Martech
SEPTEMBER 24, 2024
Yes, I meant what I said in the headline. And I say that with confidence, not arrogance, after being in email marketing for 25 years and watching company after company, vertical after vertical, falling somewhere on the spectrum of email investment. On one end, companies invested significant time and money in email; on the other, they stumbled into it without that same investment.
Adweek
SEPTEMBER 24, 2024
The digital media company Vice relaunched its print magazine and debuted its first subscription product on Tuesday, part of a broader renaissance of the publisher following its May 2023 bankruptcy filing. The revival is the byproduct of a joint venture between Vice Media and Savage Ventures, which acquired the rights to Vice's digital properties in.
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Martech
SEPTEMBER 24, 2024
“Architecture vision” is the third of six core competencies marketers need to develop, and what is means for marketers. In previous articles, I discussed the first two of those competencies: generalized system understanding and martech tool management. This third competency, architecture vision, might be thought of as the sum of those first two competencies.
Adweek
SEPTEMBER 24, 2024
The first season of the reality television series The Offseason will premiere on X (formerly Twitter) on Oct. 18, a decision that coproducer Alexis Ohanian attributed to the greater creative control the platform offered compared to traditional streamers. Speaking on-stage at ADWEEK's Brandweek event in Phoenix, Ariz., Ohanian shared the rationale that led him and.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
SEPTEMBER 24, 2024
This week, technology company IRCODE introduced an image-scanning platform aiming to replace QR codes in video ads. The company uses a patented technology called Exact Match that lets app users scan physical displays like outdoor ads, and video and TV ads. After unveiling the technology, the company gave MarTech a peek at how the app works in an exclusive interview.
Adweek
SEPTEMBER 24, 2024
Today, activist group Clean Creatives released its annual F-List report, publicizing 1,010 contracts between 590 ad and PR agencies and over 400 fossil fuel companies. All the contracts dated from 2023 and 2024, and were dug up by Clean Creatives' lead researcher, Nayantara Dutta, with support from strategic insights company Source Nine. "When it comes.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
SEPTEMBER 24, 2024
Artificial intelligence (AI) has been a buzzworthy topic in the industry for a while now. While AI is still a wild west of sorts, many agencies have been utilizing it to streamline everything from planning and strategy to creative ideation. At the 4A's CEO Breakfast at Cannes Lions, ADWEEK sat down with a group of.
Martech
SEPTEMBER 24, 2024
A collaboration between Canada’s major rail network VIA and newspaper The Globe and Mail demonstrated a 300%-plus increase in reach for a targeted segment over a general travel audience. The collaboration was enabled by data clean room vendor Optable. The statistics. Four data points were released to indicate the success in using the Optable platform: A segment based on insights into matched customers yielded a 3.4X greater reach than addressing a general travel audience.
Adweek
SEPTEMBER 24, 2024
Mozilla, founded by Netscape employees in 1998 as a source of free internet software, teamed up with global branding agency Jones Knowles Ritchie on a rebrand aimed at encouraging people to "reclaim the internet as a global public resource, open and accessible to all." The rebranding effort incorporated feedback from Mozilla employees, the broader Mozilla.
Martech
SEPTEMBER 24, 2024
SAP today announced integrations with customer success and product experience vendor Gainsight and online marketplace integrator ChannelEngine. It also released the SAP Emarsys annual Customer Loyalty Index. The announcements coincided with SAP CX Live, an online event. The integrations are clearly aimed at enterprise-level SAP customers. Gainsight is likely to be of more interest in the B2B space while ChannelEngine offers opportunities for ecommerce businesses.
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Adweek
SEPTEMBER 24, 2024
There's no denying that the TV landscape has changed drastically in the last several years, especially during the shift from cable to streaming--and companies are continuously finding ways to navigate and tap into audiences despite those changes. During ADWEEK's Brandweek event in Phoenix, Ariz., on Monday, experts from across the TV industry tackled the shifting.
illumin
SEPTEMBER 24, 2024
Patents can make or break a tech company’s plans. If Roku’s recent moves are anything to go by, then the tech company is about to bring a major boon to the streaming industry. Evidence suggests that TV streaming giant Roku is angling for new tech, having taken the last steps before the issuing of a patent earlier this year. Roku filed a new ad-tech patent and has received a Notice of Allowance from the US Patent and Trademark Office (USPTO).
Adweek
SEPTEMBER 24, 2024
WMAQ reporter Lauren Petty is leaving local TV after more than 20 years. Petty joined the Chicago NBC-owned station in 2012. She posted the news to social media saying that working in local tv was a dream come true. "After 22 years in television, tomorrow is my last day on the air," Petty posted on.
Seth Godin
SEPTEMBER 24, 2024
There is always room for someone who really knows their way around an industry, a technology or a problem. That’s what agents, agencies and organizers do. The hard part isn’t in finding people who will value true on-the-ground expertise. The hard part is actually earning it and maintaining it. As long as there are folks who are lost, we will need guides.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Adweek
SEPTEMBER 24, 2024
TV isn't like it used to be, so TV advertising shouldn't be either. Amid industry consolidation, cord-cutters, cord-nevers, and a shifting streaming and linear landscape, entering the TV advertising space can be overwhelming. However, Angela Voss, CEO, Marketing Architects, explained on Monday at ADWEEK's Brandweek that TV marketing may not be as complicated as it.
AdExchanger
SEPTEMBER 24, 2024
One of the hottest trends in advertising effectiveness measurement, especially with privacy concerns killing user-level online tracking, is geographic incrementality experiments. These experiments are cost-effective, straightforward and reliable, if done right. Geo media experiments typically use large marketing areas, such as Nielsen’s Designated Market Areas (DMAs).
Adweek
SEPTEMBER 24, 2024
Paramount Global began its second phase of workforce reductions Tuesday, saying that 90% of its layoffs will be completed by the end of the day, according to The Hollywood Reporter. Phase one of the entertainment and media conglomerate's initiative to slash 15% of its U.S. workforce, which took place last month, resulted in the closure.
Ad Monsters
SEPTEMBER 24, 2024
Neil Sweeney, Founder/CEO of Reklaim, discusses how evolving privacy laws are transforming ethnicity into Sensitive Personal Information (SPI), urging marketers to pivot from traditional approaches and secure explicit consent — or risk alienating multicultural audiences and facing legal repercussions. Media outlets today focus on multiculturalism and DE&I (Diversity, Equity, and Inclusion), but an overlooked issue is how marketing strategies must adapt to new regulations to engage these mult
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
SEPTEMBER 24, 2024
Editor's note: In this article, ADWEEK deviated from its style of using "Latinx" due to the writer's preference. "Latine" is a gender-neutral form of the word Latino. "How do you say popcorn in Spanish?" Next time you're at a party with Latine friends, open this can of worms for a good laugh. You'll hear "palomitas,".
AdExchanger
SEPTEMBER 24, 2024
The targeting and measurement for performance advertising keeps getting more granular, more precise and more sophisticated. Yet brand advertising – even on digital channels – can feel like it’s stuck in the 1950s. Advertisers blanket broad audiences with high-level brand messages, accepting that the value and impact of these efforts may be largely intangible or […] The post How Performance Advertisers Are Working Backward To Build Their Brands appeared first on AdExchanger.
Adweek
SEPTEMBER 24, 2024
California Attorney General Rob Bonta filed a lawsuit Monday against ExxonMobil, accusing the oil and gas giant of exaggerating the effectiveness of its plastics recyclability efforts and causing pollution in the state, The Wall Street Journal reports.
AdExchanger
SEPTEMBER 24, 2024
The push for better data privacy protections in digital advertising is changing how publishers, advertisers, agencies and tech vendors collaborate on campaigns. Case in point: Canada-based news outlet The Globe and Mail has transformed how it runs its always-on direct ad campaigns with Canadian transit company VIA Rail. With input from VIA Rail’s agency, Omnicom […] The post How Clean Room Tech Helps Advertisers, Publishers And Agencies Cut Media Waste appeared first on AdExchanger.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Adweek
SEPTEMBER 24, 2024
25-54 Demographic (Live+SD x 1,000) Total Day: FNC: 218 | CNN: 103 | MSNBC: 126Prime: FNC: 269 | CNN: 106 | MSNBC: 195 FNC: CNN: MSNBC: 4PM Your World:164 Tapper:122 Deadline WH:136 5PM Five:299 Tapper:137 Deadline WH:-- 6PM Baier:214 Blitzer:140 Melber:172 7PM Ingraham:222 Burnett:159 Reid:167 8PM Watters:273 Cooper:123 Maddow:185 9PM Hannity:230 The Source:109 From Russia:200.
AdExchanger
SEPTEMBER 24, 2024
Covering Google’s ad tech antitrust trial in Virginia is surreal for anyone who’s been in ad tech as long as Ari Paparo. Paparo, who decamped to Alexandria for the first two weeks of the trial, watched as a parade of his acquaintances, personal friends and former colleagues were called to the stand to get grilled […] The post Ari Paparo, On The Ground In Virginia appeared first on AdExchanger.
Adweek
SEPTEMBER 24, 2024
Phillip Hendrix has joined Atlanta NBC affiliate WXIA as managing editor. Hendrix began his career as a photojournalist and has held various leadership positions in small and large markets, including serving as managing editor at WXYZ in Detroit. Most recently, Hendrix was a senior producer at Black News Channel and TheGrio, overseeing news and entertainment.
More About Advertising
SEPTEMBER 24, 2024
Volume car makers don’t seem to be able to make money any more from, er, selling cars so we live in the era of “mobiles on wheels,” all delivered through those wretched screens you can’t turn off. Some makers, including BMW, are also keen on selling drivers so-called “subscriptions.” You pay a fee if you … The post Ford patents in-car targeted ads system that eavesdrops on passengers first appeared on More About Advertising.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Adweek
SEPTEMBER 24, 2024
Advertising for med spas has historically been heavy on product benefits--in other words, it leans into the aesthetic side of what consumers can expect, with "before" and "after" sneak peeks as enticements. Humor is an outlier in the category. But a multi-state chain of treatment centers called OrangeTwist means to change that, injecting some levity.
Exchange Wire
SEPTEMBER 24, 2024
Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, announced today (September 24th, 2024) the launch of a new suite of self-service capabilities designed to redefine what it means to [.] The post Clinch Launches GenAI-Powered ‘Copilot’ appeared first on ExchangeWire.com.
Adweek
SEPTEMBER 24, 2024
New York agency Johannes Leonardo has made several key creative promotions and a new hire to bolster its creative leadership. Jonathan Santana has been promoted from executive creative director to chief creative officer, while Lex Beltrone joins the agency as executive creative director, coming over from FCB. In addition, Zoe Kessler, Jeph Burton, and Hunter.
AdExchanger
SEPTEMBER 24, 2024
On Tuesday, mar tech company GrowthLoop announced the launch of its new customer data platform, called The Loop. The post GrowthLoop Brings Generative AI To Its Customer Data Platform appeared first on AdExchanger.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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