Adweek
AUGUST 23, 2022
Snapchat+ is Snap Inc.'s premium subscription service that gives subscribers access to exclusive and experimental features on the social networking platform. After a user signs up for Snapchat+, they'll have the option to add a "Snapchat+ Badge" to their profile that will show other users they've subscribed to Snapchat+. This badge will appear next to.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Brid.tv
AUGUST 23, 2022
Are you looking to monetize your OTT streaming service through advertisements? If so, you will need a reliable, robust OTT advertising platform on your side. Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. You can also track the performance of these ads and optimize them to get the highest CPMs.
Adweek
AUGUST 23, 2022
The multi-category publisher G/O Media, which houses 12 titles including Gizmodo, Quartz, Kotaku and Jezebel, is offering advertisers guarantees that their ads will work--or gives them their money back. Called G/O Media Works, the initiative aims to boost the advertising revenue of G/O Media amid a period of economic uncertainty, as well as further familiarize.
Marketing Dive
AUGUST 23, 2022
A new global campaign comes as the tequila brand rides the wave of interest in agave-based spirits, which saw sales up over 30% last year.
Adweek
AUGUST 23, 2022
The parting between Twitter and former head of security Peiter "Mudge" Zatko in January was apparently not an amicable one, as Zatko filed a complaint with the Securities and Exchange Commission in July accusing his former employer of violating its agreement with the Federal Trade Commission to maintain solid security practices. Joseph Menn, Elizabeth Dwoskin.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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