Adweek
MAY 3, 2023
Last April, the business news publisher Quartz stunned the media industry by removing its three-year-old paywall, a move designed to expand its general readership at the potential expense of its paid membership business. One year later, the pivot serves as a valuable, if limited, case study in the challenges of balancing the dual revenue streams.
The Ad Tech Blog
MAY 3, 2023
The Thrill of Discovering New Technologies Engineers are always searching for the next big thing in technology. They’re drawn to the fun and excitement of learning new skills, which gives them a sense of uniqueness and power. Whether it’s OpenAI , Blockchain, or the latest JavaScript framework, learning new technology is like an addiction.
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Adweek
MAY 3, 2023
Gen Z is top of mind for most marketers, but Beck's built its latest campaign around excluding them. The beer brand collaborated with agency AKQA to release Beck's 70+, a limited-edition brew designed for seniors. Beck's claims to be the most bitter mainstream beer in Brazil, but as people age they lose some of their.
AdExchanger
MAY 3, 2023
A new integration between SafeGuard Privacy and the Institute for Advertising Ethics will allow companies to automatically check whether they and their partners are adhering to a standard set of The post SafeGuard Privacy Is Helping Advertisers Prove Their Ethics appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MAY 3, 2023
What distinguishes a good business gift from a bad one? Where it ends up after you open it. According to a survey of 158 b-to-b marketing leaders released late last year by Forrester Consulting and direct-mail marketing firm PFL, 81% say they are very likely to open a package that arrives for them at work.
Martech
MAY 3, 2023
A two-day design sprint hosted by the Jacobs Institute for Design Innovation at UC Berkeley, in partnership with headless CMS Storyblok, produced some audacious and potentially game-changing concepts about how “the future of web” might develop. The contestants were UC Berkeley students from various disciplines (plus one or two alumna) and the awards were made by a panel of judges.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
MAY 3, 2023
Search engine optimization (SEO) platforms are perhaps the most powerful strategy to drive traffic to your website. Once you have determined that enterprise SEO software makes sense for your business , spend time researching individual vendors and their capabilities. Make sure that all potential internal users are on the demo call and pay attention to the following: How easy is the platform to use?
Adweek
MAY 3, 2023
The head of human resources at Mansueto Ventures, the media company behind the publishers Inc. and Fast Company, was arrested after committing financial fraud against the company, two sources told Adweek. A representative for the company, RoseMarie Terenzio, confirmed the news. The accused employee, Nirvani Sabess, has worked as the director of people and culture.
Martech
MAY 3, 2023
The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. To stay relevant and competitive, brands must keep up with technological advances and ever-evolving consumer behavior. However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies.
Adweek
MAY 3, 2023
From the spectacle of the Super Bowl and the adrenaline of the World Cup final to the in-the-moment joy of Glastonbury or the Travis Scott X Fortnite Astronomical concert breaking lockdown boundaries--experiences are impactful, inspirational and endure in the memory. For marketers and brand managers, experiences can engage customers and bring brands to life in.
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Marketing Dive
MAY 3, 2023
While increased government scrutiny of advertising practices is often geared at big business, smaller counterparts could bear the brunt of the impact.
Adweek
MAY 3, 2023
When Jennifer Ross, co-founder of beverage company Swoon, first reached out to Mattel, she had two objectives: stand out among a sea of digitally-native brands competing for big box shelf space, and align with a brand that honors consumer nostalgia with a reimagined legacy product. She was determined to score a short-term partnership that positioned.
Martech
MAY 3, 2023
Imagine this. You walk into Home Depot to buy a rake because you need to do some yard work and then decide to browse the aisles to get ideas for your dream kitchen (that you just started dreaming about and don’t have the time or budget for yet). You glance through the pre-built setups to get a sense of your style and learn what options are available.
Adweek
MAY 3, 2023
The Federal Trade Commission has accused Meta of violating a suite of child privacy protections such as the Children's Privacy Protection Act (COPPA) and proposed sweeping changes on how the social giant operates, including a ban on monetizing kids' data. "Meta has successfully stayed out of the privacy spotlight in recent months, especially as the.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
MAY 3, 2023
Among the most frequent benefits touted with SPO is improved efficiency. When costs are reduced while maintaining effectiveness, greater return on ad spend is achieved. But, asks InMarket's Joshua Koran, The post Increasing Value Through Interoperability And Smart Path Optimization appeared first on AdExchanger.
Adweek
MAY 3, 2023
You can build the best brand in the world, but if nobody hears about it and nobody cares, you don't have a brand. Today, we're talking about leveraging PR to get your brand out into the market. What does it mean? How can you do it? And we're going to talk about this across the.
AdExchanger
MAY 3, 2023
AppLovin has added CTV supply from streaming video distribution platform Wurl, which it acquired last March, to its mobile user acquisition platform, AppDiscovery. AppLovin’s marketer clients can now buy CTV The post AppLovin Is Embracing Cost Per Install With Its New CTV Product appeared first on AdExchanger.
Adweek
MAY 3, 2023
Moving to a new country can be an endurance. If it's not visas, it's accommodation, moving costs or planning of a new life. HSBC, which used to describe itself as "the world's local bank," aims to take the financial issues away from customers with its new services. and through its latest campaign, HSBC will strengthen.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
MAY 3, 2023
This year, TV upfront spend will likely be softer, and buyers will be slower to make long-term commitments. Consider it a plateau. The post Measurement And The Macroenvironment: The Two M’s Slowing Down This Year’s Upfront Spending appeared first on AdExchanger.
Adweek
MAY 3, 2023
Drinking during the Covid-19 lockdowns was often a solitary affair or involved toasting a computer screen in scheduled virtual happy hours. Jim Beam is urging drinkers to return to the spontaneous fun of socializing at a crowded bar with its new "People Are Good For You" campaign. Created by Leo Burnett and directed by Noam.
Seth Godin
MAY 3, 2023
We don’t design a book until after it’s written. Or cast the movie until the screenplay is complete. The house painter has an important job, but it makes no sense to plan for the painting before the house is designed. This makes a lot of sense because some parts of a project have high variability which can lead to very different outcomes.
Adweek
MAY 3, 2023
TikTok is addressing algorithm ambiguity by offering partners more predictable media buys. Ahead of its NewFronts presentation on May 4--which will be a "closed-door event" not open to the media--the platform has outlined its plan to give advertisers more control over ad placements, with its Pulse Premiere offering taking center stage. Pulse Premiere is TikTok's.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
VideoWeek
MAY 3, 2023
There has been plenty of speculation over brands’ advertising strategies for the year ahead, and a number of industry projections have been released in recent weeks gauging how ad spend is likely to fare across 2023. But broad, industry-wide projections and analysis miss a lot of the nuance in what’s driving brands’ approaches to advertising.
Adweek
MAY 3, 2023
After a year of change for the media and ad-tech company, Yahoo returned to NewFronts this year with a concert from Chance the Rapper. The event was light on news and more of a celebration thrown for Yahoo's partners. The Grammy-winning artist regaled the crowd with hits like "No Problem" and "I'm the One," a.
Chief Martech
MAY 3, 2023
I hope you had a wonderful #MartechDay yesterday. It’s one day a year — the first Tuesday in May — to expressly celebrate all the amazing martech and marketing operations pros who make marketing work behind the scenes. I spent yesterday in our online Best of Breed Marketing Summit. We had 20+ sessions from top marketing and martech leaders — and you can still catch most of them on-demand here for the next couple of weeks.
Adweek
MAY 3, 2023
Fetch, best known as a tech-forward pet insurance company, is dipping its toe into another category entirely--craft beer--as a way to help fund a nonprofit veterinarian group. With the launch of Fetch Pale Ale via partner Torch & Crown Brewing Company, the insurance provider will give a financial boost to its favorite charity, Project Street.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
MAY 3, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Browser Bowsers A decades-long truce among browser operators – Apple Safari, Microsoft Edge and Google Chrome – The post The Browser Cold War Is Turning Hot; TikTok The News appeared first on AdExchanger.
Adweek
MAY 3, 2023
In this special episode, we dive into the campaign to end the advertising industry's fossil fuel addiction--and how activists showed up at SXSW. Recorded live on stage during the festival this March, sustainability editor Kathryn Lundstrom speaks with Duncan Meisel, executive director of Clean Creatives and one of Adweek's 2023 Sustainability Honorees.
Exchange Wire
MAY 3, 2023
In this exclusive Q&A ahead of ATS Madrid 2023, Rafa Ruigómez, programmatic account manager, StackAdapt, provides an overview of the growing importance of contextual targeting, the value of a multi-channel strategy, and how marketers are already exploring Web3 technologies. How are [.] The post Innovation is Making Digital Advertising More Powerful: Q&A with Rafa Ruigómez, StackAdapt appeared first on ExchangeWire.com.
Playwire
MAY 3, 2023
Key Points Due to growing privacy regulations, the once-essential world of third-party data is becoming more obsolete every day, while the importance of first-party data grows. No matter what shifts occur, data will remain essential to publishers and their ability to grow their revenue, which makes the presence of a quality Data Management Platform (DMP) paramount to publishers.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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