Thu.Apr 10, 2025

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Understanding Cost Per Mille (CPM)

Playwire

Key Points CPM measures what advertisers pay for 1,000 ad impressions on specific placements, unlike RPM which tracks overall site earnings for a publisher Audience demographics, geography, viewability, ad position, and page context all significantly impact your achievable CPM rates Enhancing viewability, implementing advanced header bidding, and creating premium content verticals can substantially increase CPMs Segment your CPM analysis by device type, ad position, content category, and time pa

CPM
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Tips for marketing your tax-related and financial services

illumin

Advertising for tax preparation and financial services doesnt have to be a daunting task. Here are some tips on marketing your tax-related and financial services. Its tax season once again and for those of you who havent filed your taxes yet, time is ticking! Just a quick reminder: the general U.S. filing deadline for 2025 is April 15th for most U.S. citizens residing inside the country while citizens of Canada have until April 30th to file their income tax and benefit return.

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Click-Through Rate (CTR): Let’s Master Engagement Metrics

Playwire

Key Points CTR measures the percentage of ad impressions that result in clicks, directly impacting revenue for CPC campaigns and inventory value for CPM campaigns Average CTR benchmarks vary widely by format (0.05-0.1% for standard display, 0.2-0.

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Broadcasters Must Put Egos Aside When it Comes to Collaboration

VideoWeek

While there are some promising examples in the UK of broadcasters putting aside their differences and working together to strengthen the overall TV market, this sort of collaboration isn’t happening in all European markets says Anne-Laure Dreyfus Coutinho, Director of TV at egta. Ego is often a blocker, as broadcasters are in some cases reluctant to work with technologies which have been developed by their competitors.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Gaming Is No Longer Fringe Culture: Why Brands Must Adapt to Reach Gen Z and Alpha

Playwire

Key Points 44% of Gen Z's screen time is spent playing video games and watching gaming content The average 13-24 year old spends 16 hours weekly in gaming environments For Gen Alpha, gaming has surpassed social media as their #1 media activity Traditional advertising models are largely invisible to these demographics Authenticity is criticalthese audiences can immediately detect irrelevant or intrusive advertising New AI-powered solutions can identify key gaming moments and serve contextually re

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Designed, Designy or Well-designed?

Seth Godin

If we create something with purpose, we’ve designed it. It’s not an accident. An axe handle is designed, and so is a symphony. Some things, though are designy. The designer’s fingerprints are all over it. The typefaces, knurled edges, needless heat sinks and homage to Dieter Rams are there for anyone who cares to look. Why use a word when a vague picture or two is available?

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The Ultimate Guide to CTV & OTT Advertising

Digital Remedy

The way people consume television has changed dramatically. With audiences shifting away from traditional cable and toward streaming services, advertisers and brands must rethink their strategies to maintain reach, engagement, and impact. CTV/OTT advertising has emerged as a powerful solutions, blending the storytelling strength of television with the precision, measurement, and interactivity of digital advertising.

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A Brief Timeline of Signal Loss

VideoWeek

By 2024, everyone working in digital advertising was tired of hearing about cookie deprecation, writes Thomas Bernal, VP Go To Market at Ogury. But how did we get there, what were the factors shaping signal loss, and what does the future hold for tracking and targeting? Anyone working in digital advertising knows the phrase signal loss. Its a mainstay of panel discussions and conference agendas, and theres a high chance youve said it today.

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Unlocking Greater Transparency in Online Video

PubMatic

The online video advertising landscape is evolving swiftly, and with it, the need for increased transparency. The IABs new placement standards aim to address this challenge by offering a clearer framework for how online video is categorized, bought, and sold. These guidelines provide more consistent definitions for video ad placements, helping publishers package their inventory more effectively and allowing buyers to ensure their ads run exactly where and how they anticipate.

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How to create custom names for top fans on Facebook

AdvertiseMint

For anyone with a large fan base on Facebook, Meta launched a new feature that allows you to customize the name of your top fans badge. We’re talking Swifties, Beliebers, BeyHive, Arianators, Selenators, KatyCats, Blinks, Parrotheads and Sheerios. Everyone can now highlight their top fans with custom names. You can change the standard “Top fan” badge name to something unique and meaningful to your audience, like Foodie Nation.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Effective Cost Per Mille (eCPM): Beyond Basic Ad Metrics

Playwire

Key Points eCPM measures actual revenue per 1,000 impressions across all monetization methods, providing a more accurate performance picture than standard CPM campaign Content with strong buyer intent and in premium verticals like finance and technology naturally attracts higher eCPM Technical implementations like smart refresh, viewability optimization, and format testing can significantly boost eCPM Quality factors including brand safety, strategic ad placement, and page performance directly i

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Retail Media’s Gold Rush: Boom, Bust, or a Fragmentation Frenzy?

Exchange Wire

In her latest feature, Shirley Marschall turns her attention to retail media. Is this the future of commerce? How can the independents compete with the walled gardens? And, ultimately, is the retail media boom sustainable? The retail media gold rush is [.] The post Retail Medias Gold Rush: Boom, Bust, or a Fragmentation Frenzy? appeared first on ExchangeWire.com.

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Takeaways from the April 2025 Jounce Report: Curation Fees

Playwire

Key Points Sell-side inventory curation is moving both strategic control and margin away from DSPs toward sell-side technology platforms. While curation fees appear to be in line with industry norms, their non-transparent nature represents a step backward for the ad tech industry. The median effective margin for curated deals is 30%, with the median effective CPM at $0.51, comparable to traditional DSP targeting fees.

CPM
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iion Taps Azur Games’ 9.5B+ Installs to Expand its Premium Game Inventory

Exchange Wire

iion, the platform that unlocks seamless advertising across the entire gaming ecosystem, has integrated Azur Games expansive mobile game portfolio into its platform through Amazons Transparent Ad Marketplace (TAM). The collaboration enhances access for advertisers looking to engage Azurs massive [.] The post iion Taps Azur Games 9.5B+ Installs to Expand its Premium Game Inventory appeared first on ExchangeWire.com.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Brandtech’s Pencil unit makes use of Google’s Veo 2 tech to craft AI content in hours, not weeks

Digiday

Generative AI tools keep finding their way deeper into the world of agencies in varying ways but their main value seems to still be in saving time and money for creative output and execution. The latest example, Digiday has learned, comes from Brandtech Groups Pencil unit, which is charged with offering AI-driven creative marketing solutions for a number of clients.

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Digest: X to Drop Twitch from Ad Spend Lawsuit; EU Looks to Ease AI Compliance for Startups

Exchange Wire

Todays digest looks at Xs agreement to drop Twitch from its lawsuit targeting advertisers over pulling their ad spend from the platform, the EU looking to easeAI compliance for startups, and Snapchat launching Sponsored AI Lenses. X to Drop Twitch from [.] The post Digest: X to Drop Twitch from Ad Spend Lawsuit; EU Looks to Ease AI Compliance for Startups appeared first on ExchangeWire.com.

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Curation Can Help CTV Publishers Win Budget from YouTube

VideoWeek

There are a few reasons why budgets haven’t transitioned across from YouTube to the wider CTV space as fast as some might have expected says Tim Willcox, Regional Vice President, UK at PubMatic. YouTube’s vast scale and diverse audiences make it a very compelling buy for advertisers, and a tough proposition for other CTV apps to compete with.

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Stockholm’s DOOH Market Now Complete: JCDecaux Sweden Launches Programmatic Buying via VIOOH

Exchange Wire

JCDecaux Sweden, part of the global JCDecaux network, has announced the launch of its programmatic digital out-of-home (prDOOH) offering, solidifying Stockholms position as a premier programmatic advertising hub in Scandinavia. The partnership with VIOOH, the leading premium global digital out-of-home [.] The post Stockholm’s DOOH Market Now Complete: JCDecaux Sweden Launches Programmatic Buying via VIOOH appeared first on ExchangeWire.com.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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8 Best Audio Ad Networks to Ace Programmatic Advertising

AdPushup

Ready to dive into audio advertising but unsure which ad network to choose? We will explore the best 8 audio ad networks, highlighting their unique features and targeting capabilities so you can make informed decisions. Audio advertising is growing at an unprecedented rate. According to research, podcast advertising will grow by 7.4% in 2025. Moreover, [.

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BeReal launches its ad business in the U.S. just as others pull back

Digiday

BeReal is betting that everyone elses uncertainty is its moment. Despite starting out as an anti-ad platform , the social app is kicking off its U.S. ads business today , at what might seem like the worst possible time to ask marketers for money when budgets are tight and patience is tighter. But according to BeReals U.S. ad chief, the surrounding chaos isnt a hurdle, its an opening.

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Brave Bison’s SocialChain buys News UK influencer agency

More About Advertising

Influencer marketing is seen as the current secret sauce by an increasing number of marketers – including Unilever and now, it seems, Lloyds Bank which says it’s abandoning advertising. News UK’s The Fifth influencer marketing agency (journalism is often referred to as the ‘fourth estate’) is being sold to marketing and technology group Brave Bison … The post Brave Bisons SocialChain buys News UK influencer agency first appeared on More About Advertising.

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Effective Account-Based Targeting on LinkedIn: Tools and Techniques

Single Grain

When implementing account-based marketing (ABM), you may hear the same advice, such as aligning your sales and marketing teams and creating hyper-personalized content. But without knowing your target accounts, your efforts will be wasted. How do you identify your target accounts and segments? Fortunately, LinkedIn makes this easy. LinkedIn has emerged as the premier platform for account-based marketing (ABM), offering unparalleled targeting capabilities that allow marketers to connect with speci

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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W+K London and Ford Pro celebrate workers who get sh*t done

More About Advertising

A car ad with a sense of humour? It’s been a while, but this campaign for Ford Pro by Wieden + Kennedy London is a light hearted take on heavy duty hardware. It features a voiceover by actor Tom Hollander (White Lotus season 2, Rev etc) whose classic tones are rudely and regularly interrupted by … The post W+K London and Ford Pro celebrate workers who get sh*t done first appeared on More About Advertising.

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LG Ad Solutions Extends Programmatic Buying Opportunities on LG Channels via Amazon Publisher Direct

Exchange Wire

LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, announced a new integration with Amazon Publisher Services (APS) that enables marketers to access expanded advertising inventory on LG Channels LGs free streaming service available on [.] The post LG Ad Solutions Extends Programmatic Buying Opportunities on LG Channels via Amazon Publisher Direct appeared first on ExchangeWire.com.

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Joint appointed lead creative agency for Belvoir Farm drinks

More About Advertising

Belvoir Farm (apparently pronounced “beeva”), a UK-based company known for its sparkling drinks and cordials, has appointed Joint to develop a new campaign that will work for existing products as well as supporting new product development. Joint won the brief after a competitive pitch process and now takes over duties for the brand, whose last … The post Joint appointed lead creative agency for Belvoir Farm drinks first appeared on More About Advertising.

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Beyond tagging: High-value GenAI use cases for DAM by Vertesia

Martech

Generative AI (GenAI) has undeniably transformed the marketing function, from automated customer interactions to content creation. But while everyone has been focused on chatbots and creating new blog posts, a quiet revolution has been brewing in Digital Asset Management (DAM). It began with addressing long-standing challenges related to asset findability and reuse but today we are seeing a number of exciting new, high-value use cases that will take us well beyond asset tagging and unlock the tr

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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adWMG Expands to Offer PC Player Acquisition for Steam Games

Exchange Wire

adWMG is excited to announce an expansion of its product line, now offering targeted user acquisition services for Steam game advertisers. With the growing demand for effective and impactful marketing strategies in the gaming industry, adWMG is proud to extend [.] The post adWMG Expands to Offer PC Player Acquisition for Steam Games appeared first on ExchangeWire.com.

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12 over-looked content marketing tools and features you should be using

Martech

In pursuit of creating the most interesting, creative and drool-worthy marketing content , I’ve become a bit of a software nerd. There are countless tools to choose from the ones everyone knows, the latest AI tools, the obscure ones so why not try them all? Content marketers are spoiled from the number of content capabilities, integrations and analytics insights available.

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AdPlayer.Pro Ad Tech Company Upgrades Video Ad Server, Expands Hosting Capabilities

Exchange Wire

AdPlayer.Pro, a global provider of digital video advertising technologies, has released a series of significant updates in its flagship products, including its video ad server and video hosting solution. According to the companys announcement, one of the essential novelties was the [.] The post AdPlayer.Pro Ad Tech Company Upgrades Video Ad Server, Expands Hosting Capabilities appeared first on ExchangeWire.com.

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How AI is changing the rules of web traffic

Martech

AI is changing how people search, find and engage with content online, which means it’s changing how traffic reaches your website. If you’ve noticed a dip in organic search traffic or a rise in unexplained direct visits, AI tools like ChatGPT, Gemini and Perplexity may play a more significant role than you think. AI tools are disrupting traditional web traffic Not a day goes by without something about AI popping up whether on the news, in an online article or your inbox.

SEO
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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.