Adweek
APRIL 24, 2023
Google's latest attempt to embed generative artificial intelligence tools into its ad products have some marketers skeptical about the level of transparency they will receive over campaign effectiveness, as well as ratcheting up well-worn concerns around brand safety and suitability, according to buyers interviewed for this story. Google plans to create "novel" ads based on.
AdExchanger
APRIL 24, 2023
Hope you had a peaceful Sunday. If you’re a Facebook advertiser, though, that may not have been the case. A bug or error in Meta’s ad system caused campaigns to The post More Than A Bug? Major System Error Causes Heavy Overspending On Meta Platforms appeared first on AdExchanger.
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Adweek
APRIL 24, 2023
The U.S. is one of the only countries in the world without a national paid leave policy, and 1 in 4 American women have had to return to work within two weeks of giving birth. With many parents unable to take much time to raise their newborns, this calls for a crash course in infant.
Chief Martech
APRIL 24, 2023
What an amazing time to be working in marketing and martech! Our entire industry is blossoming like the wildflower “super bloom” happening in California this spring, fed by the rain, rivers, and sunshine of generative AI, universal cloud data warehouses, and software composability. There’s literally gold flowing down from the mountains in California — and figuratively from the rush of AI-powered innovation flooding the Valley.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
APRIL 24, 2023
Recently, local governments in France have been demanding that digital out-of-home advertising screens be cut for various reasons, sustainability being key among them. While visual pollution is a concern, clutter is everywhere, including in the ads we see online. Sustainability will play a vital role in the years to come, and embedding it at the.
Martech
APRIL 24, 2023
As of tomorrow, Microsoft Advertising and “ Smart Campaigns with Multi-platform will no longer support Twitter. ” The move comes four days before the social media platform will begin charging enterprise users at least $42,000 a month to access its API. Why we care. This wasn’t a cost-saving move by Microsoft. It could easily have afforded the $42,000+/month Twitter wants for its API.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
APRIL 24, 2023
Almost 25 years ago, my wife and I were in the market for a new car. Our family was growing then, and we needed a bigger vehicle to get everyone from point A to point B. Rather than go and walk car lots and have to fend off hungry car salespeople, a friend of mine gave me the name of a broker. He assured me this guy would make my car buying easy and painless.
Adweek
APRIL 24, 2023
Crispin Porter + Bogusky has gone through numerous changes over the past few years, from key account losses to leadership upheavals and becoming part of the Stagwell Media Network. Now, in perhaps the biggest recent boost for the storied agency, four agencies within Stagwell are combining forces under the CP+B banner. MMI, Vitro and Observatory.
Seth Godin
APRIL 24, 2023
For a decade, Cliffs Notes were the bestselling section of the bookstore. They were a simple way for any high school student to get insight, examples and answers about the books they were assigned and read (or didn’t read). When Cliffs published a list of their thirty bestselling titles, I saw an opportunity and created a book that was the cliffs notes of the Cliffs Notes.
Adweek
APRIL 24, 2023
On its pulpy surface, direct mail is a 20th century relic fundamentally at odds with efficient, digital, 21st century marketing. But it pays to look at the whole package. Last year, business-to-business marketing firm Integrate and research partner Demand Metric conducted a survey of more than 500 b-to-b marketers and found that 60% reported their.
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Martech
APRIL 24, 2023
Google will be removing the Google Analytics 4 integration with the A/B testing and personalization tool, Optimize. In fact, the entire platform is shutting down and sunsetting in September 2023. If you’re using it in any way beyond GA, it will affect your strategy. If you don’t use Optimize, your strategy can transform and evolve with this change. The GA4 integration with Optimize, is capable of sending data to and from the platform.
Adweek
APRIL 24, 2023
From Innocent Drinks' 6,000-plant wildflower garden in London's Trafalgar Square to Netflix's neon Stranger Things experience in New York, brands are going big on experiential marketing, post-lockdown. After the marketing events industry was brought to its knees by Covid-19 in 2020, in-person experiences have well and truly rebounded in the U.S., U.K. and across Europe.
VideoWeek
APRIL 24, 2023
Despite growing enthusiasm for sustainability initiatives in marketing circles, the disparity between action and intention persists, with advertisers still seeking resources and education on implementing sustainability plans. However, that gap is slowly narrowing, as shown by the World Federation of Advertisers’ (WFA) latest report. Conducted in partnership with Kantar, WFA’s Sustainable Marketing 2030 depicts an advertising industry taking the first steps on its sustainability journ
Adweek
APRIL 24, 2023
Sunscreen company Supergoop is encouraging the daily use of SPF products through its latest campaign called Solar Powered Freedom. The campaign celebrates the use of SPF products and encourages people to spend time outside rather than avoiding the sun. The Solar Powered Freedom campaign is Supergoop's largest investment in brand marketing to date. The campaign.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
APRIL 24, 2023
Health care organizations need to embrace fluidity and experimentation if they want to market to the diverse US population they rely on to survive. The post Health Care Marketing Must Adapt To Grow appeared first on AdExchanger.
Adweek
APRIL 24, 2023
There's good reason to feel down about humanity's future. After all, the Earth keeps getting warmer. Next to no recyclable plastic actually gets recycled. Wanting to avoid accusations of greenwashing, some brands are settling for greenhushing. A new report from trend forecaster WGSN predicts some consumers, exhausted from the planet's many problems, will seek relief.
Monetize More
APRIL 24, 2023
For publishers who want to do a randomized experiment using two or more variants of the same web page to see which layout performs better, we recommend doing the AB testing Google’s way. For example, a single page layout vs. a paginated one, Optimize will capture the performance for each variant per your objective and shall identify the leader (winner).
Adweek
APRIL 24, 2023
Increasingly, brands are touting their green creds in order to curry favor with consumers trying to make more sustainable choices. The trouble is, many of the messages have been found to be vague or false, leading lawmakers to crack down on instances of greenwashing. With some penalties already in place in Europe, and the U.S.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
APRIL 24, 2023
We're close to the onset of true cross-media measurement – with the understanding that all video impressions are not created equal. That seems obvious, but one key player in the The post Video Measurement Is Getting Smarter – So Why Press For A Dumb Currency? appeared first on AdExchanger.
Adweek
APRIL 24, 2023
Climate change isn't hitting everyone equally. Areas most at risk to climate disasters, often referred to as "frontline communities," tend to be the ones that are already closest to factories that spew air and water pollution, waste dumps that send toxins into the soil and water, or truck routes that send clouds of diesel exhaust.
Monetize More
APRIL 24, 2023
Discover expert tips for optimizing website engagement and revenue through ad optimization. Learn how to balance user experience with ad revenue and boost website performance with these proven strategies. What encourages Website Engagement? Content Most beginner publishers attempt to join Google Adsense when they start out. The assumption can be that this is just a formality; create any site, drop Adsense ads on it, sit back, and wait for the money to roll in.
Adweek
APRIL 24, 2023
I have good news and bad news. The good news is 34% of the world's largest companies are now committed to "net zero." That's up 7% since December 2021. The bad news is 93% of these companies are on track to miss their net zero targets within any timeframe that could realistically save our planet.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Basis
APRIL 24, 2023
Billboards are one of the oldest advertising formats known to humankind. The first American “large format” billboard made its debut all the way back in 1835, spreading the word about a circus in New York City, and with the first leasing of a billboard in 1867, a cornerstone of the out-of-home advertising industry was born. Of course, we’ve come a long way since those early billboards for “horse blankets and rheumatism pills,” and today, digital out-of-home advertising (or DOOH advertising) is a
Adweek
APRIL 24, 2023
It's hard to point to just one statistic that demonstrates the impact the fashion industry has on the climate. It generates roughly 8% of the world's greenhouse gas emissions and 20% of global water pollution. Its emissions are expected to double by 2030 if the industry doesn't adopt some serious changes. But it's more than.
AdExchanger
APRIL 24, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Currency Contest Can the TV industry’s currency debate get any hotter? (For something so in the weeds, that The post Nielsen And The JIC Can’t Agree; When Search May Lead You Astray appeared first on AdExchanger.
Adweek
APRIL 24, 2023
Within the next decade, industries will have to expand, contract, transform and innovate in order to keep our climate livable. By 2030, scientists say, we will have to cut our greenhouse gas emissions in half--and begin pulling unavoidable pollution back out of the air through natural and technological means. Throughout that process, marketers and advertisers.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Marketing Dive
APRIL 24, 2023
Marketing executives Alissa Heinerscheid and Daniel Blake oversaw a controversial collaboration with Dylan Mulvaney.
Adweek
APRIL 24, 2023
On this week's episode of Yeah, That's Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart welcome Karam Gill and Daniel Malikyar, co-founders of L.A.-based creative agency and production company MGX Creative. Featured on Complex as "the industry's top music doc guys," Gill and Malikyar have gained notoriety for their award-winning.
Marketing Dive
APRIL 24, 2023
Although the agency has put hundreds of companies on notice about marketing claims, its ability to penalize violators will be tested by resource constraints.
Adweek
APRIL 24, 2023
This week, we are talking about something especially near and dear to my heart, which is how small companies can build strong, amazing brands just like the big guys while remembering that small can be a superpower. We are specifically focused on how small businesses can gain access to opportunities, tools, skills and strategies that.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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