Martech
MAY 18, 2022
It was a balmy evening in the summer of 2006. A friend of mine had taken me to the house and home studio of Draxtor Despres, an award-winning documentarian, who I was interested in interviewing for a piece I was writing. Immediately I was smitten with this bespectacled, headphone-wearing character who spent much time puttering around his home studio cooking up creative projects.
Ad Monsters
MAY 18, 2022
If you want to get a message out there, video is the way to go and without viewability you’ll have no audience. 75% of people spend up to two hours a day consuming short-form video content. It is quick and easy, and many of us have the attention span of a 6-year-old, so we naturally gravitate towards it. In the new eBook “ The Science of Video Viewability and Beyond: A Publisher’s Guide to Maximizing Ad Revenue ,” Ex.co deeply dives into the ins and outs of retaining view
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Martech
MAY 18, 2022
Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. is up 50.8% compared to last year , with total revenues of $39.5 billion. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.
Basis
MAY 18, 2022
Rounding the corner into adulthood, pursuing a college education in record numbers , and bursting onto the marketplace with an estimated annual spending power of $143 billion — Gen Z is ready for its moment. These young citizens of the world ( defined as being born between 1997 and 2012 ) have quickly become potent influencers on the consumer landscape.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
MAY 18, 2022
The overwhelming majority of CDP owners are disappointed with them. Only 10% say their CDP meets current needs and only 1% think it can handle future ones. That’s according to a new report from Forrester , commissioned by martech company Zeta Global. Beyond that: only 26% say their CDP meets most of their current needs, 35% say it’s meeting some of their current needs and 28% say it doesn’t meet any of their current needs.
TechCrunch Ads
MAY 18, 2022
TikTok announced today that it’s launching a new ad product called “Branded Mission” that will allow creators to connect with brands and possibly receive rewards for videos. With the new ad product, advertisers can crowdsource content from creators and turn top-performing videos into ads. Advertisers can launch branded campaigns and encourage creators to take part in them.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
TechCrunch Ads
MAY 18, 2022
Apple is doubling down on raising consumer awareness of privacy risks in a new ad campaign, unveiled today, which puts the spotlight on how the data broker industry trades in mobile users’ personal data — from selling browsing history and shopping habits, to location data, contacts and plenty more besides. The campaign also highlights a number of features Apple has developed to counter this background trade in web users’ information by giving iOS users’ tools they can use
Martech
MAY 18, 2022
When it comes to promoting and selling products, content is the beginning of everything. The demand for content management is greater than ever as customers receive information across an ever-increasing number of channels. Disorganized content workflows can be a recipe for disaster. So it’s imperative that product assets are organized, controlled, and accessible to a range of internal and external stakeholders.
More About Advertising
MAY 18, 2022
The ASA received a record 43,325 complaints in 2021, an increase of 19% on 2020, although the number of ads complained about (22,115) remained pretty steady. About half the complaints resulted in sanctions, but not the year’s most complained-about spot, Tesco’s 2021 Christmas ad. Santa and his covid passport annoyed more than 5,000 anti-vaxxers (putting.
Martech
MAY 18, 2022
It was a balmy evening in the summer of 2006. A friend of mine had taken me to the house and home studio of Draxtor Despres, an award-winning documentarian, who I was interested in interviewing for a piece I was writing. Immediately I was smitten with this bespectacled, headphone-wearing character who spent much time puttering around his home studio cooking up creative projects.
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More About Advertising
MAY 18, 2022
Mother London’s summer 2022 campaign for Stella Artois is all about the lager’s new unfiltered variety. It’s set in a French town where the relaxed inhabitants live as naturally as the Stella they drink. With help from Autumn de Wilde (director of the recent incarnation of Jane Austen’s Emma), the campaign is both amusing and.
MNTN
MAY 18, 2022
TV advertising has traditionally been associated with big-impact, brand awareness ads—but there’s nothing traditional about Connected TV (CTV). Thanks to advancements in the CTV space, you can serve prospecting and retargeting ads directly to your target audience on the biggest screen in the house, all throughout the year. Whether you’re new to the world of retargeting or are looking for a refresher, we’ve got you covered.
More About Advertising
MAY 18, 2022
High profile former Droga5 London CCO David Kolbusz is joining New York agency Lightning Orchard – to be renamed Orchard – replacing co-founder Jeff Kling. Orchard employs about 30 people in Brooklyn. Kolbusz teams up with co-founders CSO Laura Janness and CEO Barney Robinson who worked with at BBH. (all below.) Janness says: “Having worked.
Playwire
MAY 18, 2022
Key Points. Ad revenue calculators are inaccurate at best and intentionally misleading at worst. The same often goes for revenue projections from monetization platforms throughout the ad space. Publishers control many variables that can increase or decrease ad revenue.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
MAY 18, 2022
Deputy chairman Vin Murria’s bid for M&C Saatchi – with her quoted tech vehicle AdvancedAdvT – is turning nasty with M&C’s directors labelling her latest joint bid “derisory.” The Murria camp’s latest bid and first formal offer (mostly shares) values M&C at £253.6m. Murria says: “The combination of M&C Saatchi’s existing global brand, culture and.
Ad Badger
MAY 18, 2022
SUBSCRIBE We hope you aren’t blowing your entire budget on Sponsored Brand Videos because the data tells us that nobody. Read More Why No One Watches Your Amazon Sponsored Brand Videos & How To Fix It [PPC Den Podcast]. The post Why No One Watches Your Amazon Sponsored Brand Videos & How To Fix It [PPC Den Podcast] appeared first on Ad Badger.
More About Advertising
MAY 18, 2022
Katy Perry has taken on the not inconsiderable task of replacing Snoop Dogg as the face and voice of Just Eat, the first big campaign since Just East absorbed rival Taleaway.com. Delivery services are massive businesses these days although the jury’s still out on whether or not they make real money. No money’s been spared. The post Can Katy Perry fill Snoop Dogg’s Just Eat shoes?
AdPushup
MAY 18, 2022
Learn how ads impact core web vitals and what publishers can do to mitigate the impact of ads on Google Core Web Vitals. User experience quality optimisation is the key to the long-term success of any website. Google’s core web vitals can help you achieve those. Core Web Vitals don’t just affect the ranking factors [.].
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Rob Campbell
MAY 18, 2022
After the amazing drama of yesterday, I need to calm things down. Not for you, but for me … because my heart can’t take nerves like that. And yet it’s going to have to do just that in a little over a week. Bloody hell. So to slow things down, let me take you back in time … Back in 1985, the band Dire Straits launched a song called Money For Nothing.
AdPushup
MAY 18, 2022
Advertising is the backbone of any consumer-oriented business. It helps drive sales and keep brands afloat. And with the rapid development of internet technology and the rise of online advertising, advertising has become more powerful than ever. But what happens if businesses go too far and stray into the realm of false advertising? Sometimes, these [.].
Single Grain
MAY 18, 2022
Success in any industry relies on a brand’s ability to consistently generate, nurture and convert leads. The more effective your lead generation strategy is, the higher your profit. Many companies struggle with not only identifying the ideal leads, but also figuring out how to capture and maintain their attention. That's where a lead gen digital agency can help.
All About Advertising Law
MAY 18, 2022
Yesterday, the Federal Trade Commission (FTC) moved to dismiss its long-running enforcement action against Electronic Payment Solutions (EPS) pending in the District of Arizona after the Commission voted 4-0 to approve a final settlement with EPS and certain of its owners. The case against EPS, a third-party payment processor, is just the most recent example of the FTC’s heightened focus on holding financial intermediaries responsible for failing to police the actions of their merchant customers
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
MAY 18, 2022
Google Analytics is the top player when it comes to tracking website visitors. The platform’s value is reflected in its popularity, which is why it’s the market leader boasting an 86% share. But with great value comes great responsibility, and Google Analytics lacks in that department. Designed to maximize data collection often at the expense of data privacy, Google Analytics and its mother company, Google LLC, have been on the radar of European privacy activists for some time now.
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