Adweek
FEBRUARY 9, 2024
Ever since the Beetle rolled into the U.S., confounding and exciting the American auto driving public, on Jan. 17, 1949, people have come to love Volkswagen. To celebrate 75 years in America, Volkswagen is telling visual tales about the history of the brand and its ardent fans. The campaign, "An American Love Story," by independent.
AdExchanger
FEBRUARY 9, 2024
LiveRamp continued a run of strong growth when it reported earnings on Thursday. The company returned to Q4 profitability with a net income of $14 million, up from a $30 million loss in 2022. Scott Howe, LiveRamp’s CEO, attributes success in the quarter to cloud-based integrations and an improved macroeconomic environment with clients. But LiveRamp […] The post LiveRamp Revenue Bounces Back As It Reaches The Clouds appeared first on AdExchanger.
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Adweek
FEBRUARY 9, 2024
Cardi B is shocked--shocked!--that men have co-opted a NYX product and used it in a way that was never intended. Is she, though? After all, the rap star might have anticipated some shenanigans from the dudes of the world, given the suggestively over-the-top ad in which she stars for a lip gloss named Duck Plump.
MNTN
FEBRUARY 9, 2024
Whether you’re excited about the football or the ads ( or a possible Taylor Swift sighting ), you’re among the millions who looked forward to watching Sunday’s game. Last year’s Big Game was the most watched of all time, with a record-breaking 115 million viewers. That viewership spread across a number of platforms, and Connected TV was one of the standouts beyond traditional linear TV at around 36.7 million households.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
FEBRUARY 9, 2024
The first electric vehicle ad to air during the Super Bowl was in 2019, when Audi ran its "Cashew" ad teasing a "thrilling future" in which the brand turns a third of its fleet electric by 2025. By Super Bowl 2022, the number of EV ads jumped to six--roughly mirroring the growth of the category.
More About Advertising
FEBRUARY 9, 2024
Writing a Super Bowl ad is like the Holy Grail for most creatives; it’s up there with Christmas ads in the UK, but maybe even better. With Christmas ads there’s a bit of a set tone, but with Super Bowl ads the shackles are off – you can go funny, weird, emotive, or just pure … The post Dark Horses’ Matt Adams and Will Butler: Super Bowl 2024 ads that make us jealous first appeared on More About Advertising.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
FEBRUARY 9, 2024
When lockdown ended all the ad holding companies bounced back at more or less the same pace but now there’s a gulf between stronger performers Publicis (currently the leader) and Omnicom and struggling WPP, Interpublic and Dentsu (the last two have still to report finalised numbers for 2023 but they aren’t going to be great.) … The post Interpublic joins WPP on the ad holding company naughty step first appeared on More About Advertising.
Adweek
FEBRUARY 9, 2024
If you're looking for evidence of how deeply celebrities have permeated Super Bowl ads, let's make a random comparison. In 1992, Pepsi aired what's still considered one of the big game's best spots: Supermodel Cindy Crawford (scarcely contained by a white tank top) drives into gas station and sips a Pepsi from the vending machine.
More About Advertising
FEBRUARY 9, 2024
Haven’t seen all the ads released early (the game’s on Sunday) but two stand out: Martin Scorsese’s ad debut for website company Squarespace and Microsoft’s AI Copilot big media launch. Here’s the three-hour maestro Scorsese’s effort for Squarespace (his usual duration would cost about $2bn at Super Bowl rates according to our wonky maths.
Adweek
FEBRUARY 9, 2024
This year, the Super Bowl wants to give viewers movie trailers that make them Marvel. Heading into Sunday's game between the Kansas City Chiefs and the San Fransisco 49ers, rumors ran wild that Disney would roll out the first look at Marvel's Deadpool 3, showcasing Ryan Reynolds' highly anticipated turn as Wade Wilson in a.
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AdPulp
FEBRUARY 9, 2024
The great majority of advertising agencies and the people who work for them never come close to making a Super Bowl commercial. Goodby Silverstein & Partners doesn’t have this problem. GS&P is in a league of its own. The legendary San Francisco agency has not one, but four spots airing during Sunday’s big game. This […] The post Goodby Silverstein & Partners’ Adverganza Is A Bowl Unto Itself appeared first on Adpulp.
Adweek
FEBRUARY 9, 2024
Soda brand Poppi will bring its vision for the future of soda to Super Bowl 58 in a 60-second spot from creative agency Virtue Worldwide. "The Future of Soda Is Now" references major inventions and accomplishments throughout human history, before explaining why Poppi will change the way consumers think about soda: namely, because each can.
Martech
FEBRUARY 9, 2024
It’s hard to imagine the web as a real, tangible thing — especially in the context of social media and digital communities where a screen separates our reality from the insular worlds of the internet. In the early days of web-based communities, we had LiveJournal and MySpace, with Facebook, Reddit and other forums following soon after. I used to imagine the internet then (and still do) as a city-like entity — apps and websites connected by wires like neighborhoods, each with their own rules and
Adweek
FEBRUARY 9, 2024
It's an unlikely roster that includes scientists, elite athletes and marketers from one of the biggest sports brands in the world. But they are coming together to achieve the same goal: help athletes on all levels manage pressure and return to the joy of sport.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
MNTN
FEBRUARY 9, 2024
A new survey from LG Ad solution has revealed that over half of Connected TV users are itching for a more shopping-friendly experience on their screens. Of course, that doesn’t mean they’re missing out on the features already available — nearly 30% of respondents say that they have hit the “Buy Now” button straight from their screens during a TV ad.
Adweek
FEBRUARY 9, 2024
For their third ad of Super Bowl 58, T-Mobile has the the kings of streaming, four Oscar winners (including an EGOT)--and Donald Faison--auditioning for the right to pitch the company's Magenta Status customer appreciation program. T-Mobile and their partners at Panay Films--already running a Super Bowl ad with Faison, Zach Braff, Jason Momoa and Jennifer.
MNTN
FEBRUARY 9, 2024
Connected TV is a big opportunity for television advertisers, and there’s a lot to learn if you want to be successful. We’ve assembled a quick primer on exactly what you need to know about Connected TV and how it compares with traditional television advertising. Spoiler alert: it’s not even close. With this guide in hand, you’ll have everything you need to be an expert in TV advertising in 2024.
Adweek
FEBRUARY 9, 2024
With the array of streaming services available today, viewers have more ways than ever to watch television, often opting for ad-free experiences that many find preferable. But what has this meant for advertisers? To learn more about the evolution of TV advertising, we spoke to Jon Steinlauf, chief U.S. advertising sales officer at Warner Bros.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
VideoWeek
FEBRUARY 9, 2024
In this week’s Week in Review: MFE’s pan-European ambitions take a step forward, UK audience turned off SVOD at Christmas, and IPG targets a better 2024 after slight dip in organic net revenues. Top Stories Austrian Regulator Clears Way for MFE to Take Control at ProSieben Austria’s competition regulator on Thursday approved MFE-MediaForEurope’s plans to up its stake in fellow European broadcaster ProSiebenSat.1, which paves the way for MFE to gain de facto sole control o
Adweek
FEBRUARY 9, 2024
The Super Bowl is so game-changing for advertising that some brands don't even have to be in the Big Game. Visa has a decades-long relationship with the NFL, being a proud partner of the league since the mid-1990s. However, despite a more than 20-year relationship, being in the Big Game broadcast lineup isn't a big.
Seth Godin
FEBRUARY 9, 2024
A cup of coffee costs far more than a glass of water. That’s true even though we can’t live without water. (Most) people can live without coffee. It’s true even though creating the infrastructure to purify and deliver clean water costs billions of dollars. The critical reason for the difference is marginal cost. To deliver one more glass of water costs the town virtually nothing.
Adweek
FEBRUARY 9, 2024
Introducing AIQ, presented by Microsoft Advertising, a new limited podcast series hosted by Cathy Hackl that's dedicated to leveling up your IQ around all things artificial intelligence. Over the next four weeks, the series will focus on generative AI: what it is, how brands can use it to their advantage, and what pitfalls they should.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Ad Monsters
FEBRUARY 9, 2024
By leveraging the combined data of TransUnion and Neustar, the TruAudience enhanced identity graph boosts scale and accuracy, resulting in better recommendations for marketers. Today’s successful marketing strategies rely on accurate targeting and personalization. Marketers who don’t have both aren’t likely to meet their KPIs. TransUnion’s updated identity graph includes data representing 98% of the US population and with the help of advanced AI, it will deliver more precise identity resolutio
Adweek
FEBRUARY 9, 2024
In this week's episode, host Jenny Rooney sits down with Tim Ellis, chief marketing officer of the National Football League, to discuss the strategies and insights driving the league's success, the importance of humanizing brands and going beyond entertainment to drive positive change. During the conversation, Ellis shares insights from his journey, transitioning from the.
Martech
FEBRUARY 9, 2024
Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Denver, Colorado native Megan Michuda has been wrangling martech in the finance space for almost 14 years. She’s an advisor to martech stack management platform CabinetM and built her own stack management tool Stacktus that CabinetM later acquired.
Basis
FEBRUARY 9, 2024
Signal loss is more than just a buzzword. It’s the evolving challenge to connect meaningfully with audiences amidst a heightened focus on user data privacy, fueled by consumer demands, regulation, and major changes from tech giants. In 2024, signal loss is a pressing issue for all advertisers, but it’s particularly urgent for those who aren’t already actively adapting privacy-friendly strategies and solutions.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Exchange Wire
FEBRUARY 9, 2024
On Sunday, NFL’s Super Bowl LVIII will be broadcast to a global audience likely to top 100 million. For decades, the annual contest has transcended sporting competition to become a highlight in the entertainment and media calendars. Acts featured in the [.] The post Super Bowl LVIII – Sports Media in the Streaming TV Era appeared first on ExchangeWire.com.
Ad Badger
FEBRUARY 9, 2024
In the competitive world of Amazon, standing out is crucial, and copywriting for Amazon is the key to success. This. Read More Copywriting for Amazon: Mastering Product Listings The post Copywriting for Amazon: Mastering Product Listings appeared first on Ad Badger.
Exchange Wire
FEBRUARY 9, 2024
This week on The Stack: New UK & US Streaming Platforms to Launch; Google’s Cookieless Roadblock; IAB’s Privacy Sandbox Analysis It has been another eventful week in the streaming landscape, with the announcement of two new streaming platforms. Freely, a subscription-free [.] The post New UK & US Streaming Platforms to Launch; Google’s Cookieless Roadblock; IAB’s Privacy Sandbox Analysis appeared first on ExchangeWire.com.
Digiday
FEBRUARY 9, 2024
Esta historia fue reportada por primera vez en Glossy , una publicación hermana de Digiday en Español. Desde el inicio de la pandemia, Tommy Hilfiger sólo ha organizado un desfile de moda en septiembre de 2022, cuando reunió a la comunidad de la industria en el Skyline Drive-In de Brooklyn para una experiencia temática estilo Andy Warhol Factory. Esta temporada, la marca vuelve al evento, pero con un enfoque totalmente nuevo.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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