Adweek
JUNE 29, 2022
The FCC has asked Apple and Google to remove TikTok from their app stores. The agency that regulates nearly all communications companies in the U.S., including those that do business with international firms, cited China-related data-security concerns. Brendan Carr, a Republican member of the FCC, via a tweet, shared a letter addressed to Apple CEO.
Ad Rants
JUNE 29, 2022
SEO is increasingly central to the success of any business in the digital age. And sure, a local SEO strategy is important if your business is trading domestically, but if you're looking to venture into the global market, you'll need an international SEO strategy to ensure you're reaching and connecting with overseas audiences. So, what is international SEO?
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Adweek
JUNE 29, 2022
Cosmopolitan teamed up with PolitiFact on the #AbortionFactCheckProject on Twitter. The #AbortionFactCheckProject is the Twitter component of Cosmopolitan's "It's Not Over" package, examining how young women are continuing the fight for reproductive freedom. Every week, Cosmopolitan and PolitiFact will join forces to debunk tweets politicians, pundits and public figures, and people are encouraged to direct.
Ad Rants
JUNE 29, 2022
Every once in a while, there comes an entrepreneur with a great idea regarding a cutting-edge product solution or a service offering. Make no mistake there is no dearth of innovative startup ideas out there. Why then are there so few startups that can call themselves truly successful? The reason is that most startups fail at marketing themselves in the best possible fashion.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 29, 2022
Data leakage is under even more scrutiny following the Supreme Court's decision to overturn the landmark decision that allowed women control over their reproductive rights. And while the tech industry has been focused in recent years on more data privacy solutions, there are fewer restrictions on who gets access to this data in the first.
Martech
JUNE 29, 2022
No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. The best part is that the basic versions are free for everyone, so there are quick wins to be had if you aren’t using these yet. Other features and reporting experiences aside, an edge that Google Analytics has over other analytics platforms is that it fits well with the Google Marketing Platform (GMP).
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
VideoWeek
JUNE 29, 2022
Since its acquisition by Apollo last year, Yahoo has expanded its ad offering via a string of partnerships with CTV companies, publishers and even hotels. This is Cannes after all, and the forecast is sunny for Yahoo’s advertising business. “The growth that my team has been involved in has really been advertising-based,” says Elizabeth Herbst-Brady, Head of Global Revenue & Client Solutions at Yahoo.
Adweek
JUNE 29, 2022
The world of podcasts is always expanding, and as demographics and subject matter have broadened, interest in the medium has only grown. With a desire to foster the next wave of podcasters, the iHeart network has teamed with Toyota Corolla Cross as the sponsor of the NextUp Initiative. NextUp provides resources to members of underrepresented.
Marketing Dive
JUNE 29, 2022
Along with a new spot, the collaboration includes a limited-edition kit featuring a roast beef-patterned sweat suit and two cans of antiperspirant.
Adweek
JUNE 29, 2022
Facebook introduced a new feature enabling creators to collaborate with other creators in order to expand their reach by co-authoring posts. Creator Collaborations ensures that creators are properly credited for collaborative content. The feature debuted for video posts, and it will be extended to other formats. Here's how it works: A creator can invite a.
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Martech
JUNE 29, 2022
The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. “The average B2B customer journey takes 192 days from anonymous first touch to won,” according to Dreamdata in their 2022 B2B Go-to-Market Benchmarks — a statistic described by co-founder and CMO Steffen Hedebrandt as “alarming.” But the report also indicates that this journey can be significantly sped up — by as much as 63% — if accounts be
Adweek
JUNE 29, 2022
This was the first time in three years that the Cannes Lions International Festival of Creativity has been held in person. With Covid-19, the festival created Lions Live, a free online series of webinars and talks to help share the knowledge, insights and trends impacting the field. This was also where they provided free access.
Marketing Dive
JUNE 29, 2022
“Find your people” pushes the platform’s community-centered message by meeting consumers where they are – on the couch.
Adweek
JUNE 29, 2022
CANNES, France--The 2022 Cannes Lions International Festival of Creativity Awards Show returned in person last Friday evening to a theater full of some of the most creative and innovative professionals in the world. We heard from Colleen DeCourcy, recipient of the Lion of St. Mark, and AB InBev CEO Michel Doukeris, who accepted the company's.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
JUNE 29, 2022
The video spots, which show store brands muscling out their mainstream equivalents, underscore the growing importance of private label in connecting with shoppers amid ongoing high inflation.
Adweek
JUNE 29, 2022
Chattanooga Bakery's snack cake brand MoonPie has spent years trolling the sun on Twitter, and that celestial rivalry ramps up this summer through a campaign from agency of record Tombras. As the centerpiece of the program, the legacy sweet treat company has launched MoonPie Sun Bad SPF 50 sunscreen for $4.99, available at MoonPie's four.
Marketing Dive
JUNE 29, 2022
Ukonwa Ojo, who held the role for two years, is leaving as the platform readies itself for “Thursday Night Football,” a pricey “Lord of the Rings” show and more.
Adweek
JUNE 29, 2022
Independence Day may not have carved itself into cannabis lore like April 20 or Danksgiving, but the summer holiday has started to generate its own heat for the industry's bottom line. Cannaseurs--lured by a flurry of retail discounts and brand promotions--are expected to buy enough flower, vapes, tinctures and tonics to make the upcoming July.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
JUNE 29, 2022
What does “Catfish” have in common with cookies? Max Joseph, the filmmaker and producer of “Catfish,” an MTV reality show that exposes people who lie about themselves online, is helping Israel-based monetization platform Perion promote its cookieless targeting product, called SORT, with a satirical short film that highlights the perils of data collection on the.
Adweek
JUNE 29, 2022
Editor's note: This is the fourth installment of Beats, Bytes and Brands, a monthly column on the newest trends and activations converging across the music industry and brand marketing. Concerts and festivals are finally getting back to pre-pandemic levels. According to Live Nation's Q1 earnings statements, the company sold more than 11 million tickets, driving.
Exchange Wire
JUNE 29, 2022
MINT, one of the leading companies in the mad tech field with dynamic, innovative and sustainable offers of advertising automation, sustains its strong growth with the addition of strategic, key hirings. MINT has recently inaugurated its new offices in Paris [.]. The post MINT Sustains its Strong Growth with Key Hirings appeared first on ExchangeWire.com.
Adweek
JUNE 29, 2022
Instacart is working with Walmart to bring Canadians a new virtual convenience store format as the grocery app faces competition from a raft of speedy new delivery services. Called Walmart Now, the online shop offers thousands of products from 10 Walmart locations in the Toronto area, with delivery fulfilled by Instacart in as quickly as.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech Series
JUNE 29, 2022
First Databricks Security Partner to integrate policy engine with Databricks’ Unity Catalog data governance solution. Immuta, the leader in data access and data security, announced that it has strengthened its partnership with Databricks by integrating its market-leading policy enforcement engine into Databricks Unity Catalog. Now, Databricks customers can easily and consistently enforce data access policy across workspaces without allowing Databricks workspace admins to bypass or change permiss
Adweek
JUNE 29, 2022
U.S.-based artists on Spotify can now use its Marquee self-serve ad-buying option to promote their eligible releases in 14 markets, directly via the Spotify for Artists dashboard. The streaming platform introduced Marquee in October 2019 and made it more widely available last March, but, until Wednesday, it could only be used to target audiences in.
Martech
JUNE 29, 2022
Personalizing your marketing campaigns for one customer is easy, but how about one hundred or thousands of customers across multiple marketing channels? Work smarter, not harder, by using artificial intelligence (AI) as part of your martech stack and giving your customers the unique experiences they crave. Register today for “ Use Data to Create Next-Level Customer Experiences at Scale, ” presented by MoEngage.
Adweek
JUNE 29, 2022
A content marketing model launched by media company Gallery Media Group (GMG), publisher of titles including PureWow and One37pm, has generated an eight-figure revenue since its debut in the first quarter of 2021, the publisher said.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Basis
JUNE 29, 2022
Midterms are inherently turbulent periods for political advertisers, but the 2022 election cycle promises an entirely new level of instability. To begin with, the political and advertising landscapes are each reeling in their own ways from the ongoing pandemic, inflation, and Russia’s invasion of Ukraine. In the world of politics, redistricting, unfinalized electoral maps, and concerns about Russian meddling in this year’s midterms have added an additional level of intensity.
Adweek
JUNE 29, 2022
NBC is getting its fall schedule started early. The network will kick off its 2022-23 TV season with an actual NFL kickoff, as the Buffalo Bills face the Los Angeles Rams during Sunday Night Football on Thursday, Sept. 8, at 8:15 p.m. Peyton Manning's Capital One College Bowl will debut the following night with back-to-back.
AdExchanger
JUNE 29, 2022
An interview withSteve WebbVP, Revenue, Ads Steve Webb, the former global head of Facebook’s Audience Network, has joined Unity Technologies as VP of revenue for ads under its Operate division. Webb’s first day was June 13 and he replaces Julie Shumaker, who was elevated to SVP of revenue for Unity’s Create division in October. (Unity, Continue reading » The post Meta Exec Steve Webb Moves To Unity As VP Of Revenue For Ads appeared first on AdExchanger.
Adweek
JUNE 29, 2022
I often talk about personalization in the context of modeling and segmentation. Why? Because, no matter how much resource a company allocates in data collection, it will be impossible to know everything about everyone. Therefore, predictive modeling effectively fills in the gaps of unknowns, as in, "Not 100% sure, but very likely to be something.".
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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