Adweek

JUNE 15, 2025

The exclusive partnership allows advertisers to reach 80 million authenticated households through Amazon DSP

Advertising 348

Advertising 348

illumin

JUNE 15, 2025

Technical advancements have blurred the lines between AdTech and MarTech to the extent that the terms are often used interchangeably. Here’s how to spot the difference and the applications of both. (UPDATED: JUNE 2025) MarTech (Marketing Technology) and AdTech (Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other.

MarTech 103

MarTech Ad Exchange Demand Side Platform A/B Testing 103

Adweek

JUNE 15, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Retail News PayPal Debuts Shoppable Ads for Publisher Sites The new ad format aims to engage consumers as AI eats into retailers’ traffic PayPal is launching interactive shoppable ads across the open web. By Kendra Barnett --> Digital payment giant PayPal is introducing shoppable ads on publisher sites that enable users to buy directly from the ad without leaving the publisher’s site or app.

Retail 262

Retail eCommerce Media Food 262

Digiday

JUNE 15, 2025

YouTube is expanding its internal brand partnership tools and its relationships with third-party creator monetization vendors — all part of a broader effort to create new revenue streams for Shorts creators. In recent months, YouTube has ramped up its partnerships with third-party creator marketing and sponsorship platforms that connect Shorts creators with brands, such as Agentio, which launched a Shorts-focused partnership in March , and StreamElements, which expanded its offerings to Shorts c

Media 80

Media Marketing 80

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Adweek

JUNE 15, 2025

Havas launched its "Beyond the Brief" campaign at Cannes Lions to champion neurodivergent creativity and push for systemic change across the ad industry.

Agency 199

Agency Advertising 199

Digiday

JUNE 15, 2025

Subscribe: Apple Podcasts • Spotify If you’re looking for Patricia Corsi, Kimberly-Clark’s chief growth officer, along the French Riviera during this year’s Cannes Lions Festival, don’t expect to find her sipping rosé. While Cannes is known for its seaside schmoozing and glitzy award shows, Corsi is approaching the week with focus and intention.

Media 69

Media Marketing 69

Digiday

JUNE 15, 2025

Cannes Lions is officially underway, and holding company Omnicom is wasting little time forging ahead with unveiling partnerships with major publishers and platforms as it digs deeply into harnessing the power of ‘live’ — be it live sports, live shopping or even live-streaming. Today, Omnicom is announcing separate partnerships with Disney and with Walmart, Digiday has learned.

Media 48

Media Marketing 48

Adweek

JUNE 15, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Netflix Expands Ad Buying Access Through Yahoo DSP Yahoo DSP joins The Trade Desk, Google, and Microsoft as Netflix’s programmatic partners Netflix unveils new updates. Netflix By Bill Bradley --> Heading into Cannes Lions , Netflix wants to make ad buyers say, “Yahoo!

Audience 206

Audience Media Advertising Agency 206

Digiday

JUNE 15, 2025

Cannes Lions used to be the place to see and be seen for creative excellence. But for the last 15 years or so, media companies and platforms have steadily muscled their way onto the beaches along the Croisette and the stages of the Palais des Festivals. Among the many out of home companies that have trotted out their wares in Cannes is Outfront, currently headed by Cannes veteran Nick Brien, who’s interim CEO but has been on the board of Outfront for a decade.

Media 49

Media Advertising Marketing 49

Single Grain

JUNE 15, 2025

Picture this: A busy parent rushes through morning routines while asking their smart speaker, “Order more organic baby formula, the same brand as last time.” Within seconds, the purchase is complete. No screens, no typing. This isn’t a glimpse into the future; it’s happening right now, and it represents how consumers discover and buy products online.

SEO 52

SEO Conversion Marketing Agency 52

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

Digiday

JUNE 15, 2025

To receive this daily Cannes briefing over email, please subscribe here. Cannes has always thrived on the blur: part conference, part fever dream, part reputation management exercise with a rosé chaser. But this year, before you even see the beach, there’s a different kind of friction: immigration protocols, risk memos and quiet absences that don’t make it to LinkedIn.

Media 52

Media Marketing 52

Marketing Dive

JUNE 15, 2025

The need for privacy-safe identity resolution is one of Acxiom parent IPG's “big bets,” even in the wake of Google's decision to keep third-party cookies.

Cookies 53

Cookies 53

Digiday

JUNE 15, 2025

Unik Ernest doesn’t exactly fit the mold of Cannes’ archetypal power broker. Tall, reserved, more listener than talker — he doesn’t shout status. But on the Croisette some call him the fixer. Spend five minutes at one of his parties and it becomes clear why. “The first Cannes Lion party I did was for Paris Hilton, and Nike paid for that party,” he said.

Electronics 49

Electronics Media Marketing 49

VideoWeek

JUNE 15, 2025

As AI becomes increasingly embedded in the process of optimising ad campaigns, marketers have expressed concerns that their competitors stand to benefit from the success of their campaigns, by using the same platforms that learn from the performance of their ads. For streamr.AI, a startup whose tech allows SMEs to create AI-generated video ads and launch them on streaming TV, that’s sort of the point. “If you see a really well performing Meta ad and you want to prompt GenAI to make a

Agency 40

Agency Demand Side Platform Video Ads Conversion 40

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Digiday

JUNE 15, 2025

Related Insights Member Exclusive Future of TV Briefing: A Q&A with Roku’s Sarah Harms about streaming ad measurement Subscribe To Read Read More Amazon Ads and Roku have announced a partnership that makes the e-commerce giant’s demand-side platform the exclusive means of accessing Roku’s CTV advertising inventory via a shared identifier from the duo.

Demand Side Platform 42

Demand Side Platform Media Advertising Marketing 42

Seth Godin

JUNE 15, 2025

The single-most effective way to invest 90 seconds a day is simple (and difficult). 18 times a day, when you’re about to offer advice, ask a question or blurt out a response, wait five seconds. That pause shifts the way what you say next will be perceived. It also opens the door for you to discover what was about to be said, which might be the most important thing you haven’t heard.

103

103

Digiday

JUNE 15, 2025

There’s a threat to the creative side of the agency business, and it’s called generative AI. News announcements in the past few weeks have drilled that home, as Meta and other publishers announce ways to make it easier for brands to make their own ads using generative AI. But in at least one case, there’s another way in which brands are leaving creative agencies by the wayside: creating social creative content and messaging with media-side shops.

Media 44

Media Agency 44