Adweek
APRIL 25, 2023
Signet Jewelers awarded its U.S. media business to Publicis Media following a brand-led review that kicked off in January. As a result of this outcome, the brand will end its relationship with EssenceMediacom, the largest of WPP's GroupM agencies. While Spark Foundry led the review on behalf of Publicis Media, it presented Signet marketing leaders.
Marketing Dive
APRIL 25, 2023
Reporting strong Q1 results, the company highlighted its work with global network partner WPP and recent experiments with generative AI.
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Adweek
APRIL 25, 2023
A tennis star playing against former versions of himself won multiple honors at this year's Clio Awards, including two Grand Clios. "McEnroe vs. McEnroe," by FCB New York for Michelob Ultra, won Grand Clio Awards for Branded Entertainment & Content, as well as Creative Use of Data. The campaign pitted the real John McEnroe against.
Martech
APRIL 25, 2023
Almost half of B2B marketers are struggling to use data, both to drive decision-making and measure performance. It’s the biggest challenge they face, ahead of increasing growth targets and budget and staffing cuts. That’s the key takeaway from a survey of over 500 U.S. and U.K. marketers issued by precision demand marketing platform Integrate.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
APRIL 25, 2023
Stellantis-owned car brand Citro?n was founded in March 1919 following Andr? Citro?n's experience of manufacturing armaments for the French army during World War I. The first car was announced just months after the end of the war and exhibited in Paris. More than 100 years since that day, the company has gone on to become.
Marketing Dive
APRIL 25, 2023
Carrying the tagline “Giving reality a makeover,” the event was developed by creative agency Cult and will include in-person activities in New York and London.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
APRIL 25, 2023
Marketing automation platforms form the backbone of marketing operations, increasingly serving as sophisticated marketing orchestration platforms. A range of platforms is available to marketers depending on their firm’s size, budget and level of digital marketing sophistication. The more basic functions of marketing automation have become somewhat commoditized, so platform vendors mostly look to differentiate their platforms based on the ability to scale, as well as usability, ease of implementa
Adweek
APRIL 25, 2023
Measurement's biggest player will not participate in the industry's latest effort to enable multiple currencies. The Joint Industry Committee (JIC)--formed earlier this year by OpenAP, along with a working committee of media agencies, premium video programmers, streaming platforms and trade bodies--has the goal of creating a certification process to establish the suitability of cross-platform measurement.
Martech
APRIL 25, 2023
You can’t go anywhere these days without encountering a hyped conversation about AI. That’s fitting, given how it is changing the scope of work in many industries. However, as martech evolves, marketing teams scramble to keep pace. Far too many MOps folks are left feeling exhausted and stretched thin. The marketing operations talent shortage leaves businesses to wrangle the three-pronged problem of hiring, training and retaining skilled professionals.
Adweek
APRIL 25, 2023
The world's most prominent companies, including Disney, Coca Cola and Adidas have often been able to maintain their positions by driving consumer cultures through exceptional innovation and branding. However, behind every successful company lies a team of marketing experts that focus on creating positive change and achieving measurable results.
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AdExchanger
APRIL 25, 2023
Although the terms “measurement” and “currency” are often used interchangeably in TV land, they’re not the same, and the difference matters. Measurement is any set of metrics that determine how The post AdExplainer: TV Measurement vs. TV Currency appeared first on AdExchanger.
Adweek
APRIL 25, 2023
In another sign that disability representation is entering the mainstream, Barbie has released its first doll representing a person with Down syndrome. Designed in partnership with the National Down Syndrome Society (NDSS), the new Barbie is the latest edition to the Mattel brand's Fashionistas line, which features a range of diverse dolls. This year's collection.
Paleo AdTech
APRIL 25, 2023
Jeff was founder and CRO of the FastClick ad network, acquired by ValueClick. He was later the CRO and then CEO at AudienceScience, which may have invented the DMP for clients WSJ and P&G. He was also CMO at SundaySky and Chief Commercial Officer at Pubmatic. Today he is a strategic advisor with Pubmatic, based in NY. Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., AdECN, Co
Adweek
APRIL 25, 2023
Many of us might think playing video games is a fun hobby and there's not much else to it. But many of us couldn't be more wrong. Millions of people are tuning in to platforms like Twitch and YouTube to watch people play games and give commentary. These creators are partnering with major brands and.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
APRIL 25, 2023
While an SSP’s primary function as the technological connection to advertising demand for publishers remains, the strategic value an SSP provides has changed. So it might be time for SSPs The post It’s Time To Move To A SaaS Model For SSPs appeared first on AdExchanger.
Adweek
APRIL 25, 2023
In this episode of Brave Commerce, Sara Wilson and Michelle Goad, the minds behind The Brand Yearbook, explore the intriguing world of Gen Z and their influence on branding and media. The Brand Yearbook story begins when Goad, who was then general manager of Gen Z innovation at Nike, was working on the launch of.
IAB Tech Lab
APRIL 25, 2023
Introduction It is common for sellers of digital inventory to refresh their ad slots for better monetization. However, there has been no way to communicate this via OpenRTB, and consequently, buyers do not have ready access to information about this behavior. We are addressing this in OpenRTB 2.6-202303.
AdExchanger
APRIL 25, 2023
Advertisers have been chasing cord cutters for the last 10 years. But the story in 2023 is viewers cutting streaming subscriptions – and most advertisers aren’t keeping up with this The post As Viewers Flock To FAST, Are Advertisers Ready? appeared first on AdExchanger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Ad Monsters
APRIL 25, 2023
AdOps teams are data superstars, sitting on a treasure trove of information that contains a rich and nuanced context. Many can say which ad units perform best, by format, section, industry, and vertical. Some can accurately predict the ROAS advertisers can expect to see from their campaigns. This is the kind of data that attracts advertisers, especially during a recession when their budgets are smaller and all focus is on performance and business outcomes.
Marketing Dive
APRIL 25, 2023
The Diageo-owned tequila brand is giving away $500,000 in vouchers via Instagram Stories and an Automated Tequila Machine pop-up.
AdExchanger
APRIL 25, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. End Of An Epic Case Epic lost its appeal case against Apple, which it had accused of anticompetitive practices. The post Epic Loses, But Takes A Bite Of The Apple; The “Very Large” Platforms appeared first on AdExchanger.
Seth Godin
APRIL 25, 2023
…when someone decides to selfishly push. There’s an assumption of civility and fairness in all of our interactions. When a harsh competitor unilaterally breaks unwritten rules (because it’s “not technically against the rules”) the community then writes down a new rule. The best way for a market to be a free market is for the participants to exercise self-restraint.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
APRIL 25, 2023
Proving value for gamers is only one half of the equation. Advertisers won’t spend on in-game advertising unless they can measure their return on investment using the same programmatic tools The post Charting “The Last Media Frontier” With In-Game Ad Platform Anzu appeared first on AdExchanger.
Marketing Dive
APRIL 25, 2023
The PepsiCo energy drink’s latest tie-up points to the multifaceted ways brands can engage with young consumers around pop culture and gaming.
Exchange Wire
APRIL 25, 2023
With the deprecation of third-party cookies on the horizon, contextual advertising is experiencing something of a resurgence, allowing advertisers to target consumers effectively without compromising privacy regulations. While its versatility means contextual can be applied to a number of environments, [.] The post Is CTV a Playground for Contextual Ads?
Rob Campbell
APRIL 25, 2023
So I’m back. I had a lovely time and Croatia is proper beautiful. I know that’s a big call given I spent 2½ days there, the rest travelling, but it was. God I miss travelling. You’d think after almost 20 years of basically living on an airplane, I’d be over it … but there’s something so magical visiting new places and meeting new people.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
APRIL 25, 2023
Agencies are increasingly partnering with social and retail platforms in order to gain an edge in reaching consumers and get direct access to data.
Exchange Wire
APRIL 25, 2023
In this exclusive byline ahead of ATS London 2023, Mark Slade, VP, brand sales at Digital Turbine, outlines how in-game advertising can be used to attract audiences and build brands. In-game advertising has been proven to reach a wide range of [.] The post 3 Reasons Why In-Game Advertising is Perfect for Brand-Building appeared first on ExchangeWire.com.
More About Advertising
APRIL 25, 2023
The metaverse may not be doing much for Mark Zuckerberg but French giant L’Oreal seems happy enough: launching a selection of new hair looks across multiple marketplaces in what it claims is a first for the new medium. Its new ‘Gravitas’ from L’Oreal Professionnel, developed with Wunderman Thompson, 3D artist Evan Rochette and stylist Charlie.
Digiday
APRIL 25, 2023
Amazon Publisher Services will increase TAM buyer fees to 2.5% on May 1.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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