Adweek
FEBRUARY 16, 2024
Caitlin Clark wore an Iowa jersey while breaking the NCAA women's basketball scoring record, but State Farm, Nike, Peacock and other brands and networks were also on her team leading up to her big moment. On Thursday night, No. 22 shattered Kelsey Plum's all-time record of 3,527 career points set in 2017, scoring 49 points.
Seth Godin
FEBRUARY 16, 2024
The Brookings Institution did a fascinating survey series over the last five years. I have two takeways from this: The first is that focused and persistent propaganda is able to shift public opinion about institutions they don’t have direct interaction with. The more important one is this: Many companies, particularly tech ones, are deliberately trading trust for short-term profits.
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Adweek
FEBRUARY 16, 2024
Audiences watching Super Bowl 58 on TelevisaUnivision and in the top 10 American markets this past Sunday were supposed to see a NYX ad starring Cardi B and a bunch of goofy guys who had misused Duck Plump lip gloss to enhance their privates. It was a saucy and suggestive story that should have rolled.
AdExchanger
FEBRUARY 16, 2024
The Trade Desk reported its eighth consecutive quarter of more than 20% annual revenue growth on Thursday. Its Q4 revenue jumped from $491 million in 2022 to $606 million last year, and its net profit over the same period increased from $71 million to $97 million. The company’s shares increased almost 20%% on Friday. A […] The post The Trade Desk’s Revenue Is High – But Its Opinion Of The Privacy Sandbox Remains Low appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
FEBRUARY 16, 2024
From shaping consumer experiences to revolutionizing the ad creation process, the integration of generative AI into advertising is rapidly reshaping the industry as we know it. On the latest episode of AIQ presented by Microsoft Advertising, host Cathy Hackl sits down with Microsoft corporate vice president Kya Sainsbury-Carter to discuss how the software giant is.
Martech
FEBRUARY 16, 2024
The European Union’s Digital Services Act, aimed at preventing the spreading of illegal goods, services or content online, originally governed only very large online platforms reaching 10% or more of the E.U.’s population. That is now changing with all but the very smallest businesses coming under the jurisdiction of the Act. Businesses with fewer than 50 employees and less than 10 million euros in annual revenue will continue to be exempt.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
FEBRUARY 16, 2024
Hey Readers! Welcome to the AdExchanger Commerce Newsletter. This week, I’m examining how the era of standalone walled gardens and content fortresses has given way to new forms of ad platform partnerships. I think of these partnerships as “sky bridges” because they aren’t open advertising integrations. Those on the outside can still only look on […] The post Retail Media Has Created ‘Sky Bridges’ Between Content Fortresses appeared first on AdExchanger.
Adweek
FEBRUARY 16, 2024
Like lots of funny things, Ogilvy's Super Bowl campaign for CeraVe started on a Reddit thread, speculating about whether Superbad actor Michael Cera was connected to the brand because of his name. This evolved into an influencer campaign, speculating about Cera's links to the skincare business. The star put in the work too--he was papped.
Marketing Tech News
FEBRUARY 16, 2024
As Google’s deprecation of third-party cookies becomes a reality in 2024, UK businesses are taking action. A new survey conducted by Capterra, a software and services marketplace, has found that despite 61% of marketers expressing concerns about how the cookie discontinuation may impact their company, nearly half (49%) of all the respondents said their company.
Adweek
FEBRUARY 16, 2024
Can a hard seltzer spice you out? Truly Hard Seltzer debuted its Hot Wing Sauce hard seltzer, just in time for the Super Bowl. While the company didn't have a traditional advertising spend for the Big Game, it decided to get creative and "crash the party." After testing several iterations (including a ranch-flavored drink), the.
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MNTN
FEBRUARY 16, 2024
In the spring of 1967, the first Super Bowl, then called the AFL-NFL World Championship Game, was held. The game was simulcast across NBC and CBS, who both used the same video feed but featured different announcers. Things were fine until the second half kicked off. While CBS was airing the game live, NBC was still in a commercial break. As a result, the ball was ruled dead while it was still in the air, and the kickoff was repeated once NBC was back.
Adweek
FEBRUARY 16, 2024
Since its inception in 1980, Applebee's has been a staple of American culture, offering comfort food and a welcoming atmosphere to patrons across the nation. However, like any legacy brand, Applebee's has faced its share of challenges, including a need to adapt to changing consumer preferences and market dynamics. On the latest episode of Marketing.
More About Advertising
FEBRUARY 16, 2024
So who are the 273 people who, at the end of last week, had complained to the UK’s Advertising Standards Authority (ASA) about the Nationwide ad from New Commercial Arts featuring actor Dominic West as an arrogant manager from A.N.Y. Bank? Not that you’d find such people at Nationwide of course, a mutual but one … The post Are the UK’s big banks ganging up on Nationwide over Dominic West ad campaign?
Martech
FEBRUARY 16, 2024
Attention marketers: America’s Black population is more diverse, more reachable and more demanding than ever before, according to a new survey. The report, “The Global Black Audience,” from Nielsen, calls this group Black Americans and not African Americans because it includes a growing number of immigrants and their children. While the majority are African American, about 4.6 million, approximately 10% of the group are foreign-born.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
FEBRUARY 16, 2024
During AppLovin’s Q4 earnings call earlier this week, an investor asked CEO Adam Foroughi to explain how Axon 2.0 differs from the original Axon. Axon 2.0 is an updated version of AppLovin’s AI-powered ad tech software. It was released last year and relies on predictive machine learning to target app-install ads to the users most […] The post A (Tiny) Peek Inside The Black-Box Algorithm Driving AppLovin’s Business appeared first on AdExchanger.
MNTN
FEBRUARY 16, 2024
Every week, new data reveals that linear is taking some hits — and this week is no exception. A report from Samba TV found that traditional TV viewership took a 4% nosedive in the second half of 2023, as compared to the year before. That dip is giving Connected TV — which had a 23% YoY increase in viewership in Q3 of 2023 and 18% increase in Q4 — a chance to catch up to traditional TV’s decades-long head start.
AdExchanger
FEBRUARY 16, 2024
Roku had a promising Q4, with steady revenue growth thanks to more active accounts and new ad offerings. But ARPU was down, and investors had a skeptical response. The post Roku Touts A ‘Solid Rebound’ In Video Advertising appeared first on AdExchanger.
AdPulp
FEBRUARY 16, 2024
Jasper, Claud, Clara, Bixby, Cleo…these are some of the AI assistants eagerly awaiting your queries and your manufactured need for speed. The field is growing crowded, which makes sense when you understand how much money there is to be made. The global artificial intelligence market, worth USD 136.55 Billion in 2022, is likely to grow […] The post If Microsoft Is My Copilot, I Must Be Flying the Plane appeared first on Adpulp.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Ad Badger
FEBRUARY 16, 2024
Ever wondered how to sell straight to Amazon and get your products in front of millions? This guide is your. Read More Amazon Vendor Central: Tour for Vendors The post Amazon Vendor Central: Tour for Vendors appeared first on Ad Badger.
Aronson Ads
FEBRUARY 16, 2024
When there’s a significant pop culture moment, where is the first place people react and discuss? Social media. Companies have started to catch on and act swiftly to roll out social media campaigns and content to generate more engagement, reach new audiences, and strengthen the brand’s social community. Top Pop Culture Moments & the Social Media Campaigns That Followed Nostalgia In 2023, we experienced moments that made us feel like a kid again.
Exchange Wire
FEBRUARY 16, 2024
IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, has announced the results of its latest annual ‘State of Readiness - Sustainability in Digital Advertising’ Report for 2024. The main findings highlighted that the vast majority [.] The post IAB Europe Releases Annual State of Readiness Report into Sustainability in Digital Advertising appeared first on ExchangeWire.com.
Ad Monsters
FEBRUARY 16, 2024
With the third-party cookie deprecation, there’s an opportunity for pubs to regain control of the advertising ecosystem. By building solid data strategies, based on ethical privacy-safe collection methods, and stopping data leakage, publishers can monetize audiences through direct pathways and emerge victorious. In the fast-paced world of digital publishing, cookies once played a pivotal role in enabling seamless functionality across the monetization ecosystem.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
FEBRUARY 16, 2024
New channel Sky Tennis began with an homage to Sony Bravia’s epic ‘bouncy balls‘ ad from Fallon all those years ago and now balls are appearing all over the place, including two new installations in London. In 3-D obs. Sky’s director of marketing Dave Stratton says: “This is a new, dedicated Tennis channel which will … The post MAA Ad of the Week: Sky Tennis Out of Home first appeared on More About Advertising.
AdvertiseMint
FEBRUARY 16, 2024
How do Amazon wishlists work? Amazon Wishlists offer a simple yet effective way to organize your desired products, ensuring you never lose track of that perfect item. Whether for a birthday, wedding, or just treating yourself, these lists also make it easy for friends and family to pick the perfect gift. Plus, the feature’s privacy settings allow you to control who sees your wishlist, adding a layer of personalization to your shopping journey.
MNTN
FEBRUARY 16, 2024
Trying to get your commercials on cable TV? You’re not alone! If you’re here, you’ve likely already seen some pretty intimidating figures thrown around about cable TV advertising rates. There is no exact figure that anyone can definitively offer as to the actual cost of cable ads (until you actually buy them). However, we can tell you what factors go into the cost as well as teach you about more cost-effective and higher-performing options for television advertising.
VideoWeek
FEBRUARY 16, 2024
In this week’s Week in Review: OpenAI unveils impressive text-to-video capabilities, TF1 sees positivity in the ad market, and The Independent enters talks to take control at BuzzFeed UK & I. Top Stories OpenAI Announces Text-to-Video Tool Sora AI giant OpenAI on Thursday unveiled Sora , a new text-to-video tool which turns human-inputted text prompts into videos up to a minute long.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdPushup
FEBRUARY 16, 2024
Wondering what exactly is prebid.js and how is it different from prebid server? You have come to the right place. Our guide on Prebid.js discusses its benefits, drawbacks, how it works, and a lot more. Ever since Prebid has been introduced in the adtech industry, it has become mainstay for many publishers. However, industry people [.
Exchange Wire
FEBRUARY 16, 2024
We take a look at the transformative impact of social commerce in APAC, exploring the unique conditions fuelling its meteoric growth. Within Southeast Asia, social commerce transcends mere convenience, embedding itself into daily digital interactions. The population navigates through brands and [.] The post From Clicks to Cart: The Rise of Social Commerce in APAC appeared first on ExchangeWire.com.
Smart-Hub
FEBRUARY 16, 2024
For website and app owners, header bidding means a great chance to increase advertising income, while marketers benefit from more transparent conditions (and not only). Considering this, your ad exchange platform has to support this functionality. But what exactly does this model imply? Why is it important and how to implement it? In this guide, we have header bidding explained, so keep reading to discover all the details.
Exchange Wire
FEBRUARY 16, 2024
This week on The Stack: X Attempts to Regain Former Glory; TikTok Announces Disinformation Updates; Video Games Maker Jagex to be Sold for £900m X has been a trending topic over the past week. In an attempt to regain its former [.] The post The Stack: X Attempts to Regain Former Glory; TikTok Announces Disinformation Updates; Video Games Maker Jagex to be Sold for £900m appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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