Adweek
DECEMBER 6, 2022
LinkedIn Marketing Solutions vice president of marketing Jim Habig and LinkedIn global vp of sales solutions Alyssa Merwin shared their takes on three trends that they believe will strongly impact business-to-business marketing in 2023. Both executives at the professional network see evolving buyer preferences causing significant disruptions to the b-to-b buying process, noting that with.
Marketing Dive
DECEMBER 6, 2022
Marketers might need to defend their independence internally as a cross-functional focus eats away at budgets that have struggled to bounce back.
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Adweek
DECEMBER 6, 2022
LinkedIn added to the analytics it introduced in late March for creators on its platform using Creator Mode. Starting Tuesday, the professional network said creators can go to the Audience tab and track their follower growth in order to understand and discover trends, such as whether a conversation topic, new visual format or speaking opportunity.
Martech Series
DECEMBER 6, 2022
Digital content creation has evolved over the years, with brands now exposed to more online marketing channels and methods through which to post content. With the evolution of content marketing there has also been a significant shift in the types of content that audiences now like to consume more of or engage with. Most content marketing teams have to cater to content marketing plans that suit different channels and workflows, to address a variety of needs and buying cycles.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
DECEMBER 6, 2022
Before Covid-19, perhaps you could lure someone out of the house with a $200 grilled cheese, $300 burger or $25,000 frozen hot chocolate. During that simpler time, you could fall in love at the glove counter at Bloomingdale's, split a sundae at the shop down the street, lose that person's phone number in a Gabriel.
Martech
DECEMBER 6, 2022
Metadata and tags are two essential yet commonly confused elements in digital asset management (DAM). In the context of DAM, metadata is the link that connects objects, and tags are user-defined elements that mark objects for user findability. While some users think they’re the same, they are not. Understanding the difference between each element is crucial for setting up and maintaining your DAM.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
DECEMBER 6, 2022
Bermuda Tourism Authority 3D DOOH ad in New York’s Times Square. Image: OUTFRONT Media. Bermuda Tourism Authority is testing 3D digital out-of-home (DOOH) technology to stand out in one of the busiest, brightest locations on the planet — Times Square — to launch their new campaign, “Lost Yet Found.”. The 3D execution, developed by OUTFRONT Media for their premium Times Square inventory, includes a number of pop-out elements on the giant screen.
Adweek
DECEMBER 6, 2022
In 2013, BrewDog founder and CEO James Watt said he'd rather take his money and "set fire to it" than pay for traditional marketing. Fast forward nine years and the irreverent Scottish brewer has stumped up for plenty of big budget campaigns--and been issued several advertising bans in the process. This time the company has.
Marketing Dive
DECEMBER 6, 2022
The nostalgic novelty product retails for $120 and, unlike in the movie, features a vessel that doubles as a beer dispenser.
Adweek
DECEMBER 6, 2022
The CW's longtime ad sales chief Rob Tuck is exiting the company. Tuck discussed his retirement on social media on Tuesday; however, The CW and Nexstar didn't immediately comment on his exit. The longtime ad sales chief has been evp of national sales at The CW since 2008. In this role, he oversaw all of.
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AdExchanger
DECEMBER 6, 2022
Outdoor clothing and gear manufacturer The North Face has reshaped its agency structure and its approach to marketing. The process started with a decision to bring creative strategy and production. Continue reading » The post How The North Face Put A New Face On Its Marketing appeared first on AdExchanger.
Adweek
DECEMBER 6, 2022
Christmastime can be tough for those who have experienced the loss of a love one. This spot from Dutch supermarket chain Plus features a teenage boy who has lost his father and must come to terms with his mother's new partner. Annually, the supermarket releases a holiday campaign that tells a family-based story, and this.
AdExchanger
DECEMBER 6, 2022
FTC v Kochava is a landmark battle in the long war over data privacy regulations. But regardless of how this particular case turns out, the digital marketing industry needs clearer. The post Without Data Privacy Standardization, We’re Navigating The Wild West appeared first on AdExchanger.
Adweek
DECEMBER 6, 2022
In October 2022, Uber formally launched its advertising division in the U.S. promising in-app ads with the power to grab people's attention while they waited for a car or tracked a takeout delivery. Now, it's scaling that business with the appointment of Paul Wright in the U.K. Wright will join the tech company as its.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
DECEMBER 6, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. BuzzCuts BuzzFeed is laying off 12% of its workforce, Variety reports, based on an SEC filing. The reduction. The post More Layoffs At BuzzFeed; Can’t Spell “Bundle” Without “Bled” appeared first on AdExchanger.
Adweek
DECEMBER 6, 2022
Twitch detailed updates to the Analytics section of its Creator Dashboard that will roll out to all of its streamers by the end of December. The Amazon-owned streaming platform said it separated its three Insights pages--Achievements, Channel Analytics and Stream Summary--into six: Achievements, Discovery, Earnings, Engagement, Overview and Stream Summary, adding that its early testing.
AdPushup
DECEMBER 6, 2022
IAB’s Project Rearc is a possible solution to the 3P cookies apocalypse. The project would create a new framework for online advertising that is more privacy-centric. The Interactive Advertising Bureau (IAB) launched Project Rearc at the 2020 IAB Annual Meeting held on 10th February 2020. As they term it, the project aims at getting stakeholders [.].
Adweek
DECEMBER 6, 2022
With the holiday shopping season in full swing, brands could really benefit from some retail media spending advice. On this episode of Brave Commerce, Kate Crowley, Lego's senior ecommerce marketing director for Western Europe, and Luke Sebire, Lego's senior director of global ecommerce, join hosts Rachel Tipograph and Sarah Hofstetter to discuss the opportunities associated.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
DECEMBER 6, 2022
A podcast interview withMary EngleEVP, PolicyThe word “surveillance” doesn’t really have any positive connotations. You don’t surveil someone unless you’re being sneaky. “The term sounds pejorative,” says Mary Engle, EVP. Continue reading » The post Regulatory Scrutiny And The Intricacies Of Ad Law With A 30-Year FTC Veteran appeared first on AdExchanger.
Adweek
DECEMBER 6, 2022
Pinterest said Tuesday that it entered into a long-term cooperation agreement with Elliott Investment Management. As part of the deal, Elliott senior portfolio manager Marc Steinberg will join Pinterest's board of directors, effective Dec. 16. Elliott said in July that its stake in Pinterest topped 9%. The investment firm reached a similar agreement with Twitter.
Basis
DECEMBER 6, 2022
Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. Thanks to consumer demand for both privacy in advertising and relevant and personalized ad messaging, contextual targeting is having a moment. With 61% of advertisers expecting to see an increase in buy-side budgeting for contextual-based campaigns, it’s important for marketers to understand how
Adweek
DECEMBER 6, 2022
Snap Inc. teamed up with Adidas on their first-ever Bitmoji Drop on Snapchat. Snapchatters have until Friday (Dec. 9) to redeem in-application currency Snap Tokens for an exclusive Into the Metaverse track jacket in Adidas' yellow colorway, featuring the Adidas Web3 logo and black stripes on the sleeves. Users can access their profile screen via.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Chief Martech
DECEMBER 6, 2022
In today’s virtual event Martech for 2023: The (Really) Big Picture — full video will be shared tomorrow — Frans Riemersma and I released a major update to the interactive martech landscape on martechmap.com. We know: the martech landscape is overwhelming. In our latest update to the database, even after removing a number of solutions that were either acquired or shut down over the past six months, we ended up with more than 10,000 products represented.
Adweek
DECEMBER 6, 2022
In today's episode of Home / Work, host Antonio Lucio sits down with Carla Eboli and her daughter, Marianna Eboli, who both work in different sections of the Omnicom Group. Carla is an eve and DEI Lead at Energy BBDO, and Marianna is an artist and social media strategist at DDB Chicago.
Martech Series
DECEMBER 6, 2022
Price performance, ease of use, and ability to scale cited as key tenets of the company’s journey to the cloud. Yellowbrick Data, a leading hybrid cloud data warehouse vendor, announced that Catalina, a market leader in shopper intelligence and targeted in-store and digital media, has deployed Yellowbrick’s latest version of its multi-cloud data warehouse, further enhancing Catalina’s ability to provide actionable, real-time insights to its CPG, retail, and agency partners.
Adweek
DECEMBER 6, 2022
Fresh Christmas tree delivery, an ecommerce innovation that got a shot in the arm during the pandemic, is expanding once again with the addition of Instacart. The delivery service is adding fresh-cut and artificial trees, as well as d?cor like ornaments and lights, for the first time in 2022. Retailers that offer similar services include.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
DECEMBER 6, 2022
Twitter is an anathema to a lot of advertisers right now — but not all of them. Amazon, Apple, BSkyB are among the few continuing to advertise on the social network despite the perceived risk of doing so. Advertising there could have significant blowback on a brand now that Elon Musk is in charge. The billionaire, a self-described “free speech absolutist”, has reinstated banned accounts and dropped at least one misinformation policy since he took over a few weeks ago.
Adweek
DECEMBER 6, 2022
In this episode of The Speed of Culture Podcast, Suzy Founder and CEO Matt Britton chats with Rachel Tipograph, founder and CEO of MikMak, an enablement and analytics platform for multichannel ecommerce brands. After working at Gap as the youngest-ever global director of digital and social media, Tipograph founded MiMak in 2015. Today, the platform.
Martech Series
DECEMBER 6, 2022
Senior appointment follows the hire of media veteran Itay Gissin as CEO. Apester has announced the appointment of Anya Libova as UK Managing Director, hot on the heels of hiring Itay Gissin as CEO. These appointments illustrate Apester’s continued investment and further growth in the EMEA region. Anya will focus on growing the company’s sales, partnerships and operations in the UK; expanding the publisher portfolio as Apester readies itself to welcome a number of other new joiners as it doubles
Adweek
DECEMBER 6, 2022
In episode four of Touch of Truth, Taj Reid, Edelman's global CEO joins host Jackie Cooper to share his story, moving at the speed of your audiences' needs, why it's okay to be nice and his work with Mighty Dream, a new creative advocacy agency collaboration with Grammy-winning producer, Pharrell Williams. During the discussion, Reid.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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