Adweek
JANUARY 12, 2024
Ikea isn't a brand usually synonymous with luxury, so creative agency Mother aimed to show off the design and quality of its kitchen furnishings by inventing a fictional premium brand with its own commercial and influencer event. The 30-second "Eureka Spiritis" spot is dripping with absurdity and pretension, with a woman playing a cello under.
Martech
JANUARY 12, 2024
As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. It’s a challenge beyond being more efficient with limited resources. We must rethink what it means to be effective in marketing. Traditionally, aiming for something like a 20% improvement in activity or efficiency in marketing, especially during budget constraints, has been normal.
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Adweek
JANUARY 12, 2024
When we last saw the Geico Caveman, he was having nightmares about being slighted by the brand so many years ago, but resolved to tell his truth. Now, just as it appears that the character is getting his due by being the subject of a Geico documentary, viewers will see that the modern Neanderthal plays.
illumin
JANUARY 12, 2024
There are many different ways that marketers can build their ad strategies on Meta and their social media marketing does not have to be an island. In fact, social media strategy ideally falls within a broader programmatic strategy, taking advantage of better targeting. Meta can and should be a part of a marketer’s programmatic approach. Marketers in the USA will spend more than $57 billion on digital display advertising in 2024 alone, with over half of this spent on social media – on trac
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JANUARY 12, 2024
It was my first "real" vacation since the pandemic. On the morning of day three, I got a text from the CMO of a client of mine for the past thirteen years. My only client, in fact. I managed a team of 120 people who were the brand's digital AOR. "Can u talk tomorrow morning?".
Digital Remedy
JANUARY 12, 2024
In today’s ever-evolving digital landscape, effective marketing strategies demand innovation and precision. YouTube TV advertising has emerged as a game-changing platform, offering businesses unparalleled opportunities to connect with their target audience. But how can you utilize this worthwhile platform to its fullest potential? In the words below, you’ll learn how to navigate the intricate world of YouTube TV advertising and uncover the strategies, techniques, and insights that wi
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
JANUARY 12, 2024
What if your boots don’t have any straps? Bootstrapping is logically impossible. You can’t pick yourself up into the air by lifting on your boots, no matter how hard you try, because gravity isn’t just a good idea, it’s the law. But it’s significantly more difficult if your boots don’t have straps. The word “purchase” has many meanings, but the most eloquent one describes the foothold we find when we’re trying to climb a wall.
Adweek
JANUARY 12, 2024
In 2023, climate publisher The Cool Down set a goal of reaching 10 million monthly unique visitors, aiming to prove in its first full year of operation that it could reach a scaled audience of climate enthusiasts. Reaching nearly 30 million unique visitors in December, it has since set itself a new goal for this.
Ad Monsters
JANUARY 12, 2024
CTV is here to stay, but what changes should we expect in 2024? In the constantly evolving age of cord-cutting, CTV continues to grow at alarming rates. It won’t stop anytime soon. Some see sports as linear’s saving grace, but with live sports more prevalent than ever on CTV, only time will tell if linear has a lasting impact. ComScore’s annual State of Streaming report shows that the number of CTV hours per household has increased by 21%.
Adweek
JANUARY 12, 2024
Anheuser-Busch InBev signed on as the first global beer sponsor of the Olympic Games and Paralympic Games through 2028. However, there's a plot twist: Corona Cero 0.0% beer will be the breakout star. The alcohol-free brew will be the official beer of the Summer Olympics in Paris, joining Coca-Cola, Toyota, Airbnb and others as the.
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Exchange Wire
JANUARY 12, 2024
The industry buzz around digital audio just keeps getting louder, and it makes sense: research has shown that audio ads outperform video ads in grabbing attention and generating brand recall. In 2023, on-demand audio overtook linear audio for the first [.] The post Predictions 2024: Audio appeared first on ExchangeWire.com.
Adweek
JANUARY 12, 2024
WhistlePig, a cult favorite whiskey out of Vermont, continues to put its unique stamp on Dry January by developing a terpene-based cocktail that leans into two trends at once--the explosion of nonalcoholic beverages and the American cannabis boom. The brand has dubbed its 2024 effort "Dank January," saying it aims to highjack the month-long temperance.
More About Advertising
JANUARY 12, 2024
Mark Campion is a co-founder and creative director of new agency Fearless Union. We’ve had mixed reviews on our new creative agency name. It’s been challenged by Parliamentary Lords (God’s honest) and industry peers alike. Sweet. It shows that ‘Fearless’ actually means something. Some might dismiss it out of hand, others respect the hustle it … The post Mark Campion of Fearless Union picks his (fearless) Desert Island Ads first appeared on More About Advertising.
Adweek
JANUARY 12, 2024
DoorDash is adding another top shop to its already stacked agency roster. In addition to working with The Martin Agency, Adweek's 2020 and 2021 U.S. Agency of the Year, and Gut, Adweek's 2023 Breakthrough Agency of the Year, DoorDash is entrusting Wieden+Kennedy with creating a brand strategy that the brand can build off of in.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
JANUARY 12, 2024
VCCP has a foothold in the US and P&G is a pretty good client to have. The agency has delivered for Native deodorant, our hero has been lost in the woods and assaulted by bears but no-one believes him because he smells like a pina colada. A winning story, well told. The post MAA Ad of the Week: P&G’s Native from VCCP US first appeared on More About Advertising.
Adweek
JANUARY 12, 2024
In this special episode of The Garage: Tools for Retail Media Innovation recorded live from CES 2024, we sit down with Albertsons Media Collective's senior director of Retail Media Network Media, Creative and Operations Michelle Kircher-Weiskittel and special guest Daniela Rittmeier, head of data and AI center of excellence at Capgemini. During the conversation, Rittmeier.
Exchange Wire
JANUARY 12, 2024
Today on the ExchangeWire Stack: UK Video Sector Grew 10% 2023; Amazon Launching Video Prime Ads at $30 CPMs; 77% of Publishers to Focus on Own Direct Channels in 2024 It has been a pretty big week in the world of [.] The post UK Video Sector Grew 10% in 2023; Amazon Launching Video Prime Ads at $30 CPMs; 77% of Publishers to Focus on Own Direct Channels in 2024 appeared first on ExchangeWire.com.
Aronson Ads
JANUARY 12, 2024
Long-form content is an impactful method for engaging audiences and improving search engine rankings; however, creating successful long-form content goes beyond simply telling a story or hitting a word count. When it comes to search engine optimization (SEO), search engines tend to prioritize longer content because it’s often perceived as being more valuable to users.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Digiday
JANUARY 12, 2024
La actual ola de innovación en IA está haciendo más inteligentes a los televisores “inteligentes” En la feria CES 2024, que se celebra esta semana en Las Vegas, los fabricantes de televisores, tanto los gigantes como las nuevas empresas, están presentando nuevas integraciones de IA para potenciar la visualización, la publicidad y las compras.
More About Advertising
JANUARY 12, 2024
Channel 4’s “Mirror on Class and Social Grade” study is a stark reminder that the ad industry really needs to up its game in terms of diversity. In adland, anyone working class is on the breadline and the default family is middle class (assumed to be the aspirational norm), according to the survey of 1000 … The post Scots are tight, Brummies are dirty, says C4 report on class in ads first appeared on More About Advertising.
Digiday
JANUARY 12, 2024
A medida que el CES llega a su fin, es fácil ver que, como se predijo , la IA dominó las conversaciones en el escenario y en toda la sala de exposiciones este año. El jueves, durante el CES, Mastercard presentó una herramienta piloto de IA que ofrece ayuda personalizada para poner en marcha una pequeña empresa, desde la solicitud de subvenciones hasta la búsqueda de materiales, la denominación de la empresa y la creación de una campaña de marketing.
VideoWeek
JANUARY 12, 2024
In this week’s Week in Review: Publisher plan to ramp up video output, Disney unveils new ad products, and Kantar shows the importance of sports for driving subscription sign-ups. Top Stories Publishers Plan to Invest More in Video in 2024 Global publishing organisations expect video to be a major target of investment over the next year, according to data from the Reuters Institute’s latest ‘Journalism, media, and technology trends and predictions 2024’ report.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
JANUARY 12, 2024
On the eve of the National Retail Federation’s annual convention, Google Cloud announced a slew of new AI-powered tools for retailers. They are designed to ease the rollout of chatbots and AI, improve search and create more personalized shopping experiences. There appears to be a significant need for improvement in all these areas. Only about one-third of consumers who have used virtual assistants are satisfied with them and nearly 20% don’t want to use them again, according to a new survey from
Brid.tv
JANUARY 12, 2024
One of the most powerful tech events of the year is finally behind us. With more than 4,000 exhibitors from various tech industry verticals, the CES 2024 conference, like every year, has given us a glimpse at new tech advancements on the horizon. But among the product showcases, trends , and topics discussed, which were the most relevant to the digital advertising world?
Martech
JANUARY 12, 2024
Everyone is talking about AI, but what does the future hold? In a series of interviews we examine unexpected perspectives on the space. Marcus Graichen, developer and product architect, believes that decentralized and open source AI tools could become seriously competitive with ChatGPT and other commercial large language models. Graichen educates a worldwide audience on the use of Bittensor, a decentralized AI network that incentivizes participants to train and operate more than 4,000 machine-le
Single Grain
JANUARY 12, 2024
OpenAI, the renowned research laboratory specializing in artificial intelligence, has unveiled its latest creation: the GPT Store. This groundbreaking feature within the ChatGPT interface marks a significant step forward in the democratization of AI, empowering anyone to create, share and potentially monetize their own custom chatbots powered by ChatGPT technology.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
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