Adweek
JUNE 7, 2022
[Sensitive content: This article includes description of an alleged physical assault.] A former contract employee of U.K.-based company One Minute Briefs says the organization's founder and creative director, Nick Entwistle, physically assaulted her during a trip to Portugal in 2021. The woman said she worked with Entwistle for approximately nine months and managed the company's.
Smart Insights
JUNE 7, 2022
To make sure your campaign is as successful as possible, you need to plan and strategize the campaign in advance. Wondering how to plan a social media marketing campaign? If you have a new feature coming out, a holiday that … The post How to plan a social media marketing campaign, step by step appeared first on Smart Insights.
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Adweek
JUNE 7, 2022
Juliana Stock has been named not only A+E Networks first-ever chief brand officer, but the company's first CMO in four years. Stock has been promoted to A+E's chief marketing and brand officer. In the role, she will oversee A+E's strategic, creative and corporate brand marketing teams, and report to A+E Networks Group president and chairman.
Marketing Dive
JUNE 7, 2022
A video short calls attention to how safe spaces form bonds in the community, while the brand is issuing financial grants to struggling venues.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 7, 2022
Avatars have come to TikTok. The video creation platform introduced a way for its users to reflect their unique look and personality in avatars that they can become in their videos, with a wide array of options for elements such as accessories, hairstyles, makeup and piercings. Users can open the effects section in the TikTok.
Martech
JUNE 7, 2022
I run a MarTech company and everyone on our team clearly understands the importance and value of MarTech and yet, when I or someone else makes a pitch for a new addition to our stack, the first question my co-founder asks is “what’s the return on investment (ROI) if we buy that product?” It seems we’ve been discussing ROI a lot lately and because we’re a relatively small team a discussion usually suffices.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JUNE 7, 2022
Today, Samsung US launched its server on digital gaming community platform Discord. The server is a connected group of Discord users who will be able to join up and chat about all things Samsung. This is by no means Samsung’s first foray into the metaverse. The electronics maker established an experience, called 837X, on 3D virtual platform Decentraland.
Adweek
JUNE 7, 2022
I recently started a new role at my company, which meant I would be working with many new people that I've never met. There was the usual stress that comes with starting a new role and questions such as, "Will they like me?" and "Will they see the value I bring?" And like many in.
Martech
JUNE 7, 2022
Wix, the website design, creation and management platform, has announced the relaunch of its solution for the hotel sector, Wix Hotels. For this new iteration, it has partnered with HotelRunner, an online sales and management platform for hotels. Wix Hotels by HotelRunner will launch first in English and then in other languages. What it does. Combining the Wix platform with HotelRunner’s technology will enable hotels to design and manage websites, as well as their properties, guests, booki
Adweek
JUNE 7, 2022
As the world's biggest trial of a four-day workweek kicks off in the U.K., a group of advertising professionals is campaigning for the creative industries to adopt a shorter week and counter burnout culture. Starting on June 6, more than 70 U.K. companies are participating in a six-month pilot program testing a four-day workweek--with no.
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Martech
JUNE 7, 2022
U.S. companies have taken their eyes off the consumer and the result is worse customer experience, according to a new report. . The Forrester study found CX, which hit all-time rating highs last year, is now back down to pre-pandemic levels. The overall CX Index score fell from 72 in 2021 to 71.3 in 2022 on a 100-point scale. The company says that while this may seem small, it is “statistically significant and meaningful in the real world because [it reflects] changes in CX quality for large num
Adweek
JUNE 7, 2022
Instagram users can now pin up to three posts to the top of their profile grid, including Reels. One of the goals of the new feature is to give creators on the platform another way to express themselves. Instagram said users can click on the three dots in the top-right corner of a post or.
AdExchanger
JUNE 7, 2022
Former Fox executive Joe Marchese’s early-stage investment fund, Human Ventures, is paying attention to attention. On Tuesday, Human Ventures announced a $7 million seed investment in Adelaide, a startup that helps advertisers measure and evaluate media based on attention rather than proxy metrics like viewability or video completion rate. This is on top of the.
Adweek
JUNE 7, 2022
The sober curious movement continues to pick up steam in the U.S., where demographic groups like millennials and Gen Z are into alcohol-free "dry dating" and conscious consumption. But the trend toward moderation is nowhere to be found in a new campaign that likens a brand called Fruit Smash Hard Seltzer to "party juice" and.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
JUNE 7, 2022
Today, TransUnion announced a new collaboration with Epsilon, which makes audience insights from Epsilon’s database of 250 million consumers available for brands and agencies using TransUnion’s TruAudience Data Marketplace. As a result of the partnership, Epsilon’s insights on U.S. consumers are mapped across TransUnion’s identity graph, which covers more than 80 million households.
Adweek
JUNE 7, 2022
The original promise of the internet was it would help tear down national boundaries, democratize the town square and offer universal access to information. But Elon Musk's Twitter takeover brings his vision of a "free speech utopia" into sharp relief, begging the question: Is this what the internet wants and needs? Advertisers fund, and therefore.
Marketing Dive
JUNE 7, 2022
Participants will operate a pop-up agency and have the opportunity to interview for positions with Wieden + Kennedy and The Golin Group.
Adweek
JUNE 7, 2022
We all see our favorite social media influencers work with amazing brands, but many of us don't know the ins and outs of how they come together. For brands, creating a social media campaign with a creator can seem daunting, from trying to find the exact creator you're looking for to the logistics of the.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
JUNE 7, 2022
Frustration with blanket brand safety and suitability solutions is boiling over, leading some publishers to call for marketers to block the blocklist and throw away the keywords. That frustration was on display during a brand safety and contextual targeting panel at AdMonsters’ Ops 2022 conference in New York City on Monday. Vice Media and WebMD. Continue reading » The post Vice Media And WebMD Among Publishers Calling For Transparency Into Blocklists appeared first on AdExchanger.
Adweek
JUNE 7, 2022
Misinformation and propaganda have spread throughout Russia since the Russian invasion of Ukraine. The Kremlin has shut down independent media outlets, issued fines or jail terms to those spreading so-called "fake" news about the military and government--and refers to the invasion as a "special military operation." All this means that, for many people living within.
AdExchanger
JUNE 7, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brick By Brick-And-Mortar The march of the retail media networks cannot be stopped. Dollar General on Tuesday announced a rebrand of its advertising business, now DGMN (for Dollar General Media Network), to extend its data to ad-buying across the web. According to the. Continue reading » The post Retailer Ad Platforms Integrate The Web; Vox Media Enters The SSP Biz appeared first on AdExchanger.
Adweek
JUNE 7, 2022
The chief executive of Swedish creative agency ?kestam Holst, Johan ?stlund, resigned last week after being arrested for paying for sexual services at a massage parlor in Stockholm, an allegation he has denied. "I deeply regret that the agency I have had the privilege of representing should even exist in these contexts because of my.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech Series
JUNE 7, 2022
Major platform update provides enhanced proof of address and anti-money laundering offerings to support customers in navigating complex regulatory landscapes. Trulioo, the leading global identity verification company, announced the release of a major product update to GlobalGateway, the company’s award-winning platform, that includes innovations in Anti-Money Laundering (AML) watchlist and proof of address offerings, and upgraded Know Your Business (KYB) verification capabilities.
Adweek
JUNE 7, 2022
Instagram now allows users to add a quiz sticker to Reels. Previously, users could add the quiz sticker to Stories posts. The quiz sticker allows creators to ask their viewers a multiple-choice question with two to four possible responses. Our guide will show you how to use the quiz sticker in Instagram Reels. Note: These.
Martech Series
JUNE 7, 2022
The long-awaited smooth ServiceNow Power BI integration is live on the ServiceNow Store. Power BI Connector for ServiceNow allows users to easily fetch ServiceNow data to Power BI to explore and visualize it. Alpha Serve has created the Power BI Connector to help organizations add their ServiceNow information as a data source to Power BI and be able to use it for their specific business reporting and analytics needs.
Adweek
JUNE 7, 2022
The 27 leading technology companies that make up the membership of the Tech Coalition committed to adopt the Voluntary Industry Framework for Transparency Reporting, which was released at the WeProtect Global Alliance Summit in Brussels last week, in order to address child sexual exploitation and abuse online. All members--which include Google, Meta, Roblox, Snap Inc.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
JUNE 7, 2022
CreativeX will expand its creative and data analytics capabilities thanks to a $25 million Series B funding round announced on Tuesday. With this round of funding, the creative measurement and data platform has raised $35 million in total across three investment rounds. The latest round was led by Guggenheim Capital, with contributions from Beringea (which.
Adweek
JUNE 7, 2022
We've seen the role that brands play in consumers' lives evolve over the past few years. In this era of accountability, there's a focus on continued advocacy and celebration of underrepresented cultures and identities year-round. Within the LGBTQ+ community, we are witnessing the start of that next chapter. Throughout years of progress and setbacks, breaking.
AdExchanger
JUNE 7, 2022
Brands are always looking for channels that can deliver incremental reach. But some advertisers are also looking for more control over that process. On Tuesday, Ampersand, the TV sales consortium jointly owned by Comcast, Charter and Cox, released a self-service option for TV marketers to monitor incremental reach across multiple screens. This capability was already.
Adweek
JUNE 7, 2022
As major brands venture into the resale business, others have been making space for people to buy and sell used products for decades. Outdoor gear retailer REI Co-op sold used gear at its stores through its members-only "garage sales" for more than 60 years. In the last few years though, REI has transitioned away from.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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